EMBA Syllabus Sem4

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1 Department of Management Sciences (PUMBA) Course Structure of Proposed ‘Executive MBA Programme’ (AY 2009-10) First Year – Semester I Course Code Course Title Marks Internal External 101 Principles of Management & Organizational Behaviour 50 50 102 Financial & Management Accounting 50 50 103 Managerial Economics 50 50 104 Statistical Methods & Research Methodology 50 50 105 Legal Aspects of Business 50 50 Total 500 First Year – Semester II Course Code Course Title Marks Internal External 201 Marketing Management 50 50 202 International Business Management 50 50 203 Human Resource Management 50 50 204 Operations Management 50 50 205 Management Information Systems 50 50 Total 500 Second Year – Semester III Course Code Course Title Marks Internal External 301 Business Policy & Strategic Management 50 50 302 Advanced Financial Management 50 50 303 Functional Elective – I 50 50 304 Functional Elective II 50 50 305 Functional Elective - III 50 50 306 Individual Research Project 50 50 Total 600 Second Year – Semester IV Course Code Course Title Marks Internal External 401 Management Control Systems 50 50 402 Business Environment & Managing for Excellence 50 50 403 Functional Elective – IV 50 50 404 Functional Elective – V 50 50 405 Functional Elective - VI 50 50 Total 500

Transcript of EMBA Syllabus Sem4

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Department of Management Sciences (PUMBA)

Course Structure of Proposed ‘Executive MBA Programme’ (AY 2009-10)

First Year – Semester I

Course

Code

Course Title Marks

Internal External

101 Principles of Management & Organizational Behaviour 50 50

102 Financial & Management Accounting 50 50

103 Managerial Economics 50 50

104 Statistical Methods & Research Methodology 50 50

105 Legal Aspects of Business 50 50

Total 500

First Year – Semester II

Course

Code

Course Title Marks

Internal External

201 Marketing Management 50 50

202 International Business Management 50 50

203 Human Resource Management 50 50

204 Operations Management 50 50

205 Management Information Systems 50 50

Total 500

Second Year – Semester III

Course

Code

Course Title Marks

Internal External

301 Business Policy & Strategic Management 50 50

302 Advanced Financial Management 50 50

303 Functional Elective – I 50 50

304 Functional Elective – II 50 50

305 Functional Elective - III 50 50

306 Individual Research Project 50 50

Total 600

Second Year – Semester IV

Course

Code

Course Title Marks

Internal External

401 Management Control Systems 50 50

402 Business Environment & Managing for Excellence 50 50

403 Functional Elective – IV 50 50

404 Functional Elective – V 50 50

405 Functional Elective - VI 50 50

Total 500

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Functional Electives

Marketing (Group A)

Elective I (303-A) – Product & Brand Management

Elective II (304-A) – Marketing Research & Consumer Behaviour

Elective III (305-A) – Sales & Distribution Management

Elective IV (403-A) – International Marketing

Elective V (404-A) – Services Marketing & Customer Relationship Management

Elective VI (405-A) – Integrated Marketing Communication

Finance (Group B)

Elective I (303-B) – Financial Services

Elective II (304-B) – Legal & Procedural Aspects of Finance

Elective III (305-B) – Financial Institutions & Markets

Elective IV (403-B) – International Finance

Elective V (404-B) – Security Analysis & Portfolio Management

Elective VI (405-B) – Risk Management & Taxation Laws

Human Resources Management (Group C)

Elective I (303-C) – HR Administration & Social Security Schemes

Elective II (304-C) – Training, Development & Performance Management

Elective III (305-C) – Industrial Relations

Elective IV (403-C) – Labour Legislation

Elective V (404-C) – Strategic Human Resources Management

Elective VI (405-C) – Organizational Development

Operations Management (Group D)

Paper I (303 D) - Operations Planning & Control

Paper II (304 D) - Logistics & Supply Chain Management

Paper III (305 D) - Quality and Technology Management

Paper IV (403 D) - Advanced Project Management

Paper V (404 D) - Strategic Manufacturing & Operations Management

Paper VI (405 D) - World Class Manufacturing

Systems Management (Group E)

Paper I (303 E) - Computing Environment and Technology

Paper II (304 E) - Business Applications of IT

Paper III (305 E) - HRM & infrastructure management for IT

Paper IV (403 E) - Strategic IT management and Trends in Information Technology

Paper V (404 E) - Software Engineering

Paper VI (405 E) - Information Systems Audit & Control

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International Business Management (Group F)

Paper I (303 F) – International Business Environment & Global Competitiveness

Paper II (304 F) – International Marketing

Paper III (305 F) – International Finance

Paper IV (403 F) – International Regulatory Environment & Business Operations

Paper V (404 F) – International Logistics & Supply Chain Management

Paper VI (405 F) – International Diversity Management & Corporate Social Responsibility

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Semester IV

401 - MANAGEMENT CONTROL SYSTEMS

1. Characteristics of Management Control System – Evolution of control systems in an

organization – Relating system to organizational objectives - Strategic Planning,

Management Control and Operational Control – Goal Congruence – Cybernetic Paradigm

of Grissinger – Functions of the Controller

2. Responsibility Centers – Types of Responsibility Centers – Expense Centers, Profit

Centers and Investment Centers – Budgetary Control as a tool for Management Control

Systems - Engineered, Discretionary and Committed Costs – Approaches to budgeting

w.r.t. Engineered and Discretionary costs – Benchmarking and Total Cost Management

3. Transfer Pricing (Market based and Cost Based) – Related numerical problems – Return

on Investment, Economic Value Added, Capital Budgeting and ratio analysis as a tool for

management performance measurement

4. Management Control Systems in Service Sector vis-à-vis in Manufacturing Sector

5. Financial and non- financial performance measures w.r.t.Balanced Scorecard ( Rock

Water’s Model)

6. Long Range Planning – Converting corporate vision into a long-range plan – input output

relationship.

