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HR, a Revenue Stream? Flip your focus from cost saver to money maker [Webinar version]
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Transcript of HR, a Revenue Stream? Flip your focus from cost saver to money maker [Webinar version]
Alli Baker & Fiona Anson
Workible
HR, a Revenue Stream? Flip your focus from cost saver to money maker
Directors of
Companies spend millions on customer service because customers spend money.
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So do candidates.
A bad Candidate Experience can turn an Advocate for your brand into an Activist against your brand.
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If candidates feel they’ve had a poor candidate experience...
Source: CareerBuilder Workible
9% would tell others not to purchase products or services from the
company
38% are less likely to use a product or
service 42% would never seek employment at the
company again
Hired or not, if workers had a positive candidate experience...
90% would encourage others to join the company in
the future
23% be more likely to
purchase products or services from the
company
Source: CareerBuilder Workible
Go beyond the administrative duties Demonstrate that you can add value Show that you can be innovative Keep your knowledge relevant Talk to others, not just HR to arm yourself with the tools to meaningfully contribute
Prove that You Deserve a Seat at the Table
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What else could you offer the hundreds, if not thousands, of
applicants that apply for your jobs every year?
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How many Talent Community members?
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10,000 Community members10% = 1,000
$25 average sale$25,000
How many Loyalty Club members?
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5,000 New Loyalty Club Members80% = 4,000
$40 average sale$160,000
Plus: Cost Savings
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Faster Hiring Better selection of people Hiring revenue producers Training for revenue accountability More efficient recruitment processes Increase retention
The big picture
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HR Costs Now Idea 1 Idea 2 Idea 3 Idea 4 Cost Savings
4 times a year
2 job ads a month twice a year twice a year
Income $0 $20,000 $30,000 $50,000 $320,000 ?
Expenses
Salaries $150,000 $150,000 $150,000 $150,000 $150,000 ?
Job ads $20,000 $20,000 $20,000 $20,000 $20,000 ?
Total Expenses $170,000 $170,000 $170,000 $170,000 $170,000 ?
Profit (Loss) -$170000 -$150,000 -$140,000 -$120,000 $150,000 ?
1
REINVENTING RECRUITMENT
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Alli Baker Fiona Anson
BakrAlli
FionaAnson
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