IDC Event Roadshow Package Value Proposition

June 2015

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90+countries covered

around the world

+ 50 yearsof experience in

ICT market research

1,000+analysts within a global

information network

IDC is a provider of market intelligence, advisory and events services for the

Latin American ICT industry. We provide accurate data and unbiased

influence for ICT buying and selling decisions.

Assesssituation

Prepareto sell

Drive revenues

Identify market

IDC can help you with your

sales, marketing strategy and execution

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…make fact-based decisions to

identify your target market and

segments, priority industries, total

addressable market, growth targets,

amongst other key data for your

planning sessions.

…connect with the market via

different actions that range from lead

generation and brand awareness

campaigns to custom and industry

events, in order to drive revenues for

your company

…understand your current relationship

with the market. Specifically, how is

your company positioned in the market?

Do you have the right partners? Is your

sales team being really effective? How

do you compare with your competitors?

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4 3

Using its accurate research methodologies and thought leadership,

IDC helps ICT providers to…

…be well prepared to succeed in the

market by defining the right product mix

and prices, identifying messages that

best resonate with your target clients,

as well as preparing your sales team for

a consultative and effective selling

approach.

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IDC Event Roadshow Package

Value Proposition

For ICT vendors who are organizing their own events and would like to increase the quality

of the audience attending and opportunities detected, IDC has created a unique offering that

will boost your event, improving the return on your investment.

This IDC solution combines IDC thought leader deep knowledgebase and reach with easy-

to-communicate content, to strengthen the impact of your recruiting activities before the

event, while helping your sales team to open doors with potential clients after the event.

What is included?

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Prepare to sell

Infographic + Analyst

Connection + Event Guidance

Drive revenues

IDC analyst speaker

How does it work?

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1IDC develops a Q&A document with IDC analyst responses to main

questions potential attendees might in order to raise their interest in

attending your event

5IDC develops a document summarizing IDC

presentation highlights and discussion points raised by

attendees during the event

Analyst Connection

3You can use the analyst connection and

infographics marketing asset to promote

your event roadshow raising the interest of

your potential attendees

An IDC thought leader speak at your event

roadshow providing valuable, independent and

commercial-free content

Pre-Event At Event After Event

2IDC develops a series of infographics to

introduce the potential audience to the topic

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6You can use the Event Guidance document to open

doors and engage with attendees after the event . It can

be used as well as a marketing asset with those you

confirmed to the event but were not able to attend to

increase the number of opportunities detected.

Infographic

Event GuidanceIDC Speaker

Analyst Connection

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1

See an example

An IDC branded, Q&A-style document with IDC analyst responses to

questions submitted by sponsoring vendor, the vendor's customers, or a

third-party organization on behalf of vendor's customers.

Topic of discussion to be vendor- and product-neutral (i.e., no vendor or

product names cited), focused on market or technology trends/predictions

that address specific concerns and needs of the target audience.

• Deliverable: 2-3 page document (5 questions) in Adobe PDF format

• License period: 12 months

• Languages: Spanish, Portuguese or English

Infographic

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2

See an example

A market overview in quick-reference story and mixed-content format

(e.g., data, bullets, analyst quotes) designed into an engaging infographic

format. Based on existing IDC data, an Infographic provides audience-

essential data and analyst commentary on want-to-know and need-to-

know market considerations. Topic discussion is completely vendor- and

product-neutral — i.e., no specific company or product names are cited.

• Deliverable: 1-3 graphics in JPG format

• License period: 12 months

• Project Length: 6-8 weeks

• Languages: Spanish, Portuguese or English

Promote your Event Roadshow

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Example of an infographic series used for promoting an event:

Analyst Speaker

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Experienced, engaging IDC analyst speakers deliver keynote addresses

or market overviews, facilitate roundtable discussions, or participate in

panel discussions in-person at a wide range of IT, Telecom and business

industry events. IDC's leading analysts draw from their market ICT

knowledge and industry insight on virtually any information technology or

telecommunications related topic.

IDC analysts are among the most respected and compelling speakers in

the ICT field. Access to this resource will be a major attraction for your

next event or webinar.

Give your audience leading perspectives, analysis, and data

on the hottest technology, services, and business issues

from a trusted third-party source.

Event Guidance

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5

See an example

IDC-branded document, written by the IDC analysts who was the key

note speaker at the event, summarizing the all highlights and discussion

points raised by attendees during the event.

You can distribute this to delegates and other prospects/ customers after

the event as a valuable gift to increase potential client exposure and open

doors to your sales team.

As a valuable tool for sales enablement, it includes a 1-hour workshop for

your sales team to review how they can leverage this information for

reaching meetings with high level conversations with their clients.

• Deliverable: 3-4 page Adobe PDF document; 2-3 week turnaround time

• License Period: 12 monthsCreate valuable relationships

and reduce sales cycles

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