Hyper Island UK

7/28/2019 Hyper Island UK

1/74

1 Hyper Island UK pIlot

Evaluation rEport G d

Mch 2013

Ce s b He isd Sdes


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Evaluation rEport

au n

nes s he uKs d. a deede ch,we he ee d ss b e des e. We dhs b d esmes d s d mbs esech,ewks d sks.

nes oe Cm s eseed ch Ed d Wes wh cm mbe 7706036d ch mbe 1144091. reseed s ch Scd mbe SCo42833.reseed ce: 1 ph pce, ld, EC4a 1DE.

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Evaluation rEport

Contents

IntrodUCtIon 4

exeCUtIve sUmmary 5

Context 8

overvIew on Hyper Island, Its approaCH and How It Is aCCredIted 11

Hyper Island pedaGoGy 14

tHe Hyper Island proGramme 15

CodesIGn o tHe proGramme and enGaGement o IndUstry 16

sKIlls and KnowledGe developed by stUdents tHroUGH tHe proGramme 22

tHe stUdent joUrney and perspeCtIve 28

wHat we Have learnt aboUt tHe ImpaCt o Hyper Island on 39stUdents learnInG and development

tHe CHallenGes and opportUnItIes aroUnd partnersHIps 40between IndUstry and edUCatIon

wHat CoUrse provIders CoUld learn rom tHe approaCH 45

taKen by Hyper Island

ConClUsIons 52

Case stUdIes 54

appendICes: 59

appEnDix onE: MEtHoDology 59

appEnDix tWo: StuDEntS pErCEptionS on tHE uSEulnESS o 60DiErEnt orMS o EDuCation

appEnDix tHrEE: StuDEntS pErCEptionS o tHEir SKillS 61

appEnDix our: SurvEy inStruMEntS 62

appEnDix ivE: aCKnoWlEDgEMEntS 7o

endnotes 71

Hy per Island UKHyper Island UK pIlot evalUatIon report


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Evaluation rEport

IntrodUCtIon

the cee dses e ecs be e he sesw s he uKsecm he cm es d he d d ece med ds w be sc cb h wh. Hwee, m d eces he cceswhch he e s d e hd emes he sec e sks he ce wkce.1

He isd s edc mde deeed Swede whch ms mee hew eeds he ece med ds b d sdes wh he sks,cbes, es bes d ess ewks emme hesec. i s cdesed wh ds es d e eewed wh hem eseh s ee d de wh he es whch ew eches d.

nes d mbe ds es ded He isd se he uK becse

he wed desd secs, ee shem mh e sccess edc mde ee w j he ece medds.

twehee sdes k he uK He isd whch Mchesebewee M 2011 d J 2012. the mme cssed 19week sded, eeed s Sd tme, wed b 1216 week esh. i ws cceded bteessde ues.

the He isd mde ces dsce ed s eee, cd edsc e wh sdes wk ems bes se b ds.He isds ed cs wk cse wh ds es des ddee he mme whch ms ebe sdes dee he sks, cbes,

es bes d ess ewks h c he hem me emme he ece med ds. Sdes dee sks sch s edesh, eececmmc, he b me dmcs d hw be bh emedesd emes. ahh he mme des dec ech echc sks,sdes e eeced dee hese hh sedeced e d eee.

ths e ws cmmssed b nes desd he secc ees he Heisd ch d whehe hese de med emme es s sdes. i hs wed he je 16 he sdes (ed 1824) m heuK hh he mme. the wee eewed js bee he sed Heisd b he eecs, cee mbs d eceed sks eeds. the weehe eewed he ed Sd tme, he ed he eshs d he s mhs e h cmeed he esh desd he ess

emme. ieews wee s cdced wh ds es, He isdcs d he ssess teessde ues. the esech mehd s ed me de ed hs e. We s he h hs e w dese shs ss w dee s dsed edccses.

j Kigu

Dec

Cee Ecm pmmes


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Evaluation rEport

exeCUtIve sUmmary

ths e sh de:

the mc he He isd mme c sdes c e he sks deeme, es deeme d cee ess;

the secc ees he mme whch heed dee hs mc;

Hw d wh ds ws ed he mme;

Wh he edc des cd e m he ch ded b Heisd.

th ic h H I g

the He isd mme ws d :

d h ii i u. ths mesed se mbe ws:he sdes ee eedess wk he ece med ds;he m ce e d dee e he mme hd eded; hesks deeme d desd he sec; d he ess wk whwhds he sdes ehe be d emme h se he wees he ds s mhs e he mme eded. a he 16 sdes m e ssed he cse d hese, b s mhs e he mme:

See hd seced d me emme he ds;

tw wee d d eshs he ds;

thee hd se he w ees he sec d wee wk hsw he eseebe e;

thee wee d dhc eece wk whs he seched eme wk he ds.

pi g ki kig i h ici i c.these sks cded: cee hk d he esece d esceess e des s we s he cc cmmce hem cc

hes; cb sks cd ec hw be eece bhs emede d eme d he seweess h hs eqes; ddb esd ches whch eches c b b. asdehese wde (s) sks, sdes s deeed sks jec meme, esechd m shs, cmmec desd d ee weess bsessse. the ms ese sk deeed, d wh ws eceed b m sdess he ms be e, ws he cmeec be de e ew hs sd whe eqed.

Chg u ci hi iig ki. i mbe sces hemme mde sdes ese he b sme sks d s ecedhem eeme wh d es sde he ce secsm, heeb

eb hem e ew hs e es whch he es csdeed hewee cbe .


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Evaluation rEport

bui h u cc . icesed cdece ws hems eqeced bee he mme b sdes. ths cdece wsdeeed hh: e ce whee e ws e see s see eeece; he eeece wk e bes wekw bds d

ece eedbck m ds esss; d kwede, shs d mwh sme he wk cces, cesses d em sed wh eces.

I h c ii u. i sme cses he mme ced cesed he sdes cee mbs; hes hs mde hem me escb he mesces wh whch he c chee sme hese. Bee embk He isd ms he sdes wee qe e b he cee s dhe s eces he wd ke wk ss he wd ke he. themme ebed sdes ece he e cee es hesec d eced hem be me mbs.

H hi ic chi

thee ws e se sec h deeed hese mcs b he wee he es he e whe e ees whch cded:

H esh ch wh ds wh ce ed bh desd dee he scheme. Sdes e h he dee eeme dsmed hem d ded sese esm h ws e mss m hees cses;

icd eshs s e he mme whch ebed he sdes ece he cmmec ees hw ec ees;

Eb sdes de he w s kwede d he deemeeeds d he hem dee c s ddess hese s we sec hem ke es jecs sde he ce secsm;

g sdes sese wesh e he mme wh he s des d de sess sekes;

is ce whee e ws e ewed s se e eeece;

ad md ch e wh sed sdes cq sks dkwede hh sees jec bes se b ds;

pd he sdes wh he sks cbe d edsc wk d hem he cse hese ems;

Es he mme s ee ced wh he h bed chee ds.

ths e csdes he He isd be sccess e s sdes wk he ece med ds, c ems dee bde sks whch ccd wh hse h he ds de s be cc.

the ese d mmese w e He isd s ke be sbe sdes b es e s e ds hse sdes wh d

deee m d eess ew ms e.


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Evaluation rEport

ge he es he mme, s sm sce (hee wee 23 sdes he mme), d s ee ds eeme, eses d he hheedc ss e ke d dc mde ece. He isd s hshe de bd ewed he ds whch hs bee b e mbe

es. Hwee, hee e secs He isds c ch d hw eed wh ds whch eses d hes cd d. ths s ceed e deh hs e.

eui H I iici h, ci iig

Sce he se mme, he He isd uK mme hs eed Mses (Ma) cse b He isd hs ched s e mehd hd sc e s ce becme Ma. ths e ws He isd beme c ssbe s we s sdes hhe ee qc. Hwee,sdes w eqe deee wh 2.1 eqe be ebe . ths e

es he he he ness ees He isds ech mme s sh sch he ms be ee, mh be sced ech e mbes ee, wh s ech cces ced es deee cses ehs d be ee hem?

Ms he ssed sdes ed hs dced h wh sssh,he wd he deke he He isd mme he cd ccess he cse ee. ths hhhs demm des h w eshem c cses m ee e ke d hem whbe be sece ce he ees. Eed he s sededs deee cses s ces, b m be ee w edsed wde ee wh e ce emdeee cses.

a ii ici i

iece med, e eeed s d med, ces e secs cmesd jbs cd he des d deeme webses d web cs, ece, fe mmed eeeces, mbe cs d ce, d eceees. i s e fd sec wh m es wh, d bed dscsbewee, he secs d s ceece hes ce sch deeces e ke becme ee ess deed. as Cee Skse, he uK ds bd he ceedses es: Interactive media is becoming not so much a sector as a discipline asits use is increasingly becoming part o everyday activity across all sectors o industry in

general.2


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Evaluation rEport

Context

a g iu i iig c

a he me w, he Bsh ecm ems ecess d he dee he md he b c ssem sess h me ses ed sbewh d hh emme s s ds sec he c. M hs wh hebed ecmc es m dee ces d he ceseess meme he dses he dc e ch,3 d becmes ce h cmkesd bsess edes he uK w he hk hd b whch secs he uK shdcs de cmeeess wd.

oe sch ds s ke be h he d d ece med sec. accd

pwC, d s se cese he e he uKs med ds b ee cse 4 e ce e e he e es.4 iee des, sce, s edced w b 11 e ce bewee w d 2015, he dbedwh e eeced he uK mke e h ed. oe, d 34,500 eeed wk dec he ece med sec,5 whe e m me wk ce d ce sme m he.6

De b echc s, he e hdwe sch s besd smhes, d he ces shsc des d sc medmke,7 he d se demd me d ce w, , ed eecs me d bee q emees hs ds. ths cdes websedeses, mbe d web deees, e ce ces, mes femmed eeeces d deses ece ees cs.8 accd se deke b Cee Skse, sch s he demd hhcbe s hme eh emes hs sec w he cces he e seek .9

a kc u h ?

Whe cces e wde eeed s s emee d bm ds, he es , he e sed dce sked wkce be meehe demds he be es. ths m be e he d d ece medds. the sme Cee Skse se d h hse emes wh dd hecces, e h eed h hese wee hd (10 e ce hhe h

he ee he cee sec s whe).10 ahh he cee dses hebee descbed s de ch, wh she wkes ss ee he sec,hee s cce h be hese ck he ecess sks d kwede ee eece he be es.11 ideed, esech dces h e hd ece med emes e sks wh he ce wkce.12 gs eec ses d mke, edesh d meme, msk d he se swe ckes.

pbems e sks shes e qe he ece med ds he wde cee sec. acss he whe ecm, bsesses shes d szese e dces wh he q bh ce s d he seceemees be hem. twhds CEos eewed b pwC beee he e

ke ce med s cddes wh he ecess sks he cces.13

the CBis ms ece Edc d Sks Se shws h e he eescces bsesses s he deh emb sks he wde wkce.14


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Evaluation rEport

accd he ds, e h emes e ssed wh sch eessememe sks (sch s m me eece d k essb) d hd e ssed wh he es de wds wk d he dese ed dee. Sm mbes me he mec d ec ees ce d

sece emees.

