IDAC Merieux NutriSciences - Testing Services..

35
Our Expertise to Protect your Brand

Transcript of IDAC Merieux NutriSciences - Testing Services..

Page 1: IDAC Merieux NutriSciences - Testing Services..

Our Expertise to Protect your Brand

Page 2: IDAC Merieux NutriSciences - Testing Services..

A Public Health Player As part of Institut Mérieux, Mérieux NutriSciences is dedicated to advancing

Global Public Health:

By delivering a wide range of services to the Food and Nutrition Value Chain

About Mérieux NutriSciences

2

Mérieux NutriSciences provides laboratory,

auditing, consulting, contract research and

education services to 6 strategic industries.

Mérieux NutriSciences offers research

services for innovation in nutrition through

the Biofortis business unit.

The Global Leader in Food Safety and

Quality.

Dedicated Partner to advancing global public

health by preventing sanitary risks linked to

food safety and quality and by improving

nutrition.

Trusted Partner to assure food quality, safety

and better nutrition all across the supply

chain on a global basis.

Page 3: IDAC Merieux NutriSciences - Testing Services..

Mérieux NutriSciences Network

Our Global Foot Print

3

Page 4: IDAC Merieux NutriSciences - Testing Services..

Mérieux NutriSciences Activity x2 Over the Last 5 Years Activity has doubled since 2007, thanks to sustained growth and robust

investment

Outstanding Growth

4

2007 2014

2,5005,400

Evolution in Revenue (in USD)

Evolution in Number of Employees

0

50

100

150

200

250

300

350

400

450

Revenues 2007 Revenues 2014

220

450

Page 5: IDAC Merieux NutriSciences - Testing Services..

NOW!! The Global network has expanded to Saudi Arabia Merieux NutriSciences has expanded its global network to serve its clients in

Middle East and Africa Through its new operation in Saudi Arabia (IDAC Merieux NutriSciences).

Now in Saudi Arabia

5

Page 6: IDAC Merieux NutriSciences - Testing Services..

Mission Enabling High Quality Safe Food for Everyone.

Vision The Seal of Excellence in Food Quality & Safety.

Objectives

One-Stop- Shop for our Clients in Testing, Inspection & Certification and

Improvement Solutions.

Integrated food safety solutions that differentiate and protect our

Clients’ brands.

Redefining food safety programs to be reliable, sustainable and value

added.

Advancing Food Science and Public Health.

IDAC Merieux NutriSciences

6

Page 7: IDAC Merieux NutriSciences - Testing Services..

Food Safety @ Developed Countries

7

Gov

ernm

ent Food Industry

Food Safety Service Providers

Shared Mission&

Shared Responsibility

Regulatory Bodies

Produce and update regulations and doing monitoring

Manufacturers, Restaurants& Retailers

Focus on growth product innovation, and comply with regulations.

Enablers

Companies that Provide Testing, Inspection, Certification & Training Services.

Page 8: IDAC Merieux NutriSciences - Testing Services..

Food Safety Solutions All Over your Supply Chain

8

Page 9: IDAC Merieux NutriSciences - Testing Services..

As a provider of integrated services and technical solutions, helps its clients achieve their food safety and quality goals through three business lines.

One-Stop-Shop

9

Testing Services

Improvement SolutionsInspection & Certification

Page 10: IDAC Merieux NutriSciences - Testing Services..

Food Safety has become a major competitive factor among various brands. It has never been as important as it is today in Saudi Arabia and the whole GCC region due to the following Drivers:

Why Food Safety?

10

Regulatory enforcement by Saudi FDA and Municipalities.

Increased consumer awareness due to high profile coverage of Food Safety incidents in traditional and social media.

Growth of food exporting and importing businesses.

Globalization of food supply and food safety related issues.

Increase in franchising and outsourcing from global and local manufactures.

Growth of Private Label Brands.

Most recently, Food Law has been approved by Consul of Ministers.

Page 11: IDAC Merieux NutriSciences - Testing Services..

Our Experience to Enable Food Safety

We have invested heavily to make the implementation of Food Quality & Safety simple, quick and cost effective. Our services are available and affordable for all clients throughout different segments of the food industry such as Manufacturers, Restaurants and Retailers.

