Hungry Student Catering Case Study
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Transcript of Hungry Student Catering Case Study
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© 2010 Recipe Marketing
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© 2012 Recipe Marketing
Hungry Student CateringCase Study
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© 2012 Recipe Marketing
Hungry Student CateringMarketing Challenge
• Hungry Student Catering was a start-up company created by a Cal Poly student for her senior project. As a new start-up brand awareness was the key marketing challenge.
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© 2012 Recipe Marketing
Hungry Student CateringMarketing Strategy
• To launch Hungry Student Catering, Recipe developed a word of mouth and public relations campaign.
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© 2012 Recipe Marketing
Hungry Student CateringCreative Mix
• Recipe developed the brand's positioning, name, logo and tagline "motivated to serve". The design objective of the logo was to give this start-up an established yet collegiate feel.
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© 2012 Recipe Marketing
Hungry Student CateringCreative Mix
• In addition, Recipe developed a brochure and webpage for additional sales support.
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© 2012 Recipe Marketing
Hungry Student Catering Results
• During the holidays, the height of the catering season, Hungry Student Catering was featured on the front page of the local paper. As a result, Hungry Student Catering experienced positive cash flow within its first year of business.