7. Introduction to Audit Function as a control tool covering Financial Audit, Internal Audit,

Cost Audit - Management Audit – Principles and Objectives

8. A Minimum Five cases I designing and implementation of control systems

Books Recommended

1. Management Control Systems, 10th Ed. – Anthony and Govindrajan

2. Practical Auditing – B.N.Tandon

3. Cost Accounting – B.K.Bhar

4. Management Accounting – Khan & Jain

5. Management Accounting – Pandi Kumar

6. Financial Management – Prasanna Chandra

402 : BUSINESS ENVIRONMENT & MANAGING FOR EXCELLENCE

Part I – BUSINESS ENVIRONMENT

1. a) Internal and external environment of business.

b) Changing Business environment.

2. Background of economic reforms in India

3. Reforms in Agricultural sector

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4. Reforms in Industrial sector/ service sector

5. Reforms in Banking Sector

6. Reforms in Money & Capital Markets

7. Reforms in Industrial Trade

8. Budget and Reforms in Taxation.

9. Current Global Business Scenario

10. Indian Business in the context of Global Competitive Environment

Books Recommended

1. Business Environment : Ashwathapa

2. Global Competitveness Report : World Economic Forum

3. Indian Economy : Datta, Sundaram

4. Indian Economy : Mishra, Puri

Part II – MANAGING FOR EXCELLENCE

1. ‘Managing’ and ‘Excellence’ – Definations, approaches and real life implications

2. Importance of Excellence in Management – Micro and Macro Level Reparations and

consequences

3. Frameworks of Management (Functional Framework, 7S framework, Hierarchical

Framework)

4. Business Ethics, values, CSR and Corporate Governance – Emaphasis to be given on

the concepts, implementation and their impact on achieving excellence.

5. Role of top management/individual managers in achieving excellence.

6. Leveraging Quality Concepts for excellence – Quality, TQM, Kaizen, 5S, Quality Circle,

Six Sigma, Lean and World class manufacturing

Books Recommended

1. Built to Last - Peters

2. In search of Excellence – Peters

3. The Toyota Way –

4. Kaizen – Imai Masaki

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Elective Group A : Marketing

403 (A) : INTERNATIONAL MARKETING

1 Objectives of International Marketing – Challenges and opportunities in International

Marketing – Quality considerations in International Marketing – Underlying forces of

International Marketing.

2. Global marketing environment –Economic Environment, Socio-cultural Environment –

Legal and Statutory Framework.

3. Global Marketing Information System and Research.

4. Planning for International Marketing- Market Analysis and Foreign Market Entry

Strategies.

5. MNE and lifecycle of its products- Basic Product strategies.

6. Documentation and procedural complexities- Registration with various agencies –

Compulsory Quality Control- Processing Export Orders.

7. Limitations of Global Marketing.

Books Recommended

1. International Marketing-Cateora.

2. Managing International Marketing –Varkey.

3. Creating Market across the Globe: Strategies for business excellence – Korwar

4. Essence of International Marketing –Stan Paliwoda.

5. International Marketing – Vasudeva

6. Global Competitiveness - Ajitabh

7. Global Marketing Management-Warren J. Keegan.

8. International Marketing Management-Subhash Jain.

404 (A) : SERVICES MARKETING AND CUSTOMER RELATIONSHIP MANAGMENT

Part A : Services Marketing

1. Service Industry – Growth in services sector, Nature of Services, Classification of services

–Importance of Service Marketing.

2. Unique Characteristics of services: Intangibility, Inseparability, Heterogeneity, Perish

ability of services.

3. Designing the service enterprise: New service development, Service blueprinting,

Segmentation, Targeting and Positioning of Services

4. Pricing strategies in services: Factors involved in pricing a service product, Demand

variation and capacity constraints, measures to respond to changes in demand,

strategies to manage perish ability

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5. Integrated Service Marketing Communication: Advertising and sales promotion in

services, , Physical evidences in services- Importance of Physical evidences in services,

tangibilising through physical evidence

6. Distribution in Services- Strategies and challenges in distribution of services

7. Service Quality: Service Quality Models, Measuring service quality, Continuous quality

improvement, Service guarantee and Service Recovery

8. Employees and customers role in service delivery: Managing the service encounter,

Service encounter triad, Managing customer expectations and attitude, contact person

selection and training, monitoring and measuring customer satisfaction.