Whom We Serve?

11

Manufacturers Restaurants Retailers

Page 12: IDAC Merieux NutriSciences - Testing Services..

Testing Services

Nutritional Analysis

Shelf Life Studies

Product Specification

Sensory Evaluation

Page 13: IDAC Merieux NutriSciences - Testing Services..

Testing Services

13

Testing Services

Our Testing Facilities are your One-Stop-Shop delivering fully integrated solutions for Food Safety and Quality Assurance. Our ISO 17025 scope of accreditation covers all required analyses for Foods, Beverages, Raw Materials and Hygiene which include:

Nutrition Analysis

Product Specifications

Shelf Life Studies

Sensory Evaluation

Page 14: IDAC Merieux NutriSciences - Testing Services..

Testing Services

14

Nutrition Analysis

Importance

Mandatory requirement from Saudi FDA for all

retail food products to have nutritional value

label.

Helps the industry to design and promote

suitable products for their consumer.

Impacting the buying decisions of consumer.

Transparent tool that increases consumer

awareness and loyalty to the product.

We offer a wide range of Nutritional Analyses to assist food Manufacturers, Restaurants and Retailers, worldwide addressing their product Nutrition Facts.

Nutritional Analysis Shelf Life Studies

Product Specification Sensory Evaluation

Page 15: IDAC Merieux NutriSciences - Testing Services..

Testing Services

15

Nutrition Analysis

How Nutrition Facts and calories Affect Consumer Buying Behavior? Case Study

According to Dr. Thomas Farley, New York City Health

Commissioner, consumer survey shows that people who are

taking calorie counts into account when they order are

purchasing fewer calories as a result. Posted calorie listings

help consumers make suitable choices.*

Statistics show that 25% of Saudi population are diabetics. It is so important to make their food selections according to their diet system relying on nutrition facts.

*Source: The New York City Department of Health and Mental Hygiene

Nutritional Analysis Shelf Life Studies

Product Specification Sensory Evaluation

Page 16: IDAC Merieux NutriSciences - Testing Services..

Testing Services

16

Shelf Life Studies

Importance Validate the efficacy of a formulation or process

for inhibition or inactivation of microorganisms.

Validate the efficacy of new packaging materials

and it impact on shelf life.

Determine Time/ Temperature Control Safety for

Potentially Hazardous Food (PHF).

Provides critical data about a food product’s

spoilage risks to help assure quality throughout

real-life conditions.

Better monitoring and controlling of recalling

products from the shelves.

Nutritional Analysis Shelf Life Studies

Product Specification Sensory Evaluation

We will consider your critical factors and designs a Shelf Life Studies/ accelerated shelf life studies uniquely specific to your products to help ensure quality throughout the lifecycle.

Page 17: IDAC Merieux NutriSciences - Testing Services..

Testing Services

17

Product Specifications

Importance

To comply with the local and global standard

specifications.

Save money and time in importation/Exportation and

minimize the risk of product rejection.

Protect your brand from incidents or recall.

Nutritional Analysis Shelf Life Studies

Product Specification Sensory Evaluation

We Provide wide range of analysis to detect products specifications:

Microbiological Analyses

GMO Analyses

Analytical Chemistry

Analyses

Meat Species Adulteration

Testing

Allergen Control

Foodborne Virus Detection

Residues and

Contaminants

Page 18: IDAC Merieux NutriSciences - Testing Services..

Testing Services

18

Nutritional Analysis Shelf Life Studies

Product Specification Sensory Evaluation

PreferencesAttractiveness

Purchase Intent

Efficiency

Sensory Evaluation

Enabling

Marketing

R&D

Quality

Manufacturing

To

Detect the Future

Develop

Design Current Product

New Product

Page 19: IDAC Merieux NutriSciences - Testing Services..

Testing Services

19

Nutritional Analysis Shelf Life Studies

Product Specification Sensory Evaluation

Provide the product’s degree of acceptance by consumers.

Minimizing the risk of failure for new products by

testing consumer preference before releasing to the

market.

