Ibm commerce-for-banking omni-channel-marketing-infographic_12-1-2015
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IBM Commerce for Banking – Omni-Channel Marketing Marketing & Merchandising 80% of CEOs think they deliver a superior customer experience... ...but only 8% of customers agree 58% of banks customers say that digital channels are their preferred channels Omni-channel marketing delivers compelling marketing interactions that improve banking customer acquisition and retention rates and maximize profitable customer revenue growth Customer insight Use advanced analytics for a deeper understanding of customers Seamless brand engagement Design consistent marketing experiences across all customer touch points Personalized marketing Capitalize on new technologies to stimulate 15% - 30% higher campaign ROIs 20% - 40% Reduced marketing costs are typical 10% - 50% increase in response rates Financial Advisors Branch SMS Online Banking and Bill Pay Social Media Call Centers ATMs and Kiosks Chat Mobile Banking Apps Email 94% of outperforming bank CEOs look to innovative business and operating models to pursue disruptive strategies and revenue from new sources
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Transcript of Ibm commerce-for-banking omni-channel-marketing-infographic_12-1-2015
IBM Commerce for Banking – Omni-Channel Marketing
Marketing & Merchandising
80% of CEOs think they
deliver a superior customer experience...
...but only 8% of customers agree
58% of banks customers say that digital channels are
their preferred channels
Omni-channel marketing delivers compelling marketing interactions that improve banking customer acquisition and retention rates and maximize profitable customer revenue growth
Customer insightUse advanced analytics for a deeper understanding of customers
Seamless brand engagement
Design consistent marketing experiences across all customer touch points
Personalized marketingCapitalize on new technologies to stimulate
15% - 30%higher campaign ROIs
20% - 40%Reduced marketing costs are typical
10% - 50%increase in response rates
FinancialAdvisors
Branch
SMS
Online Banking and Bill Pay
SocialMedia
Call Centers
ATMs and Kiosks
ChatMobile Banking
AppsEmail
94%of outperforming bank CEOs look to innovative business and operating models to pursue disruptive strategies and revenue from new sources
N
S
EW