Books Recommended

1. Services Management- James A Fitzsimmons, Mona J Fitzsimmons

2. Service Marketing- M.K.Rampal, S.L. Gupta.

3. Essentials of Service Marketing- Douglas Hoffman, John E G Bateson

4. Services Management, C.Bhattacharjee

5. Essence of Services Marketing- Ardian payne.

6. Services Marketing-S.M.Jha.

7. Services Marketing,2nd Ed.-Zeithaml & Bitner

8. Services Marketing- Christopher Lovelock, Jochen Wirtz and Jayanta Chatterjee.

9. Services Marketing –Helen Woodruffe.

Part B : Customer Relationship Management

1. CRM concept and Evolution

2. Need of CRM in Business

3. Benefits of CRM

4. Building Customer Relationship & Customer Value

5. Strategic CRM

6. CRM in B2C Marketing

7. CRM in B2B Marketing

8. Data Warehousing and Data Mining

9. Sales force Automation

10. Introduction to Various CRM Software’s

11. Implementation of CRM

12. Implementation Options

13. Operational Issues in Implementation

Books Recommended

1. Customer Relationship Management-Jagdish Seth, Parvatiyar, Shainesh.

2. CRM Strategic Perspective – G. Shainesh & Jagdish Sheth

3. CRM – v. Kumar & Werener J. Reinartz

4. Handbook of Relationship Marketing- Jagdish.Sheth,Atul Parvatiyar

5. Leading Through Relationship Marketing - Richard Batterley

6. Relationship Marketing - S.Shajahan

7. Customer relationship Management - Sheth, Parvatiyar, Shainesh

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405 (A) : INTEGRATED MARKETING COMMUNICATION

1. IMC; The concept and the process, The value of IMC plans.

2. Advertising; Definition, Objectives, Functions of Advertising, Advertising in Marketing

Mix, Decisions in Advertising.

3. Advertising Creativity : Planning creative process, Creative strategy implementation.

4. Advertising Media; Media strategy and media planning, Media factors, Media mix,

Media evaluation.

5. Evaluation of Advertising: Evaluating Advertising Effectiveness through Pretests,

Posttest, Recognition Test, Recall Test.

6. Sales promotion; Definition, Objectives of Sales Promotion, Channels of Sales Promotion,

Different types of promotion, Relationship between sales promotion and advertising.

7. Public Relations; PR department and its functions, Tools and techniques, Public Relations

and sponsorship programs.

8. Cases & Caselets of IMC

Books Recommended

1. Integrated Advertising, Promotions and Marketing Communication by Clow & Baack

2. Promotions and Integrated Marketing Communications by Richard Semantic

3. Advertising and Promotions by Belch and Belch, TM GH, 2001

4. Otto Kllipner’s Advertising procedure – The Prentice Hall

5. Advertising, sales and promotion mgt – Himalayan publishing house

6. Advertising – frank Jerkins – Prentice Hall

7. Advertising and Promotion – An Integrated Marketing communications Perspective _ Tate McGraw Hill.

8. Contemporary advertising - William Fares – Irwin / McGraw hill series.

9. Advertising Management – Rajiv Batra, John G Myers, David Aaker

10. Ogilvy on advertising – David Ogilvy

11. Advertising management; David Oglivy

12. Advertising Management; Manendra Mohan

13. Advertising Principles & Practices; Willium Wells, John Burnett, Sandra Moriarty

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Elective Group B : Finance

403 (B) : INTERNATIONAL FINANCE

6. International Trade – Dynamics of Export Growth – Integration of Global Markets –

Trade Blocks – International Financial Institutions – Development Banks – International

Liquidity and Special Drawing Rights- International debt crisis- origin , history and status

with reference to brazil, Mexico, Argentina, south east Asia- oil crisis.

7. Forex Markets – Operations in Foreign Exchange Markets – Mechanism of Spot and

Forward Exchange contracts – Exchange Trading, and position –international money-

Capital and Forex Markets with reference to new York, London, Hong Kong, Singapore,

Euro land - Theories of Exchange Rate – Purchasing power Parity, Interest Rate Parity,

Demand & Supply and Elasticity in Foreign Exchange Rate determination – Balance of

Payment –historical perspective on interest rates– Gold Standard -inter war instability –

bretten woods– International Monetary System - Fixed Vs. Fluctuating Exchange Rates –

The rise of Euro currencies – the rise of private world money

8. Exchange Control Regulations & FEMA – Export Credit Guarantee Corporation – EXIM

Bank – Foreign Exchange Dealers’ Association of India – Convertibility – uniform customs

and practices for documentary credit- uniform rules for collection-uniform rules for

reimbursement.

9. Export Import Financing Mechanism – Buyers’ Credit – Suppliers’ Credit – Financing in

foreign currency for exports and rupee finance

10. Financial Management of the Multinational Firm – Foreign Direct Investment – Cost of

Capital and Capital Structure of a Multinational Firm – ADRs, GDRs, ECBs – Syndication -