Minimizing the risk of changing suppliers, ingredients,

packaging or manufacturing processes.

Diagnosis of sensory characteristics, strengths and

weaknesses of the product.

Compare and enhance products against competitors.

Enhance Researches and Developments of raw

materials, suppliers, manufacturing processes of a

product to improve its sensory nature.

Consumption habits, product usage and purchase

intention

Reliable tool of Market intelligence.

Sensory Evaluation

Why Sensory Evaluations is an important element in your product development process?

Page 20: IDAC Merieux NutriSciences - Testing Services..

Testing Services

20

Nutritional Analysis Shelf Life Studies

Product Specification Sensory Evaluation

Most tested sample are not representing the

real consumers of the product.

Lack of consistent scientific methodology that

provide reliable result.

Un-controlled sensory testing environment

which affect consumer feedback towards the

tested product.

Lack of honest feedback which provide biased

results.

Most studies are done by non-food experts

Sensory Evaluation

Why Traditional Sensory Evaluation studies are not effective?

Page 21: IDAC Merieux NutriSciences - Testing Services..

Testing Services

21

Nutritional Analysis Shelf Life Studies

Product Specification Sensory Evaluation

Sensory EvaluationSensory Evaluation is a scientific discipline that applies principles of experimental design and statistical analysis to the use of human senses (sight, smell, taste, touch and hearing) for the purpose of evaluating consumer products, in order to measure different aspects that affect product sensory characteristics.

Our Sensory lab with 22 booth complying with international standards in order to provide a wide spectrum of services to all segments in the food industry.

Our experts can help your R&D and Marketing teams determine how ingredient / process changes can affect the characteristics of your product, and will help you define your Marketing strategy through compile complete sensory profiles and identify key sensory attributes that promote consumer acceptance, quality assurance validation and affect consumer buying decision.

Page 22: IDAC Merieux NutriSciences - Testing Services..

Testing Services

22

Nutritional Analysis Shelf Life Studies

Product Specification Sensory Evaluation

Sensory Evaluation Consumer Research

By conducting Customized Consumer Research Solutions, the Diagnostics, Hedonics and preference Tests, are developed by our Sensory Experts to help you better understand Consumer Attitudes, Preferences and their Purchase Intentions.

Our Quantitative Studies allow you to evaluate your market and define your offer based on a solid understanding of consumer Attitudes, Usages and segmentation, through:

Preference/Acceptance Test

Sensory Trade-Off

Triangle Test

Consumers

Hedonic Assessment / Opinion

Page 23: IDAC Merieux NutriSciences - Testing Services..

Testing Services

23

Nutritional Analysis Shelf Life Studies

Product Specification Sensory Evaluation

Sensory Evaluation. Consumer Research

Preference / Acceptance Test

How can you explain consumer preferences?

Our Preference Map defines the optimal product in sensory terms and identifies preference segments. Consumers give their evaluation of the products. Our Statistical Analysis Tool, systematically correlates the data obtained by this type of study.

Sensory Trade-Off Test

How can you find out what consumers perceive as the most important attribute of your product mix?

Consumers evaluate several attributes (Color, Flavor, Appearance and Intensity), in order to choose the best compromise according to their expectations. After identifying the strength and weaknesses of your product, we can then help you determine the “Ideal” Product Mix

Triangle Test

How changing product’s ingredients can affect the taste?

To identify the similarity of the products tested to be able to switch raw material and evaluate new suppliers

Page 24: IDAC Merieux NutriSciences - Testing Services..

Testing Services

24

Nutritional Analysis Shelf Life Studies

Product Specification Sensory Evaluation

Sensory Evaluation Overall liking assessment example for Cheese:Considering this product IN GENERAL (appearance, aroma, flavour and texture), how do you like or dislike this tender cheese?

Page 25: IDAC Merieux NutriSciences - Testing Services..

Testing Services

25

Nutritional Analysis Shelf Life Studies

Product Specification Sensory Evaluation

Due to the strong economy of Saudi Arabia and

high level prosperity of life, consumers would

not be interested to participate in the study

unless attractive incentive is in place.

By the law of the country, consumers have to

be segregated/separated by gender (males &

females) during the session. That requires more

sessions, more preparation and special

constructions at the lab.

