Hyper Island
363
HYPER ISLAND HELLO! Sarah Drummond @rufflemuffin
Transcript of Hyper Island
HYPER ISLAND HELLO!
Sarah Drummond @rufflemuffin
TODAY
10.00 - 11.00 TALK TALK TALK ABOUT REVOLUTIONS AND FIRE IN THE BELLY STUFF
11.00 - 11.15 BREAK IT UP
11.15 - 11.45 METHODS AND MENTAL HEALTH
11.45 - 12.15 JOURNEY MAP AND USER NEEDS
12.15 - 1.15 LUNCHEON
1.15 - 2.00 BEING STRATEGIC ABOUT YOUR FINDINGS
(GLASGOW COUNCIL AND SCOTTISH GOVERNMENT)
2.00 - 3.30 OPEN SESSIONS, TEAMS
3.30 FLOOR IS YOURS
LETS CO-DESIGN
TODAY
WHAT DO YOU WANT OUT OF IT?
GREAT THAT’S EXACTLY
WHAT I HAD PLANNED
1ST RULE OF DESIGN
‘PROFESSIONAL MAKER UPPERS
AKA. PROTOTYPERS’
REVOLUTION BY DESIGN THE ONE HUNDREDTH AND NINETY NINTH METHOD OF NON VIOLENT PROTEST
REVOLUTION BY DESIGN THE ONE HUNDREDTH AND NINETY NINTH METHOD OF NON VIOLENT PROTEST
SARAH DRUMMOND @RUFFLEMUFFIN
what would you start a
revolution about?
what would you start a
revolution about?
what would you start a
revolution about?
what would you start a
revolution about?
THE BANKS
what would you start a
revolution about?
what would you start a
revolution about?
THE GOVERNMENT
what would you start a
revolution about?
what would you start a
revolution about?
INJUSTICE
what would you start a
revolution about?
what would you start a
revolution about?
THE POLICE
what would you start a
revolution about?
what would you start a
revolution about?
HEALTH
what would you start a
revolution about?
what would you start a
revolution about?
ENERGY
what would you start a
revolution about?
what would you start a
revolution about?
MOBILITY
what would you start a
revolution about?
what would you start a
revolution about?
DEMENTIA
what would you start a
revolution about?
what would you start a
revolution about?
MUSIC
what would you start a
revolution about?
what would you start a
revolution about?
SOCIETY
what would you start a
revolution about?
what would you start a
revolution about?
EQUAL MARRIAGE
what would you start a
revolution about?
what would you start a
revolution about?
DEMOCRACY
what would you start a
revolution about?
what would you start a
revolution about?
FOOD
what would you start a
revolution about?
what would you start a
revolution about?
FARMING
what would you start a
revolution about?
what would you start a
revolution about?
ARCHITECTURE
what would you start a
revolution about?
what would you start a
revolution about?
MANUFACTURING
what would you start a
revolution about?
what would you start a
revolution about?
CONSUMERISM
what would you start a
revolution about?
what would you start a
revolution about?
CANCER
what would you start a
revolution about?
what would you start a
revolution about?
DESIGN
WHY IS REVOLUTIONARY CHANGE NEEDED?
WHY IS REVOLUTIONARY CHANGE NEEDED?
IF WE GET INTO THE POSITION WHERE WE ARE
F*CKED AND WE DON’T HAVE THE TOOLS TO BRING
ABOUT RADICAL CHANGE, THEN WE ARE F*CKED
IF WE GET INTO THE POSITION WHERE WE ARE
F*CKED AND WE DON’T HAVE THE TOOLS TO BRING
ABOUT RADICAL CHANGE, THEN WE ARE F*CKED
ONE HUNDRED AND NINETY EIGHT
METHODS OF NON VIOLENT
REVOLUTION
GENE SHARP
ONE HUNDRED AND NINETY EIGHT
methods of non violent revolution
gene sharp
ONE HUNDRED AND NINETY EIGHT
methods of non violent revolution
gene sharp
ONE HUNDRED AND NINETY EIGHT
METHODS OF NON VIOLENT
REVOLUTION
GENE SHARP
ONE HUNDRED AND NINETY NINE
methods of non violent revolution
gene sharp AND HACKED BY SARAH DRUMMOND
ONE HUNDRED AND NINETY NINE
methods of non violent revolution
gene sharp AND HACKED BY SARAH DRUMMOND
ONE HUNDRED AND NINETY NINE
methods of non violent revolution
gene sharp AND HACKED BY SARAH DRUMMOND
ONE HUNDRED AND NINETY NINE
methods of non violent revolution
gene sharp AND HACKED BY SARAH DRUMMOND
DESIGN
DESIGNING MOBILE HOMES
AGE 7
"THE PROBLEM IS THAT THE CURRENT EDUCATION SYSTEM WAS DESIGNED AND CONCEIVED AND
STRUCTURED FOR A DIFFERENT AGE… WE EDUCATE CHILDREN BY BATCHES”
- SIR KEN ROBINSON
INSPIRED GIN AND TONIC
AGE 14
O U R P R O C E S SDOUBLE DIAMOND DESIGN COUNCIL
2007
EMPATHY PEOPLE-CENTERED
PROTOTYPING STORY TELLING
VISUAL
PUBLIC SECTOR = NO DESIGN
MASTERS THESIS ON EMBEDDING DESIGN | AGE 21
BUSINESS SHOP VS DESIGN SHOP
“IN THE DESIGN STUDIO, THE WALLS ARE A CONVERSATION, THE VERY NOTION OF AN ART SCHOOL
IS ABOUT COLLABORATION”
Senior Civil Servants
Government Directorates
Strategy Unit
Ministers
CEOsBoard
Senior Team
Organisational DirectoratesDepartment Layers
Frontline Staff
Citizens
Operations
Framing wicked problems and generating future concepts through prototypes. Developing action briefs and human centred policy. Forming partnership approaches for design led approaches to developing public services.
