IASB - Corey Perlman - Avoid Social Media Overload
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Transcript of IASB - Corey Perlman - Avoid Social Media Overload
6 Proven Ways to Avoid Social Media Overload for Association Executives!
Agenda
• 5 Digital Marketing Best Practices to:
• Increase Credibility
• Stay Top of Mind
• Earn Referrals
#1 Fish Where the Fish Are
Quick Activity
• Sheet of paper
• Facebook, LinkedIn, Twitter, Google+, Instagram, eMail, Video, Pinterest
• Frequent vs. Never Frequent Never
#2: Fix your site!
5 Website Pitfalls
• Color Pollution
• All images, no content
• Critical Keyword Phrases
• Critical info not above the fold
• No Opt-in box
What’s wrong with this picture?
ABCE
• Failure = When a prospect visits your Website and leaves without giving you their information.
Bonus: Make your site mobile responsive.
Strategy #3:
Increase retention by
building rapport
Activity
• Please write down the names of three of your VIP Members
• Now write down each of their birthdays
• What distinctions do you know about these clients? Awards? Achievements, etc
• What are their hobbies? Favorite sports teams?
• What or who are they passionate about?
• Do you connect with them on a weekly basis? Multiple times a week?
Meet Mary Stevenson
• Her Birthday is May 11th
• She just celebrated her 10th year of being smoke free
• She’s a huge Alabama Crimson Tide fan
• The Bible is her favorite book
• She just became a Grandma for the 1st time
• Mary and I interact with each other on a weekly basis
• She’s also one of my largest clients and has booked me as a speaker multiple times.
• Highly under-utilized
• Deeper relationship with your clients
• Recognize Birthdays
• Celebrate Milestones
• Support during tough times
• Stay top-of-mind with prospects
Personal pages: Connect w/ Customers
#4 Stay ‘Top of Mind’ with members and
prospective members
Create Compelling Content
• FAQs
• Member Guest Articles
• Video
• Add Value
#5: Use the Get Introduced Feature
Exercise: One takeaway from today
• Yellow - One thing I learned...
• Green - The first thing I’m going to do…
• Red - Once I do _____, I’m taking a well deserved day off.
In Summary: Fish where the Fish Are
Don’t try and do it all yourself.
Don’t get bent out of shape with slow results…
Think outside the box!
Focus on a few, forget about the rest.
Thank you!
• www.ebootcamp.com
• 855-eboot-now
• Questions!