Hungama Digital advertises with Affinity.com
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UNIQUE VISITORS/HOUR to the live webcast of Thank God It’s Rock on Friday. 25,000 OBJECTIVE Drive large-volume, high-quality traffic during the live webcast of TGIRF to provide maximum visibility to the artists & sponsors. OUR APPROACH BRAND RESULTS Hungama Digital Media’s subsidiary ArtistAloud.com webcasts rock concerts by independent artists live. This event is called “Thank God It’s Rock on Friday” (TGIRF). Hungama Digital Media partnered with Affinity to drive audiences to this live webscast. Affinity’s Pay-Per-Click (PPC) & Display Networks delivered CASE STUDY affinity.com Follow us on We ran a combination of Geo, Category and Keyword targeted Pay-Per-Click (PPC) campaigns with multiple text ad versions We simultaneously also ran multiple display campaigns (Banner & Rich Media) on our Display Network These campaigns were contextually targeted at web users (across cities in India) browsing or searching online content related to Entertainment & Lifestyle across Affinity’s Premium Pay-Per-Click & Display Publisher Networks Traffic sources included Local Search, Toolbars, In-Text, In-Footer, In-Page, and In-Margin PPC campaigns were targeted to an extensive list of 100,000+ keywords Day Parting was extensively used. Ads would only be served during the live webcast hours of the day in India All the campaign parameters (Keywords, Categories, PPC Bids, Traffic Sources, etc.) were constantly optimized by Affinity’s dedicated Account Managers to enhance campaign performance and conversion rates
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Transcript of Hungama Digital advertises with Affinity.com
UNIQUE VISITORS/HOUR to thelive webcast of Thank God It’s Rock on Friday.25,000
OBJECTIVEDrive large-volume, high-quality traffic during the live webcast of TGIRF to provide maximum visibility to the artists & sponsors.
OUR APPROACH
BRAND
RESULTS
Hungama Digital Media’s subsidiary ArtistAloud.com webcasts rock concerts by independent artists live. This event is called “Thank God It’s Rock on Friday” (TGIRF). Hungama Digital Media partnered with Affinity to drive audiences to this live webscast.
Affinity’s Pay-Per-Click (PPC) & Display Networks delivered
C A S E S T U D Y affinity.com
Follow us on
We ran a combination of Geo, Category and Keyword targeted Pay-Per-Click (PPC) campaigns with multiple text ad versions
We simultaneously also ran multiple display campaigns (Banner & Rich Media) on our Display Network
These campaigns were contextually targeted at web users (across cities in India) browsing or searching online content related to Entertainment & Lifestyle across Affinity’s Premium Pay-Per-Click & Display Publisher Networks
Traffic sources included Local Search, Toolbars, In-Text, In-Footer, In-Page, and In-Margin
PPC campaigns were targeted to an extensive list of 100,000+ keywords
Day Parting was extensively used. Ads would only be served during the live webcast hours of the day in India
All the campaign parameters (Keywords, Categories, PPC Bids, Traffic Sources, etc.) were constantly optimized by Affinity’s dedicated Account Managers to enhance campaign performance and conversion rates