Internal Design CapacityEmbedding Design inside local government and public bodies to use design in development processes
Closing feedback loopsand responding to citizen feedback and data through platforms and analytics. On and offline user engagement
Annual Letters and Ministerial Briefings
Embedding Design
Do Tank
Communication Platforms
SNOOK MISSION
DESIGN BEAUTIFUL EXPERIENCES THAT WORK FOR PEOPLE
INVERT THE PYRAMID
TOOL UP EVERYONE TO CO-DESIGN THE FUTURE TOGETHER AND
CREATE THE PLATFORMS TO SUPPORT IMAGINATION
OUR PRINCIPLES
ENSURE ORGANISATIONS ARE EQUIPPED WITH THE TOOLS, MINDSET AND FRAMEWORKS TO CO-DESIGN GREAT EXPERIENCES
CO-DESIGNING CARE SERVICES
CARR GOMM
COUNCIL WASTE SERVICES
GLASGOW CITY COUNCIL
SUGAR AND DIABETES TRAINING
KNOW SUGAR | DESIGN IN ACTION
RE-DESIGNING THE LEARNER JOURNEY
SCOTTISHGOVERNMENT
“BOTH DIY PRODUCTION AND OPEN DESIGN
EMPOWER THE USER BY PUTTING PROFESSIONAL TOOLS IN THE HANDS OF
THE MASSES"
“BOTH DIY PRODUCTION AND OPEN DESIGN
EMPOWER THE USER BY PUTTING PROFESSIONAL TOOLS IN THE HANDS OF
THE MASSES"- TOMMI LATIO (OPEN DESIGN NOW)- TOMMI LATIO (OPEN DESIGN NOW)
"invert the present deep structure of tools" in order to
"give people tools that guarantee their right to work
with independent efficiency”
ivan illich
"invert the present deep structure of tools" in order to
"give people tools that guarantee their right to work
with independent efficiency”
ivan illich
MOVEMENTS BY DESIGN OPEN UP DESIGN TO INSPIRE OTHERS CREATIVITY TO CHANGE THE WORLD
MOVEMENTS BY DESIGN OPEN UP DESIGN TO INSPIRE OTHERS CREATIVITY TO CHANGE THE WORLD
derek sivers on movements
OVER 600 PEOPLE CYCLEHACKING OVER THE COURSE OF THE WEEKEND IN 25 CITIES ALL OVER THE WORLD
3,500 TWEETS ABOUT CYCLEHACK OVER 48 HOURS
1.6 MILLION PEOPLE REACHED THROUGH INSTAGRAM AND TWITTER AND JUST OVER 2K ON
FACEBOOK IN 48 HOURS
OVER 100 CYCLEHACKS CREATED AND UPLOADED TO OUR CATALOGUE WHICH IS STILL GROWING
A GROWING COMMUNITY OF 66 EVENT ORGANISERS ALL OVER THE WORLD
ONE HUNDRED AND NINETY EIGHT
METHODS OF NON VIOLENT
REVOLUTION
GENE SHARP
THE MISSION
CYCLEHACK IS A GLOBAL MOVEMENT ON A MISSION TO MAKE THE WORLD MORE SUSTAINABLE BY REDUCING THE BARRIERS TO CYCLING
CC Edinburghcyclechichttps://www.flickr.com/photos/edinburgh_cycle_chic/16482434651/
THE TOTAL EXPERIENCE
CC Chris Hillhttps://www.flickr.com/photos/chdot/7029860763
OVER 600 PEOPLE CYCLEHACKING OVER THE COURSE OF THE WEEKEND IN 25 CITIES ALL OVER THE WORLD
3,500 TWEETS ABOUT CYCLEHACK OVER 48 HOURS
1.6 MILLION PEOPLE REACHED THROUGH INSTAGRAM AND TWITTER AND JUST OVER 2K ON
FACEBOOK IN 48 HOURS
OVER 100 CYCLEHACKS CREATED AND UPLOADED TO OUR CATALOGUE WHICH IS STILL GROWING
A GROWING COMMUNITY OF 66 EVENT ORGANISERS ALL OVER THE WORLD
ONE HUNDRED AND NINETY EIGHT
METHODS OF NON VIOLENT
REVOLUTION
GENE SHARP
THE LEADERS
SARAHDRUMMOND
JOHANNAHOLTAN
MATTHEWLOWELL
OVER 600 PEOPLE CYCLEHACKING OVER THE COURSE OF THE WEEKEND IN 25 CITIES ALL OVER THE WORLD
3,500 TWEETS ABOUT CYCLEHACK OVER 48 HOURS
1.6 MILLION PEOPLE REACHED THROUGH INSTAGRAM AND TWITTER AND JUST OVER 2K ON
FACEBOOK IN 48 HOURS
OVER 100 CYCLEHACKS CREATED AND UPLOADED TO OUR CATALOGUE WHICH IS STILL GROWING
A GROWING COMMUNITY OF 66 EVENT ORGANISERS ALL OVER THE WORLD
ONE HUNDRED AND NINETY EIGHT
METHODS OF NON VIOLENT
REVOLUTION
GENE SHARP
