HSBA AGM 2014Welcome!

Visithanmersprings.co.nz websiteBelow are “click through” numbers to individual business from HSBA website for

the year ended 31 March 2014:

Category (no. Members) Median Average MinimumMaximum

Accommodation (31) 942 1,111 397 2,619Activities (10) 304 427 107 1,104Dining (6) 1,029 939 400 1,127Retail (5) 104 112 35 222

These direct referrals are more than double or triple what you would receive from websites such as Tripadvisor, AATravel or newzealand.com

Are you using the full functionality of the HSBA website?

• 1. direct link to your own business website (referral)• 2. direct email link to your business• 3. Social media links e.g. Facebook, Twitter, Flickr, Tripadvisor• 4. contact enquiry form - which is emailed to your business• 5. Book now / availability calendar via Bookit platform• 6. Images / photos - up to 5 for slideshow (minimum 570px by 435px)• 7. video platform – (youtube platform link)

Mid-week Toolkit

Members Toolkit for promoting“Mid-week Hanmer”

Toolkit will include:• Core theme with associated graphics and key message• E-newsletter template and instructions• Low cost support to run your e-newsletter campaign• Advertisement “doughnuts”• Text options for consistent delivery of mid-week message

August Workshop

• Beck and Caul will facilitate• Detailed “how to” explanation• Ongoing mentoring if required

Hub and Spoke Strategy (longer stay market)

Hanmer Springs (base)

More to do and see

Facilities and scale

Better yields

Access to the District

Relax

•Stay three nights or more

•Take your time (stop on the way there and back)

See

•Use all that Hurunui has to offer

•Day trips (Wine, whale watching)

Do

•More to do (District)

•Have more time to do it

The State of HS BusinessHS Business

• Up and Down!

• Peaks and troughs bigger?

• Hurunui Guest nights to 31 March down 5.2 percent cf NZ up 4.2!

• Marketing Strategy?

+$$$

+$$$

+$$$

-$$$

-$$$

HSBA Finances 2013/14 (unaudited)

• Operating surplus $7,000

• Bank balance $9,000

• Website development $10,000 (capitalised)

This year we focussed on:

• Retaining members and adding value to membership• Redesigning our website• Developing a mid-week growth strategy• Strengthening Advocacy• Reviewing membership structure and benefits

This year we focussed on:

• Retaining members and adding value to membership• Redesigning our website• Developing a mid-week growth strategy• Strengthening Advocacy• Reviewing membership structure and benefits

So how have we done?

Membership

• Full members 65 cf 63 last year• Trade members 7 cf 12 last year

• Reflects significant trade subscription increase?• Remit for lower “entry” level subscription tonight! • Review showed membership excellent value – especially OVG & Website

• OVG production delayed – new processes this year

Website

• Redesign worth the wait!• Great value-add for members• Huge potential

“It’s a no brainer”

Mid-week business

We will increase midweek bed nights in Hanmer Springs by 50,000 per year within 5 years by:

• Promoting Hanmer Springs (HS) as a destination so that people stay and stay longer• Increasing our share of the International and wider FIT market• Promoting the benefits of “mid-weekends” in HS• Promoting HS as the place to come for meetings and small conferences

Influence …..Shine a light on the Village……”feels good!”

Advocacy

• Promotion of mid-week strategy to HTB and Community Board• Village Map submission to HTB• Promotion of better signage to CB• Influence through membership of HTB Board

• Market share• Marketing strategy (review this year)

Governance

• Membership structure – remit tonight• More affordable base membership• Disaggregate marketing benefits

• Balance date – remit tonight

So how have we done?

Retaining members and adding value to membership Redesigning our website Developing a mid-week growth strategy Strengthening Advocacy Reviewing membership structure and benefits

So how have we done?

Retaining members and adding value to membership Redesigning our website Developing a mid-week growth strategy Strengthening Advocacy Reviewing membership structure and benefits

“It’s a no-brainer” – join the HSBA!

Thank you!

