Icora Ltd.Novation Centre

DundalkCo. Louth

Ireland

web: www.icora.ie email: info@icora.ie Fo

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FonaTicket™Consumers will be given the option to book their ticket in advance online. They walk up to the door and scan their mobile, no hassle, no queues just like every other VIP.

FonaCoupon™The ticket can also be used as a drinks voucher; the Consumer can use the same ticket to receive a free or reduced price drink.

FonaCustomer™Is a marketing tool that allows you to build upcustomer loyalty. At the same time maximizingdirect marketing budgets at minimal cost.

Our solution has been awarded:

Dublin City University Commercial Research Innovation Award 2006

National Seedcorn Business Initiative 2006

Annual Enterprise Award 2006 for Intelligent Programming for

Mobile Communication

Fonaticket™ – How it works1. Customer logs onto venue website

2. They can purchase their online and receive their ticket to their mobile phoneOR

Customer can purchase tickets via sms short code and receive their ticket to their mobile phone

3. Ticket is sent to phone as an MMS message or a SMS message

1. The ticket is in the form of a 2D data matrix

5. The customer arrives at the venue and proceeds to a scanning terminal

6. The Customer opens the message containing the ticket and holds the phone in front of the scanner

7. The ticket in then invalidated to prevent further use

8. The customer then proceeds into the venue

Benefi ts include:

Quick and easy access to venueQuick and easy access to venue

Less cash on premises

Secure method of ticketing

Captures excellent marketing informationCaptures excellent marketing information

Range of advertising opportunities

Fast gateway delivery

Data capture and export facilities

Advanced message fi lter system

Online statistics

Custom reporting

Crowd control - Health and Safety

Age policy highlighted on ticket

fonaticket : www.fonaticket.com fonaticket : www.fonaticket.com fonaticket : www.fonaticket.com

Did you know....We bring our mobiles everywhereIn an era of channel surfi ng, page turning and pop up blocking, mobile is the place to move people on the move.

Our mobiles say a lot about usWe love to personalise them with sounds, colours, animations, videos and plastic covers. People love getting free “branded content” and handy information from trusted advertisers to brighten up their mobile lives.

You would not want someone reading your text messagesMobile is a deeply personal medium. Mobile marketing is not about sending interruptive texts to lists of numbers. It is about accessing relevant information about things that interest you.

You would not give out your mobile number to strangersMobile is an invitation based model. Marketers must get permission fi rst and then communicate i.e. via FonaTicket.

Mobile is about instant participationIntegrating mobile with your advertising maximises consumer participation and yields valuable insights into individual media performance.

Our mobile is our most valued media itemMobile is a lifeline to a personal network of friends, family, information and entertainment.

FeaturesTickets can be sold right up to the last minute

The tickets are delivered immediately

Fonaticket™ cannot simply be transferred

like a paper ticket

Tickets can be cancelled and re-issued effortlessly

Completely up to date and accurate information about your customer base

Benefi ts to customerFonaticket™ offers a convenient, easy to usemethod of distributing tickets to customers

Increase pre-booked ticket sales

Provide Businesses with a marketing tool thatallows them to understand customer needs, patterns and trends

Build structured and powerful direct marketing campaigns

Fonaticket™ eliminates the need for ineffi cientand costly automated ticket collection machines

Long term environmental benefi ts

Improved health and safety conditions

Less cash will be held on the premises

Benefi ts to consumer

Fonaticket™ dramatically cuts customers wait in queues

Facility to cancel or re-issue M-Tickets

Facility to send an M-Ticket as a gift

Facility for customers to opt-in for promotionsor cheaper M-Tickets during quiet times

Customers do not need a credit card to collect their M-Ticket