OUR WEAPONS
48 HOUR EVENT TO DEVELOP PROTOTYPECYCLEHACKS
PHYSICAL DIGITAL CAMPAIGN/EVENT POLICY LOCAL PLAN
OVER 600 PEOPLE CYCLEHACKING OVER THE COURSE OF THE WEEKEND IN 25 CITIES ALL OVER THE WORLD
3,500 TWEETS ABOUT CYCLEHACK OVER 48 HOURS
1.6 MILLION PEOPLE REACHED THROUGH INSTAGRAM AND TWITTER AND JUST OVER 2K ON
FACEBOOK IN 48 HOURS
OVER 100 CYCLEHACKS CREATED AND UPLOADED TO OUR CATALOGUE WHICH IS STILL GROWING
A GROWING COMMUNITY OF 66 EVENT ORGANISERS ALL OVER THE WORLD
ONE HUNDRED AND NINETY EIGHT
METHODS OF NON VIOLENT
REVOLUTION
GENE SHARP
OUR TAKEOVER AND FIRST
FOLLOWERS
“For me, Cyclehack is about bringing together lots of heads who all equally have their own experiences and ideas, and bridging this with design talent to make ideas become a reality.”
Sarah Drummond, Glasgow
“In a city with no infrastructure for cycling at all, a few cycling enthusiast are braving the multiple barriers and opting for their bicycles. Beirut CycleHack is a much needed initiative to offer the opportunity to strengthen the cycling community and give them a space to create their own solutions and expand their efforts.”
Public Interest Design Levant, Global Partner, Beirut
“It was a wonderful experience to assemble some of Melbourne’s cycling enthusiasts, entrepreneurs, designers and decision makers under a one roof for 48 hours. Throughout the weekend we identified barriers to cycling, and we were extremely honoured to see all participants working together for a common goal, a bike friendly city.”
Jani Modig, Global PartnerMelbourne
MELBOURNE
BEIRUT
GLASGOW
OVER 600 PEOPLE CYCLEHACKING OVER THE COURSE OF THE WEEKEND IN 25 CITIES ALL OVER THE WORLD
3,500 TWEETS ABOUT CYCLEHACK OVER 48 HOURS
1.6 MILLION PEOPLE REACHED THROUGH INSTAGRAM AND TWITTER AND JUST OVER 2K ON
FACEBOOK IN 48 HOURS
OVER 100 CYCLEHACKS CREATED AND UPLOADED TO OUR CATALOGUE WHICH IS STILL GROWING
A GROWING COMMUNITY OF 66 EVENT ORGANISERS ALL OVER THE WORLD
ONE HUNDRED AND NINETY EIGHT
METHODS OF NON VIOLENT
REVOLUTION
GENE SHARP
OUR ARMY
CYCLEHACKERSTOOLING UP CITIZENS FOR A TWO WHEELED CITIZENSHIP
OVER 600 PEOPLE CYCLEHACKING OVER THE COURSE OF THE WEEKEND IN 25 CITIES ALL OVER THE WORLD
3,500 TWEETS ABOUT CYCLEHACK OVER 48 HOURS
1.6 MILLION PEOPLE REACHED THROUGH INSTAGRAM AND TWITTER AND JUST OVER 2K ON
FACEBOOK IN 48 HOURS
OVER 100 CYCLEHACKS CREATED AND UPLOADED TO OUR CATALOGUE WHICH IS STILL GROWING
A GROWING COMMUNITY OF 66 EVENT ORGANISERS ALL OVER THE WORLD
ONE HUNDRED AND NINETY EIGHT
METHODS OF NON VIOLENT
REVOLUTION
GENE SHARP
OUR INVENTIONS
CYCLEHACK:SERVICE DESIGN / LOCAL PLAN
CYCLEHACK:PHYSICAL / DIGITAL
CYCLEHACK:PHYSICAL
CYCLEHACK:DIGITAL
http://cyclehack.com
URBAN
PROTOTYPING
OVER 600 PEOPLE CYCLEHACKING OVER THE COURSE OF THE WEEKEND IN 25 CITIES ALL OVER THE WORLD
3,500 TWEETS ABOUT CYCLEHACK OVER 48 HOURS
1.6 MILLION PEOPLE REACHED THROUGH INSTAGRAM AND TWITTER AND JUST OVER 2K ON
FACEBOOK IN 48 HOURS
OVER 100 CYCLEHACKS CREATED AND UPLOADED TO OUR CATALOGUE WHICH IS STILL GROWING
A GROWING COMMUNITY OF 66 EVENT ORGANISERS ALL OVER THE WORLD
ONE HUNDRED AND NINETY EIGHT
METHODS OF NON VIOLENT
REVOLUTION
GENE SHARP
OUR RADAR
MacBook Pro
SUBMIT HACKSEE HACKS
LO CA TIONHA CK T YP E
SUBMIT HACK
LO CA TIONHA CK T YP E
Cyclehacks from all over the world, in
one place.
