ICOrating

ICONIQ LAB Basic Review (https://iconiqlab.com)

ICO dates (15.04.2018 - 30.05.2018)

Web: icorating.com

Email: info@icorating.com

Twitter: @IcoRating

Project Details

Name: Iconiq Lab

Ticker symbol: ICNQ

Project type: Cryptocurrency

Extended company description: Iconiq Lab is an investment fund and accelerator

that allows start-ups to issue tokens, launch marketing campaigns and receive

funding through the ICO.

Company: Iconiq Lab Holding GmbH

Website

White Paper

ICO Details

Public ICO start: 15.04.2018

Public ICO end: 30.05.2018

Token Sale duration (weeks): 6.4

Token type: ERC20

Token emission: 20,000,000

Tokens available (Pre-Sale + Public ICO): 15,000,000

Investment goal:

1 ICNQ price: 1 EUR

Accepted payment: ETH

Bounty: program is active until the end of the ICO.

Token role: functional

Team

Team (number of people): 10

Advisors and partners (number of people): 10

GitHub

Project Information

Iconiq Lab is an investment fund and accelerator that allows start-ups to issue

tokens, launch marketing campaigns and receive funding through the ICO.

The program will provide the following services:

Financing of the ICO at the initial stage.

Consulting in the field of emission of tokens, marketing campaigns, business

development, etc.

Legal advice.

Research.

Conducting lectures and workshops.

Allows projects to present their ideas to the community and ICNQ club

(investors and specialists).

Iconiq Lab attracts funds for financing the initial stage of future ICO projects using its

own token.

Advisors:

Prof. Dr. Philipp Sandner (LinkedIn) - Blockchain Expert. Head of Frankfurt

School Blockchain Center, previously: Partner at Munich Innovation Group

GmbH, Research Fellow at Ludwig-Maximilians-Universität (LMU) München.

David Drake (LinkedIn) - Investment Advisor. Advisor at Vaultbank, P2PS,

Shopin.

Dimitri Chupryna (LinkedIn) – Analytics Advisor. Co-founder and Managing

Partner at TaaS, Co-Founder of Kepler Technologies, Advisor at Proof, Inc.,

Sharpe Capital.

Mitchell Louriero (LinkedIn) - ICO Marketing Advisor. Strategist at Vulpem

Ventures, previously: Communications Specialist at rLoop Incorporated.

Dr. Nina-Louisa Siedler (LinkedIn) - Legal Advisor. Partner of DWF,

previously: Partner at DLA Piper UK LLP, Luther Rechtsanwaltsgesellschaft

mbH.

Ismail Malik (LinkedIn) - Media Advisor. Editor at ICO CROWD, Founder and

CEO of BlockchainLab.

Dominic Ward (LinkedIn) - Advisor in the field of accelerators. A leading

specialist at Startup52, a Mentor at Startupbootcamp FinTech, CEO at

CHARGED.fm.

Kristofs Blaus (LinkedIn) - Business Development Advisor. No experience

data.

Junxi Zhang (LinkedIn) - Advisor (China). President at C & P Asset

Management Co., Ltd., previously: Deputy General Manager at Jvtianxing

Guarantee and Investment Co., Ltd.

Dr. iur. Jochen Kasper MBA, LLM, MA (LinkedIn) - Legal Advisor. Partner at

ACXIT Capital Partners, previously: Venture Capital Development Coach at

EBS Universität für Wirtschaft und Recht, Research Fellow at Linklaters,

PwC.

Partners:

Frankfurt School - Research Center.

DWF - Legal Partner.

Solidified - Platform for auditing smart contracts.

Blockchain Bundesverband - Association for the Advancement of Blockchain

Technology in Germany.

Liquet Associates - Legal Partner.

F6S - Acceleration platform for start-ups.

Strategic partners:

Fin Lab - Incubator for the development of German start-ups.

Santiment - Analytical agency providing information on blockchain market.

LDJ capital - Investment fund.

TAAS - Closed crypto fund.

Attracted investments:

In February 2018 the project held a private pre-sale, during which $1 million

was raised.