Sch sks shes e h deme mc he ecm s whe, bsesses d emees. the es e m he Wd Ecmc ddees d sks deeme s e he 12 dme s cbwds cs cmeeess, wh whch ecm s ke kee whhse hes hecmee, bsed wd.15 a he m ee, mj se bsesses deke b uKCES shws h whee sks s es he wkce,hs c ed ee wkd be ceed es s, d me dee es, cese e css d edc .16 ddwkes, h he ecess cbes mee he chees wk c seeehme he chces sec d m sd emme d dece we.

ths s esec e ee wh e js e sch cee whhe ece ded m es. lck eeece he ecess sksd kwede he dss, m e d dc e he heemme dde. the es es m he onS shw h hee e w m ee emme, edc (nEEt) d he mbes 1624e ds wk s me h w d h mes h he s whe.17

riig uci k

as hs ess bckd, s cc ee he ess wh ee ckhe ke sks eeded wk. oe mj c h ses me d esechsdes d ecd edece s h sce d q wk eeece.accd se deke b uKCES, he ms cmm es wh emeshh ee wee eed wk ws becse he eed hedeqe wkwd eeece m.18 ideed, 56 e ce he bsesseseewed b he CBi s he Edc d Sks Se sd he wee ssed wh he wk eeece cee d sch ees.19 y ee, , cedhs s mj chee cq d wk. i e se deke b he yd, hd ee eed h ck wk eeece ws kebe d emme.20

Wk eeece s deemed b m be m becse des eewh he cc cbes he eed scceed he wk es. a e b Dems,

Access all Areas, sess h wk eeece c bd he s sks d chcecbes, cd sedec, emh d sc sks, h emes cesze be echc sks, whch c be me es deeed wk.21 the ehhhs es ss he 1970 Bsh Ch Sd, whch eeed h eewh hd deke wk eeece he m ecesh e 16 wee mesked, cde d h h he ces wh dd .22

ieshs c s he e sece emees he ede h emes demd.23heme, s ed b he Cheed ise pese d Deeme,eshs c be bs emb d he dee s sks keemwk d cmmc.24 i sme sces sec esh c sccese dds chces emme.25

the cce, hwee, s h he ce edc ssem s eed deees ee e. o e ece, he decee he CBi


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Evaluation rEport

ccsed gCSEs dc scbed m e whch seems be ech he es d ce ee wh e he ded dds hbsesses e desee eed .26 ahe Dems sd es h ew schsde sce es chde ee cc e d h whe

he d s s hh shem wk eeece mmes whch ewq, me d e b dw ckb eecse.27 ths sme semes b ees w eeeces. i e se, h eeeewed e he edc hd eed hem wk.28

a shw se es ewd wk s sc bem sece emees he d d ece med ds c, bh ems se emb sks s we s hde echc kwede.

M hs wh he hbe css ee hhe edc29 d he emeece ew ee ee ee e me sh sch, d mw see d cses ced wh d cc esh cemes s ecess

ee ew e dsce d d ece med ehsss.the emde hs e w e hw he He isd mde hs sed hs e ch e, bee csde s eeceess d whhe cse des cd e m he mde.


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Evaluation rEport

overvIew on Hyper Island, ItsapproaCH and How It Is aCCredIted

the He isd mme cdes 19week sd ed, eeed s Sd tme,wed b 1216 week esh. Sd tme k ce he bseme ceedwehse Mchese whch hd he k d ee k ece med ecd he sce ws sed ce wk.

the ee k he mme sdes esde he uK ws 2,000 whchws e sbsdsed b nes d he es. Sdes he e uK He isdmme, whch hs w becme Ma, w be ched 8,500 wh w bsces ded b ds.

the mme ss wh wweek dc e sdes s d echqes wk ehe d ee cee des. the sdes he ess hh hees he mme wk jecs ems wh be se b ds. Ech hese jecs hs c m ds wh ss he s d des d chee he des s he ess.

the esh whch ws s cc he He isd mme. i deshe sdes wh he dee sme he hd sks, desd hw sme he shs d kwede he ed He isd Sd tme e wk eme d ece he cmmec ees hw ecees.

pggic ch

He isds edc ch ecmsses w s: wh sdes e d hwhe e. the mme ms ce eq emhss bh he ce d hecess, hh m bse cd be ed h hee eds be me wehe he cess.

th c ces hees, m d bes cce e ee csd dsces b he ece med ds. these cde edesh, jecmeme, cfc es, em wk, cmmc, bde, eseechqes d esce c. the ce s cssed dee wde sks,cbes d bes he sdes s we s weess hw hem.

th c s s ed eee, c d edsc ed es sdes wk dee ems hh csece jecs. thesejecs e desed ebe sdes cec he kwede he , he skshe dee d he shs he ce wh he cdece d desd bebe hem e bems d bes sed b ds. Ech jechs bd heme sch s cee bem s, sec d cee bsess b dws wde e sses d cmes ch ds.ths jec wk s esesed wh ks, wkshs d dscsss dsesss.

Eese eeme ds bh he cess d ce he mme s

cc he He isd ed d hs med he ee mme ds dsce eeme s ch. Sme he ce d ch hs s beefeced b bed ces d cces m dee meme mmes.


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Evaluation rEport

eme, s ecme cess He isd ems sme mehds e besccess he Swedsh m.

the sks d bes sdes dee hh he mme e deed ebe

hem becme wh He isd ees s tshed es smee wh s secs b wh s hs bd desd dee secs he ecemed ds d wh hs sks d cmeeces dd hse eqed hesecsm. i s smeh h hs c esce wh he ds es ed he :

We very much recruit on the core competency the backbone o that T which iswhatever area they are ocussing on. We do want them to be awesome in one particulararea because they will be joining within that role but then, on top o that, we look or,we measure them and this is or our recruitment process on their ability to be a greatteam member and their wider understanding o some o the other roles they are likelyto be working alongside. We are really looking or that capability or collaboration and

the sort o empathy they might have with others they might work alongside.Iu

the mme s e eewed wh ds ese s mee he eeds defecs he demds sm sec whee ew eches c e d mked s d ches bsee. He isd s e kee ee sdes behed he ed, d be cde des ew eches d mmes.

the mme d he sdes bee m he He isd bd whch hs becmeewed he ece med ds. He isd hs he de s e e edesh d ess deeme cses h he bee whds es css he be d cseqe e he es hs b s,b m ewk, whch s e he ws c dee d m heh kswh ds d mbse ds esss he des s ccm.

the e eeece s ese d mmese d mes c be qe che he sdes b s debee s, eb hem e hh e d cqe sks b ece he c s we.

ths de ceed d dced b sdes he Mchese He isd des eew he mme.

h://i.c/24615313

accii

the He isd mme ws cceded b he Sch as d Med teessdeues. Sdes wh cmeed he mme eceed Cece HheEdc iece Med Des d Meme whch s wh 180 ceds ( deee s wh 360 ceds). as we s e sme ec he sdes, ebed sdes he mme bee m sme he seces eed b hees.

He isd dd eed e he mme ed he hecced b hee seems be mbe cs whch ced hs:

He isd hd he bee wk wh teessde e he cses ds esss d s he es hd kwede b d cdece he w h He isd dees s e. i hs esec, s bewee he wes hd ed bee seed;
http://vimeo.com/24615313http://vimeo.com/24615313


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Evaluation rEport

He isd d teessde wked ehe e wk hw bes he sdese d deeme cd be ssessed wh he mewk he esmme;

the mme ws eseed he es w h cd bedesd d eced b cdemcs.

the Sch as d Med teessde ues wks qe eese wh ds sme s w cses d s cd ece he es d chees hds eshs c de d hd feb whe cme csde hwbes ssess sdes e mme wh emhss c deee e.

the He isd uK mme hs w becme Ma d s sdes w eqe deee wh 2.1 eqe be ebe . See sdes he mme hd deke deees b eed we wh he mme d

beeed m s hds ch e.

as hs esech he sdes he uK wee sked whehe he mmeh Mses cced wd he mde me ce d whs he mje wd, hee wee s ees h hs shd cmmse s dscedc ch.

oee he ed emed b He isd s smmsed s we s he emme.


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Evaluation rEport

Hyper Island pedaGoGy

vci ig eii ig Iicii ci ig

wh hi i

H hi i

Eeh sdes e b d d Heisd ees hem wk sccess eess eme. as mch s ssbe, Heisd ms sme wk eme he h cdemc e. the mme ms be cedhe h h wh ds esss sebes sdes, s hem esd hemd he e he ess. Sdes he me wk esh ec es 12 weeks.

ids s e he des d dee hemme;

thee e ssmes, hmewk he se ssced wh edc sd;

the hsc sce ms ece he k d ee ec he h cdemc eme;

ieshs e sced d seced b he sdesd e e sec he mme d cse he sks cqed ddeeed.

a mj eeme he He isd ed se hh d. as he jec wk,sdes wk ems sks wh mm sc hw bes deke hese b ee hheeme d cess d e, hecme ece he bes ch.

a ce s sed whee e s see s e e;

Sdes e e he s eedbck defec de ssess d eew hw he heched sks bjece d e dce wh he ees;

Sdes cee d w dd c swhch he eew d he mme deemes kwede d es deeme. Echjec s eseed s wk sks d cmeeces sdes he deed deeme.

Ms he wk kes ce ems. He isdecs sdes hese ems hk b hebce chces d ememes, s e mh ess eme.

Sdes e eeced bh d he sd ed d he esh he sks d kwedecss dsc bdes d ke es hm be sde he secs d whee hem ee ess cmbe. ths ebes hem heeeece wk d m mcems d ec he dee es ec.

Sdes e eced ssme dee eswhe wk jecs ece he demdsd essbes he ec ss;

gdes e e s he e csdeed hb cbe wk;

Sdes e e s desd dmcs d he dee seweess hheedbck m he em membes.


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Evaluation rEport

tHe Hyper Island proGramme

su ci g

Cuicuu

t o o k o k u k th k th k th 12 16 ko k i h k

reesees heecemedds desd es ssbeccmce hehcmmmebsed hece dcedsks eeds.

psecesdes eeeweddssessed hesb hemmed e ccee he Heisd w eb k sme ces.

Sdes edced hemmed e dcse sksd emwk dcb.these cdewk whefecd d eceeedbck.

Sdese sksd deeed deseec.the hewk ems hese shbe.

Sdeswk ems hes jec deecee des dsbe.

Sdes wk ems bes whchhe cs sec.ths cd, eme, bedeeews bkbsh mbecmmcs.

Sdes eb hesce dwk ec se he ejec.

Sdes desd wk fws,dccesses dhe deees ec bbe s w eces sech he w ece wk m ce.

Sdes wk secce ddeemeeed whchhe hedeed. thsm be dedd sm em.the esehe esechd ds he .