Multinational Capital Budgeting – Multinational Cash Management – Country Risk

Analysis – International Taxation – Double Taxation Avoidance Agreements

Books Recommended

7. Essence of International Money – Adrian Buckley

8. International Finance – A.V.Rajwade

9. International Finance – P.G.Apte

10. International Finance – Shapiro

11. Exchange Control Regulations – Nabhi

12. MAFA – S. D. Bala & Pattabhai Ram.

404 (B) : SECURITY ANALYSIS & PORTFOLIO MANAGEMENT

1. introduction and Investment scenario

2. Risk and Return – Alpha & beta

3. Stock Market in India

4. Security Market Indicators

5. Fundamental Analysis , Technical analysis

6. Efficient market hypothesis

7. impact of changes accounting policies

8. Equity stock valuation models

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9. Bond valuation

10. Portfolio analysis and portfolio selection

11. Managed portfolios and performance measurements

12. Derivatives-Futures and Options Market

13. Trading and investments in commodity markets

Books Recommended

1. Portfolio Management – Kevin

2. Portfolio Management – Barua

3. Stock Exchanges and Investments – Raghunathan

4. Security Analysis and Portfolio Management – S. Bhat

5. Security analysis and Portfolio Management – Punithavathy Pandian

6. Security Analysis and Portfolio Management – Fisher and Jordon.

405 (B) : RISK MANAGEMENT AND TAXATION LAWS

Part A : Risk Management

1. Introduction to Risk Management – Identifying Types of Risks – Management of

Translation, Transaction and Economic Exposure - Quantifying Risk and Hedging

Techniques – Internal and External Techniques viz. Netting, Matching, Leading and

Lagging, Price Variation, Short Term Borrowing, Pricing in Foreign Currency, Assets

Liability Management

2. Instruments of External Techniques for Risk Management viz. Forwards, Futures, Swaps,

Options, Forward Rate Agreement, Caps, Collars, Floors and their applications – Pricing

techniques, operational aspects

3. Financial Reengineering – innovative international financial products viz. Swap options

and other derivatives- deriving new instruments for hedging.

4. Insurance as an instrument of risk cover- marine, life, accident, process, loss of profit-

export credit Guarantee Corporation.

Books Recommended

1. Options & Futures – Hull

2. International Finance – A. V. Rajwade

3. International Finance – P. G. Apte

4. International Finance – Shapiro

5. Principles of Insurance : Holioke

6. Insurance Law manual : Taxman

7. Principles of Insurance : Mishra

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Part B : Taxation Laws

Direct Taxes

1. Income Tax Act 1961, - Definitions – Assessee, Person, Agricultural Income, Income,

casual income-previous year, Assessment year, Residential Status – Incomes exempt

from Tax.

2. Computation of Various heads of income – Income from salaries- Income from House

Property- Capital Gains – important calculations under income from business and

profession-long term and short term capital gains-Income from other sources –

deductions from each head of income, -

3. Returns of Income – Compulsory filing of returns based upon economic criteria - forms

of returns- assessment – Types of assessments- Deduction of Tax at source- Tax

deduction certificates.

4. Taxation of Companies-, Minimum Alternate Tax,

Indirect Taxes

1. Central Excise – Nature and Contemporary Legislation for the same- Liability for the

central excise – Definitions – Goods, Manufacture, , Manufacturer-Excisable goods, Job

Workers – Classification– Determination of Tariff Headings – Valuation of Goods –

Transaction Value – Administrative Structure of Excise Departments – Various

Procedures –registration -Self Removable under Invoice, Manner and Payment of Duty

Interest, Penalty, Confiscation , Seizure, duty Payment under protest, Refunds, CENVAT

Credit-Concessions for SSI Units. Introduction to service tax.

1. Maharashtra Value Added Tax (VAT)2005: Definition – Agriculture, business, capital

assets, dealer, non – resident dealer, goods, place of business, purchase price, sale price,

resale, turnover of purchases and turnover of sales. – Levy and incidence of tax,

registration, set off and refunds

2. Customs duty- nature and contemporary legislation- taxable event for import and

export of goods- types and rates of duties- valuation of goods- procedures of import and

export, manual and electronic documentation, baggage ,courier, duty drawback

exemptions, remission refund of duty.

3. Central Sales Tax – Definitions goods- dealer, business, inter-state sale, sale inside the

state- sale during the course, import and export- penultimate sale, registration, returns

liability of CST.

Notes:

a) Assessment Year applicable for the paper will be the Assessment Year pertaining to

the academic year. E.g. for the academic year 2009-2010 applicable assessment year

will be 2009-2010.

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b) Problems will be asked on the following areas -

i. Simple Problems on computation of Income from Salaries with deduction there

from.

ii. Simple Problems on computation of income from business and profession

Books Recommended

1. Direct Taxes – Law & Practice – Vinod Singhania

2. Bare Acts & Rule of the relevant taxes.

3. Direct taxes by Girish Ahuja & Dr. Ravi Gupta.

4. Direct Taxes – T. N. Manoharan

5. Indirect Taxes – Law & Practice – V S Datey

6. Bare Acts and Rules of relevant taxes

7. Indirect Taxes – Dr. Sanjeev Kumar

8. Indirect Taxes – Yogendra Bangar & Vandana bangar

9. Indirect Taxes – Snowwhite Publications

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Elective Group C : Human Resource Management

403 (C) : LABOUR LEGISLATION

1. The Factory Act

2. The Contract Labour Act

3. The Payment of Wages Act

4. The Payment of Bonus act

5. The Minimum Wages Act

6. Bombay Shops and Establishment Act

Note – Relevant sections/Provisions to be studied from above acts, given in separate

hand out

404 (C) : STRATEGIC HUMAN RESOURCES MANAGEMENT

1. Introduction - Defining Strategy, Types of Strategies, Defining Strategic HRM and reasons

for its evolution, Linking Business Strategies and HR strategies

2. Strategizing the HR Processes - Recruitment and Selection – current techniques, Training

– Evolving techniques for creating a Learning Organization, Compensation Management

