I thought it was a good idea !
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Transcript of I thought it was a good idea !
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I thought it was a good idea
the hazards of product management
Mike Sniezek
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or how not to build something nobody wants
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hypothesisMothers have trouble getting their babies adequate fresh air and sunshine. Particularly in urban areas.
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hypothesishave more than one and make it your job to try and disprove them.
What a great idea!
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investigate
Ask open ended questions to find out if you are solving a real problem and to investigate if there are other problems.
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Questions
Does your baby like fresh air? (not open ended)
Does your baby get enough fresh air? (not open ended)
Would you hang your baby out of the window in a steel cage? (never asked because it sounds awful)
What are the biggest problems you have taking care of your baby?
Listen – Number one answer – constantly washing diapers
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proofNothing wrong in going back to the drawing board – the earlier the better
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ask a lot of potential users
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they want a solution to all those diapers
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market
Are they ready to pay for it and how many?
Will the user pay for it or someone else?
Who will object and why?
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pass or fail
A problem
A solution
A user
A buyer
A cost benefit
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features through testing
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market ready
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keep listening – problems changePros of reusable:• Significantly cheaper• Create less trash• Children learn to use the
toilet about three months sooner
Cons of reusable:• More hands-on poop time• Extra laundry• Added costs for laundry
detergent, water, and electricity or gas
Pros of disposable:• Easier to travel with because
finding a washer dryer is not a concern
• Refresh your supply at any superstore, warehouse, drugstore or grocer
Cons of disposable:• More expensive• Each child creates a half ton of
diaper garbage per year that goes into a landfill
• Either way, that’s a lot of smelly diapers.
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Oh yeah that more sunshine problem
Do you run or walk?
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