Hq impact for national cop
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Ongoing Evaluation of the Impact and Usefulness of
eXtension Horses
K.P Anderson, E.A. Greene and K. Martinson
University of Nebraska, Lincoln, NE University of Vermont, Burlington, VT University of Minnesota, St. Paul, MN
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Followers for eXHorses• Videos Uploaded: 186• Video Views: 797,106• Channel Views: 32,812• Subscribers: 1,521
o United States, Canada, Australia, United Kingdom, Netherlands, Germany, Mexico, Belgium, Italy, New Zealand
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Demographics for eXHorse
Demographics (June 10, 2008-January 5, 2011)
• Age Range - Top 3 Categorieso 55-64 19%o 45-54 40%o 35-44 20%
• Gender - Male 43%, Female 57%
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Credibility for eXHorses
• 6.76 pages per visit with ave. 8 minutes on site
2010
• 8 pages per visit on eXtension.org/horses overall
• Users spent an average of about 5 minutes on the site after coming from YouTube.
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Impact and Usefulness of eXtension Horses
• Introduction• Measure impact & behavior changes of users
• Outreach• Educational programs
• Administrators• Stakeholders
• Funding sources
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eXtension Horses
• Over 50 equine experts• 32+ institutions• 29+ states
• Science-based, peer reviewed• Online information
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eXtension Horses
• Resources• Learning modules• Webinars• Instructional videos• Ask the expert• Informational articles
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Previous evaluations:My Horse University and eXtension’s HorseQuest
Monthly Webcast Report
Christine SkellyMichigan State University
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Survey Response Data• 2009 Webcast survey was developed• E-mail sent day after presentation• Reminder e-mail 2 weeks after
presentation• Respondents qualify for MHU course
drawing at the end of the year.
My Horse University/eXtension Webcasts
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How did you find out about this webcast?
My Horse University/eXtension Webcasts
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How do you rate your overall horse knowledge?
My Horse University/eXtension Webcasts
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Overall, how useful was this webcast to improve your ability to make more informed decisions regarding your horse management practices?
My Horse University/eXtension Webcasts
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How likely would you be to recommend this webcast to other people?
My Horse University/eXtension Webcasts
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BEFORE viewing this webcast, how would you rate your knowledge on this webcast
topic?
My Horse University/eXtension Webcasts
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AFTER viewing this webcast, how would you rate your knowledge on this webcast
topic?
My Horse University/eXtension Webcasts
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I plan to make at least one change to my horse management practices based on this
information.
My Horse University/eXtension Webcasts
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How many horses do you own/manage?
My Horse University/eXtension Webcasts
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What horse related topics would you like to learn about in future Webcasts?
• Lameness• Colic• PHF• Pros and cons of Bits• Forages, grasses and hays• Supplements, including coat conditioners and vitamins• Saddle fitting• Equine biomechanics• Stud selection and use for training and competition• Dietary needs and other care for horses of different ages and breeds• Best practices for horse and barn hygiene
My Horse University/eXtension Webcasts
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• Objective• Evaluate and Demonstrate• Usefulness and Impact • Overall site
eXtension Horses
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• Online survey• Review by eX-H leadership team• Approved by UNL IRB• Instant Survey
Materials & Methods
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• Respondent perceptions• Content readability• Content usability• Subscriber interaction with content• Effects on user decision-making• Overall satisfaction and usefulness• Subscriber demographics
Materials & Methods Online survey
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Materials & Methods Online survey
• Nation wide• Fall 2010/winter 2011• Open = 8 weeks• Distribution
• eXtension Horses team members• Adult horse owners• Industry professionals• Youth
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Materials & Methods Online survey
• Single response• 110 responses• 19 states
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YouTube
Publicity
Internet Search
Other
Friend or Colleague
Extension educator/agent/specialist
0% 10% 20% 30% 40% 50% 60% 70%
0%
5%
10%
11%
18%
66%
How Discovered eXtension Horse Resources
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Other
Never
Have Specific Question
Regular Basis
Once & Awhile
0% 5% 10% 15% 20% 25% 30% 35% 40%
10%
12%
21%
21%
37%
How Often Accessed eXtension Horses
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How often access?• I was sent this by my agent. • I had no knowledge of this web site.• I am long distance - i.e., NH but try to stay up on info - I am not sure I am using all I
could - will try to more!• never heard of this site before this survey • Find information not as sophisticated as I would like.• Like more cutting edge research, etc. • I just now found out about the site. I will utilize it now.• Plan to use the site more now that I know it is available• Was unaware that it existede until very recently, but I will use it in the future. and
the videos. just learned of your site. • I often share this link with horses extension clients and undergraduate students
and review the information provided to help prepare for extension talks and class lectures.