Sdes e shese heesh d whhe e m s we s heefecs hehs ec.

the esh s sdes e eeeced ebes he sdes dee sme he hd sks, desd hw sme he shs d kwedehe ed Sd tme e ec d ecehe cmmec ees hewkce.

su

HI wk

Cik

pc pc pc h pc u Ihi su fci hi ihi

ogii

Ihi(wk 2035)

Bsed ecemed ec

sui ti(wk 36)

Bsed he Heisd sd ld

sui ti(wk 119)

b i h H I ui i mch


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Evaluation rEport

CodesIGn o tHe proGramme andenGaGement o IndUstry

oe he ms dssh ees He isd s s e dee eeme whds whch ebes he mme be ee, esh d e wh he cedmcs sch sec. a he ds es wee d.

the uK ws e he wde e ds es cd ge,McC Ekss, Che 4, Mtv, Sch & Sch, tBWa, S gmes, uee, BBHs we s sme eces sch s le, pe, pke, Bss d Cde Cmee.Emes wh ced he ceed des es cd cmdes, m decs, cee decs, Hr decs d edc eds.

the ds ws ed he b:

He cdes he ccm;

asss he seec sdes he mme;

pd bes d des jecs sde ems wk d hemeedbck he ches;

c sme he e sesss;

Dee wkshs;

g ks d hs ss;

Cch he sdes;

pd eshs;

E he mme.

the ed m e ed he He isd ws h heed d ccm wd de sdes wh he sks d cmeeces whchhe ds eqes:

I think a lot o what they teach the students is really the way that we run our agency. Itis all about collaboration. It is not just about the skills you can always train or those. Itis more about attitude and I eel that they get that.

I liked the model. I think it is very simple but very clever.

There is nothing else in the education spectrum that is doing what Hyper Island is doing.

ohe ess ds eesees eed He isd wee:

Be ed ech/e mehd whch eqs sdes wh hesks he ece med ds eqes d he hs;

the e He isd d h s sdes;


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Evaluation rEport

the chce ewk wh he ds es;

the dee he e eeded he e;

the ejme ed m wk wh eme ew cee e.

Cuicuu cig

Ech e membes he ece med ds he he des d es ssbe ce hcm He isd cses s h hemmes he e sdes e ce d e d he h bed sks,cmeeces d kwede whch he ds eeds.

he uK , eesees m he ece med ds wee csedhh w see ccm deeme ds whch k ce ce mhs

bee he mme be. idds wh eded hese wee m qe dees he ds bh sm eces d ce d he ecmssed des es cd cee eds, deses d dds wh echc es.

Ech ccm d ws med d wh sks d kwede he es e de ew e he bsess eeded. the sesed, eme, h hee eeded be ce d desd he se eeece d be be he emhwh he ce. the ds es wee he e he sce des jecswhch cd be e sdes whch wd de sme hese sks d es kwede. as he d, he cs s e eedbck ee ccme cd secs h he e wee mss. w he ccm ds, Heisd s sed he shs dee he ccm me de.

the ccm cdes d h dee eeme wh ds ws smehh he ds es e hhe edc ss shd be em:

I eel that universities are lagging behind with the way that they teach their curriculumsin relation to what industry and clients want now. I think there is a real disconnect.I think they are still teaching the stu that they taught 15 years ago.

It (higher education) needs to build stronger ties with industry. There is no correlation inmy industry between them understanding what our needs are and the actual realities owhat we need.

Iu i

i dd he ccm ds, he ech jec ws de cbwh he c m ds wh wd be dee he jec d hs ws de cse s s s h ew eme eeds he sdes dds es cd be ced . these ds cs wee d bHe isd he wk.

D he mme se ds es e ks d dscsss dehe sdes wh shs hw he eces e sed d chee sme he ecces b he ds. oe ds eesees ed

me h e w.


18/74


Evaluation rEport

Sdes e h he dee eeme ds med hem d ded sese esm h ws e mss he es cses:

I think it is so important to unction like a business where you have people coming in to

do certain projects and working in industry not just people coming in once in a whilebut being surrounded by people who work in the industry. When I was in university, wedidnt really get that. Every time you got set a project, it wasnt that realistic and youdidnt really believe it. Here you are actually presenting to people in the industry so

you are in a mindset about how this would work in a real world. Normal courses I haveexperienced have always been one way telling you inormation but that doesnt reallyhelp anyone because inormation gets dated so quickly. Whereas this is more interactiveand we get inormation that we want to learn which we have to go and nd ourselves. Itis like a conversation rather than like a one way monologue.H I u

the hd m jec whch he sdes dek ws cssed cee

bsess d ses he ee ds eme he mme. Sdesm ems d se d he w cee eese. the Hr me heec pe cme d eed he dee es he ec, hw he cm ssced d hw wkfws e sed. the sdes he med w ems he w eces d hd decde he edesh d meme sce dhe cmee w bsess. Sme he ches wee sed b He isd b hesdes wee eced ch ew bsess hemsees. the sdes wee ske s see eces ld see hw e eces wee med.the cm he jec ed he w s ch he des d eeedbck m he Ee Cee Dec CcC wh few m M hehe sdes des.

a ew he sdes wee cc sme he eedbck e b he ds ess ccs ws secc eh. i hs esec, m he bee be e he ds es dce b hw e eedbck s h s we s eeceme, he sdes cd ece hw he eeded me d wh heeeded d dee he des he.

ski ui

accd se b Cee Skse, h (21 e ce) ece medemes he ce cces, d hese emes 56 e ce e h hd cces d hece sks shes. thee e (28 e ce) he ecemed emes seed b Cee Skse e sks wh he ce

wkce. the s he mbe sks h he d dc b csdec m edc. the bd sks ses ms cmm ced s be dece eses d mke (28 e ce), edesh d meme (26 e ce), sks ssec secc swe ckes (20 e ce) d msk (20 e ce).30

the He isd ds es ee e h hee ws deh ee d, sme cses, hs ws sc hb he wh he eeses:

I think talent nding and development is the single biggest restrainer or us as abusiness.

We struggle to nd people who have the skills that refect the modern world where

we take on many communication messages in print, in digital and broadcast media sopeople who can work across all those media is where we struggle to nd people.


19/74


Evaluation rEport

the deed bd se sks d cmeeces eqed m es s hhe eces ced eece d me he ces demds. Ms meedhe mce emees be be cbe eece s hs ws see sdme hw ece eces e w dc wk.

We very rarely work with individuals, it is all about working as part o the team and thatis what we really look or. Sometimes you can get someone who on paper has all the

skills but they turn up here, put their headphones on and stare at their computer screenall day. They might be hot at their job but they are not really adding culturally to thevalue o the business.

ahh ds es ecsed ce s be be, he wee kee sess h wh ws cc ws he cc hs ce csse hhhe ee cess d js he de ee se.

a he sme me, eces e k wkes be be ece heeqemes whch m e behd be d he he cdece chee beswhe e. i cee des be wd, he w see h hese hebee med b shs csme beh d h he se eece hessbes h ech c de.

aeces wee kee emees be be wk css eches d msd wh hd he cc ece hw deces e hw bds c k he csmes wh csse ce.

the be bew smmes hese wde sks whch he ds es ed Heisd deed s be cc ew es d s hese c be see hw he med mbe hese des s mme.

vci ig H H I i hi

the b cbe d wk eecewh he ec em membes e wkdced.

Cmmc sks. imc he cc wk sccess wh he em membess he b cmmce wh hem.Cmmc sks e s eqed

ese cces d des bh wh heec d ces.

a desd d emh wh hess ec d ec bh wkfws d hw wk s dced.

Sdes wked hh He isd ems dee s d wee e mbe s desd dmcs.

Sdes e d csed ese des ds es esse ecbes. these eses wee ehesed e He isd s d

sdes he we ces ces ch,heeb eeec s cse s ssbe hw ec s ke ee.

Sdes wee e s eececmmc d he chce cse hese sms.

thee s week He isd cssed desd eces whch cdes ss d ks m eces. Sdes s esecheces he eshs d dekewk s he eshs whch eshem shs wkfws. the sdesshe wh he e b he sce

d dmc he eces whee he ddhe eshs wh ech he hh bss d m ese.


20/74


Evaluation rEport

adb d feb. the cc he eme whee ech scs ch d e csmebeh.

Cee hk. n js he des b he de e desd be d, whe ecess, chee .i dd he he cc cme wh des whch he bee med b desd se eeece d hee c ech.

Cmmec weess. a ec

ms s es ce demds,esces d bdes s we s bdebsess desd.

udesd ech. ishs e e echc deemesd he ke mc hese csmebehs.

Sdes e eqed wh he cc be be e ew sks qck d desd he c. Ech sdehs whch es es edeeme.

as we s e d cs de dhe cee echqes, sdes e he hese sks hhhe mme. o he secd m jec,hee s c cs sec.

Sdes e e bdes s sme

he jec bes whch he e essbe. Cmmec weess ws s deeed he eshs.

Sdes dek jec ems eew dee ms med sch sbsh d mbe cmmc d eme hw hese mh dee he ed wh hs wd me hw eemh ec wh d se he eches.

i ems es, he jec me e ws he s h ws eqe ced b Heisd ds es s be hd d e h ws becm cesm.

wk ic

Wk eeece ew es ws ee ed b he He isd es,hh sme he e eces ws s esse:

We would always develop people within their role. I we were taking a junior creative, wewould have already looked at their work and we know that they are capable o comingup with ideas and they just need a lot o coaching and mentoring and working with

more senior members o the team to bring them along. You wouldnt expect them tocome in and hit the ground running.

B ss sme eces eqe hhe ee sks ecs d eecedhem he sme eeece:

It (work experience) is absolutely essential. We wouldnt consider anyone without it. Isomeone has let uni or an educational institution and during that period they haventbothered to go out and get some work experience I wouldnt even talk to them. It woulddemonstrate to me a complete lack o motivation and they were not going to have aclue what it is like when they came here.


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Evaluation rEport

We dont tend to have graduate programmes or dierent expectations o graduates sothe graduates have to get up to speed really quicklyI you look at the rate o speed atwhich they work at university versus the speed at which things go in industry it literally

goes ve or ten times the speed. Never mind the quality levels or detail levels that

people take them to.

Sme eces wee kee sess h hh wk eeece ws be c ems he desd c e b hw eces ee, dds shdcme ec wh e e md d be eed cce ew ws wk:

You need bucket loads o an open mind. Thereore people who have done veryvocational type studies or have had too much to do with other ad agencies i theyve

spent time in a lot o them they are already a bit too structured, they already have alittle bit too much expectation o the right process or procedure by which they getto certain things. Really all o that stu is ar less important than someone who isreadily inquisitive and able to approach every new thought, every new challenge with a

complete blank canvas.

o He isd, sdes wk eeece hh wk bes se b dss we s hh esh ec mmm 12 weeks whch he eessbe sc d s. ths s eed he he che b hesdes je hh he mme e 28.


