CUSTOMER CASE STUDY - Curata case study !!! 360chestnut uses curata’s content curation software...
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For more information visit Curata.com CUSTOMER CASE STUDY 360CHESTNUT USES CURATA’S CONTENT CURATION SOFTWARE AND HUBSPOT INTEGRATION TO BETTER ENGAGE THEIR AUDIENCE AND INCREASE LEADS THE SITUATION 360Chestnut is a leader in connecting homeowners with energy efficient contractors, providing energy saving incentives and rebates to customers in Massachusetts and the Tri-state area. 360Chestnut’s mission is to create a more knowledgeable green efficiency community, and develop trusting relationships with homeowners and energy efficient contractors alike. Harold Simansky, 360Chestnut’s founder and CEO, along with the rest of his team, understand that the best way to grow their business is to educate potential customers. This education includes information on the incentives and rebates in energy efficient solutions in their area, as well as how they can incorporate these solutions into their homes. In order to reach these customers, 360Chestnut has to establish themselves as a go-to source of information for the industry. Being a start-up, however, places a few obstacles in their way, including a limited marketing budget and staff. In pursuit of providing relevant information to energy-concerned consumers and connecting them with appropriate contractors, 360Chestnut uses Curata’s content curation software, integrated with HubSpot’s inbound marketing platform, to produce fresh content on the company blog daily. Curata finds localized rebates/incentives for customers outside Massachusetts and the Tri-state area, and helps 360Chestnut establish thought leadership in their industry. THE CHALLENGE With the growing concern for the environment and an increase in green-home initiatives, more people are looking to save energy, live healthier and do it all cost-effectively. 360Chestnut bridges the gap between these people and the contractors who are able to put their energy efficient requests into action. However, since they lack a large staff and budget, 360Chestnut needed to be resourceful on how to go about delivering applicable information to customers, and discovering the rebates and incentives that would help those customers reach their green-home goals. Harold Simansky elaborates on the difficulty of finding these incentives, both in 360Chestnut’s established areas, as well as across the country. “Many energy and other environmentally related rebate and incentive programs are highly localized, and we historically didn't have the staff to track these opportunities at a local level.” Without the large budget to hire more staff to locate incentives or regularly populate the blog, 360Chestnut was having a difficult time providing value on the website for readers. Caroline Egan, head of social media and content, states, “Prior to Curata, I was only able to write one or two blogs per week, and I spent a lot of time searching for reliable, relevant sources.” As a start-up, 360Chestnut knew it was crucial to drive potential customers to a company blog that offered a variety of information on energy efficiency, including nationwide trends and incentives, in order to help these customers pursue their green-initiative home projects. THE SOLUTION In order to address these challenges in the most cost-efficient, timely manner, Simansky chose to implement Curata’s content curation solution with seamless integration into 360Chestnut’s HubSpot software. This integrated solution boosted 360Chestnut’s content marketing strategy and supplied the company blog with fresh content daily. At-a-Glance Company 360Chestnut www.360Chestnut.com Challenge Publish more, high quality digital content to reach a wider audience with limited marketing resources Solution Used Curata to publish fresh content daily on the company blog and to find localized incentives and rebates outside MA, NY, NJ and CT Benefits • Populate the 360Chestnut company blog with relevant content daily, as opposed to previous once a week posts • Find localized energy efficient incentives and rebates for readers around the country; connect with potential customers nationwide • Ability to develop a strong content strategy with a small team and limited budget • All staff members are easily, and quickly, able to contribute to the blog • Results? . . . A 40% increase in leads resulting from higher quality site visitors, a 40% increase in blog traffic and a 25% increase in Twitter followers
Transcript of CUSTOMER CASE STUDY - Curata case study !!! 360chestnut uses curata’s content curation software...
For more information visit Curata.com
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360CHESTNUT USES CURATA’S CONTENT CURATION SOFTWARE AND HUBSPOT INTEGRATION TO BETTER ENGAGE THEIR AUDIENCE AND INCREASE LEADS
THE SITUATION 360Chestnut is a leader in connecting homeowners with energy efficient contractors, providing energy saving incentives and rebates to customers in Massachusetts and the Tri-state area. 360Chestnut’s mission is to create a more knowledgeable green efficiency community, and develop trusting relationships with homeowners and energy efficient contractors alike. Harold Simansky, 360Chestnut’s founder and CEO, along with the rest of his team, understand that the best way to grow their business is to educate potential customers. This education includes information on the incentives and rebates in energy efficient solutions in their area, as well as how they can incorporate these solutions into their homes. In order to reach these customers, 360Chestnut has to establish themselves as a go-to source of information for the industry. Being a start-up, however, places a few obstacles in their way, including a limited marketing budget and staff. In pursuit of providing relevant information to energy-concerned consumers and connecting them with appropriate contractors, 360Chestnut uses Curata’s content curation software, integrated with HubSpot’s inbound marketing platform, to produce fresh content on the company blog daily. Curata finds localized rebates/incentives for customers outside Massachusetts and the Tri-state area, and helps 360Chestnut establish thought leadership in their industry.
THE CHALLENGE With the growing concern for the environment and an increase in green-home initiatives, more people are looking to save energy, live healthier and do it all cost-effectively. 360Chestnut bridges the gap between these people and the contractors who are able to put their energy efficient requests into action. However, since they lack a large staff and budget, 360Chestnut needed to be resourceful on how to go about delivering applicable information to customers, and discovering the rebates and incentives that would help those customers reach their green-home goals.
Harold Simansky elaborates on the difficulty of finding these incentives, both in 360Chestnut’s established areas, as well as across the country. “Many energy and other environmentally related rebate and incentive programs are highly localized, and we historically didn't have the staff to track these opportunities at a local level.”
