Human Resource Management-EMBA (1) (1)

8/18/2019 Human Resource Management-EMBA (1) (1)

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Strategic Human Resource Management

略性人力資源管理

Instructor: 耿念豫

Office Phone: (02) 2514-6528; 0910-562323

Home P!e: htt":##$e%&nchu&e'u&t$#nienu

*mi+: nienu,'r!on&nchu&e'u&t$; nienu,!mi+&com

echin! .ssistnt: 謝明德（企研二），0958-96/6/1

COURSE OVERVIEW AND OBJECTIVES課程目的

trte!ic Humn esource n!ement (H) is %out 'i!nosin! n' 'ee+o"in!

n or!nitions c"%i+it to chiee its !o+s n' im"+ement its strte!& hi+e this

course $i++ c7uint ou $ith some %est "rctices for or!niin! n' mn!in! "eo"+e to

com"ete the "rimr focus $i++ %e on ho$ to +e' n or!nition throu!h "rocess of

se+f emintion re'esi!n n' chn!e tht resu+ts in sustine' effectieness& The theory

of this course is that knowing about someone else’s best practice is useful but

not usable. Knowing how to manage a process that enables the organization to

discover its strengths and limitations and reinvent itself develops usable

knowledge and sustained improvements in the organization’s capability to

compete. hrou!hout this course I $i++ use conce"ts n' $s of thinin! inten'e' to

'ee+o" our si++s to n+e the c"%i+it of our or!nition n' "eo"+e to chiee its

!o+s n' im"+ement its strte!& he conce"ts I inten' to 'ee+o" throu!hout the course

re 'efine' %rief+ %e+o$ n' $i++ %e "+ce' into n n+tic mo'e+& I ho"e ou $i++ ""+

this mo'e+ to cse n+sis in the course n' throu!h eercises in this semester to our

o$n or!nition& he conce"ts $i++ %e 'efine' n' e+%orte' s the H course

"ro!resses&

o inte!rte the conce"tu+ n' ""+ie' mteri+ the "rimr course mteri+ $i++ %e

series of cses i++ustrtin! %oth successes n' fi+ures& ou $i++ +so %e "roi'e' $ith

su""+ementr re'in!s n' +ectures tht $i++ su""+ conce"ts n' frme$ors& *ch cse

$i++ "roi'e n o""ortunit to use the conce"tu+ mteri+ in n n+tic $& o he+" focus

our n+sis set of stu' 7uestions for ech cse is inc+u'e'& hese cn %e use' to

!ui'e our cse "re"rtion&

R EQUIRED R EADIN MATERIA!S

et%oo: e++o


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EVA!UATION O" STUDENT #ER"ORMANCE

1& HBS Case #resentations an$ C%ass #artici&ation '()

>ecuse this is cse-%se' c+ss in ''ition to ssi!ne' ROU# H> (Hrr' >usiness

choo+) cse "resenttions ech stu'ent is re7uire' to %e n ctie "rtici"nt in cse

'iscussions& our "rtici"tion !r'e $i++ ref+ect m ssessment of our tot+ contri%ution

to the +ernin! enironment& his inc+u'es not on+ the "resenttion of the cses n'

fre7uenc of our contri%utions in c+ss %ut +so their 7u+it& ?u+it inc+u'es mon!

other thin!s: (1) soun' ri!orous n' insi!htfu+ 'i!nosis (e&!& shr"enin! of e issues

'e"th n' re+ence of n+sis); (2) %i+it to 'r$ on course mteri+s n' our o$n

e"erience "ro'uctie+; (3) %i+it to 'nce or shr"en in-c+ss 'iscussion n' 'e%te

$i++in!ness to te ris or un"o"u+r "oints of ie$ use of +o!ic "recision n' ei'ence

in min! r!uments; (4) "rofession+ism of our con'uct (tten'nce "unctu+it

"re"re'ness n' sho$in! res"ect to ++ section mem%ers n' their c+ss contri%utions)&

@necuse' %sences n' +c of "re"rtion $i++ %e counte' hei+ !inst our !r'e&

*+ In$i,i$ua% A&&%ication E-ercises .()/TBA

In this ""+iction eercise ou re se' to ""+ to our or!nition the conce"ts

n' se7uence of n+tic ste"s !ener+ mn!ers n' humn resource s"eci+ists must

fo++o$ if the re to 'i!nose n' im"roe their or!nitions c"%i+it to im"+ement

strte! n' stisf steho+'ers& In effect, I am asking you to document and

analyze your own organization’s case0 n' thin %out ction im"+ictions much in

the sme $ $e $i++ %e 'oin! in c+ss $ith cses %out other com"nies&

o +i!n or!nition n' mn!ement "rctices $ith strte! mn!ers must %e

%+e to

1& Aee+o" strte!&

2& .rticu+te n' communicte the strte!ic tsB$ht the or!nition n' its

mem%ers must 'o to im"+ement the strte!&

3& Aefine re7uisite c"%i+it +ee+s nee'e' to im"+ement the strte!ic ts&

4& =o++ect 't %out stren!ths n' $enesses in or!nition+ c"%i+ities&

5& Ai!nose the cuse of stren!ths n' $enesses "rticu+r+ $h the eist n'