Hi John | Sign out
OVER 600 PEOPLE CYCLEHACKING OVER THE COURSE OF THE WEEKEND IN 25 CITIES ALL OVER THE WORLD
3,500 TWEETS ABOUT CYCLEHACK OVER 48 HOURS
1.6 MILLION PEOPLE REACHED THROUGH INSTAGRAM AND TWITTER AND JUST OVER 2K ON
FACEBOOK IN 48 HOURS
OVER 100 CYCLEHACKS CREATED AND UPLOADED TO OUR CATALOGUE WHICH IS STILL GROWING
A GROWING COMMUNITY OF 66 EVENT ORGANISERS ALL OVER THE WORLD
ONE HUNDRED AND NINETY EIGHT
METHODS OF NON VIOLENT
REVOLUTION
GENE SHARP
LAST WEEKEND CYCLEHACK 2015
OVER 600 PEOPLE CYCLEHACKING OVER THE COURSE OF THE WEEKEND IN 25 CITIES ALL OVER THE WORLD
3,500 TWEETS ABOUT CYCLEHACK OVER 48 HOURS
1.6 MILLION PEOPLE REACHED THROUGH INSTAGRAM AND TWITTER AND JUST OVER 2K ON
FACEBOOK IN 48 HOURS
OVER 100 CYCLEHACKS CREATED AND UPLOADED TO OUR CATALOGUE WHICH IS STILL GROWING
A GROWING COMMUNITY OF 66 EVENT ORGANISERS ALL OVER THE WORLD
ONE HUNDRED AND NINETY EIGHT
METHODS OF NON VIOLENT
REVOLUTION
GENE SHARP
THE UNSEXY MOVEMENT
OVER 600 PEOPLE CYCLEHACKING OVER THE COURSE OF THE WEEKEND IN 25 CITIES ALL OVER THE WORLD
3,500 TWEETS ABOUT CYCLEHACK OVER 48 HOURS
1.6 MILLION PEOPLE REACHED THROUGH INSTAGRAM AND TWITTER AND JUST OVER 2K ON
FACEBOOK IN 48 HOURS
OVER 100 CYCLEHACKS CREATED AND UPLOADED TO OUR CATALOGUE WHICH IS STILL GROWING
A GROWING COMMUNITY OF 66 EVENT ORGANISERS ALL OVER THE WORLD
ONE HUNDRED AND NINETY EIGHT
METHODS OF NON VIOLENT
REVOLUTION
GENE SHARP
THE MEDAL
OVER 600 PEOPLE CYCLEHACKING OVER THE COURSE OF THE WEEKEND IN 25 CITIES ALL OVER THE WORLD
3,500 TWEETS ABOUT CYCLEHACK OVER 48 HOURS
1.6 MILLION PEOPLE REACHED THROUGH INSTAGRAM AND TWITTER AND JUST OVER 2K ON
FACEBOOK IN 48 HOURS
OVER 100 CYCLEHACKS CREATED AND UPLOADED TO OUR CATALOGUE WHICH IS STILL GROWING
A GROWING COMMUNITY OF 66 EVENT ORGANISERS ALL OVER THE WORLD
ONE HUNDRED AND NINETY EIGHT
METHODS OF NON VIOLENT
REVOLUTION
GENE SHARP
MEET OUR ARMY
OVER 600 PEOPLE CYCLEHACKING OVER THE COURSE OF THE WEEKEND IN 25 CITIES ALL OVER THE WORLD
3,500 TWEETS ABOUT CYCLEHACK OVER 48 HOURS
1.6 MILLION PEOPLE REACHED THROUGH INSTAGRAM AND TWITTER AND JUST OVER 2K ON
FACEBOOK IN 48 HOURS
OVER 100 CYCLEHACKS CREATED AND UPLOADED TO OUR CATALOGUE WHICH IS STILL GROWING
A GROWING COMMUNITY OF 66 EVENT ORGANISERS ALL OVER THE WORLD
ONE HUNDRED AND NINETY EIGHT
METHODS OF NON VIOLENT
REVOLUTION
GENE SHARP
OUR PROPAGANDA
EVENT ENTRANCE‘ THE BADGE’
EVENT ENTRANCE‘ THE BADGE’
EVENT ENTRANCE‘ THE SPEAKERS’
EVENT ENTRANCE‘ CYCLEHACK BARRIER AND IDEA CARDS’
OVER 600 PEOPLE CYCLEHACKING OVER THE COURSE OF THE WEEKEND IN 25 CITIES ALL OVER THE WORLD
3,500 TWEETS ABOUT CYCLEHACK OVER 48 HOURS
1.6 MILLION PEOPLE REACHED THROUGH INSTAGRAM AND TWITTER AND JUST OVER 2K ON
FACEBOOK IN 48 HOURS
OVER 100 CYCLEHACKS CREATED AND UPLOADED TO OUR CATALOGUE WHICH IS STILL GROWING
A GROWING COMMUNITY OF 66 EVENT ORGANISERS ALL OVER THE WORLD
ONE HUNDRED AND NINETY EIGHT
METHODS OF NON VIOLENT
REVOLUTION
GENE SHARP
OUR ALLIES
“Cyclehack is an exciting, innovative movement, bringing the principles of design thinking and rapid prototyping to the world of cycling. Sustrans Scotland recognise the benefits Cyclehack brings, in addressing barriers, stimulating innovation, and building support for cycling initiatives. We look forward to seeing the product catalogue growing as participation and popularity grows!”
