HxRefactored 2015: Lisa Welchman "Digital Governance"
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Transcript of HxRefactored 2015: Lisa Welchman "Digital Governance"
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Defining digital governance
[Digital governance] A framework for establishing accountability, roles, and decision-making authority for an organization’s online presence.
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The real work of a digital governance framework is to assign appropriate authority for digital strategy, policy and standards definition to the right resources within your digital team.
What is it for?
Governance framework
@lwelchman
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Building a framework
Step one: establish your digital team field
Step two: determine authority for digital strategy
Step three: determine authority for digital policy
Step four: determine authority for digital standards
@lwelchman
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Digital team
[Digital team] The full set of resources required to keep digital functioning for your organization.
@lwelchman
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Who they are and what they do
Your digital team8
Extended
Ad-hoc Committees
Distributed
Core
@lwelchman
Aligning expertise and authority
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Digital strategy
[Digital strategy] Articulates an organization’s approach to leveraging the capabilities of the Internet and the World Wide Web.
@lwelchman
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Digital strategy resources
DigitalStrategy
Leadership Focus• Executives• Analysts• Lines of Business
Leads and "Product Managers"
Digital Focus• User Experience• Senior Digitalists
• Content• Technology
@lwelchman
Keeping on track
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Digital policies
[Digital policies] High level statements of beliefs, goals, and objectives in order to comply with laws, manage risk, or drive competitive advantage.
@lwelchman
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Digital policy range
• Accessibility• Branding• Domain Names• Language and Localization• Hyperlinks and Hyperlinking• Intellectual Property• Privacy• Security• Social Media• Web Records Management
@lwelchman
Stop the infighting
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Digital standards
Example[Digital standards] Formal specifications that guide what is to be done in regards to aspects of digital publication and development.
@lwelchman
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Digital standards domains
• Tools• Protocols• Information Access
• Hosting• Security• Software• Hardware
• Branding• Content• Language
• Typography & Color
• Images• Templates
Design Editorial
Publishing & Development
Network & Infrastructure
@lwelchman
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Standards lifecycle
Disseminate
Implement
Measure
Define
Drivers
External• Policy• Technology changes• New best practices
Internal• Policy• New projects / initiatives
@lwelchman
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Resources
Use code “HXR” for 15% discount
Use code “HXR” for 20%
discount
www.digitalgovernance.com
activestandards.com/masterclass