Without the large budget to hire more staff to locate incentives or regularly populate the blog, 360Chestnut was having a difficult time providing value on the website for readers. Caroline Egan, head of social media and content, states, “Prior to Curata, I was only able to write one or two blogs per week, and I spent a lot of time searching for reliable, relevant sources.”
As a start-up, 360Chestnut knew it was crucial to drive potential customers to a company blog that offered a variety of information on energy efficiency, including nationwide trends and incentives, in order to help these customers pursue their green-initiative home projects.
THE SOLUTION In order to address these challenges in the most cost-efficient, timely manner, Simansky chose to implement Curata’s content curation solution with seamless integration into 360Chestnut’s HubSpot software. This integrated solution boosted 360Chestnut’s content marketing strategy and supplied the company blog with fresh content daily.
At-a-Glance
Company
360Chestnut www.360Chestnut.com
Challenge
Publish more, high quality digital content to reach a wider audience with limited marketing resources
Solution
Used Curata to publish fresh content daily on the company blog and to find localized incentives and rebates outside MA, NY, NJ and CT
Benefits
• Populate the 360Chestnut company blog with relevant content daily, as opposed to previous once a week posts
• Find localized energy efficient incentives and rebates for readers around the country; connect with potential customers nationwide
• Ability to develop a strong content strategy with a small team and limited budget
• All staff members are easily, and quickly, able to contribute to the blog
• Results? . . . A 40% increase in leads resulting from higher quality site visitors, a 40% increase in blog traffic and a 25% increase in Twitter followers
For more information visit Curata.com
! ! ! ! ! ! ! CUSTOMER CASE STUDY
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360CHESTNUT USES CURATA’S CONTENT CURATION SOFTWARE AND HUBSPOT INTEGRATION TO BETTER ENGAGE THEIR AUDIENCE AND INCREASE LEADS
THE SOLUTION CONTINUED
Curata seamlessly integrates with HubSpot’s platform to populate a feed of high quality articles, allowing the user to sort them by relevance and annotate the chosen articles with their own insights. The user can then publish the content to specified digital properties, whether it be to a blog, microsite, newsletter, social media platform or to all of these destinations at once with one-click. Not only does 360Chestnut receive a wide variety of high quality content from Curata’s discover engine, but the engine also helps 360Chestnut increase its time to market for content by using a self-learning, relevance indicator to identify the best content for its audience.
“With Curata, I’m able to publish five to seven articles every week and add my own insights to them,” states Egan. “I can now find relevant articles on topics that I’m not an expert on. If an incentive for a new heating & cooling system is offered in Virginia, I no longer need to find an expert in that state. I’m able to handle more topics at a deeper level.” 360Chestnut has also seen a rise in social engagement, with a 25% increase in Twitter followers.
The company blog now features more localized incentives. “ We are able to tap into more localized opportunities for our audience, in addition to federal and more horizontal content,” adds Simansky. “We’re getting a much higher quality of visitors to the site as a result of great content. We’ve seen a 40% increase in marketing leads since Curata’s installation.”
“THE CURATA SOLUTION HAS BEEN SUPER EASY TO LEARN AND DELIVERED VALUE TO US IN RECORD TIME,” – HAROLD SIMANSKY, CEO, 360CHESTNUT
The small start-up is also able to take advantage of the Curata bookmarklet to crowd source content from across their organization and from external partners. “With so many talented and well-informed staff members, it’s exciting that the content manager doesn’t have to be the only person utilizing Curata,” continues Egan.
In one word, 360Chestnut describes Curata as “comprehensive.” The company can source an RSS feed of sustainability articles from Bloomberg, yet can also get very granular and in depth localized information from Curata. This degree of variety adds diversity to the blog and value for readers with different needs.
THE RESULTS 360Chestnut is now seen as a go-to information source for a wider audience and has seen a 40% increase in blog traffic. Curata’s integration with HubSpot gives 360Chestnut the capacity to create and publish a broader scope of content and incentives for their audience. “We’ve had a very positive experience with Curata. The customer service is one of the best I’ve had with a company and we’re able to provide our readers with thought leadership much more effectively without going over budget,” Egan says. “Curation has not only enabled us to provide great content to our audience, but it also inspires us to higher levels of creativity. We can rapidly see trends across the industry and learn what types of created content will resonate with our audience and deliver value,” Simansky says. “Curata allows us to focus on this core mission.”
About 360Chestnut
360Chestnut is a one-stop information resource tool for the consumer to figure out the optimum project they should do to their home from an energy efficiency and rebate/incentive perspective. Once the consumer determines their top project(s), 360Chestnut helps them connect with a credited service provider who can do the work. Focused on the consumer, they help people understand what they should be doing to their homes and how to think of their home as a system. 360Chestnut’s goal is to create a more knowledgeable consumer base and connect them to knowledgeable contractors. They don’t sell leads; rather, they facilitate relationships between the consumer and the appropriate contractors. They want a deep relationship with both sides of the equation. For more information visit www.360Chestnut.com and stay up to date on the 360Chestnut Blog.
About Curata Curata, Inc. is the leading provider of business grade, content curation software that enables marketers to curate the most relevant and highest quality content as part of their content marketing strategy. Best-in-class marketers across a wide range of industries rely on Curata to quickly find, organize, annotate and share content on specific issues or topics in order to establish thought leadership, own industry conversations and drive qualified web traffic. Curata was founded in 2007 and is headquartered in Cambridge, Mass. For more information, visit http://www.curata.com, subscribe to the Curata Blog, call 617-229-5544 or email [email protected].
Curata, Inc. 254 First Street Cambridge, MA 02142 p: (617) 229-5544 e: [email protected] www.curata.com
© 2014 Curata, Inc.
