Next Generation Networks for Contactless and Mobile Ticketing
Mobile Ticketing - Are You Ready?
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mobile transactions:are you ready?an introduction to apps, m-sites, tablets & more.
Stuart Buchanan,wearethenest.com.au
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
the mobile landscape,things we do on mobiles,apps & m-sites,mobile case study,the role of tablets,tablet case study
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
the mobile landscape,things we do on mobiles,apps & m-sites,mobile case study,the role of tablets,tablet case study,and...
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
the mobile landscape
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
in 2011, worldwide sales of smartphones exceeded sales of personal computers.
canalys.com
2010
2011
0 125 250 375 500
smartphone
personal computer
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
in 2011, the % growth of mobile devices and tablets completely outstripped PCs.
canalys.com
-75 0 75 150 225 300
smartphone
tablets (iPad)
netbooks
laptops
desktop computers
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
by 2015, more internet users will access the web through mobile devices than through the desktop.
idc.com
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
now, the #1 method for accessing local information is the mobile device.
higher-and-higher.com
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
76% of all australians aged 12-14 own a mobile device.
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
76% of all australians aged 12-14 own a mobile device.2% of all australians aged 5-8 own a mobile device.higher-and-higher.com
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
android handset share rocketed in australia from 2010 to 2011.
zdnet.com.au, august 2011
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
but smartphone internet usage is still dominated by apple.
campaignmonitor.com
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
over 2 million australians now use an iPhone:
roymorgan.com, december 2011
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
2%15%
31%28%
24%
Under 2525-3435-4950-6465+
53%47%
MaleFemale
roymorgan.com, december 2011
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
1 in 5 email newsletters are now viewed on a mobile device.
campaignmonitor.com, June 2011
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
things we do on mobiles
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
voice calls are still the most popular feature in most age demographics, except teenagers - less than 2/3 use make calls daily, ranking as only the sixth most used feature.
gsmarena.com
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
30% of all social media traffic originates on mobile devices.
mashable.com
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
0 20 40 60 80
SMSAppsBrowserSocialGamesMusic
mobile content usage:
comscore.com, december 2011
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
googlemobileads.blogspot.com, september 2011
mobile & tablet usage peaks later in the day(high likelihood of a social environment)
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
half of all smartphone owners use their devices while shopping in bricks-and-mortar stores: to compare prices (56%), take pictures of products (53%) and seek coupons or discounts (46%).
internetretailer.com, december 2011
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
shopping apps are the fourth most downloaded category of mobile app, behind games (67%), social media (66%), music (57%). at 46%, shopping apps are tied with news apps.
internetretailer.com, december 2011
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
googlemobileads.blogspot.com.au, february 2012
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
Australia Council For The Arts, June 2011
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
Australia Council For The Arts, June 2011
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
Australia Council For The Arts, June 2011
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
mobile users want information right at the point of sale:88% of consumers searching on a mobile device will make a purchase within 24 hours.(short / immediate time window from receiving ‘call to action’ to implementation)
Google Mobile Ads
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
what’s in:‘lean forward’ • short form content• simple forms and quick authorisations
(social authorisations / stored credentials)• social engagement (discussion and
negotiation, sharing links & searches)• leverage all device functions (cameras,
maps etc)
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
what’s out:‘lean back’• long-form content / long pages• multiple actions to achieve single goal• complicated registration processes, and
CAPTCHAs• multiple images / poor image compression• flash
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
apps & m-sites
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
app: application made specifically for a brand of mobile device, downloaded and run on the device.
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
app are software,built specific to the device,downloaded and stored, cost more to produce.
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
app does not necessarily need an internet connection, if data has already been saved or downloaded.
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
apps allow for integrated engagement across social platforms, and can leverage full phone functions.
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
native apps are built using specific coding language for each platform, requires specialist skills to develop.
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
m-site: mobile-optimised web site, viewable on any device with an web browser.
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
m-site can be built once, and run across multiple types of devices.
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
m-site requires an internet connection, all data is stored online.
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
m-sites are built using common HTML code, don’t necessarily require large amount of re-training for webdevelopers.
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
use simple design and simple functions. and keep the code simple too - no unnecessary bangs & whistles.
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
here’s why:
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
mobile320 pixels x 480 pixels
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
mobile320 pixels x 480 pixels
web1024 pixels x 768 pixels
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
what looks good here...
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
might not look good here.