Matt MacDonaldSenior Business Development OfficerSustrans Scotland
SCRUMPTIOUS PRODUCTIONS
OVER 600 PEOPLE CYCLEHACKING OVER THE COURSE OF THE WEEKEND IN 25 CITIES ALL OVER THE WORLD
3,500 TWEETS ABOUT CYCLEHACK OVER 48 HOURS
1.6 MILLION PEOPLE REACHED THROUGH INSTAGRAM AND TWITTER AND JUST OVER 2K ON
FACEBOOK IN 48 HOURS
OVER 100 CYCLEHACKS CREATED AND UPLOADED TO OUR CATALOGUE WHICH IS STILL GROWING
A GROWING COMMUNITY OF 66 EVENT ORGANISERS ALL OVER THE WORLD
ONE HUNDRED AND NINETY EIGHT
METHODS OF NON VIOLENT
REVOLUTION
GENE SHARP
OUR OPPOSITION
after all @cycle_hack claimed that they were putting cycling on the map which I feel
undermines all cycle campaigners to date
@rufflemuffin @cyclehackgla & knowing many folks who have spent lives cycle campaigning I feel you
need to REALLY justify your claim.
OVER 600 PEOPLE CYCLEHACKING OVER THE COURSE OF THE WEEKEND IN 25 CITIES ALL OVER THE WORLD
3,500 TWEETS ABOUT CYCLEHACK OVER 48 HOURS
1.6 MILLION PEOPLE REACHED THROUGH INSTAGRAM AND TWITTER AND JUST OVER 2K ON
FACEBOOK IN 48 HOURS
OVER 100 CYCLEHACKS CREATED AND UPLOADED TO OUR CATALOGUE WHICH IS STILL GROWING
A GROWING COMMUNITY OF 66 EVENT ORGANISERS ALL OVER THE WORLD
ONE HUNDRED AND NINETY EIGHT
METHODS OF NON VIOLENT
REVOLUTION
GENE SHARP
ACTIVISM DOESN’T HAVE TO BE
BORING
OVER 600 PEOPLE CYCLEHACKING OVER THE COURSE OF THE WEEKEND IN 25 CITIES ALL OVER THE WORLD
3,500 TWEETS ABOUT CYCLEHACK OVER 48 HOURS
1.6 MILLION PEOPLE REACHED THROUGH INSTAGRAM AND TWITTER AND JUST OVER 2K ON
FACEBOOK IN 48 HOURS
OVER 100 CYCLEHACKS CREATED AND UPLOADED TO OUR CATALOGUE WHICH IS STILL GROWING
A GROWING COMMUNITY OF 66 EVENT ORGANISERS ALL OVER THE WORLD
ONE HUNDRED AND NINETY EIGHT
METHODS OF NON VIOLENT
REVOLUTION
GENE SHARP
A REVOLUTION IN WOMEN’S CYCLING
THEIR WORDS NOT OURS
BIT.LY/PENNYPANTS
PENNY FOR GOOD
OVER 600 PEOPLE CYCLEHACKING OVER THE COURSE OF THE WEEKEND IN 25 CITIES ALL OVER THE WORLD
3,500 TWEETS ABOUT CYCLEHACK OVER 48 HOURS
1.6 MILLION PEOPLE REACHED THROUGH INSTAGRAM AND TWITTER AND JUST OVER 2K ON
FACEBOOK IN 48 HOURS
OVER 100 CYCLEHACKS CREATED AND UPLOADED TO OUR CATALOGUE WHICH IS STILL GROWING
A GROWING COMMUNITY OF 66 EVENT ORGANISERS ALL OVER THE WORLD
ONE HUNDRED AND NINETY EIGHT
METHODS OF NON VIOLENT
REVOLUTION
GENE SHARP
DESIGNERS OF THE FUTURE CREATE
OPEN PLATFORMS
I AM A FACILITATOR OF IMAGINATION
DESIGNERS OF THE FUTURE CREATE
OPEN PLATFORMS
I AM A FACILITATOR OF IMAGINATION
what would you start a
revolution about?
what would you start a
revolution about?
