IBM Power Event, Keynote Presentation Doug Davis

IBM Power Systems

© 2012 IBM Corporation

Doug Davies, Program Director

IBM Executive Briefing [email protected]

02 May 2012

Power is performance redefinedand smarter computingDeliver services faster, with higher quality and superior economics


IBM Power Systems

Agenda for this session

� Characteristics of Smarter Computing

� Watson – Why it matters and what’s next

� What is the new definition of performance?

� Power Systems - Performance Redefined

� B R E AK

� Integration simplifies computing

� IBM i

� IBM PureScale Systems

� IBM PowerLinux offerings


IBM Power Systems

The pressure is on IT to deliver

3

Increased expectations 54%

of IT budgets are spent on operations and maintenance—

not on innovation.10

52% 50% 10x 1 in 5

Where do you turn? IBM

Higher customer, employee and partner expectations—self-service channels have grown by 52 percent (compound annual growth rate).6

Mobile clients and workforce—more than 50 percent of the world population uses mobile technologies.7

Ten-times growth in digital data since 2007—there are 2 billion Internet users.8

Intense competition—only 20 percent of the world’s largest companies in 2000 are still on that list today.9

Increased demand

Explosive growth

Intense competition 54%

of IT budgets are spent on operations and maintenance—

not on innovation.10


54%of IT budgets are spent on

operations and maintenance—not on innovation.10















IBM Power Systems

Managed throughthe cloud technologiesAccess world-class computing capabilities practically anywhereVirtualize to reduce costs and complexity

Infrastructure designed for dataTurn data into actionable insightEmpower decision makers to drive better business outcomes

Tuned to the task of businessOptimize workloads to improve service quality and efficiency and reduce costsMaximize performance for every industry, at every layer

Three keys to enabling your organization to capitalize on a more intelligent, interconnected and instrumented planet

4

Smarter computing enables business performance on a smarter planet


IBM Power Systems

Smarter computing enables the smarter planet

5

89%of CEOs want better insight via business intelligence and analytics11

Up to

55%cost reduction per workload is possible with optimized systems12

60%of CIOs plan to invest in cloud technologies13

On a smarter planet, smarter organizations drive innovation to stand apart in the crowded marketplace.


IBM Power Systems

IBM Watson technology—winning with workload-optimized systems

IBM Watson™ technology—a workload-optimized system that can act much like a human�Runs on commercially-available IBM POWER7® processor–based servers and IBM PowerLinux™ software

�Is tuned to the task of answering questions posed in natural language

�Is able to process 200 million web pages in three seconds

�Understands human language—English today, and soon, Japanese and French as well

�Shows that IBM deep analytics capabilities can pass the test

Watson technology is the result of comprehensive IBM expertise:

6

The technologies that power the IBM Watson system are available to IBM clients today.


Putting IBM Watson to Work

Doug DaviesExecutive Briefing Centers

8 © 2012 IBM Corporation

Smarter Computing

� Watson Wins!

� Largest Jeopardy! in 5 years

� 34.5M Jeopardy! Viewers

� 1.3B+ Impressions

� Over 10,000 Media Stories

� 11,000 attend watch events

� 2.5M+ Videos Views (top 10

only)

� 12,582 Twitter

� 25,763 Facebook Fans

On February 14, 2011, IBM Watson changed history introducing a system that rivaled a human’s ability to answer questions posed in natural language with speed, accuracy and confidence.


Smarter Computing

Big Data

Content Analytics

IBM Technology Depth

Business Analytics

Databases / Data Warehouses

2880 Processing Cores

16 Terabytes Memory (RAM) – 20TB Disk

System Specifications

90 IBM P750 Servers

80 Teraflops (80 trillion operations per second)

Workload Optimized Systems

IBM Watson a look behind the scenes

In the past 5 years IBM has spent over $14B in acquisitions and $6B in R&D annually


Smarter Computing

What if an enterprise had all the answers it needs to succeed?

Can we design a computing system that rivals a human’s ability

to retrieve, analyze and interpret vast amounts of information?


Smarter Computing

A Brief History of IBM Watson

IBM ResearchProject

(2006 - )

R&D


Smarter Computing

Winning Human Performance

Winning Human Performance

2007 QA Computer System

2007 QA Computer System

Grand Champion Human

Performance

Grand Champion Human

Performance

Each dot represents an actual historical human Jeopardy! game

More ConfidentMore Confident Less ConfidentLess Confident

The Jeopardy! Challenge…..


Smarter Computing

Baseline 12/06

v0.1 12/07

v0.3 08/08

v0.5 05/09

v0.6 10/09

v0.8 11/10

v0.4 12/08

v0.2 05/08

IBM WatsonPlaying in the Winners Cloud

V0.7 04/10

DeepQA: Progress in Answering Precision


Smarter Computing

� Deep Analytics – Combining many analytics in a novel

architecture, we achieved very high levels of Precision and Confidence over a huge variety of as-is content.

� Speed – By optimizing Watson’s computation for Jeopardy! on over 2,800 POWER7 processing cores we went from 2 hours per question on a single CPU to an average of just 3 seconds.

� Results – in 55 real-time sparring games against former Tournament of Champion Players in 2010, Watson put on a very competitive performance in all games -- placing 1st in 71% of the them!

Precision / Confidence & Speed


Smarter Computing

History of IBM Watson

IBM ResearchProject

(2006 - )

Jeopardy!Grand

Challenge

(Feb 2011)

R&D

Demonstration


Smarter Computing

Watson…..

� Watson History.

–3+ years development by IBM scientists

–Software: IBM Research Software Stack.

� Hardware: Cluster of 90 Power 750 ( 2880 Cores ) @ 3.55 GHz

– 88 compute nodes, 2 I/O nodes, 4 SAS Storage drawers & 2 xCAT Servers

� Software: SLES 11, JAVA, CNFS, GPFS, xCat,

� Middleware: Apache UIMA (open source)

� Applications:

– DeepQA - the main analytical engine which ran on Power 7

– Voice synthesis, strategies for betting, buzzing in, clue selection & exchanging info with Jeopardy Computers all ran on Windows 7 Lenovo desktop

– Avatar - Runs on Mac notebook


Smarter Computing

Watson

� Date: February 14 / 15 / 16 2011

� Competition with humans at the game of Jeopardy:

– Human vs. Machine contest.

