iCIMM2: From Search to Sale
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Transcript of iCIMM2: From Search to Sale
© Copyright 2013. All rights reserved.
iCIMM2: From Search to Sale
Real Solutions. Real Results. May 21, 2013
© Copyright 2013. All rights reserved.
About Our Speakers
! Suchit Bachalli, VP of Sales – Unilog Content Solutions
• Nearly 15 years of technology sales and management experience
• Drives the strategy and direction of the sales operations across the company’s product portfolio
! Justin Smith, Development & eCommerce Solutions Manager – IDEA
• Helps IDEA deliver innovative solutions to help connect supply chain from manufacturers through distributors to end users
• Formerly worked at the National Institute of Standards & Technology
! Les Johnson, VP and CIO – North Coast Electric Company
• Over 30 years experience in the computer technology field
• Currently serving as a member of NAED’s Strategic Technology Task Force and the IDEA Innovation Advisory Council
© Copyright 2013. All rights reserved.
Agenda
! Living in a Digital World
! Changing Consumer Behavior
! Industry Analysis of Technology Trends
! 7 Best Practices for Web Storefronts
! iCIMM2 demo
! Q&A
© Copyright 2013. All rights reserved.
IDEA for Distributors
© Copyright 2013. All rights reserved.
Living in a Digital World
! In business for 5 years and net worth to date of $110 million
! Almost 39 million followers on Twitter
! First album debuted at #1 in almost all countries
! 2 Time Grammy Nominee
Photo credit: www.santabanta.com/
© Copyright 2013. All rights reserved.
Living in a Digital World
! In business for 5 years and net worth to date of $110 million
! Almost 39 million followers on Twitter
! First album debuted at #1 in almost all countries
! 2 Time Grammy Nominee
Photo credit: www.santabanta.com/
Discovered on …
© Copyright 2013. All rights reserved.
Living in a Digital World
! Internet is an empowering tool
! Transforms how you do business
! Changes the way you interact with customers
© Copyright 2013. All rights reserved.
AmazonSupply, Grainger & Zoro Tools
! Approximately 600,000 products in stock
(Cleveland Research Group)
! Plans to have half its sales come through eCommerce by 2015 (According to Grainger VP and CFO)
! An eCommerce-only business with more than 500% sales growth in the US in 2012 year-over-year (Modern Distribution Management)
© Copyright 2013. All rights reserved.
Living in a Digital World
NEVER USED A FAX MACHINE
DOESN’T HAVE A LAND LINE
NEVER USED A DESKTOP
© Copyright 2013. All rights reserved.
Living in a Digital World
NEVER USED A FAX MACHINE
DOESN’T HAVE A LAND LINE
NEVER USED A DESKTOP
PRESIDENT & CEO OF IDEA? VP OF
PURCHASING AT COCA COLA?
AWARD WINNING
ARCHITECT?
© Copyright 2013. All rights reserved.
7 Steps to an Effective Web Storefront
Seamless ERP integration for real-time information
1
7 Best
Practices!
© Copyright 2013. All rights reserved.
7 Steps to an Effective Web Storefront
Seamless ERP integration for real-time information
Dynamic Shopping experience
Build for mobile
Always Build Scalable
1
2
5
7 Best
Practices!
Source: NAED, IEC & NECA -‐ Electrical Contractors Technology Benchmarking Survey Source: NEMRA Mobile Technology Survey
© Copyright 2013. All rights reserved.
7 Steps to an Effective Web Storefront
Seamless ERP integration for real-time information
Dynamic Shopping experience
Robust Content Management System
1
2
3
7 Best
Practices!
© Copyright 2013. All rights reserved.
7 Steps to an Effective Web Storefront
Seamless ERP integration for real-time information
Dynamic Shopping experience
Robust Content Management System
Intuitive Search & Navigation
1
2
3
4
7 Best
Practices!
Source: NAED, IEC & NECA -‐ Electrical Contractors Technology Benchmarking Survey
© Copyright 2013. All rights reserved.
7 Steps to an Effective Web Storefront
Seamless ERP integration for real-time information
Dynamic Shopping experience
Robust Content Management System
Intuitive Search & Navigation
Insightful analytics
1
2
3
4
5
7 Best
Practices!
© Copyright 2013. All rights reserved.
7 Steps to an Effective Web Storefront
Seamless ERP integration for real-time information
Dynamic Shopping experience
Robust Content Management System
Intuitive Search & Navigation
Insightful analytics
Build for mobile
1
2
3
4
5
6 7 Best
Practices! Source: NEMRA Mobile Technology Survey
© Copyright 2013. All rights reserved.
7 Steps to an Effective Web Storefront
Seamless ERP integration for real-time information
Dynamic Shopping experience
Robust Content Management System
Intuitive Search & Navigation
Insightful analytics
Build for mobile
Always Build Scalable
1
2
3
4
5
6
7
7 Best
Practices! Source: NEMRA Mobile Technology Survey
© Copyright 2013. All rights reserved.
7 Steps to an Effective Web Storefront
Seamless ERP integration for real-time information
Dynamic Shopping experience
Robust Content Management System
Intuitive Search & Navigation
Insightful analytics
Build for mobile
Always Build Scalable
1
2
3
4
5
6
7
7 Best
Practices! Source: NEMRA Mobile Technology Survey
Guest Speaker: Les Johnson North Coast Electric Co.
© Copyright 2013. All rights reserved. © Copyright 2013. All rights reserved.
iCIMM2 Demo
© Copyright 2013. All rights reserved.
IDW & ERP Integration
© Copyright 2013. All rights reserved.
Customer Experience
Guest Speaker: Les Johnson North Coast Electric Co.
© Copyright 2013. All rights reserved.
Customer Experience
Guest Speaker: Les Johnson North Coast Electric Co.
© Copyright 2013. All rights reserved.
Customer Experience
Guest Speaker: Les Johnson North Coast Electric Co.
© Copyright 2013. All rights reserved.
Customer Experience
Guest Speaker: Les Johnson North Coast Electric Co.
© Copyright 2013. All rights reserved.
Customer Experience
Guest Speaker: Les Johnson North Coast Electric Co.
© Copyright 2013. All rights reserved.
Customer Experience
Guest Speaker: Les Johnson North Coast Electric Co.
© Copyright 2013. All rights reserved.
Customer Experience
Guest Speaker: Les Johnson North Coast Electric Co.
© Copyright 2013. All rights reserved.
2900 Crystal Drive | Suite 500 | Arlington, VA 22202 P 703.562.4600 | F 703.562.4650 | info@idea-‐esolu_ons.com
Request a personal demo for your company! www.idea-esolutions.com
Suchit Bachalli Unilog Content Solutions
Justin Smith IDEA
Les Johnson North Coast Electric