22/74


Evaluation rEport

sKIlls and KnowledGe developed bystUdents tHroUGH tHe proGramme

H I ch ki kg

ahh sdes He isd dee sme echc sks ece med,he mme cses m he deeme wde (s) sks d se cmeeces h emes s e e ck ew es he ds. thesecde cee hk d bem s, sccess cmmc, he qes be eece bh s em ede d em e, s we s c des sch sdb d feb.

i s sks deeme, He isd ces e de emhss eb hesdes d he h mde hk e s. eme, eqshe sdes wh sme s d echqes eee cee ss cheesb s ces csdebe emhss eb hem be be hk bbems dee.

One o the things that industry eels is attractive about the students is that they may notknow how to solve the problem but they have the attitude and behaviour o a problem

solver.H I cii

the mme s sesses he e he cmeec desd hw e ewhs e hw e d m sdes hs ded hem wh he msese sk.

We were taught how to learn which is probably the greatest skill you can learn.H I su

H ce whee e ws eced d see s se e eeecews cc dee sdes cc e hw e.

It is really important or us to convey the concept o ail aster because that is the wayorward to learn to learn. To get through lots o concrete experiences and then processand refect on them and generalise and think what can I do instead the next time?What alternative behaviours and attitudes can I apply to strengthen mysel to have

other mental models or other things that I do?H I cii

i hs esec, He isd sees kwede s cess he h dc. i beeessdes eed he he cmeec e kwede s d whe he eed dhe be be desd hw . ths s esse wk he sch ece med sec whee he cc be be ece ew deme eches d he c s cc.

I I were to ocus just on knowledge as a product, I am araid it would be out o datereally soon because this sector is moving so ast. I I were to make sure that they knowHTML 5 suddenly it is not that anymore, it is something else. I I were to put our eort

into knowledge as a product, we wouldnt support them to learn how to learn.H I cii


23/74


Evaluation rEport

Sdes dee hese cmeeces b wk ems bes sed b dswh ccs ee b cs. Sch w wk s see b Heisd s bh esc d eece w dee he e d esceesswhch emees he ece med sec eed.

resech bcks he ecc hs ch. eme, ece sd b uKCESdces h cmeeces cee db whee dds e cscs he w e d e be ke ce ses e esk d d dee ccs e ed me ed, hh m qcsb hh c eeeces wk d hh ec wh hes ew dm emes.31

M he wde sks cced he sdes wee deeed dem. eme, He isd beees h de cbe eece wh he ee, dd eeds hh deee seweess d hese w sks e heeeecb ked:

Technology brings complexity and to navigate the complexity you need dierentperspectives to think innovatively and creatively about things and that requires a hugedegree o collaboration and, in order to collaborate, you need to be able to understandhow groups work together and people act. In order to be able, as an employee, to workin that kind o collaborative environment, you need to be rather selaware and to havedeveloped as a person.H I cii

Sdes he wee s eced whe d jecs ems d essm es s he cd ece wh hese eed d heeb bd bddesd he cb mde b dee ss. ths ws sec hemme h ds es e ws e whwhe.

eiig ki

the mj sdes embk he deed bsess d cmmec skssde be be se secc mm ckes d swe ckes ses he eeded dee. the s ed he kwede d cecs whds esss d desd he dss dc cesses s beqe w whch s ehs ss e h ms (9 16) hd deke esh he s. pjec meme ws he sk h ms sdes e eededdeeme (ced b 14 16 sdes). i ws s smeh whch mbe heHe isd ds es deed s be dc d emees sked .

i s m ckwede h he sdes we He isd wh essks d desd whch wd be beec hem wk he ecemed sec. thee he 16 sdes cked hs esech hd dededeees, d e hd de esh hd de sme m wk eeece. i se ced b sdes ed He isd, 15 ed hemsees s d e d bem s d cee hk d sm mbe be d e d e ew sks.

Hwee, mbe sdes we He isd hemsees s be ed d sme sks d d he mme esed hs ws he cse. ihs esec He isd sccess cheed sdes eces he w sks

wh dm he cdece d s ebed hem eeme wh esks es he wee ess m wh d dsce cbes he dd esehe hd:


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Evaluation rEport

I didnt think I would be a planner or a person like that and I realised that I actually amreally organised. I went into Hyper Island thinking I was really creative as well but I dontthink I am as much.

Presentations. I thought I was alright but that was something that I learnt that I amquite natural at now. I wouldnt have thought that beore. I thought yer I can do it, but Iwouldnt have thought I could do it so well or I would be as happy to do it as I am. Thatwas a nice surprise.

I learnt that I wasnt as good at pitching and presentation as I thought I was.

ski hugh sui ti

Whe eewed, sdes e he hd deeed e wde s d hd sksd Sd tme. these cded:

icesed cdece d sebee;

gee seweess;

imed emwk, cb sks d bee desd hedmcs ;

a ehced cc efec eeeces bjece d e m hese;

pjec meme sks;

Be be esech d dee shs;

pch d ese sks;

a bee desd bsess se.

the deeme cdece d sebee ws he ms eqeced bee He sd Sd tme b sdes.

Now I eel quite condent in where my strengths are. I think that is really quiteimportant or this kind o industry where you have got to be quite condent with yourideas because someone will be willing to shoot them down or, i they are really good,they are going to be so new that people nd them too dierent. You need a lot o sel

esteem and that is something they denitely taught me.

The most dicult thing was probably getting over my ears. Everyone has a lot o stugoing on and that stops them and restricts them...it took me quite a while in theHyper Island experience to learn that I am not the only person eeling this everyonedoubts themselves but I was doubting mysel so much that I am actually stoppingmysel. That took me quite a while to get over.

ths cdece ws deed b cmb sks d shs deeedhh he mme b ws s cced s es :

icesed seweess c m eedbck m he sdes d m

cs;

the ee essb e sdes wk eme whee wsssbe d e m hs;


25/74


Evaluation rEport

the eeece ed m wk wh wekw bds d eces dece be eedbck m hem;

a kwede d desd he ds ed hh ks m

esss, ss eces, wkshs d sdes w esech.

m bse, he sdes med he ese sks bh ems hecdece dee d echqe. Hwee, wh ws me mked ws he ee sh h he bh he ches d he seh he des h deedhem. thh he mme he sdes ehbed hh ee cee hk smeh he ed hemsees hh bee embk he mme s s dc mke jdeme s hw mch hs cesed hh he mme b wh ws ede ws he w whch he wee be hs cee he bes d wh ee ec cmmec ces.

thh he mme, sdes beeed m shs d desd

he dss dc cesses b ew wed e me dc sks Sd tme d sme me eeece d hs.

the sdes hd secc e bjeces md whe embk He isd dseemed ms cses he cheed hese. Bew e sme emes:

su ki ci H I

e hich h u i h chi

To learn more about how to motivate people,and the management side o things, andworking with groups and organising large

events.

I want to develop my communication skills withother people. I think this is important, especiallywhen dealing with clients. And my design

skills, I want to improve on my ideas, the initialdesign stage when youre developing ideas or

projects.

At the moment, the advertising course is basedon your work but then theres the whole aspecto you having to sell your work and to deal with

people in your agency and clients, which isntbrought across. The main aspect Im lookingorward to is the people and personal skills andtrying to sell your work as well as having a goodidea. Its about trying to put your idea across ina good way.

Very much so. Not so much organising largeevents, we didnt really set up any events. But,

yes, everything else.

Ive got the tools, now its just a case o usingthem.

Denitely it really ticked the boxes, I thoughtits really helped me with pitching and that whole

process and building up a story o the pitch.


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Evaluation rEport

ski kg hugh h ihi

the sks whch he sdes e he c deeed he esh eded be hde sks sch s web des, esech, w d eses. Sme hese

wee seh d s he He isd ce eb sdes desdhw e ew sk s ke he bee be hs. thse sdes wh dd dee echc sks he esh eded be seek es whee echccmeece s ess cc sch s jec me se ss.

the esh ebed he sdes cese he kwede he dssdc cesses, desd wkfws d, he sme me, ece sme hecmmec mees whch de dc cee wk sch s me d bdecss.

i he esh sdes s hed d sed he wde sks h he ed hhSd tme b he deeme hese ws, ms cses, ess mked h Sd

tme becse he wkces wee ess cdce cbe wk.Sdes ced mke se he echqes eedbck d efec b m dd bss. the wde sks he sdes deeed wee s ke he beeke cb cs he cdece d m h he demsed hewkces hh, eme, se eshs wh s membes wh wk he demes, k he e sk wk whe he dd he mch dbe cc he q he w wk d k ses me hs.

thh he esh he sdes becme me we he eed wk dcse e de. i s smeh whch ds s s kee see deeed ew es:

This generation we are dealing with now were either taught or got the expectation ormaybe just grew up with dierent sensibilities that they dont have to sweat the smallstu. Rigour is not high on the agenda or any o them. I believe they think they canget by with their wits and their ambition and their creativity..The real, real stars arethe ones that are able to apply their brains and their creativity to any given avenue butactually still have the mental rigour to be able to ollow it through.Iu

Qe mbe sdes dd ee h d he eshs h he sks wees sed b he hs eces s he cd be d h he dd wsde he ees e d deeme he eeced. i , hs seems de sdes e He isd wh hh ss (ehs ew cses esces) d, dd, h bee sed wk hh cbe eme

sme wee he dsed d h sch cces wee ws emed hesme deee he eces he we . Hwee, des se he e meeece bkee e he esce css m he eces s h bhsdes d eces e he ms he eeece.

su fci hi ki i h h ci hihi

the sdes wee sked e hemsees e sks bee he sed He isd d he s mhs e he cmeed he eshs. the skswhee he sdes eceed he hd med cded:

Wk eece wh hes em (e e he wee e d hscmed hee bee he mme);


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Evaluation rEport

led em d m hes ;

newk sks;

use secc mm ckes d swe ckes;

pjec meme sks.

thh he eceed h he jec meme hd med, ws s ewhee qe mbe sdes (eh) e h cd be he deeed.

the sks whch he sdes e he hd med he ms wee:

pch d ese sks;

Bsess d cmmec sks (11 sdes e he wee d e d hesecmed e bee he mme);

udesd he d med dss dc cesses (wh he sdesseed s he e he hd d e d desd cmed ess h h s hs he s);

Kwede he d med sec d desd e ceees ;

Kwede d cecs wh ds esss.

a s hese sks s cded s ed hs e.


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Evaluation rEport

tHe stUdent joUrneyand perspeCtIve

th H I u

the ee e he 16 sdes cked hs esech ws23 he me hem ee he mme. thee he 16 he ch hd deee d ms cme he cseh ece cmeed he sdes. Qe mbe weecc he es cses ee h he dd eehem deqe ee he d med ds sehe h ech/e mehd mbe he sks d

cmeeces he eeded cees he sec. oe hesdes e he es cse s she ws dsssed wh sce d he w he sdes wh dd d es deee mde cscs decs se hsbee h wk eeece wd de hem wh beechce emme.