All the above impact the cost of the service in

case it is provided in a professional scientific

way.

Sensory Evaluation

Why Sensory Evaluation is a Big Challenge in SAUDI ARABIA?

Page 26: IDAC Merieux NutriSciences - Testing Services..

Testing Services

26

Nutritional Analysis Shelf Life Studies

Product Specification Sensory Evaluation

We conduct Sensory Evaluation through real

consumer panel.

The only Sensory LAB in the region that has

international accreditation.

Highly educated and specialized professional

team who provide reliable results.

Diversified consumer data base.

Our studies are based on Scientific

methodologies.

Food safety and quality focus (One-Stop-Shop).

Controlled sensory testing environment.

Sensory Evaluation

Why to choose us?

Page 27: IDAC Merieux NutriSciences - Testing Services..

Testing Services

27

Our Testing Facilities

“A World Class Operation”

Based on 30.000 Sq. M facility, which includes 13

specialized testing laboratories with high-tech

integrated systems complying with international

standards in order to provide a wide spectrum of

analysis to all segments of the food industry.

Conducting more than 1,600 different tests using

state of the art technology including GC-MS,

HPLC, LC-MS/MS, ICP, Real-Time PCR and NIR.

Food Chemistry

Feed Chemistry

General and Wet Chemistry

Organic Chemistry

Inorganic Chemistry

Pesticides and Antibiotic Residues

Sensory Evaluation Lab

Water Microbiology

Environmental Microbiology

Virology Analyses

Food and Feed Microbiology

Serology Analyses

Soil & Water Chemistry

Page 28: IDAC Merieux NutriSciences - Testing Services..

Testing Services

28

Our Quality System and Accreditation

Because of our endless commitment

to quality, we run a daily process check

sample, and upload result into our global

quality platform.

We are the only independent

food laboratory in region that holds

international and local

ISO17025 accreditation From: International Accreditation Services (IAS) –

USA Saudi Accreditation Committee (SAC)

ISO17025

Accredited as a reference laboratory for

several Local and Global Food Brands

through regular clients audit system.

Page 29: IDAC Merieux NutriSciences - Testing Services..

Testing Services

29

Regulatory Accreditations

IDAC Merieux NutriSciences has become the Reference Laboratory for:

Page 30: IDAC Merieux NutriSciences - Testing Services..

Testing Services

30

We Proudly Serve

Page 31: IDAC Merieux NutriSciences - Testing Services..

Testing Services

31

Sample Pickup & Transportation Services:

Providing Sample Pickup Service across Riyadh,

Jeddah and Dammam.

Dedicated sample collection service via our own

fleet of temperature-controlled vans equipped with

GPS and Data Logger technology.

Our van drivers are highly trained on secured

sample handling and sample transportation

through chain-of-custody (COC) procedures.

The schedule of sample pick up service has been

set up in a way that maximizes the area of

coverage and the frequency of collection during

the week.

Page 32: IDAC Merieux NutriSciences - Testing Services..

Testing Services

32

Our Testing Services Added Value

Immediate clearance and receiving for samples from

overseas.

Sample collection service and temperature-controlled

transportation.

48 Hours turnaround time.

International Accreditation ISO 17025 guaranteeing

accurate and reliable results.

Dedicated Client Services and Toll Free Call Center

800-123-800-1.

Team of experienced professional Food Safety

experts.

Technical Support Team and Result Interpretations

Page 33: IDAC Merieux NutriSciences - Testing Services..

Your One-Stop-Shop

33

By investing, innovating and exceeding our client's expectations, IDAC Merieux NutriSciences became the One-Stop-Shop for most of Local and Global Food Brands in the region. 

Insp

ection

&

Cert

ifica

tion

Testing Services

Impro

vem

ent

Solu

tions

Manufacturers

RetailersRestaurants

We are your Real Food Safety Partner to Protect Your Brand

Page 34: IDAC Merieux NutriSciences - Testing Services..

Our locations

34

Toll Free: 800-123-800-1 www.idac.com.sa

Page 35: IDAC Merieux NutriSciences - Testing Services..

35