– Current Trends

3. 3. Manifestations of HR Strategies - Outsourcing, HA in OD initiatives, Managing

Human side of Mergers and Acquisition – Domestic and International, Retention

Strategies, Knowledge Management

4. Developing HR as a Value Addition Function

5. HR as a Profit center

6. Business Strategies and its Impact on HR Strategies

Books Recommended

1. Human Resource Management, 8th

ED. – Gary Dessier

2. Strategic Management – Gregory Dess and Allex Miller

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405 (C): ORGANIZATIONAL DEVELOPMENT

Introduction to Organizational Development (OD) - Defining OD, Important, characteristics

of OD, Values, Beliefs and Assumptions underlying the field of OD

Foundations of Organizational Development - Models of Change Management, Systems

theory, Parallel Learning Structure, Action Research

Process of Organizational Development

Diagnosis - Why diagnosis – Importance of correct diagnosis in success of OD, SIX BOX

MODEL, 7 S Frameworks, and Organizational Iceberg Model; Force Field Analysis

OD Interventions - Introducing the term “interventions”, Types of Interventions – Team,

Third party, Structural and Comprehensive

Team Interventions - What are Teams and Effective Teams? - Stages of Team Development -

Gestalt Approach - Role of Analysis Technique - Interdependency Exercise - Role Negotiation

- Appreciations and Concerns Exercise – Visioning - Responsibility Charting - Appreciative

Inquiry

Structural Interventions - Scio-Technical systems as an intervention - Work Redesign -

Quality of Work Life – TQM - Reengineering

Comprehensive Interventions - Grid OD - Confrontation Meeting –

OD Consultant - Choosing the OD Consultant - Role of the OD Consultant - Competencies of

the OD Consultant - Ethical issues in OD consulting - Organizational Power and Politics and

its impact on OD

Books Recommended

1. Organization development – French & Bell

2. Changing Organizations – warren Bennis

3. Organizational Development, 6th

ED. – Vendell L. French

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Elective Group D : Operations Management

403 (D) : ADVANCED PROJECT MANAGEMENT

1. Project Management Concepts - concept and characteristics of a project, need and

significance of project management, organizational structure, the roles and

responsibilities of the project manager, project team, management, and

stakeholders, project life cycle, types of project

2. Project Conception - Concept, significance of project concept in competitive

business environment, characteristics, project process from conception to approval,

project life cycle,

3. Project Planning - Statement of Work, Work Breakdown Structure, Schedule, Project

planning and scheduling techniques: CPM/PERT and PDM, GERT -application,

limitations; Line Of Balance –methodology and application in projects; scheduling

multiple projects

4. Critical Chain Scheduling - Concept of critical chain scheduling: critical chain

scheduling method; application of Critical chain scheduling.

5. Project Quality Management - Concept of project quality, responsibility for quality in

projects, quality management at different stages of project, tools and techniques,

TPI, TQM in projects

6. Project performance Measurement and Control - Performance measurement

methods to monitor, evaluate, and control planned cost and schedule performance,

Earned value Management: concept and application

7. Risk Management - Meaning of risk, types of risks, assessment of risk, managing risks

in projects

8. Project Closure/ Termination - Meaning of closure/ termination, closure/

termination steps, final closure.

9. IT in Projects - Overview of types of software for projects, major features of soft

wares like MS Project/PRIMAVERA

10. International Projects - Issues in managing international projects , Selection and

training of employees, cross cultural considerations

Books Recommended

1. A Guide to the Project Management Body of Knowledge, (PMBOK Guides) by Project

Management Institute Third Edition (2004)

2. Clifford F Gray, Erik W Larson , “Project Management-The Managerial Process” Tata Mcgraw-Hill

Publishing Co Ltd

3. Jack Meredith, Samuel J. Mantel Jr. “Project Management- A Managerial Approach” John Wiley

and Sons

4. John M Nicholas “Project Management For Business And Technology: Principles and Practice,”

Prentice Hall Of India Pvt Ltd

5. James P Lewis “ Project Planning ,Scheduling And Control” Tata Mcgraw-Hill Publishing Co Ltd

6. Parviz F. Rad and Ginger Levin , “Metrics for Project Management: Formalized Approaches”,

Management Concepts (September 1, 2005)

7. Quentin W. Fleming and Joel M. Koppelman,” “Earned Value Project Management” Project

Management Institute; 3rd edition (February 2006)

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404 (D) : STRATEGIC MANUFACTURING AND OPERATIONS MANAGEMENT

1. Introduction to strategic manufacturing : relation to corporate strategy, business

strategy – analytical techniques – Porter’s 5 forces model for competition,

Mackinsey’s 7 s framework, Force analysis, Gap analysis, SWOT analysis etc. as

applicable to manufacturing – New economy (knowledge economy)

2. Role of manufacturing in formulating strategy : Strategic issues in manufacturing,

core competency, capability of organization – importance of value addition –

structure - infrastructure – size of manufacturing facilities

3. Framework for Developing Manufacturing Strategy : Methodology – linking

manufacturing to markets – strategic integration – why products sell in the markets

