Bsnl Hungama Entertainment Store

http://bsnl.hungama.com

ON-DEMAND DIGITAL ENTERTAINMENT STOREFRONT


The Opportunity: Indian Internet & Broadband

5.85 million+ Indian Broadband Subscribers today.


The Opportunity: Indian Internet & BroadbandSOURCE: India Online 2008. Report by JuxtConsultant

Ranked amongst the Top 5 countries on content sites such as Yahoo, YouTube, DailyMotion, MTV, BBC

57m Internetusers in INDIA 57m Internet

users in INDIA

4th Largest Internet

User-base

4th Largest Internet

User-base


The Opportunity: Indian Entertainment

INR 200 billion+ worth of

entertainment industry

BOLLYWOOD World’s largest film

industry

1000+ Films produced every

year

Over 4500 screens showing Hindi

Movies


The Opportunity: Indian Entertainment

400+ TV

CHANNELS

400+ TV

CHANNELS

300+ RADIO

STATIONS

300+ RADIO

STATIONS

INDIA THE LARGEST PRODUCER OF MOVIES!

MUSIC PURELY A DERIVATIVE…

INDIA THE LARGEST PRODUCER OF MOVIES!

MUSIC PURELY A DERIVATIVE…


The Opportunity: Some Facts

Average time spent by Indiansin watching TV daily

2.5 hrs

TAM Media Research

Indian online population downloadsmusic & movies

54.5%

India Online 2008. Report by JuxtConsultant


• A Digital Media Entertainment Company across all 3 platforms

32countries

142distribution

partners

300+contentpartners

70%+ contentownership

Hungama Reach...


Our New Offering ?


BSNL Broadband

India’s Largest Broadband Service Provider Over 7 million Registered Users

• 3.2+ million Broadband Subscribers Consumer base spread evenly across the country

• North & West: 1.5 mn• South: 1.5 mn• Rest of India: 0.5 mn


Our Proposition!

Unlimited Access to ENTERTAINMENTMusic, Videos & Gaming

at an Unbeatable price

3 simple & easy steps!


The Product!


The Offering


Welcome to


BSNL Subscriber base

•Key regions: North & West: 1.1 mil appx.

• Maharashtra, Gujarat, Punjab and more…

India South: 1.1 mil appx.• Chennai, Karnataka and rest of South

Rest of India: 0.5 mil appx.• West Bengal, Orissa and more…


MoD: Marketing Plan

•Promotions & Gratifications Movie marketing (North & South respectively)

• Show Tickets, meet-and-greet opp., merchandise• Giveaways – Music players, autographed posters, etc…

•Contd…


MoD: Marketing Plan

•Email marketing Targeted at registered users for MoD service

•Tele-marketing: BPO Solution Dedicated 10 man team set up

• With language expertise Training + Script + Monitoring done by Hungama Call types:

• In-bound – Query escalation• Out-bound – Marketing & registration requests


The BIG Ticket: Movie Marketing

Kambakht Ishq•Meet-and-greet with Akshay Kumar•Other gratifications:

Show tickets, Movie memorabilia, Autographed posters and more…

Southern Movie Industry•Targeted at the Southern consumers•Meet-and-greet with a popular South Indian celebrity•Other gratification:

Show tickets, Movie memorabilia, Autographed posters and more…


Next Steps…

•Review at the end of Q3 ’09•New subscription plans to be introduced

MoD/ GoD Combi packs A-la-carte & time based subs

•Movies-on-Demand (full length) Q4 ‘09 launch•Ongoing marketing support/ future roadmap as part of the Marketing Proposal

Bsnl Hungama Entertainment Store

Business

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