ICOM MPR 2019network.icom.museum/fileadmin/user_upload/mini...Play It Loud: Rock 'n' Roll Gets the...
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ICOM MPR 2019 Transforming Museum Communications in a Changing World
Transcript of ICOM MPR 2019network.icom.museum/fileadmin/user_upload/mini...Play It Loud: Rock 'n' Roll Gets the...
ICOM MPR 2019Transforming Museum Communications in a Changing World
Communications & Marketing Channels
Website/
Mobile
Social
Media
Digital
Syndicatio
n
Media
Relations
Promotional
Publications
Internal
Communi-
cations
Onsite
Marketing
Advertising
How The Met Reaches People
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Michelangelo: Divine Draftsman & Designer Press Coverage
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Media Relations: Play It Loud
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Media Relations: Play It Loud
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Media Relations: Play It Loud
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Media Relations:
Met Exhibitions
Residence DemographicsFifth Avenue/Cloisters/Breuer
10Market Research
New York
City…
NYS
7%NJ/CT
6%
Other
U.S.…
International
33% FY18 Residence Fifth Cloisters Breuer Total
LY
FY17
New York City 28 53 55 31 31
NYS 7 9 7 7 7
NJ/CT 6 8 5 6 5
Other U.S. 24 18 18 23 20
International 35 12 15 33 37
Total 100 100 100 100 100
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Widening the Lens
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Widening the Lens
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Widening the Lens
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Widening the Lens
Teens Take The Met!
World Pride
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Media Relations:
Media Relations:
Engaging with Current Events
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Engaging with Current Events: Notre Dame
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Engaging with Current Events: Notre Dame
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Engaging with Current Events: World Refugee Day
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Engaging with Current Events: World Refugee Day
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