Hungama Corporate Sep 09

Hungama Digital Entertainment Pvt Ltd

Mr. Ashish Navinchandra Bavishi Group Manager - International Business

[email protected]

+ 91-22-40853344 ext 391+ 91-9930128629

Hungama: South Asia’s Largest Digital Media & Entertainment Company!

• Hungama Digital Media Entertainment Pvt Ltd, operates under the brand name Hungama

• Setup in April 1999, headquartered in Mumbai, the company has offices in London, Dubai and New York in addition to 8 Indian cities.

• 400 professionals, unparalleled skill set in the digital media & entertainment space

• Associations with 70+ Telco's, 300 brands, 305 content partners & access to 2 billion potential digital customers

Hungama: Entertainment across Digital Screens

• Digital Media Entertainment company focused on all 3 digital platforms

• Content leadership on the Digital distribution platform

• Demonstrated track record of content exploitation across a significant digital distribution network

• Exclusive relationship with T-Series• Largest Music Company in South Asia• Gets over Rs. 200 Million worth of

publicity for its shortcode on major TV networks

Music• Relationships with major Bollywood studio

including Mukta Arts, Varma Corp, Adlabs, FilmKraft, V R films etc

• Now has an exclusive tie up with Sony Pictures International for entire catalogue, including James Bond, Spiderman, Zorro, xXx etc

• Also tied up with Warner Bros International

Imagery

• Relationships with major Bollywood studio including FilmKraft,V R Films, Varma Corp,

• Excel Films, Mukta Arts, Shah Rukh Khan productions

• Video from Warner Bros & Sony Pictures International

Videos Games• Have access to over 800 titles on a revenue

sharing basis with different developers• James Bond, KRRISH, Don, Spiderman and over

100 branded Bollywood titles

Major Content Relationships

Digital Services

Digital Media Network

• Our Media Network consist of 5 of the top 20 online entertainment destinations in India

• Manage sales of the largest online entertainment media inventory in India• 1.6 Billion Ad impressions per month, including 600 Million Video Views• Ability to develop interactive online advertising solutions.• Strong team of over 20 professionals with capabilities in online Media Sales,

planning, campaign management & analytics

13 million unique users per month

52 mn page views per month

13 million unique users per month


1.35 million unique visitors per month

4.5 million page views per month

1.35 million unique visitors per month

4.5 million page views per month

2.7 million unique users per month





16.73 mn page views per month


16.73 mn page views per month

Web casting 3 million original videos everyday

to over 1.5 million viewers (certified by Juxt

Consult)

Currently 7.5 million clip views a day

Web casting 3 million original videos everyday

to over 1.5 million viewers (certified by Juxt

Consult)

Currently 7.5 million clip views a day

India’s No. 1 Fashion SiteAlexa Global Ranking –

25999Alexa India Ranking –

27320.6 million unique

visitors/ month2 million page views per

month

India’s No. 1 Fashion SiteAlexa Global Ranking –

25999Alexa India Ranking –

27320.6 million unique

visitors/ month2 million page views per

month

India’s No. 2 Video Sharing Portal

Alexa Global Ranking – 58Alexa India Ranking – 74

38 million unique visitors/month1.6 billion page

views/month

India’s No. 2 Video Sharing Portal

Alexa Global Ranking – 58Alexa India Ranking – 74

38 million unique visitors/month1.6 billion page

views/month

Key Acquisitions & JV’s

Key Alliances

• Hungama has tied up with Amobee as the technology partner for Mobile Advertising

• Amobee has the largest deployments (operator based) of mobile advertising solutions in the world

• It is a single integrated platform which can serve ads on all the channels

• Streamezzo has its own propriety technology for providing ODP(On Device Portal) services

• This provides next generation ODP with audio, video streaming etc, and rich media interface

• Akamai is a company that provides a distributed computing platform for global Internet content and application delivery.

• Akamai transparently mirrors content — sometimes all content including HTML and CSS, and sometimes just media objects such as audio, graphics, animation, and video — from customer servers.

• DM is one of the largest portals for UGC videos and is the closest competitor to youtube.

