Copyright © 2014 Nano Interactive.

NANO INTERACTIVE2014

WARSAW

counts

Nano is the leader for Search and Intent based Retargeting Solutions (SIRS) in

Europe. With our unique data and technology capabilities we can even help you to target

users who are showing an interest in your competitors brands. Our solutions are platform

and format neutral and help our top global clients to make sure that their brand

advertising activities across mobile, video and display are as focused as their search

and performance advertising activities. Our data driven campaigns optimise your budget

in real time..…

so don’t waste a NANOsecond!

Display marketing works well for branding and often is the first touch point with a user

even before a purchase decision process starts

Display marketing is struggling with insufficient measurability, few targeting options and

significant media wastage

Search engine text ads are a very measurable form of digital marketing but are

standing most likely at the very and of a purchase decision

Compared to display marketing SEM has a higher acceptance among marketers

The real underlying costs and KPIs for performance marketing efforts are often not

visible and transparent enough

Since more than 3 years there has been only very few innovation in digital marketing

especially from an advertiser perspective

Keyword Reporting

Competitor-Brands

Keyword Optimization

Click Tracking

Query Tracking

Branding

Customization

Frequency Capping

Path to Conversion

Pricing Model

Combination of the direct results power of SEM and the branding capabilities of display

Limitation of media wastage

Competitor targeting

Solving the dilemma of many advertisers across multiple industries

Reporting and optimization on a keyword level

The user profile is generated on a query and not on a click level

Additional and incremental source of income for publishers

…simple und transparent

Creation of a client specific keyword list

Analysis of this list in our AudienceManager

Volume and delivery forecasting

Individual proposal based on the keyword list and

other factors such as white- or blacklisting, geo, etc.

Pixel implementation and campaign start