Summary

At the heart of the project is a venture fund and a start-up accelerator. The program

provides financial support and advice in marketing, technology, ICO, etc.

Strengths of the project:

The program is already running and oversees 5 start-ups.

The target market demonstrates high growth rates.

An experienced advisory board.

Weaknesses of the project:

The project conducts accelerating programs in different regions of the world,

therefore, not creating a community around its program and not working with

the major sectoral businesses of the region.

Market and Industry

According to EY, the total amount of funds raised through ICOs exceeded $3.7

billion and outperformed venture investment twice over. In addition to that, it is

projected that this trend will continue, according to the report by the Global

Crowdfunding Market, it is expected that the compound annual growth rate (CAGR)

of the crowdfunding market will grow 26.87% between 2016-2020.

According to figures provided by Ernst & Young, total amount of funds raised on the

ICOs is approaching $4 billion, which is twice the amount of venture capital invested

in blockchain start-ups. This includes $0.5 billion, which Beijing has demanded to be

returned to investors, after introducing a ban on ICOs.

According to ICO Box, in the third quarter about 80% of investments in start-ups

were accounted for by large investors - Chinese private investment companies,

hedge funds and venture firms specializing in cryptocurrencies. The rest are retail

investors.

At the same time, the market of cryptocurrencies and blockchain will also show high

growth rates: Infoholic Research LLP predicts that the market of cryptocurrencies

and blockchain will grow by 35.2% in the next 5 years. Currently, the capitalization of

cryptocurrency is $397,562,631,312 (March 8, 2013).

[http://crowdfundbeat.com/mobile/2016/02/03/report-global-crowdfunding-market-

2016-2020/], [https://coinmarketcap.com/],

[http://www.ey.com/Publication/vwLUAssets/EY-ico-research/$FILE/EY-ico-

research.pdf], [https://www.infoholicresearch.com/report/cryptocurrency-and-block-

chain-market-trends-2016-2022/]

According to the team’s analysis, 235 ICOs were launched in 2017, while about $3.7

billion was raised. In addition, it was noted that start-ups prefer to raise funds by

selling their own tokens (60% of funds for the development of start-ups were

attracted through the ICOs).

Comments: The market is developing dynamically which indicates the opportunity to

occupy its niche in the market.

Competitors

The project team identifies two main types of competitors: traditional venture

capitalists and crypto capitalists.

1. Traditional VCs: according to the representative of the team, the project

competes with venture capitalists in the early stages in many respects.

The advantage of the project in this case, is to prevent dilution for novice developers,

more strategic freedom for investors and a relatively liquid market for trading their

stocks of companies or their tokens at an early stage.

Disadvantages: Crypto investment is not so widespread and it does not have a large

history of development.

2. Crypto capitalists:

cofound.it - a platform that connects you to teams that have trained to become

serious blockchain businesses.

ICObox - Blockchain Growth Promoter and Business Facilitator for

companies seeking to sell their products via ICO crowdsales.

Crypto Bazaar – this is a subsidiary of InvestBazar, a platform that has

established itself as a strong player who can select quality business projects

and find private investments for them.

Superbloom Cuputal - funding and accelerating groundbreaking blockchain

start-ups towards an ICO.

Catena Capital – a blockchain accelerator and ICO fund.

Coincrowd – a decentralized platform, driven by the community, where you

can launch new projects and raise funds with technological guarantees.

This project differs from those of other companies such as cofound.it and

superbloom in that there is a fund as part of the project that invests in start-ups on

ICNQ LAB.

Besides, for projects, the ICNQ token effectively interacts with the received audience

of potential ICO investors, which gives start-ups the opportunity to request

investments directly. For investors, they can rely on the team's experience as former

venture capitalists and investment managers to identify and promote, investment

opportunities through tokens, which are confirmed by real business cases.

[Telegram]

In the course of our research, we have identified the following blockchain-based

competitors:

Starta - an acceleration program was launched to empower Eastern European

frontier technology companies by exposing them to the USA market. Starta

Accelerator 16/17 LLC is a portfolio of 21 post-product stage tech companies

customized for Eastern European founders aiming to adapt to the cultural and

business environment in the US.