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
many of us this year will solve the m-site conundrum with ‘responsive design’.
earthhour.fr
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
bostonglobe.com
anderssonwise.com
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
m-site or app? of all the social media traffic generated on a mobile,52% comes from browsers (inc. m-sites) and 48% comes from apps.
mashable.com, february 2012
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
m-site or app?how much money do you have to spend?how & where will it be used? are you looking for deep level of social engagement?how flexible is your web site?
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
mobile case study: sydney festival 2012
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
2011 festival,iPhone app
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
2011 festival,iPhone appprogram ‘at a glance’search listingsin-app planner
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
2012 festival,new mobile site
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
high festival mobile consumption across the board + strong growth in Android and non-iPhone market from 2011 to 2012.
2012 festival,new mobile site
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
program ‘at a glance’search listingslinked planner(across mobile site, desktop site and app)
2012 festival,new mobile site
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
2012 festival,mobile app
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
2012 festival,mobile app(iPhone & Android)
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
2012 festival,mobile app(iPhone & Android)
if we can get so much from the mobile site, then what can we do with the app?
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
2012 festival,mobile app(iPhone & Android)
geo-taggingeverything is geo-tagged - find events, restaurants, bars, ticket booths, car parks, utilities and festival photos - right where you are now
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
2012 festival,mobile app(iPhone & Android)
cross-platformpersonalisation‘my festival’ feature, linked planner, bookmarked venues & shared photos + a home page ‘news feed’ with live info & updates
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
2012 festival,mobile app(iPhone & Android)
gamificationtake part in the sydney festival mobile game - win discounts, prizes & badges, and unlock the ‘final game’ to win a special VIP prize
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
2012 festival,mobile app(iPhone & Android)
iphoneographyin-app camera allows you to snap photos at festival events, tag your location, ‘festivalise’ your image and share with the world
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
results:• total number of app downloads across platform 27,000• ratio of apple : android app downloads was 17:1• m-site represented 22% of all web traffic (over 1 in 5)• apple mobile or tablet devices represented 18% of all
web traffic• apple mobile or tablet devices represented 80.5% of all
mobile traffic (ratio of apple : android web traffic was 4:1)• ipad represented 5% of all web traffic• ipad represented 22% of all mobile traffic• facebook generated 2.5 more visits to the site than print
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
the role of tablets.
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
comscore.com
ipad dominates the tablet market entirely.
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
comscore.com, october 2011
apple iOS traffic (u.s.)
0 12.5 25 37.5 50
iPad iPhone iPod Touch
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
comscore.com
ownership led by 25-34.
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
businessinsider.com
majority use it between 2 and 5 hours per day.
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
flurry.com
some statistics claim that app use outweighs web on mobile.
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
businessinsider.com
when consuming news, over 60% choose apps over web.
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
comscore.com, october 2011
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
adobe: average tablet transaction $123, average desktop transaction $102(based on 16.5 visits to 150 retailers)
success.adobe.com
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
ipads replacing other devices in public cultural institutions.
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
mobile case study: art gallery of new south wales
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
ContemporaryAGNSW iPad app
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
ContemporaryAGNSW iPad app
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
ContemporaryAGNSW iPad app
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
ContemporaryAGNSW iPad app
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
and...
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
what about the QR code?
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
comtex: “the short-lived and soon-to-be-antiquated QR codes will be replaced with mobile visual search, which provides consumers with faster, more convenient and compelling, interactive marketing experiences”
marketwatch.com, january 2012
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
mobile visual search
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
near field communciation
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
juniper predicts that 1 in 8 (13%) of north american and western european mobile users will use their NFC-enabled mobile phone as a metro rail or bus ticket by 2016
intomobile.com, february 2012
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
juniper predicts that NFC mobile tickets will represent more than 50% of all mobile ticketing revenue by 2016
intomobile.com, february 2012
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
and...
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
augmented reality allows you to use a mobile device to ‘augment’ locations with information, images and media.
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
augmented reality offers engagement via ‘real world’ interactions.
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
‘unseen sculptures’ showcases augmented reality art installations around australia.
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
artists staged an augmented reality ‘intervention’ at the 2011 venice biennale, “extending the Giardini with extra [virtual] pavilions”.
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
and...
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
AMOLED display (active-matrix organic light-emitting diode) will allow our devices to be fully flexible and as thin as a piece of paper.
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Mobile Transactions, Are You Ready? Stuart Buchanan, wearethenest.com.au.
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more ideas & stories atwearethenest.com.au
facebook.com/wearethenesttwitter @wearethenest
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more ideas & stories atthesharedexperience.com.au
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