ho$ the re ffectin! steho+'er stisfctionBfinnci+ "erformnce customer

n' em"+oee stisfction& Coo for cuses in poor alignment %et$een rious

e+ements of or!nition+ rchitecture n' strte! or enironment& Of course

"oor "erformnce m %e function of "oor +i!nment %et$een strte! n'

com"etitie enironmentB %' strte!& ht strte! m %e %' 'ue to

$enesses in st+e#+e'ershi" %ehior&

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6& Aesi!n ne$ or!nition+ mo'e+Bho$ the %usiness ou!ht to %e or!nie' n'

mn!e' 'ifferent+ to oercome $eness n' %o+ster stren!ths in c"%i+it

nee'e' to im"+ement the strte!ic ts#s more effectie+&

/& n!e "rocess of or!nition+ chn!e inc+u'in! the 't co++ection n'

'i!nostic ste"s %oe in such $ tht ++ stren!ths n' $enesses re

ree+e' root cuses re 'i!nose' n' the ne$ or!nition 'esi!n ref+ects the

'i!nosis& oo mn or!nition+ chn!es 'o not 'e7ute+ ''ress un'er+in!

root "ro%+ems&

Choosing an Organizational Focus for the Exercise

I su!!est tht ou choose s the focus for the eercise the or!nition ou he' or

tht ou sere s function+ or stff eecutie& If ou he' or sere mDor %usiness

unit or sector in our com"n then tht is the ""ro"rite or!nition for n+sis& Ifou $or t the cor"orte +ee+ the cor"ortion $i++ %e our focus&

o un'erstn' ho$ to 'efine %oun'r for the n+sis I su!!est tht ou isu+ie

the +r!er cor"ortion s "rmi' of or!nition+ su%-units& .t the %ottom re "+nts

%rnches s+es 'istricts or function+ 'e"rtments& hese re !rou"e' into %usiness units;

the %usiness units re !rou"e' into sectors re!ions or the com"n ('e"en'in! on the

sie of our com"n) n' so on&

If ou focus our n+sis t the cor"orte or sector +ee+ ou shou+' inc+u'e he's

of +ine n' stff units n' 'e"rtments %e+o$ them $hose coor'intion is essenti+ in

ccom"+ishin! the Ecor"orte strte!ic tsFBnot "eo"+e n' units "rimri+ en!!e' in

im"+ementin! the strte! of in'ii'u+ %usiness units or "+nts& .s ourse+f $ht

%usinesses 'e"rtments !rou"s n' +ee+s must coor'inte their ctiities to im"+ement

the cor"orte strte!G

If our focus is %usiness unit our n+sis shou+' inc+u'e function+ he's n'

those %e+o$ them $hose coor'intion is e to ccom"+ishin! tht units strte!&

In +r!e cor"ortions there re mn units& I ur!e ou to +imit our n+sis to those

"eo"+e n' !rou"s $hose inter'e"en'ence is essenti+ in im"+ementin! n' reformu+tin!

strte! of our unit&

What Question Should You Answer?

ou cn %e!in this n+sis in t$o $s throu!h deficienc tht ou i'entif or %

sin! the more !ener+ 7uestion “Is my organization effectiveis it aligned with

strategy!"

.n+ses tht %e!in $ith 'efine' "ro%+em or 'eficienc re esier to en!!e& or

em"+e finnci+ "erformnce m %e +o$ or em"+oees or customers re 'isstisfie'&

ou no$ $or %c$r's in the mo'e+Bfrom ri!ht to +eftBsin! $ht stren!ths n'

'eficiencies in c"%i+it re cusin! these "ro%+ems n' $ht s"ects of or!nition+

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rchitecture re cusin! these 'eficiencies in c"%i+it n' ho$& .+terntie+ ou m

%e!in $ith 'eficienc in c"%i+it +ie coor'intion& ou then $or for$r' n'

%c$r'& orin! for$r' ou s $ht effect hs this h' on steho+'er stisfctionG

orin! %c$r' ou s $ht e+ements of or!nition+ rchitecture he cuse' this

"ro%+emG

.n+ses tht %e!in $ith the !ener+ 7uestionBis the or!nition effectieB$i++ strt

on the +eft si'e of the 'i!nostic mo'e+ $ith strte! n' moe for$r' or to the ri!ht&

