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    Transformer with

    a daily deadline

    Jasso Lamberg

    4th ICTVC, 17 June 2010

    How graphics lend grace to news

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    Graphics lending grace to news

    Hard news writing style employes the

    inverted pyramid and Five Ws and

    one H:

    Who?

    What?

    Where?

    When?

    Why?

    How?

    Must have -information.Five Ws and one H.

    Additional but notcrucial information.

    Least importantinformation.

    HEADLINE

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    New York Herald, April 15, 1865

    is evening at about 9:30 p.m. at Ford's

    eatre, the President, while sitting in his

    private box with Mrs. Lincoln, Mrs. Harris

    and Major Rathburn, was shot by an assassin,

    who suddenly entered the box and approached

    behind the President.

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    Graphics lending grace to news

    Hard news writing style employes the

    inverted pyramid and Five Ws and

    one H:

    Who?

    What?

    Where?

    When?

    Why?

    How?

    If the graphics can answer some ofthese questions, it frees the written

    text.e story can then take, for

    example, a more human-interest angle.

    Must have -information.Five Ws and one H.

    Additional but notcrucial information.

    Least importantinformation.

    photograph

    diagram / illustration

    map

    timeline

    fact box

    diagram / illustration

    HEADLINE

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    C

    OPY

    RIGHTHELSINGIN

    SANOMAT.ALL

    RIGHTSRESERVED.

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    COPYRIGHT HELSINGIN SANOMAT. ALL RIGHTS RESERVED.

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    OPY

    RIGHTHELSINGIN

    SANOMAT.ALL

    RIGHTSRESERVED.

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    COPYRIGHT HELSINGIN SANOMAT. ALL RIGHTS RESERVED.

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    Michael Macdonald-Ross & Robert Waller 1976/2000

    the transformer:

    Skilled professional

    communicator whomediates between the

    expert and the reader.

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    experts public

    transformer

    team ofspecialists

    What totell? How totell it?

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    experts public

    photo-

    grapher

    graphicartistwriter

    editor photo-

    editor

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    Negotiating with the expert

    When negotiating directly with the

    expert the graphic artist must have

    a journalistic mindset.

    You cant trust the expertsjust because they are experts.

    You have to filter out importantinformation from public relations jargon,

    personal agendas etc.

    Naturally politicians are the worst cases

    but scientists are not immune topartiality either. (For example, think

    about the evolution vs. ID debate in the

    USA, or Climategate.)

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    Negotiating with the writer

    Writers often lack the knowledge of how graphics

    are produced. Many of them tend to see it as a

    lower level skill as their own work. Also, their

    computer skills might not be very advanced.

    is might lead to awkward situations.

    Typical problems:

    Not understanding how much timemaking a graphic takes.

    Asking graphics just to fill space.

    Writers might forget their own rules for

    impartiality when it comes to graphics.

    On the other hand the collaboration can also

    be extremely efficient and rewarding if the

    chemistry works between people.

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    Time constraints

    Big or complex graphics ~ 35 days

    Large graphics ~ 1 day

    Basic maps, charts, diagrams ~ 30 min 3 hours

    Different sections have different deadlines.

    Usually culture & feature sections close around 67 pm.

    First hard news pages close around 8 pm.

    Last couple of hard news pages, front page,and the main sports pages close around 10 pm.

    So if the news occurs late in the evening,youre in trouble.

    At that point its not design. Its just shovelling.

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    OP

    YRIGHTHELSINGIN

    SANOMAT.ALL

    RIGHTSRESERVED.

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    Because of

    time constraints

    human resource constraints

    conflicting information sources and the pressure to create NEWS to every edition...

    Jan Schwochow

    Never trust an infographicthe first day after the event.

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    Complex or simple graphics?

    Should information graphics be complex

    with large data sets or simple?

    Complex data sets can be useful to

    statisticians, scientists etc.

    e audience is prepared to spend

    time with the graphic.

    In a newspaper, on the other hand, the

    readers are not willing to spend much

    time with the graphic.

    Varies on different sections. Featuresections might have more illustrative,

    more complex graphics.

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    Edward Tufte, Visual Display of

    Quantitative Information, 2001 [1992]

    Data graphics should often be based on a large

    rather than small data matrices and have a high

    rather than low data density. More information

    is better than less information [].e simple

    things belong in tables or in the text; graphics

    can give a sense of large and complex data sets

    that cannot be managed in any other way.

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    Peter Sullivan, Newspaper Graphics, 1987

    [] the message needs to be presented in

    a simple way with clear explanations of any

    abbreviations or symbols. [] Graphs and

    charts that do not quickly reveal the message

    are best forgotten.

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    So, sometimes this is justifiable

    smallREALLY BIG

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    News graphics areoften about doing

    simple graphics fornormal people.

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    Thank you

    [email protected]