Hubspot Case Study

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1. Marketing SolutionsHubSpot drives high-quality leads with SponsoredUpdates in the LinkedIn feedAs part of their Sponsored Updates campaign,HubSpot: Expanded their targeted reach among the mostrelevant audiences for each piece of content Promoted their top-performing offers in aprofessional context Strengthened its lead generation program andcaptured contact information Gained instant feedback on which content drovethe most engagementResultsLinkedIn Sponsored Updates has been one of themost successful lead generation campaigns forHubSpot, as the quality of leads is much higher thanother paid media platforms.In the search for quality leads, HubSpot, a pioneer of inboundmarketing, used LinkedIn Sponsored Updates to reachmarketing professionals with timely, relevant content in theLinkedIn feed. As a result, LinkedIn drove more qualifiedleads than any other paid lead generation platform duringthe campaign period.ChallengeHubSpot wanted to engage marketing professionals in small-tomedium-sized businesses by targeting them withindustry-leading ebooks, webinars, and how-to guides, withthe ultimate goal of generating traffic and leads.SolutionLinkedIn provided the right professional context for HubSpotto connect and build relationships with marketers. SponsoredUpdates allowed their relevant content to appear alongsideorganic content in members LinkedIn feeds -- deliveringhighly visible messages to specific audiences across desktop,mobile, and tablet devices.HubSpot Case Study 400% more leads within their target audiencethan lead generation efforts on other platforms One of the largest paid lead generatorsduring the campaign 2. Campaign ScreenshotsHubSpot used Sponsored Updates to drive qualified, targeted leads by promoting their best offers and content to marketingprofessionals alongside organic content on LinkedIn.LinkedIns Sponsored Updates are the perfect marriage between its professional audience and our promotionalcontent. This tool doesnt just deliver leads it brings us quality prospects in our target business-to-business market,at a cost per lead that makes sense for our business.Mike VolpeCMOHubSpotVisit to discover how LinkedIn Sponsored Updates can drive results for your business.Copyright 2013 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail, are registered trademarks of LinkedIn Corporation inthe United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved. 10-LCS-153-G 0713