Ideas for Robi Career Express_Fariha Fairuz

8/12/2019 Ideas for Robi Career Express_Fariha Fairuz

1/10

Objective: Creating BrandAwareness as an Employer

Target Audience:

FBS- Dhaka University


2/10

In order to make the students more invested

and to ensure more and more participants, wehave to make sure that we are offering

something in the program that theythink is

important to their lives.

So we have to find out WHAT THE STUDENTS OF

FBS-DU ARE LOOKING FOR RIGHT NOW?


3/10

Brand

Repositioning

might not

seem very

interesting as a

topic to the

fresh

graduates.

They are more

concernedabout creating

their own

brand and

place it in the

job marketright now.Beside, we might not want to trigger the brand Aktel at this

point when ROBI is striving to be the number 1 in the market;

rather utilize those 75 minutes to create brand awareness of

ROBIas an employer.


4/10

Why ROBI is the best employer in the town?

Highlight the employee friendly environment of

ROBI and the awards that ROBI has earned over theyears.

Also highlight why it is very competitive to get into

Robi. The more challenging it is, the more aspired

its supposed to be.

Use Audio-Visuals as much as possible

Introduce different departments of ROBI

Meet the family members (Video message fromdifferent employees telling why they LOVE to work

in this organization)


5/10

Topics to GRAB THE GRADUATES

Business writing Workshop

CV, Resume and Cover letter Writing

Email writing norms

Application writing

Business SMS writing

Workshop on Corporate Culture

How do you make yourself a BRAND?

How do you sell your brand to your desired employer?Communication skill, dressing yourself up, gestureposture, office room courtesy, workplace norms


6/10

Other Recommendations Start the session with a ice breaker game. Its makes the participants warmed

up and easy with the environment.

Example:

1. Simon says: Simon Says game for multiple players where the host takesthe role of "Simon" and issues instructions (usually physical actions such as"jump in the air" or "stick out your tongue") to the other players, whichshould only be followed if prefaced with the phrase "Simon says", forexample, "Simon says, jump in the air". Players are eliminated from thegame by either following instructions that are not immediately precededby the phrase, or by failing to follow an instruction which does include thephrase "Simon says". It is the ability to distinguish between valid andinvalid commands, rather than physical ability, that usually matters in thegame; in most cases, the action just needs to be attempted. The object forthe player acting as Simon is to get all the other players out as quickly as

possible; the winner of the game is usually the last player who hassuccessfully followed all of the given commands. We can have multipleplayesrs (e.g 10) to make the game short in time and each might get asouvenir from Robi.


7/10

2. HandClap: This is a good in-between game for all ages. One person stands up front ona chair and explains to the large group that all they have to do is clap every time hecrosses his hands. The leader should cross his hands two or three times then fake oneand see how many people clap. Some people will. Then you can slow down yourcrossing motion or even tell them how many times you are going to cross your hands.People will still clap. Do not do it too long because it gets old pretty quick.

3. Cinderellas Shoe: This is an icebreaker that is great for all ages and lasts about 15minutes. Have the group find a partner and have the pair sit next to one another in acircle. Now that everybody has a partner, take blindfolds and blindfold one of thepartners in each pair. Once at least one person per pair is blindfolded, tell the nonblindfolded person to take off one shoe and throw it in the middle of the circle. When a

leader says go, all the blindfolded people have to go to the middle and bring back theright shoe that belongs to their partner. Their partner can scream and yell from theirseats, but cannot touch them or physically guide them to their shoe. The blindfoldedperson must bring back the right shoe in order for the game to be stopped andCinderella to live happily ever after.

