iCrossing UK Client Summit 2011 - Social media to social business
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Antony Mayfield, iCrossing SOCIAL MEDIA TO SOCIAL BUSINESS 1
description
Social media to social business by Antony Mayfield for the iCrossing client summit 2011
Transcript of iCrossing UK Client Summit 2011 - Social media to social business
Antony Mayfield, iCrossing
SOCIAL MEDIA TO SOCIAL BUSINESS
1
NETWORKS DEMAND A CONNECTED
BUSINESS
DIGITAL MARKETING IS ON THE FRONTLINE
OF A BUSINESS TRANSFORMATION.
BUSINESS AS USUAL.
REVOLUTION AS USUAL.
DATA DELUGE
EVERYWHERE WEB
Marc Andreesensix months
THRESHOLD CONCEPT...
What you know or don't
know
about how networks work
can
influence how much
freedom,
wealth and participation you
and
your children will have in the
rest
of this century.
Howard Rheingold
JOHN HAGEL:Edge-to-
core speeding up...
HYPECYCLES
Source: Gartner
WELCOME TO THE ERA OF
COMPLEXITY BUSINESS
HALF OF MY DIGITAL STRATEGY IS BASED ON PSEUDOSCIENCE (BUT I DON’T KNOW WHICH HALF)
DIGITAL BROADENS MARKETING’S ROLE
NETWORKS DEMAND A CONNECTED
BUSINESS
...AND CHANGE SOMETIMES COMES QUICKER THAN WE
THINK
THE WORLD’s MOST POPULAR
FAILURE
A STORY OFCOMMAND
& CONTROL
UNDER PRESSURE
TODAY, THE STORY OF ORGANISATIONS IS ONE OF
BUREAUCRACYVS
NETWORKS
HOW TO MAKE ASTOP
ANALYSIS OF YOUR ORGANISATION
STRATEGY5 - 10 YEARS
POLITICAL | ECONOMIC | SOCIAL | TECH
TACTICALNEXT FOUR QUARTERS
EVERY FUNCTION FROM MARKETING TO HRRISKS | OPPORTUNTIES | COST SAVINGS
ORGANISATIONHOW DO YOU PEOPLE WORK TOGETHER?
SHARING INFORMATION
REMOVING FRICTION
PERSONALPRIVATE vs PUBLIC
PERSONAL vs PROFESSIONALSKILLS AND LITERACIES
START WITHPERSONAL
ORSTRUCTURAL
APPROACHES
3 SUPER SKILLS
SUPERSKILL #1
NETWORKS
SUPERSKILL #2
SHARING
SUPERSKILL #3
FOCUS & FLOW
SUPERSKILL #1
NetworksSUPERSKILL #2
SharingSUPERSKILL #3
Focus & flow
HOW TO
SCALE NETWORK SKILLS, IDEAS, METHODS
FRAMEWORK
BOTH THE PROCESS AND THE MAINTAINING OF A
FRAMEWORKCREATE OPPORTUNITIES FOR CHANGE
NETWORKS +
HIERARCHY
KEEP IN MIND
NETWORKSPERFORM AN ORGANISATIONAL
ANALYSIS AND DEVELOP YOUR OWN AND COLLEAGUES’
LITERACY
>@amayfield
Thanks
Presentation licensed under Creative Commons (cc) Attribution 3.0. See link for full details: http://creativecommons.org/licenses/by/3.0/ Adapted from Business in Networks http://goo.gl/M0XCS
