IBM SmartCloud_Rethink IT. Reinvent Business_Dean Marsh_IBM Symp13

© 2013 IBM Corporation

IBM SmartCloudRethink IT. Reinvent Business.

Dean Marsh

Vice President Enterprise Initiatives

IBM Corporation


On today’s Smarter Planet, businesses globally are challenged to innovatewhile managing an unprecedented rate of change.

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200 Billion 60,00062%of workloads will be Cloud-based

physical assets with IT intelligence

1 Billionconsumers will have

SmartPhones

cyber attacksevery day


Organizations must balance optimization with innovation to enable new product and service models

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Optimization Innovation

Next Generation of Hybrid

Architectures

New economics of IT fuels investments in

innovation

Innovation drives need for continuous IT optimization


Thus, organizations are creating business-IT partnerships to apply technology in new, innovative ways

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The Economics of Computing are Changing

Lower Costs & Efficiency of Systems of Record

Transformation & Innovation in New Modes of Engagement

Rethink IT

Reinvent Business

• React with Agility

• Speed innovation

• Improve economics

• Improve operating dexterity

• Reinvent client relationships

• Provide new profit opportunity


IBM’s cloud strategy is designed for the Enterprise Customer to deliver benefits across multiple dimensions

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Deliver workload optimized solutions�Determine right workloads to move to cloud for best ROI and productivity gain

�Focused offerings for various workloads like Dev/Test, SAP, backup, and collaboration

Utilize the cloud delivery model to enable business transformation�Leverage deep industry knowledge to build targeted industry solutions

�Deliver innovation and leveraging the cloud for new “born on the cloud” workloads

Provide services and solutions at all layers of the stack�Standards-based common cloud architecture and foundation

�Infrastructure, platform, software and business process as-a-service

Offer multiple deployment choices�Public, shared public, private, managed/hosted private, hybrid


Cloud can accommodate two co-existing workload types

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“Born in the Enterprise, Cloud-Enabled” “Born in the Cloud, Cloud-Centric”

ScalableScalable

VirtualizedVirtualized

Elastic

Multi-tenant

Standardized infrastructureHeterogeneous infrastructureHeterogeneous infrastructure

Primarily existing virtualized workloads, back office, middleware-based

Primarily emerging platform workloads,new development, web-facing, scale-out on cloud, SaaS

Automated lifecycleAutomated lifecycle Integrated lifecycle

Compatibility with existing systems Exploitation of new environments


Cloud capabilities are built upon a common platform, with a commitment to open standards

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Common Open • Standards Technology and Industry • EcosystemCommon Open • Standards Technology and Industry • Ecosystem

Enables private/hybrid cloud service delivery and management

Cloud Enablement Technologies

Secure and scalable cloud managed services platform

Managed Cloud Services

Pre-built Cloud SaaS business applications and solutions

Cloud Business Solutions

Business Process as a Service Software as a Service

DeployDesign Consume

Platform as a Service

Infrastructure as a Service


Delivering flexibility in how organizations build and deploy cloud services, enabled by open standards and integrated security

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Evolve existing infrastructure to

Cloud

Evolve existing infrastructure to

Cloud

Common Cloud platform built on an open standards reference model

Private Clouds Hybrid Public Clouds

Flexible business service delivery and consumption models


Swiss Cloud as a part of SmartCloud Enterprise+ ww deployment

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Enables private/hybrid cloud service delivery and management

Cloud Enablement Technologies

Secure and scalable cloud managed services platform

Managed Cloud Services

Pre-built Cloud SaaS business applications and solutions

Cloud Business Solutions

Business Process as a Service Software as a Service

DeployDesign Consume

Platform as a Service

Infrastructure as a Service

Swiss Cloud Datacenter (Winterthur; available in July 2013)

� Swiss Cloud based on Swiss Legal Requirements

�We understand the behaviour of our clients when they talk about their data

� >70% of Swiss clients prefer data in CH

� Access of High-End Computing, Storage & Backup

� Offers PaaS solutions such as SmartCloud for SAP Applications and others

� Flexible access on Computing Power

� High Security and Availability

� Certifications such as ISO 27001, SSAE16


IBM’s Smarter approach to interoperability in the CloudStandards-based. Flexible. Customer Driven.

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Rethink the economics of IT

Leverage Cross Industry best

practices

Business success is not theoretical

Manage the market evolution

OSLC

TOSCA


Delivering world-class security capabilities throughout hybrid Cloud deployments

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Threat ProtectionIdentity Protection Application Protection

SmartCloud Security

SmartCloud Security

Global Assessment Services & Managed Services for Cloud

SmartCloud Security SmartCloud Security SmartCloud Security


The Power of Cloud: Transforming healthcare with IBM SmartCloud and Watson

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Watson, now available via the cloud to a personal computer, tablet or smartphone, allowing more access by more doctors and hospitals.

