ICM N Applications and Solutions Dr. Volker Ziegler ICM N Applications and Solutions Dr. Volker...

ICM N

Applications and Solutions

Dr. Volker Ziegler

ICM N

Applications and Solutions

Dr. Volker Ziegler

How to build a seamless user experience – Applications and Solutions

for an early market

IDATE‘s International Conference 2003 – Montpellier, November 21, 2003

How to build a seamless user experience – Applications and Solutions

for an early market

IDATE‘s International Conference 2003 – Montpellier, November 21, 2003

2 © Siemens, 2003IDATE‘s International Conference 2003 – Montpellier

Consumer:

User experience

Enterprises:

Operators:

Industry Trend:

Increase efficiency

Deregulation and new business models

Compensate stagnating voice ARPUs (Average Revenue

per User) and increase subscriber loyalty

Licence investments for 3G

Open architectures Revenue per User in W-Europe, [€/month]

Revenue

Market Segmentation

0

10

20

30

40

50

2000 2002 2004 2006 2008

Mobile data solutions offer new revenue sources foroperators and increase efficiency of enterprises

Source: Siemens ICM N; 2003-08

Voice

Data

24,6

11,5

0,9

44.2

4,4

2,7Advertising & MarketingAdvertising & Marketing

CommunicationCommunication

Yr 2007 W-Europe*Yr 2007 W-Europe*

Information & Entertainment Information & Entertainment

TransactionTransaction

Process ImprovementProcess Improvement

* Mobile data operator market in billion of €


Early markets often show a very complex ecosystem

Content Creation

ServiceProvisioning

Consumer e.g.Music/Video

e.g.ServicePortal

e.g.Prepaid / Location

e.g.GSM,GPRS,UMTS,WLAN

e.g.Mobilephone, Wireless Modules, cordlessproducts

Service Provider

Content Provider

Mobile Operator Retail

Extended value chain requires end-to-end solutions competence

BusinessUser

Enterprise

ServicesEnablingTransportInteraction


It Is All About User Experience

Customer expectations Challenges for the Operator

Provide a broad variety of best-in-class applications including 3rd party applications

Support new pricing and business models with flexible charging

Provide services agnostic to networks

Add value to data streams, make network assets available to applications

Freedom of choice

Don't care about network

Personalize communi-cation


Mo

bile b

usin

ess enab

ling

Consulting

Networks

Devices

Automation

MED

A & D

TS

SV

PG

Integration

Hosting

Maintenance

Transport

Automotive

Energy

Medical

Siemens is uniquely positioned to make industries mobile


Business TrackingResource Control

How can mobile solutions contribute to the success of enterprises?

Internal interaction

Efficiency of processes

Motivation of people

Internal Communication

Interaction with Customers

Delivery of products and services to customers

Communication with customers

Navigation, Telematics, Multimedia Streaming,Media Download, Messaging

Local Advertising

PersonalAssistant

PersonalInformation Management


Applications and Solutions – How to Make Them Happen

Devices

Applications and Content

MobileData

Charging Prepaid

IN

Operator Networks

Core Networks RadioAccess

WLANMulti

MediaSolutions

Mai

nte

nan

ce

Inte

gra

tio

n

Op

erat

ion

VASValue Chain

Co

nsu

ltin

g /

Des

ign

Enabling Services and Technologies


From Prepaid@vantage and Payment@vantage to a Convergent Online Charging System

Payment@vantage

MMS

SMS

Instant Messaging

IP based*

Prepaid@vantage

CS voice

PO dataSS7 based*

Charging for all• Services, Sessions

and Events in• Fixed-, 2G-, 2,5G-, 3G-

and NGN-networks for• Pre- and Postpaid

customers and• Telco and 3rd Party-

Content

charge@once

* Concerning charging interfaces


Combined branding, combined tariffs, …

Converged services, single bill, unified device, …

Converged architecture, converged technology, same device, …

Technical Impact

Business Impact

Single mailbox,

WLAN mobility

MMS for wireline devices

free calls from mobile to home

Indoor and Outdoor Convergence The Opportunity for Value Add


FixeMobileFixe / mobile

Number one in prepaid segment with >20 % market share

150 Mio. Subscribers by 97 operators in56 countries generate more than30 Mio. call attempts per hour (BHCA)

IN and Charging References Positioning in the World Market


ADP TELECOM 1st commercial reference

Most important public WLAN HotSpot in France (20000 m², 65 access points)

In operation since 29 April 2003

Palais des Congrès Projecthttp://www.palais-congres-paris.fr/

Public and business access

s Wlan Solution


Innovative Examples –understanding the end-user´s lifestyle

Commuting

M-Parking Traffic Info

Navigation

Street Finder

Leisure

M-Weather Games

Video Streaming

Animated Chat

Mobile Shopping

Ticketing

Lunch

Restaurant Finder

Reservation

At work

Email

Resource Management

Video Conferencing

Messaging

PIM (address book,task list, calendar)

Travel

M-Teletext

Booking/Re-scheduling

Video Streaming

News/Info Services


Let´s make it happen!

ICM N Applications and Solutions Dr. Volker Ziegler ICM N Applications and Solutions Dr. Volker...

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