OUR VISIONStagnating Markets, increasing cut-throat competition, consistent changes in

consumer behaviour, post great challenges before big brands to make effective

inroads in new markets. By availing Merchandising, Sales promotion & Branding

services through reliable campaigners, they surely can establish their presence in

new retail markets.

ICRC’s Sales & Brand promotion activities are meticulously designed and planned

considering the Market requirements, market trends and with thorough study of

people’s mindset. These activities are passionately and vigorously executed through

experienced manpower and impeccable Logistic support.

ABOUT USICRC is a leading name in India, offering Sales promotions, Merchandising solutions,

Branding & Event Management in urban & rural markets. ICRC’s distinct strength has

immensely beneted big brands like HUL, P& G, Pidilite, Marico, Nestle.

Established in 1990, ICRC has evolved as the most reliable partners for sales

promotion, Merchandising & Branding activities for scores of powerful Brands. ICRC

has developed strategic linkages with large agencies such as O&M, Mudra, Lintas,

HTA, Percept & Meccan. With well established set up in Pune & Mumabi ICRC

manoeuvres its promotional activities across the length and breadth of India. The

Company has excellent warehousing facilities at all major activation towns in India

and a skilled team of Project coordinators for Management and Data Processing. We

have a skilled network of Male and Female Promoters and operational associates to

handle pan India Operations.

We remain humble; We are grateful

We are your team; Always resourceful

Deepak S. Lokhande

AREAS OF EXPERTISE

CONSUMER CONTACT (Rural / Rurban / Urban)

• Demo / Sampling • In Shop Promotion • Home To Home

• 1.26 Crores (12.6 Millions) household touched via House To House

POINT OF SALES PROMOTION• Institute Demonstration • College Events • Society Interactive Campaign’s

• 96,000 Man-days of in-shop activities

• Haat / Mela Activity • Mandi Operation • Cinema Van • Rural School Event • H2H / Moholla Activity • Farmers / KOL • Covered 12,464 villages RURBAN & RURAL PROMOTION

• Postering & Window Display • Contract Merchandising With Manpower MERCHANDISING @ MT/GT OUTLETS

BRANDING / WALL PAINTING • 10.22 Lacs (1.022 Million) Sq. Ft. of Retail Space Branding

• 1.36 Lacs (0.136 Million) outlets, Air Space visibility in 15 States

• 1.50 Cr [ 15.00 Million] Sq. Ft. Wall Painting

MANPOWER

Our skilled resource is dedicated to you to work at your sites, across India and we

take care of their timely remuneration & compliances.

Surdeep Enterprises is the division of the ICRC Group companies, known for

customised solutions for Brand Promotion. The company has earned pan India

presence and reputation for effective and innovative branding services. This

includes Event / Mall / Corporate & Retail branding. We have offered branding

services to number of reputed brands to extend their reach in urban and rural

sectors of India.

The company has established State-of-the-Art in-house facilities for printing,

painting, fabrication and installation, with support from Cleaning & Maintenance

Division. We have an experienced team of

professionals to carry out Recee and

Market survey. This enables us to

offer innovative, cost-effective and

customised solutions as per market

trend and needs. We have dedicated

team to undertake Branding, Wall /

Impact Wall painting with innovation for

selling / Non-selling outlets across India.

The company extends complete

branding support and solutions

with host of activities like :

Recee

Creative designing

Adaptation

Installation

Printing

Fabrication

Maintenance

Paint Booth

Sign Boards

Indoor / Corporate

Mt (Mall) Signages

Events / Outdoor / Showroom

OUR SERVICES, OUR PROFICIENCY

VALUE ADDED SERVICES

Showroom Fixtures Cleaning & Maintenance Services.

SHOULDER TO RETAINCleaning & Maintenance Division of Surdeep

Address for Correspondence1, Jayanand Complex, 1st Floor, 569 / A, Narayan Peth, Near Kesari Wada, Pune – 411 030. Tel : 020-24472461Email : deepak.lokhande@icrcindia.comMobile : 98226 01297

Production House: S.No.129, Near G.B. Complex, New Canal Road, Warje, Pune - 411058.Tel :+91 20 2523 5831Email : icrcindia@gmail.com

Follow us on

www.icrcindia.com

We are your ultimate resource to help you in urgencies. We

are your versatile hand to meet any exigencies. We are at

your service only on one call. We deploy our resources and

maneuver our forces with quick logistic movement to meet

your eleventh hour requirement, within few hours.

C M

Y K

01:45 PM

04:00 PM

04:15 PM

Team swings into action. Ideas are shared

for execution.

Design adaptation process underway.

Designs are ready for printing.

01:35 AM

Job printing completed

Printing processing

Checking job by checklist

04:45 PMQuick logistic

supportto carry the job at required Destination

05:30 PM

Branding activity kicks off

12:00 AM

01:00PM

9:30 AM

1 1:00 AM

Team receives the call. Customer’s requirements

are fully understood. Recee

10:15 AM

Get an approval.

06:00 PM

Check job status on realtime reporting app.

Our Tech-Initiatives app enhances operational productivity and provides real time reporting of services

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