I missed university and did that on purpose. I know a ew people who have been touniversity to do graphic degrees and have come out and are in a similar position to theone I was in when I let college. You come out and you still have to get the experience.I think I did 11 months at two dierent agencies and both people at each agency toldme that they look or experience and dont bother so much about degrees. They swayed

me.

Bee s He isd, he sdes wee sked e he eceed seess dee ms edc d e (see ed) cd secd sch,es, sedeced e d e m wh he ees. the mj he sdes ejed d seem bee ms m ms cc d eeee sch s wk eeece d e m ees d s wee hh sed heHe isd e mehd.

rcui ii kig

Ms sdes d b he He isd Mchese ehe b wd

mh hh he He isd webse d h hd hed He isd bee.Cmmc he he mme cd he bee medwh me ce ech cees d he s de he mme M wss d m sdes wh wee s cee, be cse sh hecses. Hwee, cmmc he mmes ch d mehd wseece wh hse sdes wh hd hed b he scheme desd (d deedced b) bh wh eed d hw wd be deeed.

the sdes wee eewed bee s He isd b he ms ke . the ess ms eqe meed wee:

1. imed chces e (bee) jb he ds;

2. the e mehd;

3. the e He isd d he ccs ds c ce;

4. the wk wh sdes wh she he sme ss.


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Evaluation rEport

Sdes embked he He isd mme m cqe he des,eeece d ccs h w ebe hem e jb, eeb d jb, hed med ds. Ms wee s ced b he cmb He isdseese ks wh ds, he esh d he sks d shs ke be

ed m wk bes se b ds. the beeed h wd me heemme secs eb hem sece ehe d esh jb heds:

Hopeully it will make employment a lot easier and hopeully it will give me a better picko where I want to go rather than just applying or jobs Im not necessarily excited aboutor want to be a part o.

The networking is going to be a big part o this programme being able to get a ewmore connections to companies and to people who are able to help me urther alongthe line and again viceversa. That is what I am looking or at the moment. I there isone thing that I have ound out ater leaving college, it is the act that it is not always

the case o what you are able to do, it is a lot about who you know and people knowingwhat you are capable o doing.

Sdes beeed he He isd ed ws e wh hw he ke e ds wh he eeds ds. the wee ced mme whee e wsced he h h d whee dds hd ke csdebe deee essb he w e d deeme:

The method o learning at Hyper Island is so dierent and or me that is more in linewith the way that I work and my mind works.

I have ound an institution that thinks the same way as I do.

Ive been at uni or three years but I dont eel I am clued up about what is going on inthe industry. The industry is completely changing.

I know it is going to be dierent because there are not going to be any textbooks orhomework or teachers and they are not going to tell you what to do. It is going tobe very much up to yoursel but you are in the best environment to do it and you are

getting set bries. Hopeully it will be like a job I am expecting it to be like a job onlymore stressul.

is ee ewess, sch e d cee sec wee cs hed med ds d sdes e eced be wh he eceed be dmc sec h w be e hw ee cmmce he e.

sci u

ac he He isd mme ws hh Cv d sbmss smeemes sdes cee wk. Sdes wee he ed ssessme dd whch he se he He isd w e b dek sk d he efec dd d wh he ees hw he ced . theews s be whch eqed cee bem s whch ws deke ddd sh eew wh e mde He isd s d sme dses.

Sdes wee ssessed he mme s mch he e s he cecbes. the ssessme cess s hd ke cc he cs heee ch he mme d whehe wd de des ems e,


30/74


Evaluation rEport

eeece d sks. ths des s m s he sdes He isd e e he ees sme he e. thse ssess d seec he sdes wee me esss m ds, He isd s d eesee teessdeues.

thee e e bd es whch sdes e ssessed he mme d hesece:

ei. the ee whch es kes be wh hes d d hsehe wh hem;

ei c. the ee whch es s be ee sess dke sks;

Cciiu. Hw d smee s , s d wk wdshe s;

ag. the se de h es hs hes;

o. the ee whch smee embces che.

ae he cmeed he mme, he sdes wee sked wh q he e wsms cc sece sde He isd he d he ms eqeced ws eess, c be e ew ws e. asde hs, hee ced he eed ss b he ds d ehs hd wk.

Openmindedness. The people here are open to themselves, open to others, open tonew things; thats what makes it. I you came in here, stuck in your ways and not open

to change, it would be tough on you and tough on others..Everybody here has thatcurious nature and a bit o a belie that you can change the world.

a u

assessme he sdes hh he mme ws deke b He isdcs d he ce s em. m ssessme k ce b eeseem teessde ues hh eew wh he sdes wds he ed hemme d b bses he jec eses (cssed secce bjeces d deeme eeds whch he sdes deed) s we s heeses wh he e he eshs. thee e des Heisd sdes ehe ss . He isd beees h he s dd

des c be hb cbe/emwk. the sdes s e hebsece des ced he se w he wked ehe:

You eel that you are less trying to tick boxes. The act that there are no grades as such,I think that does make a big dierence.

Saying you are not going to ail, that aects quite a bit because when I was at uni I wasalways scared about what grade I would get and I didnt relax because o that.

ahh he ssessme seems he bee eed he mme, ce sdes e h cd be embedded me dee s h ws ms semess sec:

The nal project elt odd. I remember eeling that I had to do this ticking the box andI remember eeling that and I thought, hold on, this is like university but this is HyperIsland.


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o he 16 sdes cked hs e, 15 ssed. oe sde dd cmeehe cse b m d s e de. the sdes eceed Cece iece Med b he cced dd seem he mch cec wh hemee hse wh dd he hhe edc qcs. ths s s h

hed e b js h he sdes eceed ke bee he mme ws hhe wd he sks, ccs d shs h e ke he hem sece jb he ece med sec d hs ws he m m k .

sui ti

the s week he mme, He isd W Week, des he sdes whbe s h he c se whe he wk cse ehe ds bes ems. these cde hw e eedbck ech he d s hw ecee .D he week, he sdes k smed chees ece he deedmcs emwk d he sed hese efec he w emce d

h he .

He isd beees h hh sch efec d eedbck sdes bd seweess d desd hw beh c mc se d ee dmcs. m he sdes, eedbck d efec wee che ee we sec he mme mk hem hk ew d deee ws bhemsees:

I ound the group dynamics with eedback and group refection really challenging. Ihave never opened up to anyone, not even my amily. Opening up to 20 students I havenever met, that is just really hard and really benecial as well.

The eedback and refection having to do that, I ound it really hard. It is really powerul.

Sdes essed hh he es he mme wk jecs ems wh be se b ds. the jecs ed eh m ew ds ew weeks dcmed ch ds. Ech jec hd bd heme sch s cee bems, sec d cee bsess b dew wde e sses.

the sze d cses he ems wd che m e jec he. oe, eme, he sdes wked ee sm ems e membes; he, he wee s w s d hese eed s w dsc ceeeces cme s ech he w wk m ce.

Hee w sdes he Mchese He isd descbe wk be:

h://i.c/29262876

as he jec wk, sdes cbe sks wh e sc hw bes deke hese b he hh cess d e he cme ece he bes ch. i, c be qe s cess hh hesdes ecse h des hem wh he be cmeec e bd.

The way they do it, you get rustrated with them because you are near the end o aproject and they pop up with this lecture that gives you the tools and methods and that

would have been useul two weeks ago but that is the whole point o it. I think by doingthings that way it means a lot more to you.
http://vimeo.com/29262876http://vimeo.com/29262876


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They let you experiment and then they reveal the theory or process behind it. You makethese mistakes which I imagine are very predictable to them especially ater they havedone the course ten times or whatever, but to us it is still like unchartered waters.

a e sec hs eee e ws e hh e d hs,ehe wh he bsece des wk, ebed sme sdes ke mesks he wk d d dee de wds e. i cms, hesdes e h he cses whee hee wee des hbed cbe wkd me h he wee cssed che de he h ecess e d deeme. le hh e ws s sec he He isdmehd whch ws c ce sme he sdes.

tic

ahh hee s hmewk Sd tme, h s s h sdes d

c wk d d esech sde he mmes ce hs (09.30 18.00) de mee c ds be d deed ws cmm sme hesdes be wk he sm hs:

The other day I stayed here till ve in the morning it is not something we do regularlybut i it needs to be done, you do it because you genuinely want to do great. You couldleave at nine, you could leave at eight and it would still be good. But you dont want it tobe good, you want it to be amazing and everyone here genuinely wants that.

a he s he mme sdes deeed dd c s whch weeshed wh he He isd em d sed ddess s he kwede ddesd whch he deed. Hwee, he c h He isd ws s eseme h sdes dd ws e deqe ssme es ess m hem d e sme he hs h wd be ew b ssb se hem:

I am not saying this is Hyper Islands ault, it is probably our ault that we didnt time itbest but I elt that the production side was always rushed it.but I always ound thatwhen we were running out o time, the people that had the design skills, they would doit instead o the people who didnt have the design skills and they could have had thechance to learn.

There is so much pressure on getting it to pitch and having that amazing pitch that youkind o go you can do the design because we have run out o time.

o he jec, he sdes hd he wk dd se ems

d cs secc e eeds h he hemsees deed. iees, hesdes b hs se wee s sed em wk h sme wee qe dsed be wk me dd.

On all the other projects, there was a eeling o being part o a team and coming through it.

Sdes d Sd tme be ese d dce e eeece whchme h he we he eshs wh cdece, be eeece d sesks. thee s se c whch cd be bed d hs b he cmb :

the wk e bes wekw eces;

the e mehd whch ccded wh he w e ses;


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the b wk ese wh kemded dds eq sse b heece med ds;

the chce ssme dee es ems d wk cbe;

the ssed ec wh ds hh he mme cd ss,ks, bes d m ees.

th ihi

Sdes wee essbe s he w eshs. ne wee sde heuK d he see eshs h k ce he uK, hee wee he nh Wesd wee ld. Sme hd me dc h hes sec eshsb hese eded be he ss chees h sde w ce e e:cmes sw esd eqess, ccs eces be bs d dc

dw ec. a ce sdes wee e dcs eces b He isdcs d hese ed be be eds.

thee s db h he He isd bd ws fe eb sme hesdes he eshs. See he eces dced h he hd chsehe sdes s he wee kee dce sme he He isd ws wk he cmes; hes wee cs b he mme d wh eed.Eecs He isd sdes eded be b hhe:

They said we had high expectations o you and you really did show that there was worthin a Hyper Island student. People have high expectations o you and sometimes it is

scary as you have to make sure you show that.

He isd sde ss he esh s eded be csdeb hhewh ms h ees essb d wk h wd s be e es. i m esecs he sdes wee kee be see s es. a mbe sdes dd ee h he hs ec ws s he bd e sks h hecd de d see sces he m e whch he sdes e heed m he esh ws me med h he wd he ked.

I suppose more than anything, it was getting my opinions heard. It was shaking thatinternship title and actually convincing (people) that you have things that mightbe worth thinking about; you do have ideas worth thinking about and you do havequestions that might challenge the bigger picture. I think, more than anything, it was

getting that point across and to be respected in that way.

