IBM Commerce Healthcare Marketing

HEALTHCARE Tony Chief Marketing Oﬃcer Helping healthcare providers deliver relevant, personalized experiences at the right time & place Market Forces Rising patient expectations Changing demographics Rapid digitization Increasing costs Growing regulatory complexity Marketing Challenges Data-driven insights Digital innovation Compelling interactions Cost effectiveness Lifetime engagement IBM Solves Marketing Challenges Robust analytics Personalized offers Enhanced mobile & digital experiences Omni-channel delivery Lower costs For Successful Marketing Outcomes Effective campaigns Enhanced patient acquisition Patients who advocate Better cross-sell & up- sell Improved marketing ROI Market share growth

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Transcript of IBM Commerce Healthcare Marketing

HEALTHCARE

TonyChief Marketing

Officer

Helping healthcare providers deliver relevant, personalized experiences at the right time & place

Market Forces Rising patient expectations Changing demographics Rapid digitization Increasing costs Growing regulatory

complexity

Marketing Challenges Data-driven insights Digital innovation Compelling interactions Cost effectiveness Lifetime engagement

IBM Solves Marketing Challenges Robust analytics Personalized offers Enhanced mobile &

digital experiences Omni-channel delivery Lower costs

For Successful Marketing Outcomes Effective campaigns Enhanced patient acquisition Patients who advocate Better cross-sell & up-sell Improved marketing ROI Market share growth