� Competition:

– Ken Jennings & Brad Rutter

– Two most successful Jeopardy contestants of all time

$1,000,000 Winner


Smarter Computing

History of IBM Watson

IBM ResearchProject

(2006 - )

Jeopardy!Grand

Challenge

(Feb 2011)

Watson

forHealthcare

(Aug 2011)

R&D

Demonstration

Commercialization


Smarter Computing

IBM Watson brings together a set of transformational technologies to drive optimized outcomes

…built on a massively parallel

probabilistic evidence-based

architecture

Understandsnatural

language and human

speech

Adapts and Learns from

user selections and responses

Generates and evaluates

hypothesis for better outcomes


Smarter Computing

+IBM Watson

=

Leverage medical records + Quickly diagnose

and treatEnhance quality of

care delivered+


Smarter Computing

Seton Healthcare

� First client to utilize IBM Content and Predictive Analytics for Healthcare.

� Combines IBM's Watson technology with industry solutions offering

� Extract relevant clinical information from vast amounts of patient data

– Better analyze the past

– Understand the present

– Predict future outcomes.

� Seton to focus on

– Determine root causes of hospital readmissions

– Ways to decrease preventable multiple hospital visits.

� Facts…

– One in five patients suffer from preventable readmissions

– Represents $17.4 billion of the current $102.6 billion Medicare budget.*

– Beginning in 2012, hospitals will be penalized for high readmission rates with reductions in Medicare discharge payments

* According to the New England Journal of Medicine


Smarter Computing

Putting the Pieces Together at Point of ImpactCan Be Life Changing

Sym

pto

ms

UTI

Diabetes

Influenza

hypokalemia

Renal failure

no abdominal painno back painno coughno diarrhea

(Thyroid Autoimmune)

Esophagitis

pravastatinAlendronate

levothyroxinehydroxychloroquine

Diagnosis Models

frequent UTI

cutaneous lupus

hyperlipidemiaosteoporosis

hypothyroidism

Sym

pto

ms

Fam

. History

Pat. H

istoryM

edic

atio

ns

Fin

din

gs

Confidence

difficulty swallowing

dizziness

anorexia

fever dry mouth

thirst

frequent urination

Fa

mil

yH

isto

ry

Graves’ Disease

Oral cancerBladder cancer

HemochromatosisPurpura

Pa

tie

nt

His

tory

Me

dic

ati

on

sF

ind

ing

s

supine 120/80 mm HG

urine dipstick: leukocyte esterase

urine culture: E. Coli

heart rate: 88 bpm

SymptomsA 58-year-old woman complains of

dizziness, anorexia, dry mouth,

increased thirst, and frequent

urination. She had also had a fever.

She reported no pain in her abdomen,

back, and no cough, or diarrhea.

A 58-year-old woman presented to her

primary care physician after several

days of dizziness, anorexia, dry

mouth, increased thirst, and frequent

urination. She had also had a fever

and reported that food would “get

stuck” when she was swallowing. She

reported no pain in her abdomen,

back, or flank and no cough,

shortness of breath, diarrhea, or

dysuria

Family History

Her family history included oral and

bladder cancer in her mother, Graves'

disease in two sisters,

hemochromatosis in one sister, and

idiopathic thrombocytopenic purpura

in one sister

Patient History

Her history was notable for cutaneous

lupus, hyperlipidemia, osteoporosis,

frequent urinary tract infections, a left

oophorectomy for a benign cyst, and

primary hypothyroidism, diagnosed a

year earlier

Her medications were levothyroxine,

hydroxychloroquine, pravastatin, and

alendronate.

MedicationsFindingsA urine dipstick was positive for

leukocyte esterase and nitrites. The

patient given a

prescription fo ciprofloxacin for a

urinary tract infection. 3 days later,

patient reported weakness and

dizziness. Her supine blood pressure

was 120/80 mm Hg, and pulse was 88.

• Extract Symptoms from record• Use paraphrasings mined from text to handle

alternate phrasings and variants• Perform broad search for possible diagnoses• Score Confidence in each diagnosis based on

evidence so far

• Extract Symptoms from record• Use paraphrasings mined from text to handle

alternate phrasings and variants• Perform broad search for possible diagnoses• Score Confidence in each diagnosis based on

evidence so far

• Identify negative Symptoms• Reason with mined relations to explain away

symptoms (thirst is consistent w/ UTI)

• Identify negative Symptoms• Reason with mined relations to explain away

symptoms (thirst is consistent w/ UTI)

• Extract Family History• Use Medical Taxonomies to generalize medical conditions to the granularity used by the models

• Extract Family History• Use Medical Taxonomies to generalize medical conditions to the granularity used by the models

• Extract Patient History• Extract Patient History• Extract Medications• Use database of drug side-effects

• Together, multiple diagnoses may best explain symptoms

• Extract Findings: Confirms that UTI was present

• Extract Medications• Use database of drug side-effects

• Together, multiple diagnoses may best explain symptoms

• Extract Findings: Confirms that UTI was present

Most Confident Diagnosis: DiabetesMost Confident Diagnosis: UTIMost Confident Diagnosis: EsophagitisMost Confident Diagnosis: Influenza


Smarter Computing

A Brief History of IBM Watson

IBM ResearchProject

(2006 - )

Jeopardy!Grand

Challenge

(Feb 2011)

Watson for

Healthcare

(Aug 2011)

WatsonIndustry

Solutions

(2012 - )

R&D

Demonstration

Commercialization

Cross-industry

Scale up

New class of industry

specific business

analytics solutions

that leverage Big Data


Smarter Computing

IBM Watson has the capabilities to address grand

business and societal challenges

Contact Center

Healthcare Financial Services

Government

Diagnostic/treatment

assistance, evidenced-

based insights,

collaborative medicine

Investment and

retirement planning,

institutional trading and

decision support

Call center and tech support

services, enterprise

knowledge management,

consumer insight

Public safety, improved

information sharing,

security

From battling humans at Jeopardy! to transforming how business thinks, acts, and operates


IBM Power Systems

Power is performance redefined: designed for data, tuned for the task and managed through the cloud

25

Deliver services faster�Get to the marketplace more quickly to gain a competitive edge and seize emerging opportunities

�Simplify and integrate IT infrastructure to deliver services faster

�Leverage cloud provisioning to achieve faster, more flexible service delivery

�Speed the delivery and deployment of new applications and processes to support strategic business initiatives

Deliver services with higher quality�Support increased application service levels

�Balance rapid change with business risk

�Enable an integrated approach to managing security and resiliency

�Improve systemwide business resilience with the built-in reliability, availability and serviceability (RAS) characteristics of IBM Power Systems servers and blades