• Hungama is the anchor partner for DM in India

Neeraj Roy – Voted amongst the Top 50 Most influential People in Mobile Entertainment.List includes people such as Steve Jobs, Mark Zuckerberg & Anssi Vanjoki of Nokia

Neeraj is on the Board of the Mobile Entertainment Forum for the last 4 years Members include Vodafone, Orange, Warner Bros, Sony, MTV and companies as diverse as Microsoft, Qualcomm, Nokia etc

Saleem Mobhani – Chief Operating Officer, Hungama Mobile

Co-founded www.indiafm.com, the world’s most popular online destination for Bollywood

Global Recognition

• Mobile Entertainment Market (MEM)• World Handset Forum Series • 3GSM World Series Russia, Asia, India•CTIA Wireless Convention•Mobile Content World

•iHollywood Forum•CII Committee on Mobile Entertainment• FICCI FRAMES• X:Media:Lab

Neeraj and Saleem are on the Advisory Panel & are Keynote Speakers for:

63 National & International Awards

Hungama

Technology and Platform Capabilities

Web

WAP

SMS

USSD

Voice & Video

Symbian

Pocket PC

BREW

J2ME

Themes

Wallpapers

True Tones

Games

Ring Tones

Movies

Music

Music Messaging

Content

Poll

mBlog

My Album

Chat

Content Management & Service Delivery Platform

SMS

MMS

WAP

Video Gateway

SMSC

MMSC

OTA

PRBT

VAS Platforms

Messaging Gateways

Content Mgmt & Billing

Voice & Data Apps

Content Aggregation

Client Applications

Portals & Storefronts

Telecom OperatorAggregator/Developer/Platform Consumer

In-Depth understanding of Technology, Platforms & Content Formats/Categories

In-Depth understanding of Technology, Platforms & Content Formats/Categories

HUNGAMA

WAP PortalsOnline Bollywood Portals

Telco’s & Brands

Hungama Mobile Offerings

• 15,000 handset personalization

products which include ringtones,

themes, animations & wallpapers

• 500,000 + Full length Audio tracks

• 20,000 + Full length Videos

• 200 + movies for distribution

• 10 hours of Mobile TV programming

every week

• 25 play lists for Mobile Radio

• 100 + Bollywood centric games

Hungama has the largest and most exhaustive Bollywood and South Asian content catalogue spanning across all content types

Home

du Myworld and Arabic WAP Portal

• We manage du’s WAP & RBT portal since 2007

• Includes WAP site design, content sourcing & aggregation, content packaging & publishing, data analytics & IVR menu management for RBT

• 6X growth in business over the last 12 months

Bollywood Hungama WAP Site

• Hungama hosts and manages a WAP portal for the operator

Wataniya,

• This is for the Wataniya Kuwait and Maldives

• It containing the entire Indian section.

• Hungama provides Indian Entertainment content to Wataniya

subscribers on their WAP portal, in order to enhance the

content VAS offering to consumers in the countries

FTV.co.in WAP Portal

• Leading 24x7 fashion & lifestyle TV channel

• wap.ftv.co.in is India’s most visited fashion wap site.

• 2 lac unique visitors per month delivering 1 million page views

• Was shortlisted at the MEFF’2008 Awards

• Successfully launched Web portal exclusively for Bollywood content

• Dedicated channel to showcase and download Bollywood content

• Site also gives information on Bollywood stars, movies and latest industry gossip for enhanced customer satisfaction.

Online Bollywood Portal

Mobile Applications


Hungama Mobile Innovation: Case Studies

Hungama conceptualized, planned, produced Asia’s largest mobile gaming championship, which traveled 47 cities in 47 days.

32,000 people participated, the prize money was 10 lakhs.

The finale was held at Priyadarshini Park, which was hosted by Shenaz Treasurywala.

The skate boarders from Australia and the BMX riders from Kuala Lumpur did a special performance.

Indian commandos did a special display of combat from the Western command.

Nokia NGage Mobile Gaming

Vodacom South Africa launched “Bollywood” with a Bang!

Vodacom launched the Bollywood as a key category with a large marketing spend

Bollywood Promoted Across Operators

Music-on-Demand : BSNL Broadband

Games-on-Demand : BSNL Broadband

Other Customised Services….

> Managed Services> Voice Services> Retail> Mobile Radio> Mobile Video


Home

Some of Our Clients

DISCUSSION

THANK YOU

on behalf of

TEAM @ Hungama

Mr. Ashish Navinchandra Bavishi Group Manager - International Business

[email protected]

Skype : ashish_bavishi www.linkedin.com/in/ashishbavishi

+ 91-22-40853344 ext 391+91-9930128629

Hungama Corporate Sep 09

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