IBP Vetting

Cindy AlexisBrandon ArmatasJessica CalhounZach HarrisHandell LarcoGraham Retzlaff

EDEN CORP.PLURIBUS

Technology•Large scale projections•Software

▫High quality image splicing

•Hardware▫Camera▫Work Station▫Graphics Cards▫Projectors

VividReal-TimeAutomaticScalableFlexible

Applications

Industry AnalysisPossible Competitors

◦Large display technologies LCD flat panels LED flat panels DLP Cubes Alignment of projectors High quality, super projectors

Competitor Characteristics◦High cost◦Technological limitations

Market OpportunitiesPotential Customers

Venues & Events◦Mega-Churches◦Sporting Events ◦Trade Shows◦Business Conferences◦Concerts

And…◦High net worth individuals◦Theaters◦Government Entities

Gaining an Advantage•Comparative Advantages

▫Low cost▫High portability▫Custom hardware from suppliers provided at

lower cost▫Full service (if requested)▫Seamless, high quality image▫Picture in picture▫IFRT (Image Failure Reduction Technology)

Business Model•Business Model for Pluribus

▫Lease and/or buy hardware Resell from partnered suppliers

▫Licensing of software

▫Service contracts available High annuity businesses

5 Forces

• Suppliers – High bargaining power• Customers –Vague target market• Rivalry – Similar technologies at higher costs• New Entrants – Technology replication /

development• Substitute Products – Projection technologies /

Large scale displays

Major Hurdles / Risks•Intellectual Property Risks (Pluribus is

public knowledge)▫Technology duplication

•Competition•User Interface•Testing outside of laboratory

environments

Question