Deliver services with superior economics�Maintain existing services and deliver services within tight budget constraints

�Tap into PowerVM technology to realize more secure and scalable virtualization

�Achieve higher server utilization rates with help from IBM PowerVMtechnology

�Benefit from a superior economic model for workload consolidation on POWER7 servers with PowerVMsoftware


IBM Power Systems

26

Performance Redefined requires smarter systems that:

Scale quickly and efficiently

Optimize workload performance

Flexibly flow resources

Avoid downtime

Save energy

Automate management tasks

26

Smarter ComputingThe IT Infrastructure that enables a

Smarter Planet


IBM Power Systems

2727

Power Systems Portfolio

Power 770 Power 795

High Performance Computing

Power 730

PS Blades

Power 710

i Editions Express for BladeCenter S

Power 780Power 750Power 740Power 720

PCIe SSD

Power 775


IBM Power Systems

Performance means faster deployment of services on a foundation of a simplified and integrated stack

Clustered x86 servers Power

28

Clustered x86 Power Systems

Processor Intel or AMD IBM

Firmware Phoenix or other IBM

Virtualization VMware IBM

OS Microsoft IBM


IBM Power Systems

Typical Scale-out Approach

�Single system workloads– Assumed average utilization of 20%– Assumed peak of 4X– Peaks are assumed to be random

�Eight separate workloads on eight identical systems

– Same assumptions

Result is 80% of the hardware, software, maintenance, and floor space that you pay for, is wasted

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20% utilization – 80% peak


IBM Power Systems

� Underutilization of resources

� Hardware/facility/power/cooling

� OS hardware dependencies

� Availability/flexibility

� High management costs

� Hardware/maintenance/operation

� Increased utilization of resources

� Less hardware/smaller footprint

� Virtualized hardware resources

� Dynamic changes/new possibilities

� Lower management costs

� Less hardware/common tasks

Virtualized Computing Resources

HypervisorBIOS

Operating SystemOperating System

Traditional Dedicated Computing Resources


IBM Power Systems

Virtual LANs HypervisorHypervisor

Operating System Operating System

Virtualized Computing Resources


IBM Power Systems

What happens with shared resource consolidation

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LPAR2

LPAR1

Single system with the same capacity - 24% utilization – 30% peakSingle system with half the capacity - 45% utilization – 60% peakSingle system with 38% of the capacity - 60% utilization – 80% peak


IBM Power Systems

33

131%PowerVM on Power 750 delivers superior

scale-up efficiency that outperforms

vSphere 5.0 by up to 131%, running the

same workloads across virtualized

resources.

PowerVM is 103% better than vSphere

4.1 and 131% better than vSphere 5.0.

vSphere 5.0 is no better than vSphere

4.1.

PowerVM on POWER7 delivers better scale-up and higher throughput performance than VMware vSphere

0

100000

200000

300000

400000

500000

600000

Jo

bs/m

in

1 2 4 8 16 32

# of vcpus

AIM7 SingleVM Scale-up

PowerVM vSphere5 vSphere4.1

Power 75032 cores (8cores/chip)

HP Proliant DL580 G7 (Westmere EX)Xeon E7 – 4870 40 cores (10 cores/chip)

+103%

+131%

PowerVM advantageincreases as we

scale-up

* “A Comparison of PowerVM and VMware vSphere(4.1&5.0) Virtualization Performance”, January 2012https://www14.software.ibm.com/webapp/iwm/web/signup.do?source=stg-web&S_PKG=us-en-po-ar-edison&S_CMP=web-ibm-po-_-ws-powervm


IBM Power Systems

Run Mixed Workloads with Confidence

Mixture of production, development, test, database, and application 42 core shared pool with 89 LPARs


IBM Power Systems

Hypervisor

Operating System

Hypervisor

Operating System

• POWER6 hardware and higher• Operating System

–AIX 7, AIX 6.1 or AIX 5.3 TL7–Linux RHEL 5-Update1

or SLES 10-Service Pack 1

• Same network subnet• Same Hardware Management Console• Virtualized resources• SAN storage for boot and data

Virtualized Computing ResourcesLive Partition Mobility

Operating System


IBM Power Systems

36

15%

20%

25%

30%

35%

40%

45%

50%

Q40

1Q

102

Q20

2Q

302

Q40

2Q

103

Q20

3Q

303

Q40

3Q

104

Q20

4Q

304

Q40

4Q

105

Q20

5Q

305

Q40

5Q

106

Q20

6Q

306

Q40

6Q

107

Q20

7Q

307

Q40

7Q

108

Q20

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Q40

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Q20

9Q

309

Q40

9Q

110

Q21

0Q

310

Q41

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111

Q21

1Q

311

Q41

1

HP Sun/Oracle IBM

IBM’S 10-year march to UNIX leadership

UNIX Server Rolling Four Quarter Average Revenue Share

POWER4Dynamic LPARsDynamic LPARs

POWER6Live Partition Live Partition

MobilityMobilityPOWER5

MicroMicro--PartitioningPartitioning

POWER7Workload Optimized Workload Optimized

LeadershipLeadership

…the largest shift of customer spending in UNIX history

Source: IDC Worldwide Quarterly Server Tracker, http://www.idc.com/getdoc.jsp?containerId=IDC_P348


IBM Power Systems

37

successful Power migrations to date.

� IBM Migration Factory

� The pace is accelerating:

500+ migrations to Power in 2009,

over 1,000 in 2010,

over 1,100 in 2011

� Most come from HP-UX or Oracle/Sun

Solaris, along with some x86

consolidations

4,100+Power Systems marketplace momentum

”“Analysts see no Oracle hardware-biz

recovery on horizon…in its 3rd qtr…hardware fell 16%

April 2, 2012

…do x86 servers provide the same mission-critical capabilities as the Itanium-based Integrity servers…The simple answer is No

- Michael McNerney, Director- HP BCS hardware planning &

marketing - May 21, 2011”

“


IBM Power Systems

38

Delivering higher qualities of services is achieved throughimproved security and compliance

PowerVM has never had a single reported instance of

security vulnerability

Source: National Vulnerability Database, http://nvd.nist.gov/

119

61

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2 1 0

0

20

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VMW are Xen KVM Sun LDoms Hyper-V PowerVMVMware Xen KVM Sun Hyper-V PowerVM

Nu

mb

er

of

repo

rted

se

cu

rity

vuln

era

bili

tie

s

“Making sure our

website can’t get hacked

into is a key issue. With

IBM, we have been able

to keep it tightly locked

up and prevent

unauthorized access.”