DEMOCRACY
THE DESIGN EXPERT OF TODAY IS A FACILITATOR
OF KNOWLEDGE, A PLATFORM BUILDER, A
CONNECTOR
what would you start a
revolution about?
what would you start a
revolution about?
what would you start a
revolution about?
what would you start a
revolution about?
THE BANKS
what would you start a
revolution about?
what would you start a
revolution about?
THE GOVERNMENT
what would you start a
revolution about?
what would you start a
revolution about?
INJUSTICE
what would you start a
revolution about?
what would you start a
revolution about?
THE POLICE
what would you start a
revolution about?
what would you start a
revolution about?
HEALTH
what would you start a
revolution about?
what would you start a
revolution about?
ENERGY
what would you start a
revolution about?
what would you start a
revolution about?
MOBILITY
what would you start a
revolution about?
what would you start a
revolution about?
DEMENTIA
what would you start a
revolution about?
what would you start a
revolution about?
MUSIC
what would you start a
revolution about?
what would you start a
revolution about?
SOCIETY
what would you start a
revolution about?
what would you start a
revolution about?
EQUAL MARRIAGE
what would you start a
revolution about?
what would you start a
revolution about?
DEMOCRACY
what would you start a
revolution about?
what would you start a
revolution about?
FOOD
what would you start a
revolution about?
what would you start a
revolution about?
FARMING
what would you start a
revolution about?
what would you start a
revolution about?
ARCHITECTURE
what would you start a
revolution about?
what would you start a
revolution about?
MANUFACTURING
what would you start a
revolution about?
what would you start a
revolution about?
CONSUMERISM
what would you start a
revolution about?
what would you start a
revolution about?
DESIGN
ONE HUNDRED AND NINETY NINE
methods of non violent revolution
gene sharp AND HACKED BY SARAH DRUMMOND
ONE HUNDRED AND NINETY NINE
methods of non violent revolution
gene sharp AND HACKED BY SARAH DRUMMOND
DESIGN
“We are called to be architects of
the future, not its victims.”
buckminster fuller
“We are called to be architects of
the future, not its victims.”
buckminster fuller
THE DESIGN EXPERT OF TODAY IS A FACILITATOR
OF KNOWLEDGE, A PLATFORM BUILDER, A
CONNECTOR
MY REVOLUTION?
MY REVOLUTION?
THE DESIGN EXPERT OF TODAY IS A FACILITATOR
OF KNOWLEDGE, A PLATFORM BUILDER, A
CONNECTOR
MY REVOLUTION?
MY REVOLUTION?
PEOPLE
THE REVOLUTION
STARTS WITH YOU
THE REVOLUTION
STARTS WITH YOU
what would you start a
revolution about?
what would you start a
revolution about?
TECHNICAL STUFF
LETS TALK METHODS, TOOLS, TACTICS AND SYSTEMS CHANGE
ORGANISATIONS ARE STACKED WITH DATA BUT WE DON’T KNOW WHAT TO
DO WITH IT, AND IT’S NOT OFTEN HUMAN CENTERED OR QUALITATIVE
IT’S THE LEAP FROM DATA TO INSIGHT THAT’S IMPORTANT
THEN THE LEAP FROM INSIGHT TO ACTION AND SOLUTIONS
THEN TESTING IT. AND TESTING IT AGAIN.
THEN DEVELOPING AN ITERATIVE CULTURE.