Delivering improved care more quickly and confidently than ever before.

Medical knowledge is growing

more quickly than doctors can keep

up with

In the U.S. alone, up to 15% of medical diagnoses

are inaccurate or incomplete.1

Digitized medicine in North America alone

will grow 400% by 2015

Reaching a total of 14,000 terabytes

of data, or 7.500 times

the data in all U.S. libraries combined. 2

1. Harvard Business review 2010

2. Enterprise Strategy Group


IBM’s CCRA represents the aggregate experience from hundreds of client engagements and hosted cloud implementations

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Governance

Security, Resiliency, Performance & Consumability

Cloud ServiceCreator

Cloud ServiceConsumer

Cloud Service Provider

Common Cloud

Management Platform (CCMP)

Operational Support Services (OSS)

Cloud Services

Inf rastructure-as-a-Service

Platform-as-a-Service

Sof tware-as-a-Service

Business-Process-as-a-Service

Business Support Services (BSS)

Cloud Service

IntegrationTools

ConsumerIn-house IT

Service Creation Tools

Inf rastructure

Existing & 3rd party services, Partner Ecosystems

CCRA 3.0

Common Reference Architecture FoundationCommon Reference Architecture Foundation

Cloud-enabled data

center / building IaaS

Cloud-enabled data

center / building IaaS

Platform Services

Platform Services



Building SaaS

Building SaaS

Based on knowledge of IBM services, software and system experiences, including IBM Research

Provides prescriptive guidance on how to build IaaS, PaaS, SaaS and

service provider clouds using IBM technologies

The IBM CCRA is reflected in the design of

� Clouds IBM implements for clients� IBM-hosted cloud services

� IBM cloud appliances

� IBM cloud products

It focuses on cloud specifics

� Radical cost reduction� Achievement of high degrees of security, reliability, scalability and control

It consists of multiple, detailed documents representing best-of-industry knowledge and insight

� How to architect, design and implement clouds


Our experience with over 9,000 Cloud engagements tells us that client are adopting Cloud computing in four basic ways

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IaaS:

Cut IT expense, reduce risk and complexitythrough a cloud enabled data center

PaaS:

Accelerate time to market with cloud platform services

SaaS:

Gain immediate access with business solutions on cloud

Innovate business models by becoming a cloud service provider


IBM is working with clients in each of these areas to helpthem achieve real business value

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Cloud Enabled Datacenter

Cloud Platform Services

Business Solutions on Cloud


Database licensing cost by 68%

New software rollout from weeks to 14 mins, driving more consistent quality

6x increase in Rev while holding operational costs flat.

Boost online rev 2,500 % and conversion to sale

by 1,700 %.

Tax revenue increase by USD$1.4m in 3 months

Time to provision 200 VMs reduced 90%


Our own use of cloud extends across the entire IBM organization and has transformed the IBM business on multiple levels

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�109,000 IBM employees use Blue Insight, the world’s largest business analytics private cloud.

�1,800 IBM marketers across 6 continents utilize IBM cloud-based Marketing Operations daily.

�6,000 IBM users of Blueworks Live to improve internal business processes

�200 million minutes of IBM web conferencing with IBM SmartCloud Meetings.

�Avoiding over $20M in expenses over 5 years with our private analytics cloud

�1,200 users in IBM China development labs, plus IBM Call Center teams in the United States and India, have migrated to a desktop cloud environment.


Our strong ecosystem of partners augment IBM SmartCloud capabilities

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Cloud BuildersCreating customized private cloud solutions for client and provider infrastructures

Cloud Infrastructure Providers

Leveraging the IBM Cloud to provide IaaS/PaaS capabilities

Cloud Services Solution ProvidersCreate customized client solutions running on the IBM SmartCloud

Cloud Technology Providers

Extending the function and value of IBM SmartCloud

Cloud Application Providers

Delivering standardized SaaS solutions on IBM SmartCloud


IBM SmartCloud differentiates ourselves in 4 distinct ways

Unmatched expertise to deliver enterprise-class, dynamically orchestrated services at scale

World-class security and resilience

Client control through self-service and open, enterprise management tools

Workload optimized deployment models for hybrid delivery


The time has come to rethink IT and reinvent business —with IBM SmartCloud

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Ask the fundamental questions:

• Is your organization achieving the levels of innovation requiredto compete in today’s environment?

• Is your organization able to nimbly put lucrative ideas into action?

• Is your organization continually reinventing customer relationships?

• Are you adapting to market changes as fast as your competitors?

Go to ibm.com/smartcloud for more information.

IBM SmartCloud_Rethink IT. Reinvent Business_Dean Marsh_IBM Symp13

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