Astronaut – a crypto fund which invests in projects based on its own evaluation

system.

Summary: The key difference between Iconiq Lab and its competitors, is its

positioning as an acceleration program. Projects must be screened and have the

opportunity to obtain funding, while competitors provide services to all comers.

Engineering Features of the Project

The program will provide services in mastering blockchain technology, smart

contracts, AI, etc.

Technical Description

The platform works as follows:

1) The start-up applies for participation in the Iconiq Lab program through a digital

portal or platforms (F6S).

2)Iconiq Lab checks the candidate, the documentation, development plans, etc. (Due

Diligence process).

3) The startup receives funding upon successful completion of this stage (from

25,000 to 200,000 euros in ETH) to develop MPV and participates in the 10-week

Roadshow.

4) Iconiq Lab provides assistance with marketing, the emission of tokens,

development of business strategies, consulting, law, etc.

5) Holding of closed pre-sale for ICNQ token holders.

6) Launching a public ICO for the participating project.

7) Launch of the final stage of the Post-ICO and preparation of reports.

Comments: According to the White Paper, the platform is already running. 165

applications were received.

There are no active modules in open repository:

Comments: The project has one active module containing a smart contract:

- https://github.com/IconiqLab/ICNQToken

Commits: 44

1. gustavoguimaraes: 99.75%

2. barmatz: 0.25%

The repository belongs to Iconiq Lab.

Documentation

We have analyzed the website and documentation of Iconiq Lab for sufficiency and

consistency in relation to making an investment decision.

Information about the project is contained in the White Paper, Color Paper, Terms of

Service and Privacy Policy. The documentation is presented in English. The project

is described in sufficient detail in the White Paper. The main emphasis is on the

description of the project’s functionality.

The website also provides information about the project, the RoadMap, the ICO, their

partners, the team and advisors. The website is presented in English. The website

contains all the basic answers to the frequently asked questions and questions can

be asked in the Telegram group which contains a lot of useful information about the

project and its history.

Summary: The documentation gives a comprehensive view of the project. The work

process of the fund and the accelerator and its functionality are all described in

sufficient detail.

ICO

Tokens issued for sale: 75%

Public ICO start: April 15, 2018

Token type: ERC20

Accepted payment: ETH

1 ICNQ price: 1 EUR

Crowdsale duration: 6 weeks, until May 30, 2018

The ICNQ token gives one the right to membership in the ICNQ club. Members of

the ICNQ Club will have exclusive pre-licensing privileges, access to the platform

and benefits of the Iconiq Lab community.

Token limitation: 20,000,000

Advantages of tokens holders:

Dividends: no

Additional token emission: no

Escrow: N/A

The Token Sale is implemented in several stages:

Max goal: 10,000,000 EUR

Min goal (ICO): 500,000 EUR

Bonus: 50% bonus pre-sale discount.

Comments: A total of 15,000,000 ICNQ will be for sale, 3,750,000 of which will be

available on public pre-sale and sale. The remaining tokens are for institutional &

U.S. accredited investors. The minimum purchase amount is 1 ETH.

Bounty

Link to the Bounty: [https://iconiqlab.com/bounty/]

The project allocates 5% (1M ICNQ) of the total number of tokens for the bounty.

The program is open in the following areas:

Social Media

Content (including posts on Medium, etc.)

Meet-up

Conference

Headhunter

Bitcointalk subscription campaign

Translation campaign

Summary: The project has an extensive bounty program. All conditions of the

program are indicated by the link above. Rewards will be distributed after the end of

the Token Sale.

Token and Capital Distribution

Tokens and capital are distributed according to the following scheme:

Summary: Tokens do not affect the distribution of shares in the company. The

incentive system is built in such way that it is more profitable to buy tokens earlier.

Development Plans

The roadmap

February 2018: Official launch of acceleration program with 5 start-ups in

Germany.

June 2018: Official launch of Iconiq Consulting.