It is rustrating being an intern because you are going back a step people think thatyou have had no experience at all because you come rom school but I eel like sayingwell actually I havent been to a normal school. It is as i I have had a years workexperience.

Ms sdes wee ssed he dee wk ce he ec whch m cses he cmed ess b he hh cbe ch Heisd. c he e hw hs e sed sme eces d es hsde He isd hs m be s cbe s ce bd h, b des se he qes s whehe He isd Sd tme cd he eedsdes bee hs. i s smeh h sdes debed ms hemsees:


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There is a bit o consensus amongst a lot o the students that Hyper Island is sooptimistic that it is almost misleading in a way. You really do think you can go into theworld and change it and do incredible things. The level o optimism and ambition whichwe ostered in that basement was quite incredible really and then you go into the real

world and your bubble has been burst. A ew people have said that it is annoying, itshouldnt be like that because you are actually surprised in a negative way when you gointo the real world. But I disagree that is a bad thingI think it is the agencies thatneed to change, its not us.

One thing that they dont teach you and you have to gure out yoursel is how to putHyper Island into the real world. Hyper Island is this amazing bubble where everyoneknows how this process works and you dont have any o the constraints o client andbudget.

He isd cdes sh sec he mme sdes e hw be che e d hw he mh mbe sme he He isd ws wk

ec whee he ce mh be me d. Sme he sdes ecmbe wh he d hs. Whee sdes dced seccHe isd s d echqes he wkces, he ess wee me se:

I implemented Hyper Island group methods into our group and it seemed to work reallywell. At the end o it they were as much as we laughed at you, it really showed that itworked which was really nice.

I have tried to do a lot o the ideation stu that is good and I managed to do it with abig group o people but everything that came out was crazy. The creative directors werea bit dismissive o it but all the account people and strategists loved it.

Sme he chees he sdes eeeced d he esh wee esh wee e sde he c He isd sch s e bes,ccmmd dces, c deeces d wk m eme.

o he 16 sdes, e hd de esh He isd hd sme m es wk eeece. Hwee, he sdes e me eed d sessed s es He isd cms whe he we he es eshs:

When I graduated rom uni, I was a little bit intimidated by going into the workorceor going into creative working lie .The last agency I worked at they had to train mewhereas I could hit the ground running with Hyper.

In the other internships I have had I never elt this comortable in my own ability.

Wh heed he sdes he hs sessce seemed be cmb :

Eeece wk e jec bes wh e wekw bds d eeedbck m hem;

the hd He isd jec whee sdes wee dded w ecescme s ech he ece wk whch ded sdes wh smed wk eme;

icesed kwede hw eces wk hh ks m ds esssd ss eces;

aweess sme he em sed wh he ds whch hewse cdc s be;


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aweess he dee es ec hh sme he sdes Heisd wd he ked he me eeece sme hese es hemsees whewk bes s h he cd becme me m wh wh he eed;

pcc sks sch s hw we eece ees d hw dee csmeshs d hese wee ed m wkshs He isd;

resech eces beehd e m wh hw he ee, hh m sdes he me be d hs ws med.

Sdes wee sked se bjeces he eshs d ee cheed dwhds hese. i cses he hd e deqe hh hesebeehd c ems hw esc he mh be chee wh 12 weeks.

su c ii

Bee embk He isd ms he sdes wee qe e b hecee s d he s eces he wd ke wk ss he wd ke he. the He isd mme ebed sdes ece he e ceees be he ece med ds d s e hem he cdece cese he cee ss. the w e c he s essessdes e whe sked b he cee mbs bee he embked Heisd d he ewds.

a he sdes wsh em wk he ece med sec sme w.Hwee, wh hh he wd wk des w he deembs.

b H I a H I

Denitely a career o some sorts with a digitalmedia company. In a way that is helping you tothink dierently. Organising projects. Sorry i itis quite general.

Im not sure what I am going to end up doingbut I am sure it is going to involve digital mediao some sort.

I want to nd out where I t in. I dont eel Iknow what is the right position or my skills.

Agencies are changing.

I am still not entirely sure where I am heading,still got lots o questions to ask mysel but thescale o the ambition, it is unbelievable howmuch that has changed.

Ive learnt a lot about mysel just knowing whatmy strengths are, what my weaknesses areand understanding what I need to work on andan understanding o what I should be doing. Iwouldnt say I was narrowminded in terms owhat I was going to do but I probably was morethan I realised.

I have seen how dierent agencies andorganisations work dierently which empowersme to make better, more inormed choices whereI go next and what I do next.


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su ici

oe, sdes e he beeed m he mme d s ce d ch

e ccded wh he eecs.

Se e ce he sdes dee eed d 35 e ce ms eed whhe seme: oe, i m ssed wh he q he He isd cse. thscmed me b wh ssc sces he es/cee cseswhch he hd de bee hs ( 23 e ce dee eed d 8 e ce mseed wh he seme). Sdes e h He isd ws me ese, esd ee d s ccded wh hw he wed e.

With uni, I eel that I have been learning something that has been written in a bookten years ago. In the past three years o being at uni, everything has changed but theyhavent seemed to grasp that.

Probably in the three years I was there, I could have learnt what I did in one year.

There were a lot o barriers in classrooms and stu and that was rustrating. Therewere times when you wanted to say things in a group and you elt that you couldntalways speak your mind. Towards the end o time, I set up a group on Facebook andI got the class talking that way and it seemed to come together a bit more and we

started sharing more ideas and this was towards the end. It must have been the contextthat we were studying in. It was meant to be this space where we would all work andcollaborate but it never seemed to work like that. Everyone seemed to keep their ideasto themselves. It might not have been intentional sometimes people are araid to

speak their mind, I dont know. It was the teacher doing all the talking.

Sdes wee sked he wd be eed 7,000 he He isd csed hh he mj sdes sd es, wd be deede hem s be be ccess ds d hs. iees, ms he sdes wd he d he ee d w h eeeced he cse d he ecses e me. ths esse m sde ws c:

On hindsight, having done it, denitely 100 per cent (pay the ull 7,000 ee), but Idont know whether I would have rom when I joined. But I denitely think it is value ormoney.

ths ses mbe sses: e s h hh he He isd bd s wekwwh ds s s ewed wh sdes he uK (h he sdes hd

kwede He isd bee he d b he schsh ces he mme). the secd s h sdes ecee h he c bde hemm es ees s ed hh d cseqe he e he wd he beee cs c dd css hs ess he hd ssce mmes q d e ce emme he ds. the hd s h be be ccess sde wd be mj hb m sdes ce.

as wh , hee wee es sdes deed h cd be med. the ewh he ms csess ws d he eh he cse wh sdes ee heeeded me me ssme wh he wee e d be be efec hedeeme. the m edsc wk he He isd ws s

ccs eced b he mmes h mesces wh sde ems e h e he ms de dds cmee des wk becse dedes wee sch he h csde he deeme eeds he sdes he .


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Evaluation rEport

su gi

the sdes wee eewed s mhs e he cme he eshs de

desd he ess he wd wk. ee he 16 sdes k he eews d hese:

See hd seced d me emme he ds;

tw wee d d eshs he ds;

thee hd se he w ees he sec d wee wk hsw he eseebe e;

thee wee d dhc eece wk whs he seched eme wk he ds.

the ee s hse -me wk ws 24,510 d he ss cded ed deee, dec, dese d j e. o he see sdes -me emme hee wee e ssed d w ssed he wk, hh shd be ckweded h m hd bee s ew mhs, ee ess,whe eewed. thse sdes ess ssed he e wee c kee heee ees essb. e he sdes -me jbs seced hese wh hesme eces whch he dd he eshs, dems he e eshss se se emme. he sdes wee wk/d eshsbd. ahh he mme k ce Mchese, e sde ws wk he nh Wes.

the sdes wee sked efec sme he deeces he eceed beweewk bes He isd d eces. the ms eqeced e wshe eh me whch sdes hd wk jecs wh hee be me me He isd. Sm he sdes efecs he eshs, m s e h hewk eme he eces ws ess cbe cmed He isd.

The biggest dierence is denitely time. At Hyper, I eel we had more time to workon projects, and especially more time to think about them. I miss that time as I thinkits great or creativity, but I know its not always realistic to have that much time in abusiness.

the sdes wh he se he w eeses he de s wh he He isdsdes heeb dems he bd h hs deeed bewee hem d he

mme. a mbe he sdes he s dced eem mb se he w ees. Hwee, ws e eeee ch m he se: wheeewed bee he sed he mme, e sdes eessed (med) dese he eem e esbsh he w ec eece. oesde wh s w wk ee wh smee ese m He isd e h hemme cd he csdeed he e sdes d wk eshsehe wh he de h he cd e eces cmeme sks.

a he sdes wsh wk he ece med sec he eseebe e bsee he sdes wh dced keeess cs he des he ds e wsh d s.

the sdes wee sked efec He isd d hw he e h he mmehd beeed hem. Secc sks h wee meed cde es d edesh,cee bem s, ewk, cmmc des, emwk d


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cb. Ms eeed he cdece h hd e hem s we s he shs he ds d hw ees.

I can refect now on my naivet and lack o knowledge o the digital industries beore

I started the course. I am a million times more cluedup now than I was beore, dueto the course. I eel like the course was a talent manager as it made me realise howmany great skills I have but didnt ocus on beore. I thought I was good at designing,but didnt really consider how good I was at presenting, strategy, amongst many otherthings. I got great condence out o Hyper Island that has given me an attitude o noear and that anything is possible. I really believe that and would not be where I am nowand as happy as I am without the course.

It has had a huge impact on my selesteem. It has made me think that whereas in thepast I thought I was a bit o a dreamer I had all these ideas that I would not necessarilyachieve now I think Im capable o achieving them.

the sdes wee sked s mhs m he eshs wh sks he w ehe wee dece eeded dee me. thee ws e sks wdee he c wk whch he sdes wee w d d hese cdedee desd ces, med jec meme d me echcsks b he ms csse ew ws h wh ws w eqed ws me d deeeeeece, ced deeme he sks ed cqed d h hs ws ke me.

Just knowing my crat more.

Id love to be a bit quicker and a bit aster in coming up with really good quality ideas.I think thats just something that comes over time. It is a natural thing as well, I think

some people have it and some people dont but I do eel like I can push towards it more.the sdes se-weess deeed csdeb hh he mme wh hembecm me bjece d bced b he w cbes d whee heeeded me. Ms beeed h he wd eed cqe dd sks whs he sme me c dee es es de c eece hes-ch ece med sec.


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wHat we Have learnt aboUt tHe ImpaCt o Hyper Island on stUdents learnInG and development

Ic K ciuig c eic hi ic

He isd bds cdece s sdes bh ems hew bes d s hw eed he ee he e wk he ece med ds.

He isd dees he emb s sdes s h hehe sme he sks, des, shs d eeece edb emes he ece med sec.

