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IBM Commerce

Act on Data From Any Channel In Any Channel

IBM Universal Behavior Exchange (UBX) and Vibes Deliver Mobile Marketing and Mobile Wallet CapabilitiesVibes’ cloud-based platform, Catapult, allows marketers to manage and execute mobile marketing campaigns using all mobile channels -

SMS, MMS, push, wallet (both Apple Wallet and Android PayTM), and mobile web experiences - built directly into the platform and supported by robust reporting and analytics.

For IBM clients, the integration with Vibes drives significant value by using mobile’s power of instant communication to help facilitate the purchase cycle and improve the customer journey. Marketers can leverage any mobile channel to trigger marketing messages that drive awareness, engagement and loyalty on the device used most by consumers.

This partnership integrates Vibes’ mobile marketing platform with a number of IBM’s Customer Engagement Solutions, including:

• Personalize mobile campaigns at scale with IBM Campaign for targeted text messaging, mobile wallet offers and more

• Manage and send push notifications with IBM Engage Mobile based on customer data, behavior and business rules

• Leverage email insight from IBM Marketing Cloud to better communicate with customers via mobile

• Utilize website and ecommerce behavioral data from IBM Digital Analytics across all mobile marketing touch-points

Mobile events that Vibes publishes to IBM UBX:

• mobile wallet-view item

• mobile wallet-install item

• mobile wallet-remove item

• SMS List Opt-in

• SMS List Opt-out

Utilize customer data from previous marketing campaigns to boost sales

conversion through mobile journeys

Increase revenue through mobile campaigns that offer real-time customer engagement and data- driven personalization

Streamline transactional and service-based text

messaging events that are tightly coupled with IBM

marketing solutions

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IBM Commerce

To learn more visit www.vibes.com/ibm.

Copyright IBM Corporation 2015 | IBM Corporation, Route 100, Somers, NY 10589 | Produced in the United States of America | November 2015

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The Power of Mobile Wallet Marketing + IBM UBXApple Wallet and Android Pay are new marketing platforms that CMOs and marketing professionals are using every day to increase in-store visits, boost average basket size, and bolster customer loyalty. Having your branded content like loyalty cards, coupons, and offers saved in your customers’ mobile wallets – a few centimeters from their credit cards – has consistently delivered 8-figure business outcomes. Since all forms of marketing can easily be activated with mobile wallet, having this capability integrated into IBM UBX opens up tremendous opportunities for marketers to increase the ROI across all marketing efforts. The Vibes platform provides marketers with the campaign management tools they need to effectively manage their branded content in Apple Wallet and Android Pay at scale, across millions of customers.

Innovating Customer Journeys With Mobile Wallet

91%3 hours

Evan is the Channel Owner for CityCool. He hopes to innovate with new marketing channels like mobile wallet to drive great experiences and increase revenue for his company.

Evan is able to immediately identify which customers in this segment have opted-in to SMS. Using the Vibes technology, he sends a tailored text message with a unique link to save a mobile wallet coupon to either Apple Wallet or Android Pay as an incentive to complete a purchase.

spent on mobile daily in the US in 2015eMarketer.com, 2015

of mobile users keep their device within arms’ reach 100% of the timeMorgan Stanley

After seeing the results, Evan is happy with the decision to create a mobile campaign to engage with his customers. In store revenue is up, and he has added a new channel of engagement to his marketing efforts.

He notices that a large group of online shoppers have abandoned shopping carts. He wants to re-engage those customers and encourage an in-store purchase at the local CityCool location.