BUILD

FOR YOURMOMENTUM

BRAND

For over 30 years, IDEA has spearheaded the creation of a powerful

fitness and wellness influencer community that turns passionate and

purposeful brand stories into global brand building movements for

thousands of fitness, nutrition, wellness and healthy lifestyle products.

Our community of more than 250,000 of the most influential fitness and

wellness professionals interact daily with millions of consumers

seeking transformational information and education on brands that fit

their healthy lifestyle. They are personal trainers, group fitness

instructors, club and studio owners and managers, and mind-body

professionals who are asked for their opinion or advice about health,

nutrition and fitness products millions of times annually.

Your Brand MovementStarts Here

IDEA’S POWERFUL FITNESS,

WELLNESS & NUTRITION

INFLUENCERS

The IDEA influencer community is a compelling advocate for healthy transformational living. Their passion is contagious, as is their commitment to their client’s success. Each day brings another opportunity to share their energy, drive and purpose while adhering to the highest standards as thought leaders, encouraging millions to eat well and live healthy, whole and active lifestyles.

IDEA’S PROFESSIONALS ARE BRAND

ADVOCATES

THEY ARE:

• INFLUENTIAL in guiding their clients to the right brand choices

• EXCITED to recommend brands they believe in

• LOYAL AMBASSADORS to brands that help their clients achieve

their goals

• EMOTIONALLY CONNECTED to brands that help them fulfill

their purpose

An IDEA influencer is a trusted advisor to more than 50 consumers in an average week.

MovementUse the power of IDEA’s elite influencer community to deliver your brand message to 12.5 million consumers weekly

Experienced, Educated & Engaged

“ “78% female, 22% male

AGE PROFESSION

25-3435-44

45-5455-64

65+18-24

20.9%

24.7%Personal Trainer

Group ExerciseInstructor

Mind-Body

Professional

Business Owner/Manager

WellnessProfessional

39.1%

22.8%

9.2%12.2%

16.7%

28.5%

20.9%

3.6%

4%

67% have a bachelor’s or

graduate degree

44% have an annual household

income of 95k or higher

82% use digital and social

communication platforms

11 average years working

in the fitness and

wellness industry

Reebok decided to market to fitness professionals as the torch bearers of Fit Gen. We believe that the general consumer looks to fitness professionals to show them what’s cool, what’s hip, what’s important and what’s trending. We work with IDEA because they reach the people that lead the way for the millions of people who love fitness.Peter Bognanno, Global Associate Marketing Manager, Reebok International

WE MEASUREBRAND SUCCESSAt IDEA, we are committed to measuring your brand’s momentum annually by

using brand funnel metrics to define progress and determine traction with IDEA

influencers. We know that every dollar spent must be maximized for a

marketing plan to be successful. Our brand activation team is available to draft

the right plan with the right marketing mix to ensure success. We watch for:

Is your brand gaining awareness?

Is your brand in the consideration set of fitness and wellness professionals and the clients they serve?

Are more fitness and wellness professionals seeking to try your brand?

Is revenue, as a result of your marketing activities within IDEA, growing your business?

Has your brand gained a loyalty advantage over other competitive brands?

Is your brand gaining a set of evangelists who now tell your brand story for you?

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PRINT

EVENTS

OPPORTUNITIES FOR YOUR BRAND

IDEA World Convention

July 13–17, 2016

LOS ANGELES, CA

IDEA World Club & Studio Summit

July 14–17, 2016

LOS ANGELES, CA

IDEA World Nutrition & Behavior Change

SummitJuly 16, 2016

LOS ANGELES, CA

IDEA World Fitness BlogFest

July 14–17, 2016

LOS ANGELES, CA

IDEA Personal Trainer Institute™

February 25–28, 2016

ALEXANDRIA, VA

April 14–17, 2016

SEATTLE, WA

The most elite gathering of fitness and wellness professionals in the world, offering face to face brand building

opportunities with some of the most influential fitness and wellness professionals from around the globe.

Award-winning publications reaching over 67,500 professionals

DIGITAL

SOCIAL

OPPORTUNITIES FOR YOUR BRAND

Exclusive Website

Sponsorships

e-Newsletters

Targeted niche marketing to fit your desired audienceCustom Emails

Customized brand messagingtargeting fitness pros

IDEA Promoted Posts IDEA Monthly Giveaways

Get your brand in front of 250,000 of the

world’s most passionate and dynamic brand

ambassadors, and influence millions of

consumers each week.

Call IDEA today at (800) 999-4332, ext. 213,

to find out more about how we can get your

brand moving.

www.ideafit .com

“ “IDEA delivers the best events for fitness professionals, hands down. It was at IDEA World 2004 that I first introduced the TRX® Suspension Trainer, and their events have continuously drawn top fitness industry influencers. Getting our professional education and brand in front of IDEA’s network of global fitness professionals has proven critical to the growth of our business. IDEA has become one of our most valuable partners.

Randy Hetrick, CEO & Founder, TRX®