He isd dees wde sks s sdes ccb d emwk, he cmeeces be eece ede, he de cee hk d he cc seech.

He isd dees sks sdes jec meme,ch d ese, d hw dee shs hhesech.

He isd ccs chees sdes eces hees sks d eces hem cqe ew es.

the He isd mme mcs he cee ss sdes. i sme cses hs ced cesed he sdescee mbs; hes hs mde hem me esc bhe mesces wh whch he c chee he mbs.

the c sec he He isd mme dsecc he wk bes se d eedb ds, c hse m e wekw bds.

the e ce whch e ws ewed s see eeece d whee hee ws he chce hs d eeme.

the mme des ebed sdes becme mwh sme he e, cesses d wkfws emed

he ece med ds s we s desdhe dee es ec. ths ws deeed hhHe isd Sd tme (whch cded ss d ks beces) d eced he eshs.

the sdes e hh ccm cdesed whds es s h mees he secs eeds. the ce he ccm s e eewed ese h sefec ce eqemes.

the sdes wked e bes d he mme se bds es d he eedbck m hem eb hesdes ece he q wk ds eqes.

the esh deke b he sdes ded sdeswh eeece d shs s we s he sme he sks d kwede he ed hh hemme wkce.

He isd ced sdes ece he deees he ece med ds d he eqemes.i s bke dw sme ecces he ds. thsws c cheed hh edsc wk dssm dee ec es jecs.

thh Sd tme, sdes wee e s d echqes cbe eece d hs cded hw e eedbckd s hw ecee . the wee he e he chce ee d cse hs sk wk eme whch shh cbe.

the bsece des he mme He isdbeees he s des c hb cb.

Sdes e de echqes d hw hese bes d cee week He isd Sd tme.

Sdes deeed e wde (s) sks b jecwk d ssm dee es ems.

the jecbsed e ed he sdes wk ds bes d hs eqed esech, m shs dch des.

sme sdes, he eshs s ded hem wh he deke esech d ce ches wk.

eedbck sdes eceed m he ees, ds esd He isd cs b seweess sdes.

the sdes deeed dd e s bh ded ddess s he kwede d sks.

Sdes wee eqed hh he mme wh hecbes, m d cdece ech hemsees ewsks.

the ec wh ds hh he mmeebed sdes ece me he es whchhe ds ds.

the sdes w esech b he ece med dswhch ws eced hh he mme.

the eshs sme he sdes ced wh e ec d wh e e he wd/wd ke.

Sdes w sses whe efec he m sks ddes he he ed m he mme.

ee sdes 16 sd he e mch bee eed wk he ece med ds e Sd tmeh bee (he em sdes sd he e sh beeeed).

obse he deeme he sdes b He isdcs d jec edes d b he eseche cese

cdece m he sdes ws e ede.

refecs ds es ed He isd wh hewked wh me He isd sdes.

refecs he sdes hemsees wh e he hd edsks, shs d kwede be wk ds.

the sdes ess emme. S mhs e heed he mme see sdes wee wk me he sec, hee hd se he w ees, w wee dd eshs d hee wee d dhc eece wkwhs k me ss he ds.

the sdes w efecs he sks he he cqedd deeed hh he mme. eme, bee he mme hee sdes e he wee ed wk eece wh hes em; he ed hemme e e he wee e d hs.

the efecs ds es wh he hd He isdsdes s es s emees/ccs he ecd wh he ecee hese sdes b he wkces.

obse b he eseche he sdes ches deses he s he mme d he he ed ech he m jecs d Sd tme.

Sdes efecs he sks deemes he ed He isd Sd tme. eme, jec memesks wee deed b 14 16 sdes s e deeme d m e hs hd med hh mbe cses s eeded be deeed.

Cs he efecs sdes he cmeece beehe s he mme, he ed He isd Sd tmed he ed he eshs m cses hee ws qe mked deece.

Cs he cee ss sdes he s hemme, he ed Sd tme d he ed heeshs.

Bee he sed He isd h he sdes eh he kwede he ds d he e ceees wh cd be bee deeed; e hemme sdes e he hd d e ddesd hs.


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tHe CHallenGes and opportUnItIesaroUnd partnersHIps between

IndUstry and edUCatIon

He isd s e mde e wh ds de e mmewhch eqs sdes wh sme he sks d cmeeces eeded wk hesec. Wh hhe edc hee e he ches cd:

Beske deee mmes mdes desed b bsesses de eesdes he ss. oe eme hs s heee BSc cse dedb Mss, whee sdes sed h he me wk d h sd, d gSmhKessed mde he ues nhms chems

deees;32

Deee mmes d cses desed esh wh c bsesses de he sk eeds. M hese becme dscceded, sce heCiSCo cceded cses he ues Sdeds Sch Cm dtech;

d cses, cemes, eshs d sdwch deees, whee sdessed he es me wk dec wh cm.

Sme eses he s sh cee es ecmss dee secs esbsess eshs. eme, le Jh Mes uessWd Wk mme s eed ee deee cse.33 ths es sdeses deke cemes d ss cmes, d es cdemcmdes h he bee ceed wh he emes. ohes sch s he ues Mchese cse e s he sdes d. thecees sece ceed he Mchese gde iesh pmme (Mgip) he heess des sece emme bewee 4 d 12 mhs de eess.

i s shd be ckweded h hhe edcs eeme ds csedes d dee s ew heme.

I you talk to most academics in the art and design eld about Hyper Island and showthem (the model), they say thats what we used to do in the 70s and 80s. Thats what

we used to do. I was talking to a man the other week who was a ood scientist andhe was interested in this as a model and he said, thats how I used to work with my

postgraduate students. Unilever used to come in, theyd set the projects and it wasall in small teams. A lot o that has always been there and I think Hyper Island haverediscovered it.Uii cu ci


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b

Bsesses cb des bees bh bsesses d hhe

edc ss:

ui:

H s he ce es cses mes h sdes e h hesks ms ee he ce d e eeds.34

Whee ds cees d sss beske cses, hs hes hem deeed ee e , dee sece e s ch d edce em emee e b m ew des wh he beewh he cm m he e eee es.35 ths c ed sbs ss ecme css.36

a e eme de esh e dced sme msds. the cmes eewed hh he sdes bh ew ee desh shs he wk, d he eceeded he eecs.37

u:

the wk eeece ed wh sdwch mmes, cemes d eshshe sdes e se emme d c ese he je wds he wd wk. as we s m he emme secs, s s ed h hesewk eeece es me cdemc emce.38

ds m CBi/uuK se ses h sdes wh eeece sch esd hem se.39 nee e ce sdes s he d eshs/cemesse; 84 e ce s he d ee sdwch cses se; d 91 e ce she d sks deeme embedded es cses se.

Sdes m dscceded cses e cse hee mes s ke seceemme wh he d d cee dses wh s mhs dh e he ces wh he eed hese cses.40

Sdes wh he cmeed sdwch cemes he, s mhs e d, ee s whch s 8 e ce hhe h hse wh dd.41 the e s meke ee emme s mhs e he d.42

ieshs he e be eece bs sdes emb. o hede cces wh ed emes 2012, s esmed h 36 e ce whe bee ke b ee wh ed wked he s he sdes.43

Se ks bewee eses d bsesses b he e hheedc hse m ess fe bckds.44 Beske cses ceed dssed b emes e , , sdes sdes.lkewse, dscceded cses hse h e eeme wkeeece c e sdes wh sese h hese w sc bs hechces emme he ed he sdes.

thee c s ccs be bees he wde ecm sch bsesses

eshs. eme, he ues abe, Ddee, s ceded wh bs hemes d ece med ds he Scsh c45 whee eshs bewee hees d he ds e esmed he heed cee 3,800 jbs d 40 m


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ses. Sm, he sccess he d med ds Bh s hh he bee es he es ke b he es s cses wh he eeds c bsesses.46 the mbe d med cmes Bh s w hh mbe me h 800.

Chg

Chees hese eshs bsesses, eses d sdes cde c,cc d esce es.

ui:

SMEs m ce csdebe bes e wh eses, cd h ck kwhw esces.47 lkewse, eses m d dc wk whSMEs becse he me d e.48 ths c be c bem he

ece med sec d he wde cee ds sce SMEs mke e he bsesses.

M bsesses, c hse he d e cee dses, ece b he eem sk eeds. ths c mke che hem wk sde eses des ce ew cc.49

It can be a bit tricky because it is supposed to be designed by industry and beindustryled but when industry is putting demands to you that you know, based on yourexperience, arent really the answer, are you going to try and be clever and think youknow better?.. So, they were saying, we want people to know Flash and you then lookat the course and think this is going to be a threeyear programme and there is nothing

that we can plan or now that is going to be true in three years. So we have to look atother ways. So we can start playing around with Flash but what we ocus on is a richmedia experience rather than a tool.Uii cu ci H I cii

Emes c d he me ed se jecs d esee sdesd he e eqed m d m eshs wh smemes meshhe edc ss sc be.50

thee e s secc chees he ece med ds e whedc. oe s he dc be be edc d ce he e eeds he sec whe che s s d. eme, e ec de eewed hsesech ed h he hd dced w cmee ew ss hs cm he

s e, es h he dd ce mk, b he d he eeded hem esse hw he ds s dee.

the sec s chcesed b sm, eeee eces whch, hh he m he keeess s edc he se he e he eqe, he med med esce d hs. ices eqess m bh edc ss d sdesw dd he chee.


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uiii:

i ems dscceded deees, esce eqemes c e cshe eedm cdemcs des e cses.51 i 2008, he ues d

Cees u ccsed eme ss ed he mbe emeed cses, s h: The creeping marketisation o higher education seemsonly concerned with a bottom line and treating students as commodities. Identikitinstitutions in all our towns and cities churning out graduates in a couple o years isnot what the country needs to protect its proud position as world leader in teachingexcellence and innovative research.52

the cess d ches cses wh hhe edc ss cke me d mes h s dc hem esd qck ches shb ds.

Universities are getting better in terms o validation but traditionally when I started it

was a yearlong process to validate something. So, i you wanted to make a changeto the course plan that was more than 25 per cent, it took a year to rewrite it, have itvalidated by an external validation board and all that. So, it was a very slow process.Universities are getting better with that so some can revalidate something in two orthree months. Still, even over six months things can happen in the world around you thatmakes something you planned towards the end, like the last couple o weeks o yourteaching makes it slightly irrelevant. So, i you plan that too specically in the ocialdocumentation then you are stuck. I tried to see how uzzy I could be in my module

guides/module descriptors to allow or that fexibility.Uii cu ci

Sme eses d he he esces he me me hese eshs. sce, whe sme hhe edc ss he ce debe es em h mes he esh wh bsesses, m e be dehs eece eeece . ths c mke dc he w es skd ss he eshs d cbes he ece eses sesse.53 i c s ed cs e.54

Bes eses s cde hse ce. t ece s dcdemcs cbe me wh emes es mj sh mdse,smeh whch m e ehe w be eeece.55

thee e sc chees hhe edc ss sch s be be ce he sce he mebe ebe sdes wk me ese dsbsed jecs d h ch szes cdce cbe wk.

