HxRefactored - Adidas - Qaizar Hassonjee
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Transcript of HxRefactored - Adidas - Qaizar Hassonjee
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Wearable Tech:
adidas miCoach Sports Performance
Qaizar Hassonjee VP Innovation, Wearable Sports Electronics
adidas
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Leaders in Innovation
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Wearable tech is exploding:
understanding of athletes and sport guides our application of digital technology
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adidas miCoach digital coaching platform
Bringing wearable technology to sport
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Every fitness athlete is unique
– contestants High-schoolers
– state champs
– 5k finishers – aspiring pros
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From youth to elite we believe in personalized training
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measure illuminate Coach
the body’s Response to activity
Data into insights
Insights into action
7
Concept - USP
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adidas miCoach consumer
Smart run
Speed_cell
X_Cell
Mobile coaching app
Sensor apparel
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Expert coaching
Elite athletes have customized training plans with expert
coaches
Fitness athletes need the same expert advice to reach goals faster and
safer
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Expert coaching It’s not about training as hard as you can
It’s about training as hard as you should
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The principles of micoach • From Pros to beginners – everyone benefits from
expert fitness advice
• HR + activity provide the best view of how a unique body responds to work
• Devices should Measure you, not just what you do
• Individualized , expert training is the next wave
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adidas miCoach elite
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adidas miCoach elite
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adidas miCoach elite
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POWER
speed
distance
heart rate
acceleration
locatio
n
the metrics
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POWER
speed
distance
heart rate
acceleration
locatio
n
POWER RELATIVE POWER EFFICIENCY TRAINING IMPACT
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ATHLETE C ATHLETE A ATHLETE B
MAX HEART
RATE
85%
70%
55%
40%
ASSESSING WORK LOAD HEART RATE
ATHLETE B Looks like the hardest worker
ATHLETE A
ATHLETE C
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ATHLETE C ATHLETE A ATHLETE B
MAX HEART RATE
+ POWER
85%
70%
55%
40%
ASSESSING WORK LOAD HEART RATE & POWER
ATHLETE A Actually did the most work
ATHLETE B Heart rate is high relative to work done – indicating stress
ATHLETE C May be capable of working harder.
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Training Plans Community Workout
Data SCV
Moving towards OPEN Platform
Devices
Plaforms
Experiences
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OPEN API Consumer value: • Peformance Brand; Innovative Experiences;
Leading Edge Devices / Sensors; Training Content & Expertise; Unique Insights; Ease of use; Flexibility
Partner benefits: • adidas Branding; miCoach devices; Training/
coaching content; Sports domain expertise; Revenue generation; Strong IP position; Elite data
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THANK YOU
Qaizar Hassonjee adidas
VP Innovation, Wearable Sports Electronics [email protected]
(610) 459-6203