– order winners and qualifiers

4. Generic strategies : Process choice – business implications of process choice –

progression and regression – manufacturing methods – trade offs

5. Focused Manufacturing – lean manufacturing – downsizing decision criteria – mass

production and mass customization – assembly line management

6. Supply Chain Networks - make or buy decisions – JIT production – value chain

concept

7. Infrastructure and Organizational Development- -controlling operations –

performance indicators – PQCDSM

8. Investment Decisions: Linking investment to product life cycle – traditional

accounting and financial perspectives for operational strategy. Periodic review of

manufacturing strategy to survive in dynamic markets – R&D, innovation, using

technology

Books Recommended

1. Operations Strategy -- David Walters – Palgvave Mcmillan

2. Operations Management for Competitive Advantage – Chase

3. Competitive Manufacturing Management – Nicholas

4. Manufacturing Strategy - Terry Hill

5. Strategic Operations Management - Steeve Brown,Richard Lamming,John

Bessant,Peter Jones –(Butterworth Heinemann)

6. Competitive strategy – M.E Porter.

7. Operations Management – Terry Hill.

8. Production and Operations Management – Upendra Kacharu

9. JIT in manufacturing – M.G.Koregaonkar (Mac Millan)

10. Managing Technology & Innovation for Competitive Advantage - Narayanan

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405 (D) : WORLD CLASS MANUFACTURING

1. Historical perspective: World class Excellent organizations – American and Japanese

Companies Deming Awards , Malcom Baldrige National Quality Award – Globalization –

Global Companies – Models for manufacturing excellence – Business Excellence.

2. Benchmarks, Bottlenecks and Best Practices: Concepts of benchmarking, bottleneck and

best practices, Best performers – Gaining competitive edge through world class

manufacturing – Value added manufacturing – eliminating waste – Toyota Production

System – example.

3. System & tools for world class manufacturing: Improving Product & Process Design –

Lean Production – SQC , FMS,Rapid Prototyping , Poka Yoke , 5-S ,3 M, use of IT ,JIT, Product

Mix , Optimizing , Procurement & stores practices , Total Productive maintenance , Visual

Control.

4. Human Resource Management in WCM: Adding value to the organization –

Organizational learning – techniques of removing Root cause of problems – People as

problem solvers – New organizational structures . Associates – Facilitators – Teamsmanship

– Motivation and reward in the age of continuous improvement.

5. Typical characteristics of WCM companies: Performance indicators (PQCDSM) – what is

world class Performance – Six Sigma philosophy

6. Indian Scenario: Leading Indian companies towards world class manufacturing – Task

Ahead.

Books Recommended

1. World Class Manufacturing - Strategic Perspective - B.S. Sahay ,KBC Saxena, Ashish Kumar (Mac Millan)

2. Making Common Sense Common Practice – Models for manufacturing excellence – Ron Moore (Butter

worth Heinmann)

3. The Toyota Way - Jeffrey K.Liker – (Tata Macgraw Hill )

4. Operations Management for Competitive Advantage – Chase

5. Making Common Sense Common Practice – Moore

6. Managing Technology & Innovation for Competitive Advantage – Narayanan

7. Just In Time Manufacturing – M.G.Korgaonkar

8. Machine That Changed The World – Womack

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Elective Group E : Systems Management

403 (E) : Strategic IT Management and Trends in Information Technology

Part A : Strategic IT Management

1. Historical context of Information Technology in Organizations

2. Strategic Information Systems as Conventional Information Systems Used in

Innovative Ways - Supporting Organizational Strategy via IT - Evolution of IT strategy,

Stages of IT maturity- An Overview of IT Strategy Formulation

3. Strategic Information Systems Frameworks - IT Strategy Planning and

Implementation

4. Business value of information technology -The Impact of Strategic Information

Systems on Industries, Firms, and Strategies -Information technology as competitive

advantage

5. The Impact of Strategic Information Systems on the Internal Structure and Processes

of Organization-Structural Effects of IT on Organizations

6. The impact of Information Technology on Strategic Alliances- Electronic business, use

of Intranets and Internet in business -IT Operations and Management Consulting /

Outsourcing

7. Global Strategic Information Systems

8. Sustainability of Information Technology-Based Competitive Advantage

9. Strategic Information Systems Risks

10. Organizational Requirements for Introducing Strategic Information Systems

11. Identifying Strategic Information Systems Opportunities

12. New Technologies for Strategic Information Systems

13. At least 5 cases on strategic Information technology management should be covered

Books Recommended

1. Luftman, Jerry. Managing the Information Technology Resource: Leadership in the Information

Age. Prentice Hall, 2004.

2. Managing innovation – joe till, john bessant, keith pavitt – wiley

3. Information technology – turban-rainer-potter – wiley

4. The management of technology and innovation – a strategic approach – white/bruton – Thomson

south-western

5. Hunter or hunted – rochilin – Thomson

6. Strategic Information Systems - Competition through information technologies - Neumann, Seev.

1994.. Macmillan College Publishing Company, New York.

7. Strategic transformation and information technology: Paradigms for performing while

transforming- Parker, M.M. 1996..- Prentice-Hall, NJ.