July 2018: Launch of the second acceleration program in Germany.

September 2018: Launch of the acceleration program in New York.

November 2018: Launch of the acceleration program in Singapore.

Summary: The team presented plans for scaling the project. According to the

roadmap, the team will launch four acceleration programs in 2018 in various regions

of the world, with 20 projects being invested in by the end of the year.

Team

The team consists of 10 people and 10 advisors. Information about the main team

members based on their LinkedIn profiles is given below:

Patrick Lowry (LinkedIn) - CEO and Managing Partner. Previously: Venture

Capitalist at ZIEGERT Bank & Real Estate Consulting GmbH, Deutsche

Börse, Partner at Graham Partners, Co-Founder and CFO of Voltaic

Coatings.

Maximilian Lautenschläger (LinkedIn) - Managing Partner. ICO Advisor at

Healthbase Digital, Cryptonaut, Strategic Advisor at Ligare Technologies

Limited, previously: Venture Developer at crossbuilders GmbH.

Daniel Barmatz (LinkedIn) - Technical Director. CTO Advisor at ProCircle

Network, previously: Co-Founder and Technical Director of Epiphyte

Corporation, Architect of the user interface at NICE Systems.

The team has 7 more people.

Summary: The team is made up by people from all over the world, such as, USA,

Germany, Poland, India, Latvia, Israel, UK, and so on. The project is primarily based

in Germany. The team also includes the following specialists: Strategy Director,

Portfolio Director, Marketing Director, Technical Consultant, Communication

Managers and Corporate Design Expert.

Marketing

Information about the project is available in various popular services such as Twitter,

Telegram, Medium, LinkedIn, Facebook, Crunchbase and YouTube. The project has

a Bounty program.

The team conducts an advertising campaign on social media. Regular news updates

on Twitter and Facebook. There is a blog on Medium, LinkedIn and Instagram. The

main community is on Telegram and has its own blog and website.

The format of articles about the project shows that they are written mostly by the

team members as a review or information portals, as an announcement of the next

project staging the ICO.

Comments: The interest in the project is rising. Iconiq Lab closes a 1M USD in

private presale [https://iconiqlab.com/community/]

Traffic analysis of TOKEN.ICONIQLAB.COM based on Similarweb.com data showed

the following:

Traffic source: [https://www.similarweb.com/website/token.iconiqlab.com]

Comments: direct link: 4,19, referrals: 95,81, search: 0, social media: 0, mail: 0

Traffic through search: 0

Referrals: 95.81%

Social activity of Iconiq Lab based on BE1.ru data showed the following:

Traffic source: [https://be1.ru/stat/token.iconiqlab.com]

Comments: Top 4 visitor countries: Spain - 36.11%, Germany - 27.99%, Great

Britain - 21.73%, Russia - 14.16%

Referral links: iconiqlab.com 100.00%

Social Activities: No Information

Traffic analysis of the main project site ICONIQLAB.COM based on

Similarweb.com‘s data showed the following:

Traffic source: [https://www.similarweb.com/website/iconiqlab.com]

February: the number of visits to the main website

Summary: Based on the available data, it can be concluded that the team conducts

active advertising campaigns on Twitter and Facebook, communicates with users on

Telegram, maintains a blog on Medium and participates in various events. There are

also a number of media publications. The number of visitors to the ICO website of

the project [token.iconiqlab.com] is about 400 people per month. The team plans to

be on a token site during public sale and then redirect the audience to the main

Iconiq Lab site.

The activity of the main website decreased by 3000 people compared to the previous

month.

Contacts

The developers can be contacted using the links below:

Website

Twitter

Telegram

Medium

Linkedin

Facebook

Crunchbase

YouTube

The information contained in the document is for informational purposes only. The views

expressed in this document are solely personal stance of the ICOrating Team, based on data

from open access and information that developers provided to the team through Skype, email

or other means of communication.

Our goal is to increase the transparency and reliability of the young ICO market and to

minimize the risk of fraud.

We appreciate feedback with constructive comments, suggestions and ideas on how to make

the analysis more comprehensive and informative.