Ian Snead - Online Video Distribution
-
Upload
inblackandwhite -
Category
Documents
-
view
499 -
download
1
Transcript of Ian Snead - Online Video Distribution
![Page 1: Ian Snead - Online Video Distribution](https://reader035.fdocuments.in/reader035/viewer/2022081602/5550ac64b4c905ff618b4573/html5/thumbnails/1.jpg)
Ian Snead Director of Business Development
http://vzaar.com
Online Video Distribution
![Page 2: Ian Snead - Online Video Distribution](https://reader035.fdocuments.in/reader035/viewer/2022081602/5550ac64b4c905ff618b4573/html5/thumbnails/2.jpg)
![Page 3: Ian Snead - Online Video Distribution](https://reader035.fdocuments.in/reader035/viewer/2022081602/5550ac64b4c905ff618b4573/html5/thumbnails/3.jpg)
What is your objective?
Off Site Viral Branding
On Site Sales/Conversions
![Page 4: Ian Snead - Online Video Distribution](https://reader035.fdocuments.in/reader035/viewer/2022081602/5550ac64b4c905ff618b4573/html5/thumbnails/4.jpg)
On Site Sales/Conver
sions
How To Get Video on Your Website
OPTION # 1 Use A Free Video Sharing Site
OPTION # 2 Build your own Platform
OPTION # 3 Use an Online Video Platforms
![Page 5: Ian Snead - Online Video Distribution](https://reader035.fdocuments.in/reader035/viewer/2022081602/5550ac64b4c905ff618b4573/html5/thumbnails/5.jpg)
Option # 1FREE VIDEO SHARING SITES• YouTube• Vimeo
OPTION # 1
FREE VIDEO SHARING SITES
• FREE• EASY TO USE• FEATURES
• NO OWNERSHIP• BRNADED PLAYERS• NOT PROFESSIONAL• LIMITS
![Page 6: Ian Snead - Online Video Distribution](https://reader035.fdocuments.in/reader035/viewer/2022081602/5550ac64b4c905ff618b4573/html5/thumbnails/6.jpg)
OPTION # 2
Build it Yourself
• GIVES YOU TOTAL CONTROL• PROFESSIONAL
• REQUIRES IN HOUSE SKILL• NOT EASY TO BUILD• REQUIRES MAINTENANCE• NOT FREE
![Page 7: Ian Snead - Online Video Distribution](https://reader035.fdocuments.in/reader035/viewer/2022081602/5550ac64b4c905ff618b4573/html5/thumbnails/7.jpg)
OPTION # 3
Online Video Platforms
• GIVES YOU TOTAL CONTROL• PROFESSIONAL • NO IN HOUSE SKILL REQURED• FEATURES• MONEYTISATION
• NOT FREE
![Page 8: Ian Snead - Online Video Distribution](https://reader035.fdocuments.in/reader035/viewer/2022081602/5550ac64b4c905ff618b4573/html5/thumbnails/8.jpg)
Video Search Engine Optimization
Blended Search
Video Site Maps
![Page 9: Ian Snead - Online Video Distribution](https://reader035.fdocuments.in/reader035/viewer/2022081602/5550ac64b4c905ff618b4573/html5/thumbnails/9.jpg)
Blended Search
![Page 10: Ian Snead - Online Video Distribution](https://reader035.fdocuments.in/reader035/viewer/2022081602/5550ac64b4c905ff618b4573/html5/thumbnails/10.jpg)
Video Site Maps: an extension of the Sitemap Protocol that helps provide Google with more information about your video content.
You can add, for each video, duration, title and keyword rich description to help drive traffic to your video and also help Google properly index it.
Good Resource: Google Webmaster Tools
Video Site Maps
![Page 11: Ian Snead - Online Video Distribution](https://reader035.fdocuments.in/reader035/viewer/2022081602/5550ac64b4c905ff618b4573/html5/thumbnails/11.jpg)
Using YouTube To Grow Brand
"If you just upload to YouTube, it's like dropping a grain of sand on the beach”
Off Site Viral Branding
![Page 12: Ian Snead - Online Video Distribution](https://reader035.fdocuments.in/reader035/viewer/2022081602/5550ac64b4c905ff618b4573/html5/thumbnails/12.jpg)
Online Video Distribution
![Page 13: Ian Snead - Online Video Distribution](https://reader035.fdocuments.in/reader035/viewer/2022081602/5550ac64b4c905ff618b4573/html5/thumbnails/13.jpg)
Online Video bridges the gap between the
traditional retail touch and feel experience and
the online buying experience.
![Page 14: Ian Snead - Online Video Distribution](https://reader035.fdocuments.in/reader035/viewer/2022081602/5550ac64b4c905ff618b4573/html5/thumbnails/14.jpg)
the end..