Part B : Trends in Information Technology

In this part, the current trends in information technology will be taught and discussed by the

experts on the technologies which are current at that point of time

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404 (E) : Software Engineering

1. Systems Concept, Integrated Systems, Sub-systems, Modules

2. Software and its evolving role, changing nature of software

3. Role of different types of people involved in System Development

4. Processes and Process models

a. Framework, patterns, assessment, technology

b. CMMI

c. Prescriptive

d. Waterfall

e. Incremental

f. Evolutionary

g. Component based

h. Unified process

i. Agile process models

5. Software Engineering in practice

a. Communication

b. Planning

c. Modeling

i. Analysis modeling

ii. Design modeling

d. Construction

i. Coding and concepts

ii. Testing

e. deployment

6. Systems Engineering

a. Computer based systems

b. System modeling

i. UML

c. System simulation

d. Business process engineering

e. Product engineering

7. Structured Analysis and Design Method and Software Engineering Techniques, Tools

and Methodologies in Systems Development

8. Application Systems Modeling

a. Data Modeling

b. Process Modeling

c. Concept of Object Oriented Modeling

d. Temporal Modeling

e. Component based modeling

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9. System Documentation Techniques

10. Users Interface Analysis and Design

11. Testing strategies and tactics

12. Introduction to Computer Aided Software Engineering (CASE)

a. Centralized data Dictionaries

b. Diagrammers

c. Database Designer

d. Code Generator in CASE Tools

e. Tools for Static and Dynamic Analysis of programs and Impact Analysis for

introducing changes

f. The concept of Reverse Engineering

13. Reengineering

Books Recommended

1. Analysis and Design of Information System 2nd Ed.- Senn

2. Software Engineering Practitioner’s Approach - Roger Pressman

3. Introduction to Systems Analysis and Design - Hawrys zkiwycz - Hawryszkiwycz

4. Systems Analysis and Design - Elies Awad

5. Introducing Systems Analysis and Design - Lee

6. Systems Analysis and Design - Perry Edwards

7. Software Engineering Concepts - Fairley

8. Software Engineering – Shari Lawrence Pfleeger

405 (E) : INFORMATION SYSTEMS AUDIT AND CONTROL

1. Introduction

a. Overview of the information systems and auditing

i. Need for control and audit

ii. Effect of computers on internal control

iii. Effect of computers on auditing

iv. Foundations of IS auditing

b. conducting and information system audit

i. nature of controls

ii. complexities

iii. risks

iv. types of audit procedures

2. Management Control Framework

a. Top management

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b. Systems development management

c. Programming management

d. Data resource management

e. Security management controls

f. Operations management

g. Quality assurance management

3. Application Control Framework

a. Boundry

b. Input

c. Communication

d. Processing

e. Database

f. output

4. Evidence Collection

a. Audit software

b. Code review, test data, code comparison

c. Concurrent auditing techniques

d. Fact finding and control flowcharts

e. Performance measurement tools

5. Evidence Evaluation

a. Evaluating asset safeguarding and data integrity

b. Evaluating system effectiveness and efficiency

6. Information Systems audit management

a. Managing the IS audit Functions

7. IS strategies and tactics, plans committees, policies

8. IT crimes and issues

9. professionalism, US and British Standards, E-commerce and legal framework

Books Recommended

1. Information System Control and Audit – Ron Weber – Pearson

2. CISA review manual

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Elective Group E : International Business Management

403 (F) : INTERNATIONAL LOGISTICS AND SUPPLY CHAIN MANAGEMENT

• INTRODUCTION - International Logistics and Supply chain management: meaning and

objectives, importance in global economy , Characteristics of global supply chains,:

Supply chain relationship to business performance, -Key tasks of logistics and supply

chain managers, Role of Government in controlling international trade and its impact on

Logistics and supply chain

• SUPPLY CHAIN STRATEGY - Supply chain as a competitive advantage, Global Supply

chain strategy, Structuring supply chain capabilities, Business matching supply chain

design with business strategy

• TRANSPORTATION - Strategic importance of transport in global logistics, logistical

objectives of transport, International Ocean Transportation, International Air

Transportation, and International Land Transportation: types, characteristics and salient

features, intermodal transportation in international operations, factors influencing

mode and carrier selection decision,

• OUTSOURCING AND LOGISTICS SERVICE PROVIDERS - Intermediaries and Alliances in

Global Logistics, Meaning of 3 PL and 4 PL service providers, role in Global logistics,

types of services, considerations for hiring 3PL and 4 PL service providers. Concept and

need of outsourcing, determinants for outsourcing decisions, role of outsourcing in

global supply chain management

• CUSTOMER SERVICE - The marketing and logistics interface, customer service and

customer retention, Service driven logistics systems, customer service priorities and

standards, customer service strategy

• PLANNING GLOBAL SUPPLY CHAIN - Planning the global supply chain, Network design

for global supply chain management, Risk management in the global context,

Measuring logistics cost and performance. Benchmarking the supply chain, Performance

measurement and evaluation in global supply chains.

• GLOBAL TRADE ENVIRONMENT- Global trade environment: various trade blocks/FTZ

and their impact on supply chain management, Customs and Regulations, Trade

Documentation, International Contracts, Terms of Trade, Term of Payment,

International Currency, INCO terms, Logistical packaging ,containerization.

• NETWORK DESIGN - Decisions in Network design-strategic importance, location of plant,

warehouse, facilities; capacity and number of warehouses: Factors influencing network

design decisions.

