HRM PRESENTATION ON MCDONALDS

8/19/2019 HRM PRESENTATION ON MCDONALDS

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HISTORY

The McDonald's restaurantconcept was introduced in SanBernardino, California by Dickand Mac McDonald of

Manchester, New Hampshire !twas modi"ed and e#panded bytheir business partner, $ay%roc, of &ak ark, !llinois, wholater bou(ht out the business

interests of the McDonaldbrothers in the concept andwent on to found McDonald'sCorporation


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McDonald's Corporation

• McDonald's is the world's leadin(fast)food company by sales

•

*+, restaurants ser-in( bur(ersand fries in about .+ countries

• Most of its outlets are free)standin(units, but McDonald's also has manyunits located in airports and retailareas


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McDonald’s on Forbslist

• /0 world1s most -aluable brand

• /+2 in Sales

•

/.+3 in ro"t• /2+ in 4ssets

• /52 in Market -alue


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Data 6 to .st an +.+


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s on 8 T& 9!:; TH; 6!C% S;$:!C; $;ST46$4NT;?;$!;NC;@8

MissionDon't worry about makin(

money =o-e what you are doin(and always put the customer

"rstA4nd success will be yours"


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#rod$cts

• !n order to cater to local tastes and culinarytraditions, and often in respect of particularlaws or reli(ious beliefs, McDonald's oersre(ionalied -ersions of its menu amon( and

within dierent countries 4s a result,products found in one country or re(ion maynot be found in McDonald's restaurants inother countries

•

McDonald's predominantly sells hambur(ers,-arious types of chicken sandwiches andproducts, French fries, soft drinks, breakfastitems, and desserts !n most markets,McDonald's oers salads and -e(etarian

items, wraps and other localied fare


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H$%an Rso$rcMana&%nt

• The human resource department atMcDonalds is workin( as a separatedepartment and holds an important place

in almost all maGor operations of theor(aniation

• 4ll mana(ers therefore take on humanresource responsibilities

• ;mployees are the most importantresources in McDonald's, particularly increatin( a competiti-e ed(e

F t HR


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F$nct ons o HR nMcDonalds

• #O(ICY)M*+I,-

• /(F*R/

• S##ORTI!/

• 2*R-*I,I,- *,D ,/-OTI*TI,-

•

*DMI,ISTR*TI!/


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HR #(*,,I,-

• H$ plannin(1s purpose is to determinewhat H$M reuirements e#ist for currentI future supplies I demands of workers

• To realie the McDonald's ser-ice -ision,the or(aniation belie-es instren(thenin( their team and ensures to

deli-er the ri(ht skills and knowled(e tothe ri(ht person for (ettin( the ri(ht Gobdone


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The 7ob

structure

restaurant

workers corporate sta

franchise

owners


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R/ST*R*,T O2S

!n the restaurant Gobs, there is a clearly de"nedcareer path, from Crew Member to Crew =eader toFloor Mana(er to 4ssistant Mana(er to $estaurantMana(er 4nd from there onwards the

opportunities for (rowth and de-elopment arelimitless 4rea Super-isors, &perations Consultantetc

)TR*I,// M*,*-/R)CSTOM/R C*R/ R/#R/S/,T*TI!/

)CR/ M/M2/R


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COR#OR*T/ O2S

Mana(erial Gobs are cate(oried as &Jce 7obs inMcDonalds 4t Dependin( upon the knowled(e,e#perience and ri(ht aptitude, there are * key entrypoints in the oJce Gobs

• I,ITI*( (/!/(

• MIDD(/ (/!/(

• HI-H/R (/!/(


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• I,ITI*( (/!/( This entry le-el is speci"callyfor be(inners to start the career in aprofessional work culture, these positions willpro-ide the opportunity to de-elop the skillsas a successful business entrepreneur

• MIDD(/ (/!/( 4s a middle entry le-el

incomin( employee will perform as a liaisonwith team members to deli-er the teamobGecti-es while ensurin( the e#ecution ofassi(ned tasks as per de"ned standardsand procedures

• HI-H/R (/!/( The hi(her entry le-el Gob areaccountable for the e#ecution of assi(nedtactics and strate(ic plan The pro-ision ofleadership approach to work will enhance their

sense of ownership and part of the winnin(team member


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Franc4is o5nr

The personal (rowth and businessknowled(e you1ll de-elop from oure#tensi-e trainin( and your e#perience

as a franchisee is in-aluable


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Rcr$it%nt Slction andRtntion K

For McDonald's, people are one of

the most important asset This isbecause customer satisfaction be(inswith the attitudes and abilities ofemployees and eecti-e workers arethe best route to success


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Rcr$it%nt

R/CRITM/,T is the "rst part of the process of "llin( a -acancy !t includes•/7a%ination O T4 !acanc8 •T4 Considration O So$rcs O S$itabl Candidats •Ma9in& Contact it4 T4os Candidats On T4 2asis O T4ir C! •Intr:i5s

and "nally induction of the selected candidates within the bud(et of the

department company !n McDonalds recruitment process is decentralied;-ery branch of McDonalds is independent to hire the employees 6sually atMcDonalds employees are hired in a form of bad(e 4lso the transformationsof employees within the franchises of McDonalds took place for recruitin( theemployees 4 typical McDonald's restaurant can employ about 0 peoplewho include the both mana(erial and Loor) based sta