— Dr. Chris Yates, CIO

Tennis Australia


IBM Power Systems

1. Trusted BootHow can I be sure that a VM’s OS has booted in a known-trusted state?

2. Trusted ExecutionHow can I be sure that the application binaries are safe to run?

3. Trusted LoggingHow can I be sure that audit files are safe from malicious modification?

4. Trusted ComplianceHow can I raise alerts in near real-time when security policies are violated?

5. Trusted Network ConnectHow do I ensure that a new system is trustworthy when it attempts to join a secure network?

6. Server and Network IsolationHow do I know that my data is safe when using shared resources?

PowerSC addresses the following areas

vTrusted Platform Module

App

OS

VM2

App

OS

VM3

App

OS

VM4

App

OS

VM1Trusted Logging

SVM

HardendVIOS

PowerSCPlatform Management

Hypervisor

TNC

Trusted Firewall

New Offering

New Offering


IBM Power Systems

Processor Technology Roadmap

2001

� Dual Core

� Chip Multi Processing

� Distributed Switch

� Shared L2

� Dynamic LPARs (32)

2004

�Dual Core

�Enhanced Scaling

�SMT

�Distributed Switch +

�Core Parallelism +

�FP Performance +

�Memory bandwidth +

�Virtualization

2007

� Dual Core

� High Frequencies

� Virtualization +

� Memory Subsystem +

� Altivec

� Instruction Retry

� Dyn Energy Mgmt

� SMT +� Protection Keys

2010

� Multi Core

� On-Chip eDRAM

� Power Optimized Cores

� Mem Subsystem ++

� SMT++

� Reliability +

� VSM & VSX (AltiVec)

� Protection Keys+

� Development Phase

� Core Running in Simulation

POWER4180 nm

POWER5130 nm

POWER665 nm

POWER745 nm


IBM Power Systems

Innovation Drives PerformanceInnovation Drives Performance

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100%

180 nm 130 nm 90 nm 65 nm 45 nm 32 nm 22 nm

Gain by Technology Scaling Gain by InnovationRelative %

of Improvement


IBM Power Systems

Processor Roadmap

POWER4/4+180 / 130 nm

POWER5/5+130 / 90 nm

POWER6/6+65 nm

POWER7/xx45 / xx nm


IBM Power Systems

Express

Blades

Enterprise

Express

2010 2011 Future

Power 795

Power 780

Power 750/755

Power 720/740

Power 710/730

P7 Blades700/701/702

Syste

m S

oft

wa

re

P7+

P7’

P7

P8Mic

rop

roc

esso

r T

ec

hn

olo

gy

Power 770

P7’ 780

P7’Blades

P7’ 770

P7’720/740

Technology

Power Systems Roadmap

P7IOCPCI Gen2

P745nm

P7’710/730

EnergyScale HMC

IBM Confidential. All statements regarding IBM's future direction and intent are subject to change or withdrawal without notice, and represent goals and objectives only.

ICO

NS

RE

MO

VE

D


IBM Power Systems

Increased Simplicity through Greater Integration

� Integrated Solutions

� Reference configurations

� Tuned and Optimized

� Deep Integration

� Management interfaces

System Software Value Add

in all models

Integration and Optimization delivers

unique value add

Industry Appl. Sol.’s

Big Data Analytics

Linux Appl. Svc.’s


IBM Power Systems

IBM i – Its Design Reflects Its Purpose: Business Computing

When purpose is known,it is incorporated into design.

When purpose is not clear,accommodations are made.

Same application, different levels of risk, efficiency, security and stabilitySame application, different levels of risk, efficiency, security and stability


IBM Power Systems

Video

– IBM i Workload Optimized Systems.mp4


IBM Power Systems

Integration – Real, Serious IntegrationAs contrasted with the simple pre-packaging of shrink-wrapped components

More …

� … comprehensively designed

� … built-in functionality

� … thoroughly tested

� … easily managed

� … platform stability

� … IT staff productivity

� … ROI

The IBM i operating environment includes operating system and middleware components that are designed,

developed, built, tested, delivered and supported as one


IBM Power Systems

The Solution Stack – Who’s Responsibility Is It?Installation, integration, test, change management, support …

Vendors Vendors

2

3

4

5

6

7

8

9

10

1

2

Typical Windows, Unixor Linux environment

IBM i environment

The burdenof responsibility

falls more onthe client,

adding costand complexity

The burdenof responsibility

falls more onthe vendor,

reducing costand complexity

Operating System

File system

Relational Database

Systems Management

Performance Management

Storage Management

Web Server

Security

Applications

Virtualization

Hardware1


IBM Power Systems

IBM i – Thousands of Leading Industry Solutions


IBM Power Systems

Power 720 Express

� Power the latest business solutions

� Workload-optimizing Features

� Outstanding Energy Efficiency

� Improved reliability with Enhanced Diagnostics

� Innovative Solid State Drive options

� Expanded Virtualization capabilities

800

• 25X performance• 16x memory• PowerVM• Reduced HWMA

POWER5520

POWER6 520

• 6X performance• 4x memory• 4X consolidation• Reduced HWMA

• 5X performance• 4x memory• 4X consolidation• 3 year HWMA

Power 720 Express


IBM Power Systems

Power 740 Express

825

• 13X performance• 8x memory• PowerVM• Reduced SW costs• Reduced HWMA

POWER5550

POWER6550

• 7X performance• 4x memory• 4X consolidation• Reduced HWMA

• 2.5X performance• 2x cores• 2X consolidation• 3 year HWMA Power 740 Express

� Power the latest business solutions

� Workload-optimizing Features

� Outstanding Energy Efficiency

� Improved reliability with Enhanced Diagnostics

� Innovative Solid State Drive options

� Expanded Virtualization capabilities


IBM Power Systems

New IBM i Feature announced April 24, 2012

�Live Partition Mobility for IBM i– Improves service levels for IBM i workloads

– Eliminates planned outages and balance workloads across systems

– Prereqs - POWER7 Machines with eFW-7.3 or higher with new service pack + IBM i 7.1 TR4

– Available on IBM PureFlex later this yearVirtualized SAN and Network InfrastructureVirtualized SAN and Network Infrastructure