Financial Year ending 31 March 2013 (Audited)

• Revenue: $52,109• Cost of Sales: $24,850 (Printing of OVG)• Gross Profit: $27,529• Expenses: $27,908 including Visitor Map $7K; Website $4.3K; Xmas Parade $1.8K and• $3.8K in depreciation (CCTV cameras, Xmas Lights, Display Stand and Street Banners).

Previous year’s depreciation was $4.1K. • Result: Net Loss of $484 for the year. Compares well to budgeted loss of $1,091 ($607

or 55.6% ahead of budget). • Balance Sheet: Total Equity of $34K which was $607 (1.8%) ahead of budget.

Financial Year ending 31 March 2014 (Not yet Audited)

• Revenue: $54,176 (1.9% behind budget)• Cost of Sales: $25,430 (Printing of OVG)• Gross Profit: $28,746• Expenses: 22,395 ($1.8K or 9% over budget). Including Visitor Map ($5.7K;

Website $5K; Xmas Parade $1.1K; Bad Debts $1.7K (against a budget of $250 so overspent by $1.4K or 563%). Depreciation still be calculated (about $3.5K). • Result: Net profit of $6.5K. Budgeted profit was $8.8K so $2.3K (26%) behind

budget. • Balance Sheet: Total Equity of $40.7K which was $1.5K (3.6%) behind budget.

Budget 2014-2015

• Revenue: $54,717• Cost of Sales: $25,000 (Printing of OVG)• Gross Profit: $29,717• Expenses: $24,905 (Visitor Map $5.8K; Website $5K; Xmas Parade $1.2K;

Bad Debts $1K (hopefully we won’t incur that much bad debt!); Professional Development (marketing packs for HSBA members) $3K. • Result: Net profit of $4.8K.

HSBA Current Cash Position (at 30th June 2014).

• Cheque Account: $10.2K. • Savings Account: $25.27• Investment Account: $2.4K• Total Cash Position: $15.5K. • Income: most recent Accounts Receivable balance is $2.4K (at 4th July). $1.4K

should be paid this week (3 debtors) and chasing the other debt of about $1K (2 debtors). Also GST refund of about $5K due in first week of August 2014.• Liabilities: $5.7K to be paid to HSTPS on 20th July as final installment for

website development invoice.

Remit 1: Change of financial year

That the HSBA financial year (rule 19.1) be changed from “begins 1st July of every year and ends on 30th June of the next year” to “begins on 1st April of every year and ends on 31st March of the next year.

Remit 2: Membership subscriptions

That the HSBA adopt a new multi level membership subscriptions structure as follows: Level Proposed subs structure for 2014/15 exc GST 1 Base membership (includes 1 line contact details on website – no outward link) $200 2 Level 1 above plus map $300 3 Level 2 above plus OVG (1/4page only) & smartphone app $540 4 Level 3 above plus website listing (full functionality) $730 5 Level 4 above but upgrade OVG to 1/2page $1075 6 Level 5 above but upgrade OVG to full page $1540 Note: All membership levels include support, advice, advocacy, governance and special projects. There would no longer be a trade membership, this is replaced by Level 1.

Alternative subscription structure

Level Current structure exc GST

1. Trade membership (includes 1 line contact details on website – no outward link) $200

4. Base membership, map, website listing (full functionality), OVG 1/4page $730

5. Level 4 above but upgrade OVG to 1/2page $1,075

6. Level 5 above but upgrade OVG to full page $1,540

Election of Committee

Nominated Nominator Seconder• Graeme Abbot Michael Malthus Paul Baigent

• Shane Cundy Chris Preston Michael Malthus

• Christian Chester Paul Baigent Shane Cundy

• Michael Malthus Graeme Abbot Chris Preston

• Duncan Mackenzie Shane Cundy Graeme Abbot

• Chris Preston Paul Baigent Duncan Mackenzie

• Glen Steele Duncan Mackenzie Paul Baigent

• Paul Baigent Duncan Mackenzie Alan Butts

• Tony Balch Paul Baigent Christian Chester

“It’s a no brainer”

………….join the HSBA!

Thank you

Test Slide

• Point 1

Test Slide

• Point 1• Point 2