• Give this by our extension office and are new to it but will use it in our 4-h group
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Not Useful
Hardly ever Useful
Somewhat Useful
Very Useful
0% 10% 20% 30% 40% 50% 60% 70%
3%
5%
27%
65%
How Useful is eXtension Horses
92% found it somewhat to very useful
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Main-Community Highlights
Live Webinars
YouTube: eXhorses
Archived Webinars
e-Tips newsletter
Events
News
Instructional videos on eXension Horses
Learning Lessions
Featured articles
FAQs
Ask an Expert
0% 10%20%30%40%50%60%70%80%
47%
50%
51%
51%
55%
56%
59%
61%
59%
60%
64%
67%
Most Useful Sections
Somewhat to very useful
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Not Easy
Somewhat Easy
Very Easy
Easy
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
5%
17%
33%
45%
Ease of eXtension Horses
78% it was VERY easy to use
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No
Yes
0% 20% 40% 60% 80% 100% 120%
4%
96%
Would You Recommend eXtension Horses to others?
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Improve Horse Training
Get most current Information
Improve Horse Care
Get Questions answered
Obtain "unbiased" information
0% 10% 20% 30% 40% 50% 60%
29%
38%
40%
53%
54%
Why Use eXtension Horses?
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Not Sure
Not Sure
Yes
0% 10% 20% 30% 40% 50% 60%
22%
29%
49%
I Have Made Changes
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Other
Saved Money
Increased Enjoyment
Improved Horse's Performance
Improved Horse's Health
0% 10% 20% 30% 40% 50% 60% 70%
4%
43%
51%
51%
59%
Areas that Changed
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Has Not
Has Greatly
Has Somewhat
0% 10% 20% 30% 40% 50% 60% 70%
16%
24%
61%
Improved Ability to Make Horse Related De-cisions
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Mange flies & pestsFoaling
General Horse Care
Communication with Feed providerCommunication with Trainer
Breeding
Communication with VetManage Barn
Manage Horse Health
TrainManage Pasture
Feed Horse
0% 10% 20% 30% 40% 50% 60%
26%28%
30%
30%32%33%
34%35%
41%
43%43%
52%
Areas that were Impacted
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Other
Local or other government agencies
Cooperative Extension
Horse industry professionals
Internet information
Printed information
0% 20% 40% 60% 80% 100%
8%
22%
52%
82%
91%
93%
Other Resources used by eXtension Horse useres
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DEMOGRAPHICS
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Own 1-9 Mules
Own 1-9 Draft Horses
Own 1-9 Miniature Horses
Own 1-9 Ponies
Own 1-9 Light Horses
Owned Horses for 11+ yrs
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
6%
13%
22%
45%
81%
82%
Types & Length They have Owned Horses
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Other
Horse Training Facility
Own Facility with 1-3 acres
Own Facility with 11-20 acres
Boarding Facility
Own Facility with 4-10 acres
Own Facility with over 20 acres
0% 5% 10% 15% 20% 25% 30% 35%
7%
8%
11%
11%
20%
28%
29%
Location of Horses
80% cared for horses themselves
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Male
College Degree or above
Female
Current Age of 30-64
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
25%
73%
75%
78%
Profile of respondents
Participants were from 19 Different States
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Retail ProfessionalVet
Vet TechHay/straw Provider
Professional Horse show ParticipantHorse Breeder
OtherHorse Trainer
Riding InstructorIndustry Professional
Amateur horse show ParticipantRecreational Owner
0% 10% 20% 30% 40% 50% 60% 70%
0%0%1%
7%15%
20%21%22%23%
27%41%
65%
Horse Involvement
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BreedingHorse show Events
How Classes are JudgedBits & Bitting
Enviromental ImpactManure Management
Unwanted HorsesFencing Options
Basic TrainingHorse Handling
Buying HayFacility DesignWhen Call Vet
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
62%66%
70%71%
73%73%74%75%76%76%77%
81%82%
Areas of Interest
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Equine DentistrySupplements
Liability
SafetyGrazing Habits
Equine Behavior
Minerals & VitaminsPoisonous Plants
Horse Nutrition
Vaccinations Hoofcare
Colic
78% 80% 82% 84% 86% 88% 90% 92% 94% 96%
84%87%
88%
89%89%
91%
91%92%
94%
94%95%95%
Areas of Interest
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Conclusions
• Half or more implemented changes• Improved horse
• Health• Performance
• Overall more enjoyment from their horses• Financial savings - 50%• More informed decisions – 85%
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Conclusions
• Strengths– Current– Peer-reviewed– Research based content– Available to all
• Improvements– Improve marketing– Build credibility– Build trust with users– Encourage repeat users– Expand audience
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Questions???