IBM Power Systems

53

The Business Value of Integration

� 42% lower TCO1

� 15x fewer security alerts2

� Proven business resiliency

� 80% Performance Improvements3

1. Value Proposition for IBM Power Systems Servers and IBM i: Minimizing Costs and Risks for Midsize BusinessesInternational Technology Group, Los Altos, California http://www.ibm.com/systems/power/software/i/strategy.html

2. Source June 2010 http://secunia.com/advisories/vendor/

3. http://www.sap.com/solutions/benchmark/bixmlwo_results.htm


IBM Power Systems

IBM PureSystemsA new family of expert integrated systems


IBM Power Systems

You experience the barriers of time, cost and risk todayAligning IT and business goals

Getting Up and Running• 2-3 months to specify and procure

• 2-3 months to integrate, configure and deploy

Development Operations• 3-6 months to go from

development to production

Ongoing Effort• 1-3 months to troubleshoot and tune

• Ongoing effort and downtime to maintain, scale and upgrade

IT Reality

Business Goals

Typical Results: • 34% of new IT projects (US) deploy late

• 55% experience application downtime for major infrastructure upgrades once deployed

• Driving business innovation

• Make new markets

• Respond to competitive threats

• Enhance the customer experience

Grow top and bottom line by:

From a commissioned study conducted by Forrester Consulting on behalf of IBM


IBM Power Systems

Clients have tried various approaches to close the gap

Client-tunedSystems

Appliances Cloud

FlexibilityControl

SimplicityRapid Deployment

AgilityElasticity

Time and Expense Required

Single PurposeShared

Dependence

What if you could have the best of all three?

Benefits

Challenges


IBM Power Systems

The time has come for a new breed of systemsSystems with integrated expertise and built for cloud

Integration by Design

Deeply integrating and tuning hardware and software – in a ready-to-go workload optimized system

Built-in Expertise

Capturing and automating what experts do – from

the infrastructure patterns to the

application patterns

Simplified Experience

Making every part of the IT lifecycle easier - with integrated management of the entire system and a

broad open ecosystem of optimized solutions


IBM Power Systems

The world’s first family of expert integrated systems

ANNOUNCING:


IBM Power Systems

Infrastructure System: Expert at sensing andanticipating resourceneeds to optimize your

infrastructure

Platform System: Expert at optimallydeploying and runningapplications for rapid

time-to-value

Announcing the first two members of the IBM PureSystems family


IBM Power Systems

Video

– Introducing the IBM PureFlex System [www.Keep-Tube.com].mp4


IBM Power Systems

IBM PureSystems integration by design

ServersStorage

Networking

Virtualization

Management

Development

Middleware

Deployment

Applications

Optimizes the complete solution stack:

• All hardware and software components factory integrated and optimized

• Single point of unified lifecycle management

• Integrated monitoring & maintenance

• Integrated and elastic application and data runtimes

• Application patterns allocate system resources for optimal performance, security and reliability

• Fully virtualized and built for cloud

• Storage tuned to data needs


IBM Power Systems

IBM PureSystems “patterns of expertise”Example: Web Application Deployment Pattern

Captures:• IBM’s decades of experience in helping clients design, build and

deploy new business applications

What is it?• Codified best practices for presetting configuration options by type of selected

Web application (e.g., high availability, high security, etc.)

What do you do?• Bring your data and application code, select the type of application you

want and everything else is handled for you in the background

What do you NOT have to do?• Understand the interdependencies and connections between your database,

application server, management, security, and the rest of the middleware• Manually engage in the real-time management of your infrastructure

Result: Speed deployment of Web applications by 20-30x!

Clients have experienced 20-30x faster application deployments with IBM's patterns of expertise which are included in IBM Troy AS


IBM Power Systems

IBM PureFlex System

IBM PureApplication System

Business Process as a ServiceSoftware as a Service

Platform as a Service

Infrastructure as a Service

Design Deploy Consume

20-30X faster deployment with application patterns expertise

Accelerate adoption of private clouds with built-in virtualization and superior automation

Built for cloud


IBM Power Systems

Extensibility from the broadest ecosystem is made easy

* Unix/Linux and Windows applications

New IBM PureSystems Centre:

�Gain access to a broad community of IBM and certified partner expertise

�Download optimized, deployable application patterns from 100+ leading ISV partners

�Search by solution area, industry or system

Also run your existing applications today*

The SAP logo is a trademark or registered trademark of SAP AG in Germany and several other countries and is reproduced with the permission of SAP AG.


IBM Power Systems

IBM PowerLinuxTM Offerings and Solutions

- Industry standard Linux, solutions tuned to the task


IBM Power Systems

66

PowerLinux solutions are at the forefront of smarter computing

The world is changing

+ + = A majoropportunity

GTEL Mobile leapfrogs competitors by rolling out innovative mobile

network, customer care and billing solution on

PowerLinux in 6 months

WellPoint is using Watson's data-crunching on a PowerLinux cluster

to help suggest treatment options and diagnoses to doctors

Queensland Motorways uses PowerLinux

solutions to reduce bottlenecks for smarter

tollway management

© Steven GinnUsed with permission

Instrumented Interconnected Intelligent

© 2012 IBM Corporation67

IBM Power Systems

Power 770

Power 780

Power 775

Power 755

Power 750

PS Blades

Power 710/730

Power 720/740

HMC & SDMC

PS Blades

Power 795Industry standard Linux� Red Hat and SUSE versions consistent with x86_64� Support available simultaneously with other platforms

Optimized by IBM to exploit workload advantages of POWER7 and PowerVM

� Virtualization: efficient, dynamic with greater throughput � Performance: 4-way SMT, 8-cores/chip, eDRAM cache � POWER7 RAS: redundancy, error handing, “call home”

Today PowerLinux supports all Power Systems servers


IBM Power Systems

Introducing new IBM PowerLinuxTM servers and solutions

� Industry standard Linux only servers, optimized for POWER7 and PowerVM

Big Data Analytics

Open Source Infrastructure

Services

Industry Application Solutions

IBM Flex System p24LIBM PowerLinuxTM 7R2

IBM InfoSphere BigInsights,

Streams� High value, emerging Linux solutions

� Tuned for new PowerLinux 2-socket, rack server and compute node

� Comparably priced to x86 Linux

� Workload optimized - just like Watson

– Key Linux workload stacks tuned to exploit Power and deliver higher value

– Workload optimized accelerators


IBM Power SystemsIBM PowerLinuxIBM PowerLinuxTMTM 7R27R2

Powerful�Two sockets, each with eight POWER7 cores

�256 GB memory with 8/16/32 GB DIMMs

Scalable and efficient�PowerVM™ exploiting integrated hypervisor

�Up to 20 PowerLinuxTM 7R2s in single rack

Solutions with superior economics

� 33% lower virtualized total solution cost

�Comparable component pricing to x86 Linux – Server, virtualization software and Linux OS

