MMA Forum D2 Track 10 - Hyper Island
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Transcript of MMA Forum D2 Track 10 - Hyper Island
www.hyperisland.com
Stockholm — Karlskrona — New York — Manchester — Singapore — Sao Paulo
ChangE the way we work
Jonathan Briggs @jonathanbriggs
ACAdemic
Maker
DATA GEEK
EXPLORER
FOUNDER
Stockholm — Karlskrona — New York — Manchester — Singapore - Sao Paulo
We support individuals and organisations
to own their future
TUI First To The Future
WHAT IF…
I told you that IT has nothing
to do with MOBILE?
people
JOBS TO BE DONEhave FUN
wanting to EXPLORE
Consumers
COMPANIESsupporting CREATIVITY & INNOVATION
LEADERSHIP & Team
DEVELOPMENT
willing to transform
NEW Business models
LEARNING
with partnersas companiesindividually
CHANGE
PEOPLECULTUREBUSINESS
WHAT IF…
I told you that MOBILE & digital ARE all about
people?
www.hyperisland.com
People HIRE products, services & APPS THAT ALLOW THEN TO GET JOBS DONE
Jobs NOT Brands“keep my child safe and well”
Why hire a milkshake?
JTBDSOCIALEMOTIONALFUNCTIONAL
GIVE ME ACCESS TO
OFFERS AND DEALS
REinforce my WORLD
VIEW
KEEP ME UP TO DATE
LET ME HIDE
MAKE ME LOOK SMART
Entertain me
Line the cat litter tray
Provide me with
opinions
making your culture receptive to creativity
and innovation
!
Applying JTBD
REDUCE waste and over service
Explore new opportunities
Discover what customers need
Reevaluate your markets
Change the way you work
From BRANDS TO Jobs to services
NEW WAYS TO WORK
STOP PITCHING
DEVELOP PRODUCTs
STOP BEING AGENCIES
STRATEGIC ADVICE
REUSE EVERYTHING PARTNER WITH
BRANDS
SERVICES NOT CAMPAIGNS
CHARGE FOR VALUE
SEIZE THE CHANGE
www.hyperisland.com
Stockholm — Karlskrona — New York — Manchester — Singapore — Sao Paulo
Thank YOU!