iCreate & iConsume - User Generated Content
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iCreate&iConsumeTheGenera1onofProsumers
TylerReed
andsoitbegan…
thenitwascontrolled
nowwehavethetools
thecauseandeffect
technology usage UCG
thecauseandeffect
merelevant
onmyterms useful
notintrusive
isitabigdeal?
“13hoursofvideouploadedtoYouTubeevery60seconds”‐ChadHurley,CEOandCo‐Founder,YouTube
isitabigdeal?
“±1018860ac6veSouthAfricansonFacebookinthelast30days.”
‐Me(Ihavemyways)
isitabigdeal?
“9502581pagesservedbytheSAblogosphereinthepastmonth”
‐Amatomu(BlogAggregator)
doritos–crashingthesuperbowl
whyisitabigdeal?
• ourlifestyledemandsit• 6meanda@en6on• usersnowhavecontrol• formofexpression• costeffec1vecommunica6on• therearenolimita6ons• conveniententertainment
pleasestartpreparing
Mobileadver1singiscertainlyhere.But
isitover‐hyped?Well,Coca‐Colareckonsitcouldeventuallybe
spendingasmuchas50percentofits
adbudgetonmobile‐equivalentto$11billion.
prosumers
madewithusergeneratedcontent
• hYp://www.flickr.com/photos/andrewmoir/165607955/• hYp://www.flickr.com/photos/davidmasters/2516902376/• hYp://www.flickr.com/photos/laffy4k/43946201/• hYp://www.flickr.com/photos/gaetanlee/118885175/
THANKYOU
TylerReedmobile:0826647797email:[email protected]:www.tylerreed.co.zacompany:www.younique.co.za17thofSeptember2008
Foryour1me
aboutYouniqueYouniqueisasocial&mobiemediamarke1ngfirmthathelpscompaniesunderstandandapplythelatestsocialmediatechnologiesandmethodologiesprimarilytotheirmarke1ngcampaignsaswellaspublicrela1onsandtheenterprise.Youniquealsoassistscompaniesinengagingandinterac1ngwiththeyouth.