• Linux only POWER7

• Two socket, 2U rack

8246-L2C

8246-L2S

Virtualization & ManagementOperating Systems

High performance, efficient server ideal for running multiple, industry standard Linux workloads, virtualized with PowerVMTM, to deliver superior economics


IBM Power Systems

Limited Hot Add/Hot Remove

(hot add only for memory)Add/Remove

Dynamic virtual CPUs and virtual memory

x86-64 based serversPowerLinux 7R2

(two sockets – 16 cores)Server platforms supported

2 per core4 per coreCPU threads

Up to 32 (limited to 8 per socket by licensing)

Up to 256 (limited by # cores on the server)

Virtual CPUs per VM

No (s/w based)Yes (h/w based)Secure hypervisor (zero reported vulnerabilities)

64 GB per socketUnlimitedVirtual memory cap / license entitlement

$7,8403

Linux

PowerVM for IBM PowerLinux

Linux, Windows, Solaris and others

Guest operating systems supported

$9,3742

(2-socket / 128 GB license)

License + 3 year, 9x5 SWMA

VMware vSphere 5.0 –Enterprise1Virtualization features

1VMware features: http://www.vmware.com/pdf/vsphere5/r50/vsphere-50-configuration-maximums.pdf 2VMware pricing: http://www.vmware.com/products/vsphere/pricing.html3Based on planned pricing for PowerVM for PowerLinux targeted to be announced on 4/24/2012

16%

PowerVM for IBM PowerLinuxTM vs. VMwareSuperior capabilities and value – no limits on memory or vCPUs and save 16%


IBM Power Systems

Improvement in file serving performance

University of Hamburg – Virtualized Open Source Infrastructure

Business challenge

�Typical researcher generates 1 TB of data per experiment

�PHYSnet’s OpenAFS file system servers were not delivering the high levels of performance required by researchers.

�IT needed to increase file serving throughput & performance

�Budget and space constraints meant that adding a large number of new physical servers was not a viable option.

Solution

�IBM BP pro-com DATENSYSTEME implemented 10 virtual distributed OpenAFS servers on 2 IBM PowerLinux 7R2s

�Share access to high performance storage and network

�More efficiently share resources and increased performance

Benefits

�50% improvement in file serving performance

�30% lower TCA

�5x less energy – 2 PowerLinux 7R2s vs. 10 x86 servers

�4,500 email users added with excess capacity

50%

Lower total cost of acquisition (TCA)

30%


IBM Power SystemsIBM PowerLinuxTM 7R2 pricing comparison

PowerLinux 7R2 pricing is anchored directly to comparable x86 systems

* Based on pre-GA pricing for PowerLinux 7R2 (4/24/2012 announce) matching comparable configurations. Source: dell.com, hp.com, vmware.com: 3/21/12

16-core, 3.55 GHz POWER716-core, 2.4 GHz

E5-2665, Sandy Bridge16-core, 2.40 GHz

E5-2665, Sandy BridgeProcessor

IBM PowerLinux 7R2HP Proliant DL380 G8Dell R720Server model

222# of sockets

32 GB32GB32 GBTotal memory installed

2 x 300 GB, 10K SAS2 x 300 GB,10K SAS2 x 300 GB, 10K SASHard drives installed

4 x 1GbE4 x 1GbE4 x 1GbENetwork controller

SAS, DVD, RAIDSAS, DVD, RAIDSAS, DVD, RAIDStorage controller

$4,489Red Hat subscription and IBM

support

$5,697Red Hat subscription and Red

Hat support

$5,697Red Hat subscription and

Red Hat support

Linux OS list price

- RHEL, 2 sockets, unlim. guests, 9x5, 3 yr. sub./ supp.

$21,282$24,838$22,650Total list price:

Server/Virtualization/Linux

$7,840

PowerVM for IBM PowerLinux

$9,374

VMware vSphere Enterprise 5

$9,374

VMware vSphere Enterpise 5

Virtualization

- OTC + 3yr. 9x5 SWMA

$7,579 $8,953$9,767Server list price*


IBM Power Systems

Superior economics with IBM PowerLinux 7R2 and PowerVM

33% lower 3-year TCA versus comparable x86-based solution*

$0

$20,000

$40,000

$60,000

$80,000

$100,000

$120,000

HP Proliant DL380 G8 16-core IBM PowerLinux 7R2, 16-core

Hardware Virtualization OTC Virtualization Support Linux Support Linux Subscription

33% lower TCA*4

IBM PowerLinux 7R22 socket, 16-core

IBM POWER73.55 GHz

PowerVM 2.2

Red Hat Enterprise Linux 6

IBM PowerLinux 7R2HP DL380p G8

5HP DL380p G8

2 socket, 16-coreIntel Xeon E5-2665

2.4 GHz

VMware vSphereEnterprise 5.0

Red Hat Enterprise Linux 6

* The IBM PowerLinux 7R2 servers were configured with SMT4 enabled. The HP DL380p G8

servers were configured with Intel Hyperthreading enabled. Results may not be typical and will

vary based on actual configuration, applications, and other variables in a production

environment. Public Internet pricing was used for the x86-based solution. IBM eConfig was used

for the IBM solution. Customers should not adapt any performance numbers to their own

environments as system performance standards. Users of this document should verify the

applicable data for their specific environment.

HP DL380p G8 IBM PowerLinux 7R2


IBM Power Systems

Flex System Building Blocks

Compute NodesPower 2S running Linux

Storage NodeV7000Expansion inside or outside chassis

Management ApplianceOptional

Networking10/40GbE, FCoE, IB8/16Gb FC

ExpansionPCIeStorage

IBM PureFlex System(Express and Standard)

Pre-configured, pre-integrated infrastructure systems with compute,

storage, networking, physical and virtual management, and IBM Flex

System Manager with integrated expertise.

Chassis14 half-wide bays for nodes

Starts at Acquisition: A continuum of value from building blocks to systems

Simplified experience for PowerLinux solutions Reduce time, effort and risk throughout the solution lifecycle Expert

IntegratedSystems

* POWER7 nodes available as part of PureFlex System configurations.

