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HROS.co

HR OPEN SOURCEProspectus - 2018

Ambrosia Vertesi / Lars Schmidt

Co-Founders

AMBROSIA VERTESICoFounder

LARS SCHMIDTCoFounder

OUR TEAM

@Lars@hambrody

OUR OPPORTUNITYThe common denominator to every organization is people, yet investments in people function development is often minimal.

Faced with accelerating innovation expectations, most practitioners lack the resources, tools, budgets, or networks needed to keep

pace.

This has left a widening gap between leaders and laggards, impacting both the organizations we are building and the bottom

line.

What if HR and Recruiting leaders could plug into the collective intellect of other global practitioners - at scale and at no cost to

them?

Would this enable practitioners build better organizations and accelerate elevating the field forward?

Yes.

SO WE ASKED OURSELVES...

OUR MISSION AND VALUES

Our intention is to transform the field of HR and recruiting to become more impactful by democratizing access to progressive

resources, practices, and communities.

OpennessSharing is Caring

ActionHave an Impact

HumilityCommunity > Individual

InspirationCollaborative Learning

1. PRACTITIONER BUILT CASE STUDIES

Proven case studies, contributed by peer practitioners, sharing “the how”. How they developed, executed, and measured specific initiatives. These come in traditional case studies and smaller “sparks”.

2. SEARCHABLE RESOURCE LIBRARY

The primary reason people come to our community is to ask or answer a question. We curate a centralized resource collection of various templates, resources, and guides to access when needed.

3. COMMUNITY SOCIAL FORUM

Cultivate an engaged “collective intellect” of global HR and recruiting practitioners freely sharing knowledge and expertise.

4. EVENTS

Launch signature events, partnership events, and local meetups to bring the global community together for in depth learning

HOW WE WILL ACHIEVE OUR MISSION

HR Open Source | Prospectus

CASE STUDY OVERVIEW

● Who you are?● What you did?● Why you did it?● How you did it?● What are the results?● What you got wrong?● Key takeaways?● Technologies used?

*35 published to date. click on the brand image to read their case study

Our Hub - HROS.co

Searchable index of information, tools, templates, and resources to help HR and Recruiting practitioners prepare their businesses for the future of work.

● 4,700 unique monthly visitors, 12,000 monthly page views

WHY WE ARE DIFFERENT

The landscape for learning is crowded; Bersin, CEB, SHRM, CIPD, conferences, and more. The common denominator? Cost. We believe in

providing high value resources at no cost.

We’re not here to define “best” practices. We focus on progressive practices that enable practitioners to better prepare for tomorrow.

We are driven by a peer community. Which means they get the learning, network, and mentorship more naturally because they are all in it together.

GLOBAL70+ countries represented

MEMBERS5,000 community across various industries

ACTIVE USERS100+ posts and comments weekly HROS Facebook Page

GROWTH48 average new members registrations each week

OUR GROWTH OVER THE PAST 2 YEARS

C-LEVEL EXECUTIVE7%

LEADERSHIP - MANAGER28%

LEADERSHIP - VP9%

CONSULTANT8%

INDIVIDUAL CONTRIBUTOR23%

LEADERSHIP - DIRECTOR25%

COMMUNITY BREAKDOWN - SENIORITYFigures as of December 2017

COMMUNITY BREAKDOWN - FUNCTION

RECRUITING30% self identifies as recruiting

HUMAN RESOURCES60% self identifies as HR

OTHER10% of membership self identifies as other (Marketing, etc)

30%

60%

10%

Spans all function of HR and recruiting, and as well as fields of Marketing, Technology, and more.Figures as of December 2017

HR Open Source | Prospectus

GRAEME JOHNSONBT

Global Head of Employer Brand& Talent Acquisition Strategy

I love the concept of HR Open Source.  Learning and sharing honest accounts of

how to succeed in our profession is incredibly valuable.  There is a lot of

preaching from thought leaders out in the market, and not enough real-life accounts of how to succeed in practice.  HROS plugs this

vital gap, and is an excellent forum for knowledge sharing and external

benchmarking.

Press: Fast Company, TechCo, Forbes, ERE, LinkedIn, SHRM, Glassdoor, HRN…Speaking: Talent Connect, Glassdoor Summit, SHRM Annual, HR Tech, HR Tech World Congress, Australasian Talent Conference

OUR AMPLIFICATION

LOOKING AHEADOur first year was intentionally self-funded by founders.

Our aim was to prove the model and build an engaged community.

In 2017, we introduced a sponsorship model to cover operational expenses that allowed us to continue to scale and grow the content and

community.

In 2018, we’ll be more deeply engaging our existing sponsors and adding new ones to broaden our and their reach. We’ll also hire a dedicated

resource to support the community and contents needs of HROS, our members, and our sponsors.

KEY GROWTH GOALS 2018Growth Marketing Initiatives

● Expand reach by 60% to 8,000+ registered members globally● Launch brand refresh assets including website, swag, etc● Brand visibility and awareness campaigns to bring conversation to entire C-Suite audience● Speaking engagements at 15 conferences globally

Community Value Building

● 30 new case studies and sparks published● Developing robust content calendar for our blog, including community member spotlights● Relaunch resource library with matured search engine functionality ● First HROS community conference event - “The Gathering”● Partnership community events in new markets across NA, EMEA, APAC

Operations Scaling

● Operational expense budget for 2018● Hire 1 coordinator to support with content volume and community/sponsor engagement

SPONSORSHIP BENEFITSFirst Mover Advantage

● Be an early supporter of an initiative poised to change the global field of HR for the better● Build brand equity with practitioner community as a grassroots early adopter in the space● On premise practitioner learning by HROS founders that is tailored to your needs

Year Round Brand Awareness● Recognition as part of the broader and larger tier one press story of the future workplace ● Visibility online, press, social media, case studies, newsletters, blogs, webinars, and more● Brand recognition and thanks mention at speaking events globally in 2018● Online acknowledgement as HROS sponsors

Year Round Lead Generation Opportunities ● Reach thousands of HR and Recruiting leaders (buyers and influencers) in 70 countries● Community webinar hosting including access to registration leads ● Exclusive access to influencers at hosted private events● Sponsored content reaching thousands of progressive practitioners

Note: Sponsorship does NOT influence content (case studies, blog posts, events, etc.)

SPONSORSHIP LEVELS 2018SILVER GOLD PLATINUM

Logo/link on website, social, newsletter Logo/link on website, social, newsletter Logo/link on website, social, newsletter

HROS content syndication permission HROS content syndication permission

Co-host exclusive influencer dinner (at cost) Host exclusive influencer dinner (at cost)

1 sponsored content update in monthly newsletter 3 sponsored content updates in monthly newsletter

Logo on HROS Conference Slide Deck (12+ global talks in 2017)

Logo on HROS Conference Slide Deck (12+ global talks in 2017)

Co-sponsor webinar (+ registration leads) Sponsor exclusive webinar (+ registration leads)

2-hr remote strategy session w/HROS Founders 1-day onsite strategy session w/HROS Founders

Sponsorship of 2018 ‘Talent Innovator Trends to Watch Report (includes Forbes coverage)

$5,000 Annual Sponsorship $15,000 Annual Sponsorship $30,000 Annual Sponsorship

HR Open Source | Prospectus

CONNECT WITH US

@/groups/HROpenSource

@HROpenSource / #HROS

https://HROS.co

info@hros.co