Gautam GhoshPlatform Evangelist

and Lead - India Marketing

GAME IS CHANGING

2007 2008 2009 2010 20110

50

100

150

200

250

300

350

Job Board Facebook

NUMBER OF ACTIVE USERS

FACEBOOK – 35 MJOB BOARDS – 2 MILLION

Passive recipients of information

Active knowledge sharers/drivers

Constrained by natural (or psychological) boundaries

Borderless

Face to face Synchronous Virtual and Variable

Living within our means Have It All

Job for Life Continuous Learning

FROM TO

Society is undergoing dramatic change

Social Business

Social Media

MarketingAnd

Talent Communiti

es

Social CRM Enterprise 2.0

My POV on why this is happening

How companies are benefiting McKinsey Global Survey Results

Internal Uses% of respondents

Median improvement

Access to Knowledge 68% 30%

Access to Internal Experts 43% 35%

Employee Satisfaction 35% 20%

Increasing Innovation 25% 20%

External Uses

Increasing Customer Satisfaction 43% 20%

Increasing Innovation 22% 20%

Talent communities

Branded Talent

Community

Content & Videos from social

networks

People from social

networks

People from

career database People

visiting website

Jobs posted

Content, Conversations

People intereste

d

People with Skills

CompanyEmploye

es Attract

Dev

elop

Engage

Creating a learning environment

• Enable peer to peer learning and employer training modules around developing talent on how they can best utilise their skills and experience.

• Create the Talent score: - A rank relative to an industry or a job- Based on their activities on the site, referrals, game scoring, CV

data, etc.

Employer tools, buttons & invite functions

Segment and manage your community BraveNewTalent gives you the ability to segment your community into lists

and engage with them on a personal level, using less time and fewer resources than you would on a Facebook page or Twitter account

Targeting TalentThe first step to start a Talent Words campaign is to select the people you want to target. For example:

Talent journey

Community managementOnce your community members are all there, eager to engage with you, you segment them in lists and talk to them on a regular basis in a targeted way.

Your target candidate will get a message, inviting them to join your Talent Community.

Inside the community, they edit their professional profiles.

Your personalised landing page welcomes them into your community.

Attract targeted candidates

Post jobs and analyse results

Interview and take notes

Hire the right peoplein less time

Headhunt in your own community

Start Recruiting directly from your community

Social Media Hub: all your digital contentThe BraveNewTalent platform will aggregate your online content and give

talent a single Media Hub in which to engage with you

The Brief• Target and engage with younger

students from top 20 UK tech universities.

• Attract those not yet thinking of jobs. • Engage with candidates that they could

not reach physically, particularly on campus.

The Challenge• Will engagement have a positive effect

on community growth?• Engagement resource limited to 15

minutes every other day.

Engagement Results• 1300+ engaged, 1st to 3rd year, top UK

Universities

The IBM Case StudyOverview

Attraction results (3 months)500+ FollowersTop 15 UK Universities Engagement results• 50% less applications required to hire• 2x as many offered an interview• 71% of those interviewed got hired• 100% of offers were accepted• “..candidates who use BNT will on average

perform better at both the application screening and interview stage than a typical candidate”,

Recruitment Manager

Case study - Hiring quality, not quantity• The Pinsent Masons case study

T: 91-97422-39954E: Gautam@BraveNewTalent.com

Twitter: @GautamGhoshBlog: http://www.gautamblogs.com

Facebook: http://www.facebook.com/HR.Blogger

THANK YOU!