Humphrey cruise shipping 2014
11
M ARKETING /D ISTRIBUTION P ANEL Cruise Shipping 2014 Sponsored by: #CruiseMKT
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Annual Cruise Shipping Miami sales and marketing chief panel with Royal Caribbean, Norwegian Cruise Line, Princess Cruises, and MSC Cruises
Transcript of Humphrey cruise shipping 2014
MARKETING/DISTRIBUTION PANELCruise Shipping 2014
Sponsored by:#CruiseMKT
MARKETING COMPLEXITY
#CruiseMKT
MARKETING COMPLEXITY
#CruiseMKT
Proliferation of new media channels
Shifting of consumer social media consumption
A positive or negative reputation is a click away
Everyone is a critic or thought leader
SHIFTING NEW MEDIA TRENDS
#CruiseMKT
The line between media & bloggers is blurring
Rise of the celebrity executive
An insider view to a brand drives connection
Cruise lines have personable executive talent
RISE OF THE NEW MEDIA STAR
#CruiseMKT
iBeacon and other mobile technology are coming
Customer experience, traffic flow, and onboard revenue can benefit
LOCATION AWARE INTERACTIVITY
#CruiseMKT
Carol SchusterSVP, Marketing
#CruiseMKT
Andy StuartEVP, Global Sales & Passenger Services
#CruiseMKT
Gordon HoSVP, Marketing
#CruiseMKT
Ken MuskatSVP, Sales & Marketing
#CruiseMKT
