TechRadar#32 ibeacon

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#32 IBEACON 1

Transcript of TechRadar#32 ibeacon

#32 IBEACON

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S om e t i m e s y o u n e e d a b l a n k t e m p l a t e .

iBeacons are the Apple implementation of the broader category of beacons, which are small devices that use low energy Bluetooth (BLE) to provide fine-grained proximity information for mobile phones and other devices. Despite the hype surrounding iBeacons and the limitations to the accuracy and reliability of the information they provide, we do feel that they open interesting opportunities as trigger points for interacting with your users in a contextually relevant manner.

O2O QUESTIONS一个完整的O2O要覆盖5个环节,

引流,导购,支付,会员和二次营销。

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HOW TO USE

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O2O QUESTIONSibeacon的问题

1.设备支持

2.应用发布

3.用户习惯

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HYPE

GeoLocation

定位

GeoFencing

围栏

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Communication

通信

Radio

广播

Pushing

推送

Customize

定制信息

SECURITY安全问题

极度容易伪造的UUID

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