• INTRODUCTION• MICRO ENVIRONMENT

1. COMPANY2. SUPPLIERS3. MARKETING INTERMEDIARIES4. COMPETITORS5. CUSTOMERS6. PUBLICS

• MACRO ENVIRONMENT1. DEMOGRAPHIC FORCES2. ECONOMIC FORCES3. NATURAL FORCES4. TECHNOLOGICAL FORCES5. POLITICAL FORCES6. CULTURAL FORCES

• INITIALLY HINDUSTAN LEVER LIMITED • RENAMED IN 2007 AS HINDUSTAN UNILIVER LIMITED• 15000 EMPLOYEES• SALES Rs. 13,718 CRORES• 37 FACTORIES• 35 POWER BRANDS• BIGGEST SUPPLY CHAIN IN INDIA• ANNUAL TURNOVER Rs.13000 CRORES• FORTUNE 500 TRANSNATIONAL• LARGEST CONSUMER BASE•WELL ORGANISED AND WELL MANAGED COMPANY• INTENSIVE R&D• HIGHLY FOCUSED ON VALUES AND ETHICS• QUALITY CONSCIOU S

SUPPLIERS

•AGRICULTURE RAW MATERIAL DIRECTLY FROM FARMERS• 2000 SUPPLIER & ASSOCIATES TO 37 FACTORIES• SUPPLY MANAGEMENT CHAIN-’PROJECT LEAP’ • TATA CHEMICALS FOR SOAPS AND SHAMPOOS

MARKETING INTERMEDIARIES

• LARGE DISTRIBUTION SYSTEM•ONLINE – “SANGAMDIRECT”• COSMETIC BRANDS FROM “ASSAM SUPPLY CHAIN” TO EASTERN INDIA WITH STOCK IN NAGPUR• EXPERIMENTAL KIOSKS UNDER LIPTON• SALES OFFICERS 3 TO 5 STEP PROCESS• 35 % OF FMCG PRODUCTS BY LOCAL RETAILER

MICRO ENVIRONMENT

1. CADBURY2. COLGATE3. MARICO4.NESTLE5. P&G HYGIENE6. RECKITT & BENCKISER

COMPETITORSMICRO ENVIRONMENT

CADBURY

COLGATE HUL

MARICO

NESTL

E

P&G H

YGIE

NE

RECKIT

T&BEN

CKISER

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

SALESNET PROFITSeries3

CAGR IN LAST 10 YEARS

CUSTOMERSPREMIUM CLASS MIDDLE CLASS ENTRY LEVEL

PUBLICSEMPLOYEES:• 15000 EMPLOYEES INCLUDING 1300 MANAGERS•They respect the dignity of the individuals and the right of employees to freedom of association.

CONSUMERS:Provide quality products and services

SHAREHOLDERS: 52.10 % EQUITY STAKE IS WITH HUL, REST 360675 INDIVIDUAL AND FINANCIAL

BUSINESS PARTNERS:Aims at establishing mutually beneficial relations and adhere to business principles.

MICRO ENVIRONMENT

DEMOGRAPHIC FACTORS

• HUN HAS SPREAD TO 1500 TOWNS & CITIES BACKED BY 28 OFFICES AND OVER 130 SERVICE CENTRES ACROSS THE COUNTRIES.• WELL ORGANISED AND STRONGEST DISTRIBUTION NETWORK• CATERS ALMOST TO EACH LEVEL OF PYRAMID• BRANDS FOR PEOPLE,PLACE,POCKET :- TOOTHPOWDERS DOMINANCE IN NORTH THAN IN SOUTH STARZ SHAMPOOZ TARGETING KIDS CLOSE-UP TARGETED YOUTH SURF TARGETTING MIDDLE AND UPPER LEVEL OF PYRAMID WHEEL TARGETTING LOWER LEVEL OF PYRAMID

MACRO ENVIRONMENT

HUL Dominance IN SHAMPOO INDUSTRIES

63%

HUL

OTHERS37%

CLINIC PLUS70%

CLINIC ALL CLEAR

OTHERS 30%

HUL’S SHAMPOO SHARE IN INDIA SOUTH INDIAN SHAMPOO MARKET SHARE

TOOTHPASTE DISTRIBUTION

HULCOLGATEDABURANCHOROTHERS

COLGATE-25%

DABUR-12%

ANCHOR-4%OTHERS-12%

HUL-46%

MACRO ENVIRONMENT

SOCIO-CORPORATE RESPONSIBILITY

•STARTED TWO PROGRAMMES: • SHAKTI PROGRAMME• LIFEBUOY SWASTHYA CHETNA

PROGRAMME• BUILT VILLAGE IN EARTHQUAKE HIT GUJARAT• REHABILITATION AND RELIEF IN TSUNAMI HIT REGIONS IN S.INDIA• CAUSE OF SPECIAL AND UNDERPRIVILEDGED CHILDREN• CAUSE FOR DESTITUTES AND HIV POSITIVE

• HUL NEVER FUND ANY GOVERNMENT OR ANY POLITICAL PARTY • MAOISTS ENFORCE STRIKE, CLOSE HINDUSTAN UNILEVER’S NEPAL FACTORY

POLITICALMACRO ENVIRONMENT

TECHNOLOGICAL HUL has traditionally been a company, which incorporates latest technology in all its operations. The Hindustan Unilever Research Centre (HURC) was set up in 1958, and now has facilities in Mumbai and Bangalore. HURC and the Global Technology Centres in India have over 200 highly qualified scientists and technologists, many with post-doctoral experience acquired in the US and Britain.

• PURE-IT• ICE CREAM FREEZING TECHNOLOGY• PLOUGH SHARE MIXER TECHNOLOGY• SURF LAUNDRY SERVICE IN BANGLORE

CULTURAL•LAKHME SALONS TO LAKME LEVER PVT LTD• 10 MILLION WOMEN CUSTOMERS• FAIR & LOVELY FOR MASS MARKET\• HERBAL PRODUCTS LIKE HAMAM

MACRO ENVIRONMENT

ECONOMIC• RECESSION UNVEILS NEW BUSINESS OPPORTUNITIES FOR HINDUSTAN UNILEVER LIMITED: PAUL POLMAN, CEO, UNILEVER• 14.5% GROWTH OF FMGC MARKET IN INDIA• SHAMPOO SACHET

• THERMOMETER FACTORY POLLUTION• WATER CONSERVATION, WATER SHEDS REDUCED GROUND WATER CONSUMPTION BY 50%• RECYCLE WATER CONSUMPTION BY REVERSE OSMOSIS PLANTS & SOLAR EVAPORATION• 25% REDUCTION IN CO2 HAS PLOUGH SHARE MIXER TECHNOLOGY

NATURAL MACRO ENVIRONMENT

JOHNSON & JOHNSON

(AMBI,PURPOSE,ROC-RETINOL )

FARMERS,TATA CHEMICALS

ALL CLASSES

LOCAL PRODUCTS:-• BARS• OILSLOCAL VENDORS

SOAPS 47.5 FRM 53.4%DETERGENTS 36.8FRM 38.9%,SHAMPOO 44.7 FRM 46.3%

PORTER’S MODEL