Hin! 'efine' the strte! ou $i++ $nt to s $ht c"%i+ities re essenti+ n' then

s $hether the eist to the 'e!ree nee'e'& hen ou i'entif 'eficienc n+e its

conse7uences in steho+'er outcomes n' its cuses in the rchitecture&

>oth ""roches to this eercise $i++ +e' ou to ns$er the sme 7uestion: is m

or!nition effectieBis it +i!ne' $ith strte! in such $ tht ++ steho+'ers re

stisfie' n' committe' n' ho$ 'o I me it more effectieG

e $i++ +ee more fun to our future meetin!s to ree+&

C!ASS SCHEDU!E1

Date To&ics Cases2Rea$ings 3e4ore C%ass !"#

9#1/ Intro'uction&

9#24 #n Investment

$erspective of %&'

e++o =h& 1 (e'in!s 1&1 J 1&2);

Case1 Sout56est Air%ines Using

Human Resources 4or

Com&etiti,e A$,antage 7A8

10#1 trte!ic *ecution n'

*conomic K+ue: Intern+

n' *tern+ .+i!nment

e++o =h& 2

Case1 Human Resources at t5e

AES Cor&oration1 T5e Case o4

t5e Missing De&artment0

Stan4or$ Case 9HR:'

$%&

'()

10#8 he trte!ic Im"ortnce

of H; he o+e of the H

unction

e++o =h& 4 (e'in!s 4&1 4&2

4&3); @+rich Ae& !uman

"esource Champions# $he %ext

Agenda for Adding &alue and

'eli(ering "esults& >oston .:

Hrr' >usiness choo+ Press

1998 ""& 23-31 n' 231-254&

*+,

10#15 Luest "eer >. e++o =h& 5 (e'in! 5&3)

Case1 MacTem&s1 Bui%$ing

Commitment in t5e Interim

-./

012

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Wor;4orce+ HBS 9=

12#1/ n!in! erice orers Case1 Harra5s Entertainment0

Inc+1 Re6ar$ing Our #eo&%e HBS

STU

*V=

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9.

In$i,i$ua% E-ercise = Due

12#24 tu'ent *ercise

Presenttion: >.

12#31 tu'ent *ercise

Presenttion: >.

1#/ tu'ent *ercise

Presenttion: >.

1#14 >. In$i,i$ua% E-ercise > Due

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Assignment Questions

Case1 Sout56est Air%ines1 Using Human Resources 4or Com&etiti,e A$,antage

7A80 Stan4or$ Case 9HR:?+

1& ht is outh$estMs com"etitie strte!G ht re the sources of its successG

Ho$ 'oes it me moneG

2& ht re the foun'tions of outh$estMs com"etitie 'nt!eG

3& Ho$ re these sources of com"etitie 'nt!e "ro'uce' n' sustine' % $ht

the or!nition 'oes n' ho$ it 'oes itG

4& o $ht etent re outh$estMs sources of 'nt!e 'ifficu+t to imitte n' +ie+

to "ersist oer timeG

5& o $ht etent is outh$estMs success %se' on Her% Ne++eherG

6& Ho$ serious is the com"etitie thretG o $ht etent cn @nite' n'#or

=ontinent+ 'u"+icte outh$estMs %usiness mo'e+G h or $h notG

Case1 Human Resources at t5e AES Cor&oration1 T5e Case o4 t5e Missing

De&artment0 Stan4or$ Case 9HR:'

1& ht re the core com"etencies n' sources of com"etitie 'nt!es of .*G

2& ht re its %sic +ues n' o"ertin! "rinci"+esG

3& e n r!ument for $h the com"n nee's to n' shou+' '' n H function

to the firm& ht in' of H function (the chrcteristics of its stff its functions

etc) 'o ou he in min'G

4& e n r!ument for $h the com"n shou+'nMt '' n H function&

5& ht $ou+' humn resources he to %e n' 'o to cuse ou to chn!e our

ns$er to 7uestion 4G

6& ht 'o ou see s the future for humn resources n' its re+tionshi" to +ine

mn!ement in +r!e !+o%+ firmsG

Case1 MacTem&s1 Bui%$ing Commitment in t5e Interim Wor;4orce+ HBS 9


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4& +

1& Ho$ hs he enMs erhouse %een %+e to te mret shre $ from

com"etitorMsG ht is their source of com"etitie 'nt!eG

2& ht 'o ou thin of QimmerMs "hi+oso"h n' ""roch to +e'ershi"G

3& *conomists mi!ht r!ue tht Qimmer is inestin! in !ener+ humn c"it+; tht is

the si++s em"+oees re trine' in cn %e use' in other reti+ settin!s& .ccor'in! to

humn c"it+ theor firms !ener++ shou+' inest in on+ firm s"ecific humn

c"it+& h hs this inestment "i' off for he enMs erhouseG

4& =n QimmerMs ""roch %e esi+ imitte' % his com"etitorsG h or $h notG

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Case1 Visionar@ Design S@stems0 HBS 9

Human Resource Management-EMBA (1) (1)

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