University of HoustonHuman Development and Consumer Sciences

Prof. Monika Alters Kiran Karedia, Tin Lu, Thomas Martinez, Londin Mair

Style Guide

Primary Secondary Tertiary Headline Typeface

Secondary Typeface

Body Copy Typeface

Limited Use Typeface

League Gothic

Milo

Crimson

Alex Brush Regular

Persona 1

Persona 2

Persona 3

The Challenge

After interviewing 53 students, we found that there were a few challenges that HDCS was facing.

1. Only 28% of students interviewed knew that HDCS is in the College of Technology

2. HDCS is lacking a social media presence

3. Rather than looking for management opportunities or a career in technology, 66% of students interviewed said they are looking for a career that alligns with their interests/passions

This made our team question:

How do we make students understand that a degree from the Human Development and Consumer Sciences Department can prepare you for a career in the industry you love?

Tagline / Slogan

Redefining Opportunity With Passion

Landing Page

Landing Page Continued

Direct Mailer

Target Audience

This would be mailed to student who have just been accepted into UH

5x 14 inch Direct Mailer

The paper will be folded in half to make it 5x7 inches

SSHRD Event Flyer

5x 7 inch Flyer

By repositioning the organization to focus on company tours, you begin to attract students of all majors

Wall Artwork

E-Newsletter

Social Media Posts: Facebook

Social Media Posts: Twitter

Social Media Posts: Instagram

Social Media Banner and Avatar

Facebook

Twitter

Social Media Posting ScheduleSocial Media Posts Schedule

Facebook Twitter Instagram

2-3 times per day

5 days a week

Between 11:00am to 4:00pm

4-5 times per day

7 days a week

Between 12:00pm to 10:00pm

1-2 times per day

6 days a week

Between 10:00am to 5:00pm

Analytics Management Tool: Hootsuite

Video Links

https://www.youtube.com/watch?v=Pm0ap6qzyCghttps://www.youtube.com/watch?v=lj5oxGRZ9uohttps://www.youtube.com/watch?v=VFNVHjpTG4c