Performed at IBM(Included in price)

Hardware- Physical installation of Rack,

Chassis, Switches, Storage, etc.- Cabling of hardware

components

FSM- Physical installation FSM

Hardware

- Installation FSM SoftwareStorage

- Configure Internal Storage (if ordered)

- Configure V7000 (RAID, Arrays, Pools, LUNs, etc.)FC Switch

- Configure FC Switch ZoningVirtualization

- Install Virtualization SW (PowerVM including VIOS)

- Deploy Virtualization Server(s)


IBM Power Systems

Virtualization & Management

IBM Flex System p24L (Linux) Compute NodeIBM Flex System p24L (Linux) Compute Node

High performance, efficient compute node ideal for running multiple, industry standard Linux workloads, virtualized with PowerVMTM, to deliver superior economics

Operating Systems

• Standard width IBM Flex

System Compute Node

• Linux-only, POWER7

• Two socket

1457-7FL

ExpertIntegratedSystems

Powerful�Two sockets, each with 6 or 8 POWER7 cores

�256 GB memory with 4/8/16/32 GB DIMMs

Scalable and efficient�PowerVM™ exploiting integrated hypervisor

�Up to 14 IBM Flex System p24L’s in 10U chassis

Solutions with superior economics

� Expert Integrated System: Integration by design, simplified experience, built-in expertise

�Comparable pricing to x86 Linux – For IBM PureFlex System (Express and Standard)


IBM Power Systems

72%

IBM PureFlex System with POWER7 and PowerVM

(16 x 3.56 GHz POWER7 cores)

* “TPoX Benchmark Results on IBM PureFlex Systems”, April 2012

IBM PureFlex System with SandyBridge and vSphere 5

(16 x 2.9 GHz Xeon cores)

vs.

0

1000

2000

3000

4000

5000

6000

7000

8000

9000

10000

5 10 20 40 80

Number of Virtual Machines

TP

oX

Tra

nsacti

on

s p

er

Seco

nd

(T

TP

S) SandyBridge/Linux @ 2.9 GHz

Flex p260/Linux @ 3.56 GHz

PowerVM on IBM PureFlex Systems

delivers superior throughput that

outperforms vSphere 5.0 by up to 72%,

running the same workloads

on Linux across virtualized resources.

IBM PureFlex network fabric scales

to handle demanding simultaneous

workloads.

Linux on PowerVM and POWER7 significantly outperforms Linux on VMware vSphere and x86 Sandy Bridge

72%

40%


IBM Power Systems

� Run 1000’s of tasks in parallel with 32 threads per socket

� Dense, powerful 16-core servers or compute nodes & high-speed, low latency interconnect options

� Workload optimization of total software/server/storage/network stack by domain experts in Big Data, Linux, software & hardware

� Simpler to get up and running, automate day-to-day tasks with multiple VMs on a single server

� Superior resiliency and security of POWER and PowerVM for business critical applications

� Greater throughput per server with Linux applications tuned for POWER7 and PowerVM

� 33% lower acquisition costs for servers, Linux and virtualization

� Easier to get started and manage with installation/setup tools and documentation by Linux experts

� More efficiently share processor, storage and network resources for infrastructure apps with PowerVM

Deliver new services faster

Deliver higher quality of services

Deliver services with superior economics

Why PowerLinux solutions

IBM InfoSphere

BigInsightsPowered by

IBM InfoSphereStreams

Open Source Infrastructure Services

Big Data Analytics

Industry Application Solutions


IBM Power Systems

Video

– 3747_A_IBM_STG_PowerLinux_Launch_Lead_Video_FINAL_H264_YouTube_042012.mov


IBM Power Systems

POWER7 Portfolio

Power 755

Power 750

Power 770

Power 780

BladeCenter PS700 / PS701 / PS702

PS703 / PS704

Power 775

Power 795

Power 720 / 740

Power 710 / 730

Dual Socket

Quad Socket

Flex Systemsp260 / p460

POWER7 Portfolio Major Features: � Modular systems with linear scalability� PowerVM Virtualization� Physical and Virtual Management� Roadmap to Continuous Availability� Binary Compatibility� Energy / Thermal Management� Highly Integrated cloud-ready offerings� Specialized tuned-for-Linux systems and nodes

New

New

PowerLinuxp24L / 7R2


IBM Power Systems

Organizations seeking to transform IT can turn to IBM for services, technologies and capabilities that can be applied to their unique strategy and needs.

IBM can help virtually any organization realize smarter computing—the next era of IT.

IBM Named a Worldwide Business Consulting Services Leader in IDC MarketScape’s 2012 Vendor Analysis

"Our assessment indicated that IBM is seen as among the most capable at providing a full spectrum of business consulting services, and among the most innovative at helping clients create a more effective business and implementing options for growth,” said Cushing Anderson, author of the IDC MarketScape Worldwide Business Consulting Services report (IDC MarketScape: Worldwide Business Consulting Services 2012 Vendor Analysis, Cushing Anderson, Doc# 233425, March 2012).

Why IBM and IBM Power Systems technology

80


IBM Power Systems

Engage with IBM for your journey to smarter computing

81

IBM advocates an evolutionary approach—not a rip-and-replace strategy.

Comprehensive expertise and a proven IBM Business Partner ecosystem help ease risks and reduce costs.

IBM’s industry leadership in workload-optimized solutions is demonstrated through Watson technology.

IBM has more than 100 years of experience.

Welcome to smarter computing. Let’s build a smarter planet.


IBM Power Systems






� B R E AK


� IBM i



Thank you!






� B R E AK


� IBM i




IBM Power Systems

83

Power is performance redefined.

To learn more, contact your local IBM representative or visit: ibm.com/power


IBM Power Systems

IBM Corporation 2012

• IBM, the IBM logo, ibm.com, Power, and Power Systems are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries, or both. If these and other IBM trademarked terms are marked on their first occurrence in this information with the appropriate symbol (® or ™), these symbols indicate U.S. registered or common law trademarks owned by IBM at the time this information was published. Such trademarks may also be registered or common law trademarks in other countries. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at www.ibm.com/legal/copytrade.shtml.

• Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both.

• Other company, product, and service names may be trademarks or service marks of others.

• References in this publication to IBM products or services do not imply that IBM intends to make them available in all countries in which IBM operates.

Trademarks and notes

84


IBM Power Systems

Introduction – Power is Performance Redefined

� For the past 10 years, through sustained investment in the Power Systems platform, IBM has gone head-to-head with our competitors in the UNIX market segment, and we won. Today, according to IDC, IBM commands a 47 percent share of the worldwide UNIX market segment.1 The next 10 years, however, will be about helping our clients implement smarter computing. And for the Power Systems platform, that battle will center on our alternative value proposition to Linux and Microsoft Windows technology on x86 servers. To do that, we need to move beyond talking about pure system performance and industry benchmarks to placing a sharper focus on the performance of our clients’businesses and the business benefits of the IBM Power Systems platform.