With larger cohorts with your centrally timetabled systems, having a whole day withthe students where they are together as a team in a Hyper Island type environmentis very, very hard to replicate now in a mass HE system. Some universities do it, someuniversities are still retaining creative programmes where there is only maybe 30

students on the programme; others, generally most, will have about double that so thatbecomes a challenge in those kind o environments.Uii cu ci


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u

thee e s chees sdes. these cde be be sce d seceeshs whe he demd hese s ces. thee e s chees d

be be e hh he md be cses d he es hm e eece ds eeme. the eseche eewed e ecemed cses he uCaS webse d ee d he descs he csesqe wh ms eses k b wh sdes w sd he cseb ew hw he cse w be deeed.

One o the other issues behind this, rom a students perspective, is a student tryingto pick a course like this has no way o making a comparison and testing the claimsHow does a learner choose a course? How do they assess, rom knowledge they areworking with, i this really is an industryacing course where they are going to have ahigh degree o engagement with industry. Its a dicult one or them to know becauseall university courses will tell you that they are industryocussed because that is part o

the discourse now selling higher education.Uii cu ci


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wHat CoUrse provIders CoUldlearn rom tHe approaCH taKen

by Hyper Island

thee s e d ee wk k ce hhe edc eqsdes wh he sks d cmeeces he ece med sec. these e smeefecs esss e m He isds ch whch m be se hecse des.

the m esss e e :

Cee eme cdce edsc d cbe e;

ge sdes sese wesh he mme;

Se he ce d ehs he mme e ;

Ebe sdes de he w s kwede d deeme eeds;

ge sdes he s cbe d edsc e e;

He esh ch wh ds;

pde ese eeece b ee sce sdes efec he e;

pde eshs s hese c ebe sdes ce cmmec ees

C i cuci iicii ci ig

oe he ms be, e ehs esse, cmes he He isdmehd s he e eme d ce h hes sdes ech hee, wk eece jec bes ehe, s ech he d w wh dhh he mme.

What Hyper Island does is that it creates the right environment or the students to learn.It teaches them how to learn rom the experiences that they are going through but then

it brings industry into that environment, into an environment that it can control and anenvironment that gives the students the right level o support but an environment that isabsolutely rom day one dedicated and ocussed on being part o the industry that theyare going to be joining. I think that is where they get it really right.Iu

ths ce seems be deeed b:

Mk he sdes we beehd, c he dc d, b he se e He isd s h he ssess s wh he w e se;

Eq he sdes wh cc sks wk eece ehe sch s he sks

c, d ece eedbck, es cfcs, d wk ems;


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Bd he sdes cmeeces wk b hem sme sks he s he mme bee he wk mj jecs;

g he sdes sc m essb bh he w e

d h he ;

Ec ce whee e ws e ewed s se e eeeced d des whch c hb cb;

ad md ch e d sed c he sdes mkeks bewee wh he e css sbjec bdes;

as mch s ssbe eb sdes eeece hs he h be dhs;

Ec sdes csde wh mh be s he kwede es

deeme d wk wh he ees ddess hese;

H sme mj bds ms he ds es ed he mme shese c c s sc m he sdes.

ahh sme hs m sd s mes sm hd e he sdesd se bck, eqes csdebe e d cd b he csede. as He isd sde :

The group dynamics that is mostly what Hyper Island is. Working with groups, workingwith change, working with confict and you have an open space and you are learningwhat you want to learn and developing what you want to develop. Education needs to

understand that you can do that in a structured and supportive way. It might sound likechaos but Hyper Island is in act very structured.H I u

o he he edc s hs es wk he ee sd ee e he sdes ech jec He isd hs eedecesed s he mme essed whch ebed he sdes ke mewesh he e d cs he jec bee hem. i s mes h hecse s esse ced he h h.

The tension should be between the members in the team and the goal o the task ratherthan the tension being between the members o the team and us. We slowly back o

so that the tension is towards the task and the goal. The thing that drives the students

orward is the motivation towards the task and i we wouldnt back o, the tensionwould be between us and them instead o the challenge.H I cii

Ce csde s hs be e he cs he s wk bes. i He isd hs ws de de m es es, sks ddes d ebe hse sdes wh hd secc e bjeces be whsdes m whm he mh dee hese.

thee e ew hs ckwede hee. oe s h he He isd wh 23sdes ws ee sm (hh He isd mmes Swede he sc be csdeb e) d db hs ced cb d he bd h

deeed ms he sdes. ahe s h hs ws hhmed m he se whees sme cse des mh eed wk hd bd hsehssm.


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Twenty people who all want to be there and who have the same passion. Thats thebiggest reason why I love Hyper Island because o the students there. There wasnt a

slacker, there wasnt someone who didnt want to be there.H I u

i s s m be md h sdes c e sed wh sme he ws wk b hs s s ebe bdc he e mehd.

Gi h u hi h g

g sdes sese wesh he mme ebes hem ke meessb he w e d deeme. o He isd hs ws cedb eb he sdes he mme b, eme, be be wd ssbe sekes d de es. thee ws s mmde sde eesees wh me wh He isd s dscss des

m he s he mme secs he hsc sce.

s h cuu h h g

m he eeece He isd, seems h dc sdes he ededw wk e he mme hes s he h ce. He isd esdes esbe f he mme he dc d d he he sweek he mme, He isd W, ebed he sdes be me e whech he d bd qck s .

ths ws de hh:

g dmc ces s he sdes cd ece hw he wk d bek dw bes bewee hem;

Cch hw e eedbck d hw ecee ;

ne d es hw he w wk ehe d hemme d d sks hw ese bems;

the chce eeece he sk efec, dd d s, ecehw mke bjece jdemes b eeeces.

m he sdes he s w weeks wee bh he ms che d ms

d secs he mme s he e b hemsees d hw hebehed wh he ee d hd e he sdes b he seces.

The rst couple o weeks really dierentiate it rom my university. It is the act that youare looking at yoursel and you get that chance to analyse yoursel. I think without thosetwo weeks it would be a completely dierent process.H I su

i hs esec, s cc h hese secs e ee ced s he c be qedemd em.

These methods and models are like dynamite and you need to handle them in a

constructive way or it could go so wrong i you are not proessional enough as aacilitator.H I cii


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i sme he sdes wee kee me sh wk ds besb wh hs d he wd be ck he sks, se d weess dd es cc eece emwk e .

e u ii hi g i kg hi

the sdes He isd e deemed hemsees whee hee wee s he kwede d hw hem d hs ws de hh dd c swhch he eewed hh he mme. Ech jec h he dek wdess sks, kwede d eeeces s we s es s he kweded cmeece whch he shd cs he e jec heeb ee hem sese essb he w edc deeme. the m eed he ees de hem wh s es he e he eeded deeme dhs me h sdes k essb bh he w e d h

he . eme, he sdes wd e emd he sdes wh cmee wh mssed sess. the eseche s wessed he sdes e js he sweek he mme k he e se efec, wh m m he He isd em, eew hw he hd e b s ee he d bee.

It makes you want to work and learn and do well because people around you rely onyou and you are relying on them. You dont eel like an individual, you eel like you aregrowing with people. Everything else I have done it is you it is you who sits the exam,it is you who does the work, prints it and hands it in. In this its like shared and you haveto rely on others and with that reliance everyone learns rom each other. That is the

situation you are in.H I su

Gi u h ci iicii ig ig

D He isd Sd tme, sdes wee e e s d echqeswhch wd he hem wk ehe, ese cfcs, e des d ese hecces. Smemes hs ed em ee es wh cched he sdes secc echqes sch s hse d de ee d de seec d hee hem sks cse hese.

ams he ms sed s wee hse efec d eedbck: sdes be be efec se eme he eeeces d e he ees dce

hw hs mh be de dee. ae dek sks w he ch ss esse ds be, sdes wd hh hs cess efec d eedbck dd d he wh he em he wked wh.

Sme he sdes e hee ws sce He isd he sme eeshe sesss emd hem b sme he echqes h ee he cse s he es he mme me h he cd es e hese.


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H hi ch ih iu

He isd ejs esh wh bd e ece med

eces. ths seems be eece s:

ids s eed s e wh he e be ed dee secs he mme m he chse he sdes he mme deebes;

He isd s ce seek he eme ds he eesh sccm d ce esse ew d eme ds eeds d hs hefeb ke bd ew des d ches;

is ccm d ce ccds wh he wde sks ds eqes m ewes ds ees cmbe h s dee sdes eqed wh he

sks d cmeeces he eed.

oe es ds es eme He isd ws s eshch. Cmes d eces he eed wh wee js hee e k se sme ches d he b hee ws sed he hem he ssed esh wh he s.

There needs to be an acknowledgement that it is a partnership.We are a business atthe end o the day and we are going to work with people that are going to meet us halway. I dont think education gets that.Iu

He isd bs hs de h hs eese ks wh ds ds es dec eces d, s sch, c de dd e essch s shs, eeece d he ds ccs b hee m be he wsh edc des c dee e. eme, e ec eewed hsesech sesed h hee s e ed sdes d smeesech s he hhe edc cse h cd be ccmmssed whds.

thee e sme cc csdes whch cse de wd eed csdewhe ee ds:

t dce d whe de, me, jec ec., hs bee eed sckwh hese (e ds e meed s ss h cse de

ke ch s) b, he sme me, he sme feb be be ccmmde sme ches b he ds e;

Whe cs wh ds d cse ce d ch be e dc des d w cmes s es e ke med b hwhe des he bee sed d deeed;

t ebe ds es mee wh he sdes m w heeme. ths s bs sbjec he es me d wess b hesceme he esh he mme;

t de es, ssbe, ds eesees mee ech

he hs ws see s bee he ds whch He isd hed m hece s ccm.


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thee m be sce eeme wh he ws e ds es wh eke be me. eme, e ds e wh ws se be hesdes He isd ws be cme Mchese m ld s edd sed se he be he sdes d eewed he ches b de ceece

e Ske. i wked qe we d ws ece se hs me.

the sdes He isd eced eedbck m ds es h wscsce d e ce es meme whch he cd he ke he ejec. i hs esec, eesees m ds m bee m be cched hw e eedbck sdes:

The students seem to respond better to eedback that was quite blunt and harsh. Wehad one person rom a company and his eedback was always superpositive and

gushing and I did hear the students criticising that a bit.H I cii

pi ii ic u c u fc hiig

the He isd mme ws ese d he sdes beeed m hs b hee h he eeded sme me bewee jecs efec he e, ssmesme he shs d ese sme he s m jec wk hes. i shd s be csdeed h he He isd sdes wee hewhe hh med d hd s wk ehc bee he cme He isd ds, he whe, he ejed he mmese e he mme he sdesm d me che.

I think a little time away rom Studio Time would improve it just having time to clearyour head between projects and to be able to think about what you have learnt. As soonas you move onto the next thing, you obviously give that priorit

Hyper Island UK

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