Hybrid Events: Why Stay Local When You Can Go Global?

LiveOnlineEvents.com | Timorplein 35, 1094CC Amsterdam, Netherlands | +31 20 811 4335 | CC Amsterdam 34.29.40.14 1

Why stay local, when you can go global? The world of meetings and events is no longer black or white. No longer yes or no. No longer ‘be there or be square’. By adding an interactive live online broadcast to your happening, you increase your reach by engaging both a live and an online audience. It’s like having your branded interactive TV channel, reporting live from your own location! Through a dedicated micro-website those who want to attend your next event, but cannot due to time or budget constraints, can still get a piece of the action. They have a chance to influence what happens on site by asking questions via chat or Twitter. Participating in an event with people from all over the world is an exciting experience in itself. Easy and fun! We offer a way to engage and connect your community, while at the same time increasing their desire to attend the next physical event!

Hybrid events: involving a physical & online audience Hybrid events is where the worlds of live communication and TV production collide. Our experienced team can support you in all the steps of this process. In our full-service scenario it will only take you 3 meetings with us: to define the project, a site visit and to finalize the content. We take care of the rest! Program & Interaction Design It all starts with content, which must be interesting to both a live as an online audience. Through live interaction the online audience will stay engaged by asking questions, answering polls or working on assignments. Editorial Support The content of your show gets better by researching speakers and preparing them for the new situation with cameras. We devote a lot attention to our guests in order to get the best out of people on camera. Marketing Support The marketing of an online event is very different from a live event: both in tone and timing. We prep the right materials (copy & images) and design a communication process that will not cannibalise live attendance. Project management Using our experience with hybrid events we can take care of all preparation and coordination regarding technology, content, the location, connectivity and look & feel.

Hybrid Events: Why Stay Local When You Can Go Global?

LiveOnlineEvents.com | Timorplein 35, 1094CC Amsterdam, Netherlands | +31 20 811 4335 | CC Amsterdam 34.29.40.14 2

Sponsor Exposure Finding a sponsor and making sure they feel that their money is well spent, is one of our core tasks. We have sponsor agreement templates and can drive attention to sponsors in a non-intrusive way. Technical execution The video and audio recordings need to be high quality in order to deliver a 5 star experience. Content delivery depends on the customer’s desire: from an embeddable online video player to a fully customized online experience. Presenter & Moderator We captivate your audience and stick to their screens. Making the online participants feel like true and welcome guests is key in fostering engagement. It’s a skill that our online presenters and moderators have mastered over the recent years. Data collection Providing compelling online content is a key opportunity to collect data about your community; from contact details to opinions, ideas and even upselling for your next event.

No Extra Costs In our years of experience with these so called ‘Hybrid Events’, we noticed that potential sponsors are very keen on the extra reach and engagement we are able to create online: at least the same crowd as live, often double that number and sometimes even a 500% increase! This means that you, as an organiser, can add this virtual layer without any impact on your budget.

Results Besides the increased exposure for your content, your brand and your sponsors, the level of engagement in a ‘global live online event’ is unheard of. Two quotes to illustrate: “In advance I was not sure of what to expect, but there was so much positive energy! It brought people closer together, which really suits the values of our brand.” – Mieke van Loenen, Director of Events, ICCA (85 live delegates, 605 online viewers from 75 different countries) “Was on my way for skiing today, never got out – still sitting here in my ski clothes watching #FRESH14 online. Great conference!” – Christian Middelthon (@Middelthon), online participant FRESH14 (165 live delegates, 880 online viewers from 102 different countries)

Hybrid Events: Why Stay Local When You Can Go Global?

LiveOnlineEvents.com | Timorplein 35, 1094CC Amsterdam, Netherlands | +31 20 811 4335 | CC Amsterdam 34.29.40.14 3

See for yourself! See an example clip of one our events at: http://bit.ly/IntertrafficLive In case you are interested to see how you can take your next conference or event to a global audience, give us a call at +31 20 811 4335

High quality video recordings

‘Television-like’ experience

Speaker preparation & coaching

Easy access for online viewers

Social Media & Chat moderation

‘Virtual Lounge’ for online participants

Full service technical production

High viewer retention & engagement