METHODS OF THINKING
SYSTEMS MAPPING CUSTOMER JOURNEY MAPPING (MACRO) CUSTOMER JOURNEY MAPPING (MICRO)
ETHNOGRAPHY OBSERVATION
PERSONAS BLUEPRINTING
USE CASES STORY TELLING
DIGITAL / AGILE / MOSCOW
THE TOTAL
EXPERIENCESAY WOMAN SUPPORT SERVICE (2009)
(MACRO SYSTEM)
CUSTOMER JOURNEY MAPPING SCOTTISH GOVERNMENT | LEARNER JOURNEY (2012)
(MICRO EXPERIENCE)
CUSTOMER JOURNEY MAPPING
SOCIAL CARE SECTOR | (2015)
ETHNOGRAPHY
DUNCAN OF JORDANSTONE | LETTERS TO THE FUTURE (2008)
OBSERVATIONMMM GROUP | MOBILITY FOR OLDER GENERATION (2011)
STORYTELLING AND VISUALISATION
IRISS: ASSET MAPPING FOR PEOPLE CENTERED PLANNING I N HEALTH AND MENTAL WELL-BEING (2011)
OBSERVATIONMMM GROUP | MOBILITY FOR OLDER GENERATION (2011)
PERSONASSYNC | DEVELOPING A DIGITAL PERSONA TOOL (2013)
USER STORIES AND USE CASES
DWP AND DH | EXPLORING MENTAL HEALTH IN RELATION TO EMPLOYMENT (2015)
USER STORIES AND USE CASES
AYE MIND | DEVELOPING USE CASES FOR SUPPORTING YOUNG PEOPLE MENTAL HEALTH (2015)
MOSCOWKNOW HOW | DEVELOPING DIGITAL CAPABILITIES FOR THE ARTS AND CULTURAL SECTOR (2014/15)
PHONE
ONLINE
PAPER
Client receives information pack
Client meets BDM
Client receives application form
BDM phones offering support
BDM phones offering support
Client receives email with forms and guidance
Client emails draft to BDM for comment
Client receives email with information pdfs
APPROVAL PROCESS
Client receives sales call from Bus Dev Team
Client considers an alternative qualification provider
Client makes 1st contact with SQA
Client has phone conversation with BDM
Client conducts search for qualification provider
Client finds information about SQA
Client makes email enquiry to SQA
Client receives information pack from Bus Dev
Client calls SQA contact centre
Client picks up SQA leaflet at conference or trade fair
BDM calls to discuss interest/ arrange meeting
INTERNATIONAL TEAM
BUS DEV TEAM
International partners build up list of potential clients
International partner makes contact with client
Bus Dev team make speculative phone calls
BDM visits companies in their geographical area
BDM makes initial call to client
Bus Dev team discuss viability of client (numbers)
BDM receives client inquiry from Contact Centre
BDM starts pre-approval process
BDM sends the massive email
BDM follows up with offer of support
BDM sends info pack to potential client
BDM visits client
BDM assesses goal of client
BACKSTAGE(1977) Lynn G. Shostack, Breaking Free from Product Marketing, in Journal of Marketing
(1984) Lynn G. Shostack, Designing services that deliver in Harvard Business Review
BLUEPRINTING
SQA | REDESIGNING THE APPROVALS PROCESS (2012)
O U R P R O C E S SDOUBLE DIAMOND DESIGN COUNCIL
2007
PROTOTYPING
SKETCH/MOCK UP LOW FIDELITY WIREFRAME HIGH FIDELITY WIREFRAME
CO-DESIGN PROTOTYPE TOOL EMPATHY TESTS WIZARD OF OZ
DESKTOP WALKTHROUGHS IMPROVISATION
SPECULATIVE PROTOTYPE COMMUNICATIVE ARTEFACTS
USER TESTING EXPERIENCE PROTOTYPE
MOCK UP ENERGY SECTOR | DEVELOPING A CUSTOMER DASHBOARD (2014)
DWP AND DH | EXPLORING MENTAL HEALTH IN RELATION TO EMPLOYMENT (2015)
LOW FIDELITY WIREFRAME
DWP AND DH | EXPLORING MENTAL HEALTH IN RELATION TO EMPLOYMENT (2015)
HIGH FIDELITY WIREFRAME
CO-DESIGN TOOL CARE INFORMATION SCOTLAND | RE-DESIGNING CARE INFORMATION (2013/14)
EMPATHY TOOLS EXPERIO LABS | SERVICE DESIGN NETWORK CONFERENCE (2014)
WIZARD OF OZ KNOW HOW | BUILDING A DATA PROCESSOR (2015)
DESKTOP WALKTHROUGH
SKILLS DEVELOPMENT SCOTLAND | RE-DESIGNING CAREER CENTRES (2009/10)
IMPROVISATION BRISBANE LIBRARY SERVICES | RE-DESIGNING THE 21ST LIBRARY EXPERIENCE (2012)
COMMUNICATIVE ARTEFACT
CARR GOMM | DEVELOPING IN HOUSE INNOVATION UNIT (2015)
COMMUNICATIVE ARTEFACT
GLASGOW CITY COUNCIL | RE-DESIGNING FUTURE WASTE SERVICES
MYPOLICE | UK FIRST ONLINE POLICE PLATFORM (2009 - 2011)
SPECULATIVE SOCIAL PROTOTYPE
GLASGOW CITY COUNCIL | TESTING THE NEW GCC WEBSITE (2015)
USER TESTING
GLASGOW CITY COUNCIL | TESTING THE NEW GCC WEBSITE (2015)
USER TESTING
GLASGOW CITY COUNCIL | TESTING THE NEW GCC WEBSITE (2015)
USER TESTING
WEEK WEEK WEEK WEEK WEEK WEEK
PROJECT PLAN &
PROJECT REPORT
BUILD NEW
BETA
MAY
APRIL
JUNE
OCTOBER
USER TESTING GLASGOW CITY COUNCIL | TESTING THE NEW GCC WEBSITE (2015)
GLASGOW CITY COUNCIL | TESTING THE NEW GCC WEBSITE (2015)
USER TESTING
GLASGOW CITY COUNCIL | TESTING THE NEW GCC WEBSITE (2015)
USER TESTING
GLASGOW CITY COUNCIL | TESTING THE NEW GCC WEBSITE (2015)
USER TESTING
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EXPERIENCE PROTOTYPING
KNOW SUGAR - TAKING TRAINING AND INFORMATION TO THE HIGH STREET (2014)
VALUE OF DIGITAL FOR
MENTAL HEALTH
GDS/DEPT. HEALTH/DEPT. WORK+PENSIONS
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DISCOVERY
HOLDING BACK FROM SOLUTIONS
ARTICULATING NEEDS AND JOBS TO BE DONE
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Timeline
]Most usedMost used Least usedLeast used
Least trustedPoint of Contact:
Online
Phone
Face to Face
Kind of support:
Work related
Mental health related
Both
Other
Most trusted
]
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The employment journey Three user groups
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Three user groups
Unemployed Insecure Employment Fulltime Employed
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UNEMPLOYED
UNDERSTANDING WHICH JOBS TO APPLY FOR
DEALING WITH THE EMOTIONAL SIDEOF JOB-HUNTING
DEALING WITH THE PRACTICAL SIDEOF JOB-HUNTING (CVS/INTERVIEWS)
HELPING PEOPLE BUILD NETWORKSAND EXPERIENCE
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UNEMPLOYED
As someone who is unemployed, I need encouragementand tools that give me belief in my own abilities, becauseI have low self-esteem.