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• INVENTORY FLOW AND MODELING - Approaches to Inventory Management in Global

Supply Chain Management;; Distribution Resource Planning; Symptoms of poor

Inventory Management, Modeling in Supply chain: inventory models, safety stock

determination for service level, and lead time; forecasting models, routing problem

• COORDINATION IN SUPPLY CHAIN - Importance of Coordination in Supply Chain,

Bullwhip Effect, Effect of lack of Coordination on performance, Obstacles to

Coordination, Strategies to achieve coordination, Building Strategic Partnership and

Trust In Supply Chain.

• INFORMATION TECHNLOGY IN SUPPLY CHAIN - Role and Importance of IT in Supply

Chain Management, IT solutions for Supply Chain Management, Supply Chain

Information Technology in Practice

• PERFORMANCE MEASUREMENT AND TRENDS - Dimensions of Performance Metrics,

Approaches/tools for Performance Measurement, Measuring logistics cost and

performance. Benchmarking the supply chain, Performance measurement and

evaluation in global supply chains, Impediments to improve Performance, Trends in

International supply chain management

Books Recommended

1. Douglas Long International Logistics: Global Supply Chain Management Springer-Verlag New York,

LLC;2004

2. Philippe-Pierre Dornier, Panos Kouvelis, Michel Fender Global Operations and Logistics: Text and

Cases Wiley, John & Sons, Incorporated 1998

3. Alan Branch Global Supply Chain Management in International Logistics Routledge 2007 (tobe

published)

4. Kent N. Gourdin Global Logistics Management: A Competitive Advantage for the New Millennium

Blackwell Publishing 2006

5. Sridhar R. Tayur (Editor), Michael J. Magazine (Editor), RAM Ganeshan (Editor) Quantitative Models

for Supply Chain Management Kluwer Academic Publishers 1998

6. Upendra Kacharu, Logistics and Supply Chain Management, Excel Books, 2007

404 (F) : INTERNATIONAL DIVERSITY MANAGEMENT AND CORPORATE SOCIAL RESPONSIBILITY

Part I : International Diversity Management

• Broad concept and definition of diversity

• Historical perspective of diversity management in changing demography in

• Explanation of the dimension of race , ethnicity , gender , caste, sexual orientation , social

economic status , age, physical abilities, religious beliefs, political ideologies

• Formulations of international equal opportunity and non discrimination policies

• Understanding cultures, influence of behavior

• Limitations of Affirmative action welcoming ex-party evaluation and other legal policies

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• Recruitment, development and retention strategies in diverse organizations and workplaces

• Diversity management training programs for all employees and continuous monitoring of

results, Diversity audit.

• Organization culture.

Part II : Corporate Social Responsibility

• Fundamental principles of ethics

• Ethics in international business

• Normative and relative ethics , concept and choice.

• Legal compliances

• Home and host country’s regulations and compulsions of international agencies

• Corporate governance beyond legal compliance

• Human dignity

• Meeting stake holders, exploitations and , competitiveness and fair trade practices

• Employee wellness. Internationally Importance of integrity avoidance of corrupt practices

• Importance of doing business on merit.

• Wider concept of social responsibility

• Balance between profit and moral obligations. Ethics and human rights Balanced global

environment , judicious use of natural resources

• Maintenance of ecological balance

• Sustainable development

• Cost benefit analysis of internal corporate social responsibility and good corporate activities

• Case Analysis of failure of fortune 500 corporates and top auditing firms

• Role of international trade and business organizations

• Concept of ombudsman

Book Recommended

1. Perspectives in Business Ethics, Hartman, Chatterjee

405 (F) : INTERNATIONAL REGULATORY ENVIRONMENT AND BUSINESS OPERATIONS

Part I : International Regulatory Environment

1. ITO WTO GATT

2. What is WTO

3. International Regulatory Organisation

4. Ministerial Conferences

5. WTO and other organizations

6. Agreement on goods / services, intellectual properties.

7. Regional trade agreements and WTO, ILO

8. International arbitration UNICITRA

9. FTA / Taxation / CEC

10. Transfer pricing and WTO

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Part II : International Business Operations

1. Internationalization of Operations - International Operations Management, -MFG:

Make or Buy, Outsourcing

2. Location - Layout and work flow

3. Production - Company Factors, Product factors, Strategic role of foreign factories

4. Production - Quality, Productivity, The Toyota way, Beyond Toyota

5. Labour Laws - Factory act/ Labour, HR Practice

6. Variations in Operating Practices, - Benchmarking International Operations

7. International Operations-Critical Issues - International Operations Planning,

International Facilities Location, - International Sourcing & Logistics

8. Internationalization of Technology - International Technology Transfer,

Management of Global Products

9. Interfaces with other Functions - Interface with Marketing, Interface with R & D,

Interface with Communications

10. Joint Ventures, strategic alliances (Partnership and relationship management)

Books Recommended

1. Schniederjans, M.J. – Operations Management in a Global Context

2. Production and Operations Management, 2/e , K Bedi, OUP

3. Flaherty, M.T. – Global Operations Management

4. Dornier, P-P. et al. – Global Operations and Logistics

5. Bartlett, C. A. & Ghoshal, S. – Transnational Management

6. Globalization and Business - Daniels, Radebaugh and Sullivan

7. International Economics- Marrewijk OUP