R/CRITM/,T M/THODS I, MCDO,*,(DSMcDonalds follow the two basic types of recruitment such asK

•Intrnal Rcr$it%nt•/7trnal Rcr$it%nt


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I,T/R,*( R/CRITM/,T McDonalds uses the followin( two basic methods

O2 #OSITIO,I,- !n 7ob positionin( McDonalds select candidates from inside byconsiderin( their past performance MCD&N4=DS publicie their open Gobs on

their site ,where their employees could apply for the Gob they also publicie it intheir restaurants on Notice Boards So that the workin( employees could beinformed from the -acant position and apply

SCC/SSIO, #(*,,I,- For the e#ecuti-e posts McDonalds follow a successionplannin( techniue where they recruit their mana(ers or senior employees toe#ecuti-e le-el on the basis of their performance

/;T/R,*( R/CRITM/,T McDonalds often (oes for e#ternal recruitment

thou(h they mostly prefer internal recruitment or internal promotion of theemployees to the hi(her posts ;#ternal recruitment of McDonalds $ecruitin( -ia

I,T/R,/T Now a Days $ecruitin( -ia !nternet is becomin( -ery commonMcDonalds has its own site where they publicie for the Gobs and oer people tosend their C:s throu(h online process and often recruit employees from their

*D!/RTISI,- is the most used method for recruitment McDonalds approachesthe Newspaper or a ma(aine adds mostly to in-ite employees for Gobs

CO((/-/ R/CRITI,- McDonalds follow the most common method of colle(erecruitin( also but their main focus is throu(h internet and ad-ertisin(


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Slction

4fter the "nal inter-iew the mana(er willrate the applicant's responses 4 successfulapplicant will ha-e demonstrated skills andbeha-iors that ha-e been identi"ed as

bein( key to the positionSlction procss

•


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TR*I,I,- *,DD/!/(O#M/,TK

•

The "rst sta(e of trainin( is at the


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Mt4ods OTrainin&

4&rientationB&n)7ob)Trainin(CClassroom Trainin(

(:ls O

Trainin&4Computer)Based Trainin(

BCrew Member1s Trainin(

CMana(er1s Trainin(

O C S


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#/RFOM*,C/ *##R*IS*( *,DI,C/,TI!/S SYST/M OF

MCDO,*(Ds


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Incnti:s!ncenti-es in McDonald1s are (i-en to

employees on the basis of performance

T8ps o incnti:sK.Cash Based• 4ttendance 4llowance• 4nnual 4llowance• Medical 4llowance• =ea-e Fair 4ssistance

+ Non Cash Based• Crew &f the year• Crew &f the month• Branch of the year• 4ccess to (ift certi"cates•

Free food


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R5ards

. The rewards are(i-en on the basisof the performance

+ There is arise of.O in salary and ifperformance is alsocounted then

+Oincrement (i-enat anytime of theyear


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2n=ts

McDonald1s bene"t pro(ram is desi(ned toattract, ener(ie, reward and retain talentedpeople who will produce superior businessresults and enhance their leadership positionMacDonald pro-ided health insurance bene"tto its full)time employees

Bene"t communication plannin( team isdesi(ned to include a -ariety of people from-arious corporate departments to ensuread-erse representation


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Ho5 McDonald's %oti:att4ir %plo8s<

McDonald's %oti:at t4ir %plo8s b8 &i: t4sta> t4 pri:il& to n?o8 t4 ollo5in& bn=ts<

•Fr Mal *llo5anc•Fr (i *ss$ranc @:al$ dpndnt $pon sr:icA•#ri:at Halt4 Car @or %plo8s a&d 1B 5it4 38ars' sr:icA•Stoc9 #$rc4as Sc4%

•/%plo8 Disco$nt Card•Sr:ic *5ards @at 3 10 1 E0 and E 8arssr:icA•Halt4 Car #rincipls


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Ma?or Findin&s

• 4t McDonalds, the corporate culture andmana(ement system are strictly imposed, detailedoperatin( manuals followed to the letter and ane#tensi-e "eld or(aniation checks on each storeto enforce standards

• The or(aniational de-elopment focused upon(eneratin( re-enues from the e#istin( operations

• The bi((est chan(e is the e#pansion in the menusbased upon the product de-elopment strate(y,and market e#pansion strate(y,

• They (i-e dierent trainin(s to theiremployeesPmana(ers to work in more producti-eway, and to achie-e the (oals of the or(aniation


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• The domestic (rowth has slowed as a result of market

saturation but McDonald1s (lobal food ser-ice

business deli-ered (ood results, and was possible only

due to e#pansion and positi-e comparable sales

• McDonald's de-elop a deep connection between

McDonald1s and the local communities in which it

operates

• McDonald's belie-es that the success of the

restaurants and the company is achie-ed throu(h the

people it employs• The company aims to recruit the best people, to retain

them by oerin( on (oin( trainin( rele-ant to their

position and to promote them when they are ready


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HRM PRESENTATION ON MCDONALDS

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