HxRefactored - Jawbone - Andrew Rosenthal
-
Upload
madpow-health-20 -
Category
Devices & Hardware
-
view
161 -
download
3
description
Transcript of HxRefactored - Jawbone - Andrew Rosenthal
DATA PLATFORMS
HxRefactored 5.14.2014 Brooklyn
Andrew J. Rosenthal
group manager: platform + wellness, Jawbone
@rosenthal
@rosenthal
JAWBONE DEVELOPER PLATFORM
Millions of events
1,000+ 3rd Party Apps
HackathonsSample
hardware
OAuth 2.015
diverse endpoints
FEATURED APPS
Withings Lose It! MapMyFitness MyFitnessPal RunKeeper
IFTTT Sleepio Maxwell Health Tictrac GymPact
CarePass Wello FitStar Fitcoin Strava
Automatic
Whistle
WHERE TO INVEST
WHAT’S WORKED ELSEWHERE
Image courtesy Microsoft
Image via TheNextWeb
CORE CONCEPTS
• Network effects
- Cross-Side effects - Same-side effects
• Stand-alone value
Strategies for Two-Sided Networks, HBR, 2006, Eisenmann et al @rosenthal
@rosenthal
FOR BUILDING A WINING DATA PLATFORMFIVE STRATEGIES
1.Mobilize the platform
2.Go open at the right time
3.Liberate the data
4.Stable and predictable
5.Enable monetization
@rosenthal
1. MOBILIZE THE PLATFORM
• Enable stand-alone value
• Subsidize early adopters
• Importance of compliments
• Build credible expectations for future
• Value added/marquee users
OPENRapid growth Innovation at the edges Define rules, let others play by them Leverage: promotion
At a minimum, open enough for third parties to understand & develop
CLOSEDExtension of product development
Different rules for different participants Faster iteration
Leverage: access
@rosenthal
@rosenthal
2. GO OPEN AT THE RIGHT TIME
4.30.13 9.15.13
@rosenthal
3. LIBERATE THE DATA
Image via HHSGov
You neither obtain nor retain any rights in retrieved data, beyond
the rights provided herein. All data remains the property of the user from whom it derived and/or of
Jawbone, as relevant. - Jawbone Developer Platform Terms of Service
@rosenthal
4. STABLE AND PREDICTABLE
• Quality & responsive support
• Shared expectations
• No surprises
• Great uptime
@rosenthal
5. ENABLE MONETIZATION• Affiliate programs
• Use scale to improve product economics
• Build complimentary products and services
• Generate new spend
• Increase share of spend
Impact of a dollar spent
Windows Services Software Hardware
$9.75
$4.60$3.65$1.00
Strategies for Two-Sided Networks, HBR, 2006, Eisenmann et al
wired, 5.9.14 “Square Turned Data Into Dollars”
@rosenthal
FOR BUILDING A WINING DATA PLATFORMFIVE STRATEGIES
1.Mobilize the platform
2.Go open at the right time
3.Liberate the data
4.Stable and predictable
5.Enable monetization
Andrew J. Rosenthal developer.jawbone.com