Look for more Ice breaker games in the following websites:

http://www.bc.edu/bc_org/prs/campus-ministry/saltandlight/Retreat%20Resource%20Manual/Fun%20Large%20Group%20Ice%20Breakers.html

http://humanresources.about.com/od/icebreakers/a/my-10-best-ice-breakers.htm
http://www.bc.edu/bc_org/prs/campus-ministry/saltandlight/Retreat%20Resource%20Manual/Fun%20Large%20Group%20Ice%20Breakers.htmlhttp://www.bc.edu/bc_org/prs/campus-ministry/saltandlight/Retreat%20Resource%20Manual/Fun%20Large%20Group%20Ice%20Breakers.htmlhttp://www.bc.edu/bc_org/prs/campus-ministry/saltandlight/Retreat%20Resource%20Manual/Fun%20Large%20Group%20Ice%20Breakers.htmlhttp://humanresources.about.com/od/icebreakers/a/my-10-best-ice-breakers.htmhttp://humanresources.about.com/od/icebreakers/a/my-10-best-ice-breakers.htmhttp://humanresources.about.com/od/icebreakers/a/my-10-best-ice-breakers.htmhttp://humanresources.about.com/od/icebreakers/a/my-10-best-ice-breakers.htmhttp://humanresources.about.com/od/icebreakers/a/my-10-best-ice-breakers.htmhttp://humanresources.about.com/od/icebreakers/a/my-10-best-ice-breakers.htmhttp://humanresources.about.com/od/icebreakers/a/my-10-best-ice-breakers.htmhttp://humanresources.about.com/od/icebreakers/a/my-10-best-ice-breakers.htmhttp://humanresources.about.com/od/icebreakers/a/my-10-best-ice-breakers.htmhttp://humanresources.about.com/od/icebreakers/a/my-10-best-ice-breakers.htmhttp://humanresources.about.com/od/icebreakers/a/my-10-best-ice-breakers.htmhttp://www.bc.edu/bc_org/prs/campus-ministry/saltandlight/Retreat%20Resource%20Manual/Fun%20Large%20Group%20Ice%20Breakers.htmlhttp://www.bc.edu/bc_org/prs/campus-ministry/saltandlight/Retreat%20Resource%20Manual/Fun%20Large%20Group%20Ice%20Breakers.htmlhttp://www.bc.edu/bc_org/prs/campus-ministry/saltandlight/Retreat%20Resource%20Manual/Fun%20Large%20Group%20Ice%20Breakers.htmlhttp://www.bc.edu/bc_org/prs/campus-ministry/saltandlight/Retreat%20Resource%20Manual/Fun%20Large%20Group%20Ice%20Breakers.htmlhttp://www.bc.edu/bc_org/prs/campus-ministry/saltandlight/Retreat%20Resource%20Manual/Fun%20Large%20Group%20Ice%20Breakers.html


8/10

Audio-Visual Competition: Beside case study

competition we can arrange a AV competition

where students will make advertisements onROBI. But here comes the twist! They have to

make an advertisement on ROBI AS AN

EMPLOYER not on its products. The short listed

10 AV will be shown in the auditorium and the

participants get to vote for their favourite AV.

A certificate from ROBI can be rewarded to the

winning team.


9/10

Reflection Papers: Audience will be provided apiece of paper. They will be given 1 or 2minutes after each session/ sub session towrite about their thoughts on the topics. Itsagreat way to make the audience more invested.

Selfie Spot: Their will be a spot outside the

venue where we can place a large board withRobi logo. Students will post single/group selfiein the Facebook page of Robi and the mostlikes/shared post will get to be on the cover

photo of Robi Facebook page or get a gifthamper from Robi.


10/10

A BOARD OF ADJECTIVES: Put a large board (can bemade of cheap easy-to-avail materials) at somecorner of the venue. Give each participant a piece ofsticky note paper. By the end of the session they willwrite one adjective or a phrase on How theyperceive Robi as an employer; then they will writetheir name, roll and semester underneath and willstick the paper on the board .

Its a great way to get feedback as well as establishRobi in the audiences cognitive system throughthinking about it as a whole.

Ideas for Robi Career Express_Fariha Fairuz

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