� Industry benchmarks and our IBM POWER® processor technology are, and always will be, important. In the past they have enabled us to clearly and succinctly demonstrate our leadership position in terms of POWER processor performance versus our competitors. And we will continue to set those leadership benchmarks for the industry. But today the conversation must go beyond the performance of our systems and be framed in the broader context of smarter computing. Power is

performance redefined sets out how we intend to shift the conversation with our clients. It defines how the Power Systems platform, and our associated software and services, can enable our clients to embrace smarter computing and derive business benefits from implementing big data, workload optimized infrastructure and cloud projects. In this messaging guide, you will learn that smarter computing isn’t a product we sell; it isn’t something clients can buy. Smarter computing is something our clients can implement through projects on the Power Systems platform to achieve better business outcomes. And it is smarter computing, enabled by IBM Power Systems servers, that will help our clients deliver services faster, with higher quality and with superior economics.

1 – IDC, “UNIX Server Rolling Four Quarter Average RevenueShare,” Worldwide Quarterly Server Tracker, 2Q2011.


IBM Power Systems

Smarter Computing – The Next Era of IT

� But this radical change is placing enormous pressure on businesses of practically every size, in just about every industry. The barriers of entry for competitors are lower. Companies can be blindsided by competitors that appear seemingly out of nowhere and seize market share by the handful. The need to be proactive, which requires an agile, flexible human and IT infrastructure, is critical. New ways of working, such as social media and mobile technologies, must be embraced ahead of the curve. Even customers are changing. Newly empowered by information, their expectations and the number of influencers that must be marketed to are rising. External forces such as compliance, regulations, privacy and security threats have to be addressed to survive. Ubiquitous mobiledevices and instrumented, intelligent objects are creating unimaginable amounts of data volumes every day—data that must be analyzed to reveal systemic patterns, trends and insights that in turn inform the decisions businesses must make to stay competitive. And to deal with these changes, IT architectures must move from heterogeneous silos to flexible, workload optimized infrastructures. All of these forces must be dealt with in an era of tighter budgets and the directive to do more with less.

� But smarter companies are thinking differently about computing and how to deal with data that is growing exponentially and can become stagnant and unexploited simply because of its sheer volume. These smarter companies are breaking the vicious cycle of untrustworthy data, inflexibility and sprawl. They are reversing the always-guessing, reactive, costly IT conundrum by embracing what we call smarter computing. What smarter computing entails is the creation of an IT infrastructure that is designed for data and that harnesses enterprise information to unlock insights and make better, more informed choices. Organizations embracing smarter computing are creating IT infrastructures that are tuned to the task of the business, helping reduce costs by driving greater efficiency and performance for virtually every workload. And smarter computing is managed with cloud technologies, speeding delivery of services and creating an IT environment that has practically no boundaries, enabling the reinvention of processes and driving innovation.

� But to be clear, smarter computing isn’t just a catch phrase or a lofty idea. It’s not a metaphor, intro paragraph or headline. It’s what the IBM Power Systems platform enables our clients to do. And this is the basis for our new brand identity Power is performance redefined. It’s about how we believe clients measure IT performance – focusing less on processor performance and more on business performance. It’s about our clients’ ability to react more quickly to change, to innovate faster, and to seize new opportunities as they arise. It’s about their ability to handle rapid growth and combat emerging competitors while responding to demands to meet increasingly higher service levels. And it’s about doing more with less and delivering services within constrained IT budgets. We believe that with a new focus on business performance, we will enable our clients to deliver services faster, with higher quality and superior economics. Our message to clients is that, with Power Systems solutions, we can help them achieve these goals as they deploy smarter computing projects.


IBM Power Systems

Power is Performance Redefined

� In this new smarter computing era for business and IT, forward-thinking companies consider more than server performance, existing skills and ease of management when choosing a platform for new application workloads. They also evaluate how well the platform will help them achieve three core business objectives: delivering services faster, with higher quality and superior economics.

� By implementing smarter computing projects on an IBM Power Systems platform, businesses can outpace their competitors by delivering services faster. They can differentiate their offerings from the competition by delivering higher quality services. And they can turn operational cost into investment opportunity by delivering services with superior economics.


IBM Power Systems

Power is Performance Redefined

� Deliver services with higher quality

– Today’s IT departments are also measured on their ability to provide an infrastructure that can address demands for increased application service levels while at the same time balancing rapid change with managing business risk. Businesses need an integrated approach to managing security, resiliency and business risk to deliver higher quality services.

– The IBM Power Systems platform, storage and software provide a highly secure and resilient infrastructure foundation for smarter computing. In addition to the built-in reliability, availability and serviceability (RAS) characteristics of Power Systems servers and blades, our IBM System Storage®DS8000® and IBM Storwize®V7000 Unified storage systems, and IBM PowerHA SystemMirror clustering software is tightly integrated with our operating systems to provide a system-wide solution for business resilience.

� Deliver services faster

– A key measure of performance for IT today is around agility and the ability of IT to help the business gain a competitive edge and capitalize on emerging opportunities. Businesses need to simplify and integrate their IT infrastructure to deliver services faster.

– The IBM Power Systems platform features deep integration and optimization across operating systems, databases and middleware for simpler, and more flexible, service delivery. Optimized with PowerVM virtualization for rapid cloud provisioning, clients can speed the delivery and deployment of new applications and processes to support their strategic business initiatives.

� Deliver services with superior economics

– IT performance today is also measured on its ability to maintain existing services and deliver services within tight budget constraints. In order to do more with less, businesses need to deliver services with superior economics.

– The Power Systems platform with PowerVM virtualization is central to our differentiation when compared to x86 servers. PowerVM technology is designed to offer more secure and scalable virtualization than VMware on x86, enabling cost-effective control of server and virtual image sprawl. PowerVMtechnology also is designed to help Power Systems servers deliver higher server utilization rates than VMware on x86. We believe that the superior economic model for workload consolidation on POWER7 servers with PowerVM software has been the key driver behind migrations from Oracle Sun and HP to Power Systems technology.

IBM Power Event, Keynote Presentation Doug Davis

Technology

Transcript of IBM Power Event, Keynote Presentation Doug Davis