MMA Forum D2 Track 10 - Hyper Island

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www.hyperisland.com Stockholm — Karlskrona — New York — Manchester — Singapore — Sao Paulo ChangE the way we work

description

How agencies are responding and not responding to changes by Jonathan Briggs - Co-founder & Academic Director at Hyper Island.

Transcript of MMA Forum D2 Track 10 - Hyper Island

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www.hyperisland.com

Stockholm — Karlskrona — New York — Manchester — Singapore — Sao Paulo

ChangE the way we work

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Jonathan Briggs @jonathanbriggs

ACAdemic

Maker

DATA GEEK

EXPLORER

FOUNDER

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Stockholm — Karlskrona — New York — Manchester — Singapore - Sao Paulo

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We support individuals and organisations

to own their future

TUI First To The Future

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WHAT IF…

I told you that IT has nothing

to do with MOBILE?

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people

JOBS TO BE DONEhave FUN

wanting to EXPLORE

Consumers

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COMPANIESsupporting CREATIVITY & INNOVATION

LEADERSHIP & Team

DEVELOPMENT

willing to transform

NEW Business models

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LEARNING

with partnersas companiesindividually

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CHANGE

PEOPLECULTUREBUSINESS

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WHAT IF…

I told you that MOBILE & digital ARE all about

people?

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www.hyperisland.com

People HIRE products, services & APPS THAT ALLOW THEN TO GET JOBS DONE

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Jobs NOT Brands“keep my child safe and well”

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Why hire a milkshake?

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JTBDSOCIALEMOTIONALFUNCTIONAL

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GIVE ME ACCESS TO

OFFERS AND DEALS

REinforce my WORLD

VIEW

KEEP ME UP TO DATE

LET ME HIDE

MAKE ME LOOK SMART

Entertain me

Line the cat litter tray

Provide me with

opinions

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making your culture receptive to creativity

and innovation

!

Applying JTBD

REDUCE waste and over service

Explore new opportunities

Discover what customers need

Reevaluate your markets

Change the way you work

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From BRANDS TO Jobs to services

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NEW WAYS TO WORK

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STOP PITCHING

DEVELOP PRODUCTs

STOP BEING AGENCIES

STRATEGIC ADVICE

REUSE EVERYTHING PARTNER WITH

BRANDS

SERVICES NOT CAMPAIGNS

CHARGE FOR VALUE

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SEIZE THE CHANGE

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www.hyperisland.com

Stockholm — Karlskrona — New York — Manchester — Singapore — Sao Paulo

Thank YOU!