Unemployment can be fundamentally confidence sapping,uncertain and stressful.
“Feeling a fundamental lack of confidence and sureness aboutthe future, not knowing if you are ever going to get a job…Being skint, you know, which brings all the other things likenot being able to pay the bills or finding that stressful, gettingknock-backs, not hearing from jobs or not getting interviews”Sarah (35)
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DIGITAL VALUE
Information Support and Community Tracking Health and wellbeing
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PRE-ALPHA
SERVICE DESIGN:
MULTIPLE SOLUTIONS AND LAYERS TO SERVING COMPLEX NEEDS
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CREATING DIGITAL TOOLS FOR MENTAL WELLBEING AND EMPLOYMENT SUPPORT
INTEGRATED PERSONAL SUPPORT SYSTEM
Support level 2 - Integrated personal support system
Here users would have a deeper level of interaction, creating a personal account that would allow
them to track their progress and aggregate tailored information, data and tools relating to mental
wellbeing and employment.
INTERACTIVE SUPPORT ON DEMAND
Support level 1 - Interactive support on demand
Here users would enter basic data (without necessarily logging in) to obtain tailored guidance about
issues they require support with, such as managing time or stress. Content would be dynamic. The
site would also signpost users to tools from external providers. These support applications could be
hosted on government sites, third sector sites, or provided by private developers.
STATIC INFORMATION
Information level 1 - General Information
Here users would access statutory and required information. This content is already available on
gov.uk, NHS Choices etc. A new digital service could both aggregate this and provide additional
content.
TAILORED INFORMATION
Information level 2 - Tailored information
At this level, users could tailor their search obtaining further information and insight. Content is
more dynamic (e.g. videos). This information could be hosted on existing government platforms.
Additionally widgets could be embedded in a range of sites commonly accessed sites for
employment or mental health needs, such as Monster, Prospect, MIND etc.
OPTIONS FOR LEVEL OF
DEVELOPMENT
The digital functions we’ve designed have different possible levels of interaction,
depending both on user preferences and the capacity of government. We’ve
broken these down into four different options with increasing levels of
development and interaction.
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WHERE NOW?
MENTAL HEALTH DIGITAL CHALLENGE (UK)
DWP AND UNIVERSAL CREDITS
NHS CHOICES
JOURNEY MAPPING FOR
INSIGHT JOURNEY MAP YOUR NEIGHBOUR’S FESTIVAL JOURNEY
FIND OUT THEIR STRESSES AND HIGH POINTS
USE CASE 3 OF THEIR NEEDS IN RELATION TO EMPLOYMENT
PITCH THESE BACK
AS A _________
I/THEY NEED TO _________
SO THAT THEY CAN ___________
RE-DESIGNING THE LEARNER JOURNEY
SCOTTISH GOVERNMENT
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WHERE NOW?
COLLEGE APPROACH
WAIT ON DIGITAL SERVICES TO CATCH UP
CFE/EDUCATION FOLLOW UP
RE-DESIGNING GLASGOW COUNCIL WEB (AND CULTURE)
GLASGOW CITY COUNCIL
CULTURAL DESIGN
CONTENT DEVELOPMENT WORKSHOPS
CITIZEN PANEL
END TO END SERVICE RESEARCH
DEVELOP PERSONAS
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WHAT NEXT?
GET ON THE FRAMEWORK
BITESIZE REPORT ‘NEWSPAPER’
USER TESTING
24 MONTH STRATEGY/COACHING
KNOW SUGAR
DESIGN IN ACTION
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EXPERIENCE PROTOTYPING
KNOW SUGAR - TAKING TRAINING AND INFORMATION TO THE HIGH STREET (2014)
SUGAR AND DIABETES RE-BRANDING
KNOW SUGAR | DESIGN IN ACTION
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KNOW SUGARKNOW SUGAR - TAKING TRAINING AND INFORMATION TO THE HIGH STREET (2014)
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