HubSpot and Video: A Match Made in Data Heaven
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HubSpot and Video A Match Made in Data Heaven NOVEMBER 30 th , 2016
Transcript of HubSpot and Video: A Match Made in Data Heaven
PowerPoint Presentation
HubSpot and Video A Match Made in Data HeavenNOVEMBER 30th, 2016
Greg KellyProduct Marketer @gregjameskelly
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Jivan RamsahaiProduct Manager @jrramsahai
THE PLAY BUTTON IS THE MOSTCOMPELLING CALL TO ACTION ON THE WEB
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The Future of the Internet is VideoEvery day, over 8 billion videos are watched on FacebookEvery month, over 6 billion hours of video are watched on YouTubeBy 2018, video will account for 80% of all web traffic
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72% of B2B buyers watch videos throughout their entire path to purchase!
Nearly half view 30 minutes or more of video content while researching.
66% Like Video From Brands2X Click Through Rates41% Higher Click Throughs With Search 80% Increase in Page Conversions2 Mins Longer on Websites70% of Marketers Report Better Conversion Rates97% Increase in Purchase Intent20% Lower Cost Per Lead
Video Works.
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Are Your Cameras Rolling Yet?Follow Us @Vidyard
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96% of B2B companies are planning to use video over the next 12 months
-BUSINESS 2 COMMUNITYFollow Us @Vidyard
- COLLIN POWEL
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What Types Of Videos Work Best?
What type?How-To ContentRepurposed Webinar VideosThought LeadershipFun, Company Culture Content
Live where?Your websiteYouTube ChannelSocial channels Facebook, Twitter, LinkedInShorter versions can live on Instagram/Vine
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What Types Of Videos Work Best?What type?Detailed Product DemosClient TestimonialsCase StudiesIntegration Content
Live where?Your website behind email gatesLanding pagesYouTube Channel Be selective
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What Types Of Videos Work Best?
What type?Nurture Campaign VideosFAQ VideosCustomer Check-Ins (Personalized)Post-Sale Instructional Videos
Lives where?Your website behind email gatesLanding pagesEmail Campaigns
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What Makes A Video Successful?
Buthow many viewers actually want to purchase the product?
Has become difficult for marketers to get budget approved based on YouTube views alone
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What Makes A Video Successful?
Lets take a closer lookFollow Us @Vidyard
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